Last Updated on: 3rd May 2022, 04:56 pm
Discover how to use social media to help bring in more new leads and sales to drive website traffic for your small local business in 3 easy steps.
Small businesses are not typically known for their use of social media. How can social media networks help small local businesses to bring in more new leads and sales?
It’s no secret that people are always on their phones checking Facebook, Twitter, Instagram, or other sites. And when they see a post from a company they like or trust, they’ll click on it to find out more.
The massive transition from brick-to-mortar to e-commerce caused an unprecedented influx of consumers using social media to purchase goods and services. Most of whom are looking for healthy, affordable, and locally available products. It is foreseen that the boom in e-commerce and online shopping will keep on growing even after the thread of COVID-19 ended.
Based on the April 2020 study conducted by Accenture about COVID-19’s impact on consumer behavior, the lockdowns and community-wide restrictions changed the way people shop. More consumers are looking to shop in a more convenient yet cost-effective way while adhering to social distancing protocols to help the local economy. As a result, more consumers are shopping and supporting local businesses within their local communities.
As a small business owner, you should start tapping and using social Media as your leverage in getting more leads and sales. In this article, you will discover how to leverage the power of social media and bring more new leads and sales into your business in three easy ways.
The Best Easy Ways to Get More Leads and Sales with Social Media for 2022
1. Generate More Positive Reviews for Your Facebook Page
By now, you probably know the importance of Facebook in establishing your online presence and letting your brand awareness out through various organic (unpaid) and paid marketing ad campaigns.
If you are still new to Facebook Business Page, you can check out How to Get More Reviews on Facebook to learn the step-by-step process of generating and adding reviews on your page.
Enabling your ratings and reviews is essential in inviting your customers to leave a review about what they love about your products and services. It can be seen not just by their friends but your potential customers as well when they visit your page. It also helps to make your business see more trustworthy.
Reviews are vital in establishing your online presence and getting more new leads and sales because consumers are becoming more conscious of peer reviews about the products before purchasing them. Therefore, generating and displaying your good reviews on Facebook is critical in enticing more prospects.
Facebook Business Reviews can help you build a good reputation and a strong relationship with your customer base. But you must also be ready to prepare in dealing with negative reviews as well.
Unsatisfied customers with negative experiences leave scathing reviews on your Facebook page. Deleting them will worsen the issue, so the best thing to do is respond to your negative reviews and win them back.
Monitoring and managing your reviews online take a lot of time, especially if you do it manually, without a tool or a custom alert.
Suppose you want to avoid the hassle of manually tracking and monitor all your reviews. In that case, you may want to reconsider the review services of Simply Be Found to have a quicker approach in handling customer issues as they occur. Not acting fast can cost you to lose more customers during COVID-19 than before.
2. Promote Your Business’s Values and Integrity
Besides promoting the type of products and services your local business offers, it is also important to sell yourself and present that you have the foremost authority in your industry.
People are well-aware of half-truths. Never lie about your performance or overall profile; consumers don’t want to buy from businesses with “too good to be true” descriptions and fake testimonials.
Make sure your social Media have honest, authentic, and straightforward business descriptions or your “about us” page sections. Fill in the custom fields entirely and accurately, choose keywords the best describes your business, and remove any ambiguities. You may want to consider adding what you care about, the people you serve, and your business values to help get your business found.
3. Add a Personalized Approach to Your Promotional Messages
The impact of COVID-19 on our local economy has been very drastic: From flight cancellations, delays, and reduced port activities to other COVID-19 restrictions worldwide– People are more inclined to buy locally available products and are within reach.
While this is pleasant news for local businesses in your service area, the regional competition gets tighter. People are buying locally to support their local communities, and it is much more convenient.
It also means most of our local consumers are more receptive to your messages. Elevate how you handle customer experiences by delivering personalization on your social media messages for your target audience. Include showing care and empathy about their safety and health in your newsletters before blasting them.
Although proximity plays a huge part in getting found locally, we cannot control the consumers’ location. However, we can still optimize our local businesses to get more visibility by leveraging social media to drive website traffic, resulting in more leads and sales.
Enhance Your Findability
Social media are great platforms to establish online exposure, attract new leads, and get more sales. However, it would be best if you also took care of other vital aspects such as setting up and optimizing your local listings to achieve your desired new leads and sales for your local business.
Your business’s success depends on your findability, or how people can easily find your local business when they searched for it on desktop, phones, or through voice search devices such as Alexa, Google Home, and Siri.
Here’s what Simply Be Found can do for your business:
- Correct and Maintains your Name, Address, Phone Number, and Business Hours.
- Easy-to-use advertising tools to schedule a post and upload photos.
- Your business gets recommended by popular digital voice assistants such as Siri, Google Home, and Alexa.
- Increase search visibility by getting found on over 70 listing agencies, online directories, and search engines (voice included).