Last Updated on: 22nd April 2024, 03:38 pm
If customers cannot find your business, your marketing efforts can go down the drain. Learn 5 simple tips on how to deliver excellent customer service online!
Do you have a business that has been in operation for many years? If so, it’s essential to realize that customer service is more difficult than ever before. In 2024, customers will be looking for your business online as well as through their cell phones and voice searches. These three search methods are the future of digital marketing; they can make or break your success!
With the explosion of internet usage, you need to find a way to make your business stand out in an increasingly crowded marketplace. The rise of the digital world- Ecommerce and online browsing; paves the way for many digital marketers and advertisers to promote their local businesses seamlessly and how to deliver excellent customer service and attract more users to convert them into buyers in 2024.
Your local business needs to be found by various search engines such as Google and Bing, on cell phones with voice searches, and more to attract more people. However, this doesn’t mean that you should stop optimizing critical information about your company online. Rather than just putting up a website. For example, you need to optimize and put in efforts so that buyers can find your business when they search for what they want.
This article will provide you with five strategies on how to deliver excellent customer service and achieving higher customer satisfaction for your local business online this 2021.
How to Deliver Excellent Customer Service Online Tip #1:
Create Interactive Custom CTAs Buttons
Having interactive and customized CTAs (Call-to-Action) on your business page acts as a signpost that lets your buyers do what you want them to do when visiting your business page. Without clear CTA buttons, you can lose your customers on what to do next, causing them to leave the site without purchasing or signing up.
While businesses widely use the generic “Buy,” “Directions,” or “Sign-up for the newsletter,” it is critical to choose a CTA that fits your business goals. For instance, if you want to boost traffic, you may add “Request a Quote” or “Make appointments.” Having clear communication on your website allows you to deliver seamless customer service online by making it easier for them to navigate, understand what to do next, and buy products from your site.
How to Deliver Excellent Customer Service Online Tip #2:
Connect Your Listings on Your Website
Linking your local business listings and social media pages on your website is one of the easiest ways to attract more customers. This feature allows you to monitor your customers’ coming from and make necessary adjustments to your digital marketing campaigns in areas that need improvement.
For example, you have added your business to Facebook, Twitter, and Yelp. You can put the logos in your footer or insider your information tab together with its links to direct customers whenever they click on those logo/links. You can also add a widget or integrate your reviews from these platforms to let your customers see how well your business performs and trust you in making a purchase.
Even during unprecedented times like this, how to deliver excellent customer service? You can still deliver customer service online by linking your listing and provide COVID-19 health protocol announcements or advisory such as changes in store hours or additional health safety guidelines.
How to Deliver Excellent Customer Service Online Tip #3:
Add Videos
Besides uploading amazing shots of your products, your place of business, your employees, or even your customers (remember always ask permission first!), consider adding videos on your business page.
Adding Videos helps deliver excellent customer service, especially to those who aren’t fans of reading context. Remember that your uploaded videos must include a compelling headline, your business story, or a how-to video of your products to captivate the limited attention of your visitors.
If you are also considering adding your business to YouTube to expand your target audience, do it now. YouTube has a lot of engaged users and can leverage the growth of your business’s online exposure.
How to Deliver Excellent Customer Service Online Tip #4:
Optimize Your Local Listings
Next but arguably one of the most important ways to deliver an excellent customer experience is filling in your profile’s necessary information.
By now, you already know the effect of having a consistent and accurate NAP (Name, Address, and Phone Number), but we don’t stop there. If you want to get better visibility, your listing accuracy should be around 95%. It means that aside from NAP, you should also correctly fill up your store hours, categories, business description, and any other attributes (see list below).
- Location
- Offerings
- Payment Methods
- Service Options
- Health and Safety Protocols
It provides excellent customer service because potential customers can quickly grasp the idea of what to expect from your local business, making it facilitate their buying decisions quickly.
And the best part, aside from providing excellent service to your customers by providing necessary information, this also supports your business to rank higher in search engines on specific attributes such as “Curb-service” or “Contactless Delivery.”
How to Deliver Excellent Customer Service Online Tip #5:
Create Engaging Post
To keep your customers pleased and engaged, you need to put in extra effort in being active on all your website, listing sites, and social media pages.
When writing a post, think about the people you want to reach out to it. Make sure you write a post that converses with them, such as “you” and “your.” Keep it short and instructive as well. No one likes to read lengthy posts.
Creating a post allows you to update your customers with your new product offerings, run promotions, talk about events, and much more. Now, it is conveniently available in a platform called Simply Be Found.
Simply Be Found introduces an automation and scheduling system that lets you save your precious time by updating your customers through various promotions and events on your desired date and time.
Our system allows you to schedule advertising announcements, promos, and events. You can even use photos of your business to attract out to more customers. And the most satisfying part, you can use them at no additional cost, just your membership subscription with us.
In a Nutshell:
Integrating these five simple yet meaningful ways to deliver excellent customer service and get high customer satisfaction even during these unprecedented times is vital in growing and improving your local business in 2024.
Hopefully, you have learned a lot about how to deliver excellent customer service online amidst the new normal. Start practicing these simple ways today and see significant results.
To learn more about how you can improve your local business findability and starts turning product views into sales, visit Simply Be Found.