Discover why you should integrate voice search optimization in your small local business marketing campaign.
A lot of people are asking, why should I optimize marketing plan for voice search?
Well, I will tell you why.
A recent study discovered that the number of people using voice search to find local businesses had grown dramatically in the last year. The findings are clear: you need to integrate voice search optimization into your marketing strategy if you want your small business to grow.
What is Voice Search Optimization?
Voice search optimization (VSO) is a type of Search Engine Optimization (SEO) designed explicitly for Google and other voice-enabled devices, such as Apple’s Siri or Amazon’s Alexa. Although it is not relatively new, many small business owners are still unaware of the power of voice search optimization.
Voice search is when someone speaks into their phone or other devices, and it searches for the information they want on its own without any input from the user. Voice searchers are looking for convenience-they do not want to waste time looking for a specific thing or area, which is my “near me” or proximity is one of the vital factors to signal intent.
The number of users who use voice search to find products and services has been steadily increasing. As a small business owner, you must be ready for this change. This article will help you market your small business effectively with a voice search optimization strategy you can incorporate for your next local business marketing campaign.
5 Reliable Tips to Optimize Marketing Plan for Voice Search
Voice searches allow users to request or ask for information in the form of spoken words, so they do not have to type into a screen. It is one way of using technology that doesn’t require manual input from the user.
The speech recognition then interprets what was said and provides an answer or appropriate results. Unlike traditional search engines like Google, Bing, Yahoo!, etc., voice searches rely on technology instead of manually typewritten long-tail keyword searches. Below are five tips you can incorporate into your upcoming marketing plan.
1. Use Conversational Phrases
Voice search optimization is a conversational experience. You can use frequent phrases voice searches such as “show me,” “give me,” and “where can I find.” For instance, if someone is looking for vegan restaurants near them, they might say, “give me the best vegan restaurants nearby” or “give me good vegan restaurants within walking distance.” Make sure to insert these keywords throughout your website content and other promotional material like social media posts, emails, and announcements.
2. Optimize Your Snippets
To ensure that the most reliable and timely results are shown, Google is moving away from reliance on keyword phrases and focusing on optimizing their featured snippets. Featured snippets include those displayed in a carousel or highlighted box at the top of search results pages. The goal is to show what someone is looking for in context rather than just provide links to other sites to find more information.
Although it will be different for every business, it is essential to optimize it to get the optimum result.
3. Create a FAQ Section
Developing a searchable, indexed FAQ (Frequently Asked Questions) covering common questions about your business and offers tips to solve problems is a great way to help people find answers to their queries with voice search.
It can also help in fully optimizing your business and be voice-search-ready.
4. Make it Easy for Customers
The customers are the foundation of your business. Always look for ways that can make it easier for them to buy from you. You can create an app or a website which allows customers to use the built-in microphone on their phone or tablet to type out what they are looking for without typing.
5. Website Content Optimization
One of the most crucial things in voice search optimization is by focusing on your website content. Doing this will enable you to rank higher in voice searches, so your content is likely to be the first or second result that a user sees. It will allow you to get your business in front of more people, which is crucial if you’re trying to grow your company.
Be Voice Search Ready
The voice search is continuously growing and innovating. If you want to provide a better experience that sets you apart from your local competition, getting your business found in voice searches is a must-do.
Integrating voice-search optimization strategies for your next local business marketing campaign will give your local business a competitive edge to get found across significant networks on the web.
Imagine, your business gets found in web search, cellphone and now- on Amazon Alexa, SIRI, Google Home, Cortana, and more.
Can’t figure out where to start?
Begin by searching your business in different search engines.
If your business is not displaying, it means you are far behind the competition.
Give Your Local Business a Chance to Grow this 2021
With Simply Be Found, small business owners can benefit from its simple-to-use tools and easy-to-navigate website. It allows you to do more for your business to establish brand awareness, improve search visibility, and ultimately increase conversion rates.
It simply works by turning your business data into a system that gets recognized as advertising that gets your business found in popular networks, including cellphone, web, and voice searches.