As a small business owner, you know that it can be tough to get your name out there and attract new customers. You may have tried traditional marketing methods such as print ads, direct mail, or TV commercials, but the cost of these methods can be prohibitive, and it can be difficult to track how effective they are.
One of the best ways to reach new customers is through local SEO. Local SEO (Search Engine Optimization) is the process of optimizing your website and online presence so that you appear in Google Maps, voice search, and local search results. When potential customers search for a business like yours online, they are more likely to find you if you are using local SEO tactics. Read on to learn more about why local SEO matters and how it can benefit your business.
Local SEO Lets You Take Control Of Your Marketing
One of the big things we get asked all the time is “Why should my business care about local SEO and what is it going to do for me?”, “It sounds daunting. I hire an agency to be able to do that.” Well, I’ve been that agency, I’ve been the guy that people have come to and said, “Hey, you know what? Do this for me.” Then they end up going, “Well, I really don’t like what you said about us. I really don’t like all these things” because they like to take control.
Let’s face it, as business owners, as local business owners, we like control. We like our staff to be able to do it or us to be able to do it and not some agency, not hand it off to them-but we’re busy. We don’t have a lot of time and we have a lot on our plate. We’re managing our business, we’re doing the tasks of bringing money in. But marketing your business should be one of those tasks and it shouldn’t be daunting.
You don’t need to rely on someone else to create and manage your marketing campaigns. With local SEO, you can create your own marketing materials such as website content, blog posts, and social media updates. You can also track how effective your marketing is by using online tools such as Google Analytics.
Local SEO also lets you target your marketing efforts. You can focus on attracting customers in your local area and by doing so, you can get the most out of your local SEO marketing.
Local SEO Helps You Attract More Local Customers
Another benefit of local SEO is that it helps you attract more local customers. When potential customers search for businesses like yours online, they will see your listing before they see listings for businesses that are not using local SEO. It is one of the best ways for you to be able to promote your business. Local SEO can help you generate more leads, get more sales, and be in front of local customers.
Now, what’s the difference between local SEO and global SEO? Well, global SEO is where you’re hiring an agency and they’re doing all these different tags and they’re putting H1’s and doing all these complicated stuff on your website.
It doesn’t matter to the local guy. What you want to do is you want to be able to pop up on voice search. You want to be able to pop up on local searches, whether that’s from a computer or a tablet and mobile search, to where if someone’s searching for you, no matter if they’re in maps or if they’re asking Siri or Alexa or whatever it might be, you are popping up in that search.
Making sure that you’re staying ahead of your competition and doing more. This includes things like publishing posts, sharing photos, promoting events, offers, coupons, sharing questions and answers, and reputation management about your service or posting your restaurant menus. There are so many things that come with it.
Simply Be Found Makes Local SEO Simple
We make doing Local SEO for local businesses simple, we put all the marketing tasks together in a simple to-do list where each task can be done in five minutes or less. It saves you time so you can do other important things for your business because we know how busy you are.
All you have to do is log in, we’ll guide you through the way if you get lost, we’re here to help you every step of the way. So that is what local SEO is and why it matters to your business. If you want to take control and start doing your local SEO then check us out at SimplyBeFound.com.