How Local SEO Benefits Your Business

Why Local SEO Matters For Your Business

Last Updated on: 22nd May 2024, 06:00 pm

As a small business owner, you know that it can be tough to get your name out there and attract new customers. You may have tried traditional marketing methods such as print ads, direct mail, or TV commercials, but the cost of these methods can be prohibitive, and it can be difficult to track how effective they are.

One of the best ways to reach new customers is through local SEO. Local SEO (Search Engine Optimization) is the process of optimizing your website and online presence so that you appear in Google Maps, voice search, and local search results. When potential customers search for a business like yours online, they are more likely to find you if you are using local SEO tactics. Read on to learn more about why local SEO matters and how it can benefit your business.

Local SEO Lets You Take Control Of Your Marketing

One of the big things we get asked all the time is “Why should my business care about local SEO and what is it going to do for me?”, “It sounds daunting. I hire an agency to be able to do that.” Well, I’ve been that agency, I’ve been the guy that people have come to and said, “Hey, you know what? Do this for me.” Then they end up going, “Well, I really don’t like what you said about us. I really don’t like all these things” because they like to take control.

Let’s face it, as business owners, as local business owners, we like control. We like our staff to be able to do it or us to be able to do it and not some agency, not hand it off to them-but we’re busy. We don’t have a lot of time and we have a lot on our plate. We’re managing our business, we’re doing the tasks of bringing money in. But marketing your business should be one of those tasks and it shouldn’t be daunting.

You don’t need to rely on someone else to create and manage your marketing campaigns. With local SEO, you can create your own marketing materials such as website content, blog posts, and social media updates. You can also track how effective your marketing is by using online tools such as Google Analytics.

Local SEO also lets you target your marketing efforts. You can focus on attracting customers in your local area and by doing so, you can get the most out of your local SEO marketing.

Local SEO Helps You Attract More Local Customers

Another benefit of local SEO is that it helps you attract more local customers. When potential customers search for businesses like yours online, they will see your listing before they see listings for businesses that are not using local SEO. It is one of the best ways for you to be able to promote your business. Local SEO can help you generate more leads, get more sales, and be in front of local customers.

Now, what’s the difference between local SEO and global SEO? Well, global SEO is where you’re hiring an agency and they’re doing all these different tags and they’re putting H1’s and doing all these complicated stuff on your website.

It doesn’t matter to the local guy. What you want to do is you want to be able to pop up on voice search. You want to be able to pop up on local searches, whether that’s from a computer or a tablet and mobile search, to where if someone’s searching for you, no matter if they’re in maps or if they’re asking Siri or Alexa or whatever it might be, you are popping up in that search.

Making sure that you’re staying ahead of your competition and doing more. This includes things like publishing posts, sharing photos, promoting events, offers, coupons, sharing questions and answers, and reputation management about your service or posting your restaurant menus. There are so many things that come with it.

Simply Be Found Makes Local SEO Simple

We make doing Local SEO for local businesses simple, we put all the marketing tasks together in a simple to-do list where each task can be done in five minutes or less. It saves you time so you can do other important things for your business because we know how busy you are.

All you have to do is log in, we’ll guide you through the way if you get lost, we’re here to help you every step of the way. So that is what local SEO is and why it matters to your business. If you want to take control and start doing your local SEO then check us out at

About the author:

Picture of Dean Koehler

Dean Koehler

Dean Koehler stands as a testament to the entrepreneurial spirit, co-founding Simply Be Found and with over 30 years of entrepreneurial business experience. His journey is marked by both successes and failures, each contributing to his profound understanding of the business world. What truly sets Dean apart is his light-hearted and compassionate approach towards everyone he interacts with. His Roots: Dean’s lineage is rich with educators, embedding in him a deep appreciation for the power of storytelling and analogy in teaching. This background has honed his ability to simplify complex concepts, making them relatable and easy to grasp. Love for Reading and Audio Books: An avid reader and now an audio book junkie, Dean immerses himself in a variety of genres. This extensive reading not only fuels his expansive vocabulary but also enriches his perspectives, allowing him to connect with a diverse audience. Unique Communication Style: Dean’s conversations are often peppered with witty one-liners from classics like ‘The Wizard of Oz’ and ‘Monty Python.’ These references are not just humorous but also serve as effective tools in making his points more memorable. Creating passion for storytelling; his love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Engineering Mindset: With a background in engineering, growing up with a science teacher, and his wife still teaching science, Dean naturally gravitates towards a methodical and analytical approach. He often draws parallels between science experiments and business strategies, demonstrating his knack for innovative problem-solving. If fact he and his wife spend several hours talking about real life situations for science experiments to parallel which creates story for her students. Passion for Storytelling: Dean’s love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Dean’s unique blend of experiences and skills makes him an invaluable leader at Simply Be Found. His approachable demeanor and insightful perspectives have been key in guiding the company through the ever-changing landscape of online marketing and business growth. Although he does talk much about it, his academic and professional journey is a complex blend of hands-on experience and formal education, embodying the spirit of dedication and perseverance. His path reflects his commitment to continuous learning and adaptability in the face of evolving industry landscapes. Dean’s career began with a machinist apprenticeship program, a rare and valuable starting point in today’s world. This experience laid the groundwork for his practical understanding of the industry. He furthered his education with an associate degree as an electronics technician, a testament to his technical acumen. Dean didn’t stop there; he pursued a Bachelor of Science in Industrial Technology from Colorado State University, sharpening his skills in corporate leadership, process, and plant engineering roles. Next, earning a Master of Science Degree in Industrial Management from Northern Illinois University marked a significant milestone in his career. Notably, Dean accomplished this while juggling a full-time job and starting a family, showcasing his exceptional time management and dedication. Lastly and what he considers the most important is the School of Hard Knocks: Dean takes immense pride in his experiences outside the classroom. The ‘school of hard knocks’ has been instrumental in teaching him invaluable life skills. These experiences have given him a unique understanding of the challenges faced by small business entrepreneurs, aligning perfectly with his role at Simply Be Found. Dean’s journey, marked by a combination of formal education and real-world experiences, has equipped him with a diverse skill set and an empathetic understanding of the entrepreneurial journey. This makes him not just a leader but a relatable figure for those navigating the complex terrain of small business ownership and online marketing.

Small Business Owned & Operated

We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

Between Dean & Rob They Have


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When you join the Simply Be Found Family you are backed by the small business experts here at Simply Be Found. You have a 1 in 5 chance of working with Dean or Rob directly anytime you have communication with us. We believe in order to help small businesses you have to be a small business.

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