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The 9 Best Local SEO Tools in 2024


Last Updated on: 8th April 2024, 01:39 pm

Local search engine optimization is essential for any business with a physical location. The right tools give you the power to reach potential customers right in your community.

1. Simply Be Found: Your Local SEO Powerhouse

Simply Be Found stands apart with its unique combination of free solutions, robust features, and tailored guidance:

  • Free Local SEO Tools: Explore keyword research, listing checks, and more to kickstart your local SEO
  • Free Multi-Location Tools: Effortlessly manage your listings across the web – even if you have multiple branches.
  • Reputation Management: Proactively monitor reviews to build trust within your community.
  • Listings/Citation Management: Ensure consistent information across directories to help more people find you.
  • Tailored Local SEO Solutions: Get the right tools and guidance for your specific business needs.

Ready to take your local presence to the next level? []

The Rest of the Best: Specialized Solutions

2. Semrush: The Established All-Rounder

Semrush offers a complete toolkit for managing your local presence and tracking your progress.

3. Growthbar (Chrome Extension)

Need quick insights and competitive analysis? Growthbar is your go-to:

  • Competitor Analysis: See rivals’ top keywords and their domain authority – a sign of how much search engines trust them.
  • Local Keyword Research: Uncover the exact terms people in your area are searching for within your niche.
  • Rank Tracker: See how domains (including yours!) perform for specific keywords and locations.

4. Georanker

Georanker offers unique global insights perfect for businesses with an international outlook or targeting multiple locations:

  • Global Rank Tracking: See how you rank in different places with easy-to-understand heatmaps.
  • Targeted Campaigns: Identify areas where you rank well (and places you need to improve) to refine your ad spending.
  • Citation Tool: See which directories help your competitors get listed to prioritize getting your business listed there too.

5. Yext

Yext is your reputation management and voice search specialist:

  • Centralized Review Monitoring: One dashboard to see reviews across multiple sites, so you can respond quickly.
  • Authentic Reviews: Grab positive testimonials straight from customers to use on your own website.
  • Voice Search Optimization: Ensure your listings are ready for “Hey Siri, find a [business type] near me” searches.

6. Synup

Synup keeps your listings consistent, tracks performance, and helps you boost your web presence:

  • Data Accuracy: Find and fix incorrect information across over 200 directories. Avoid frustrating customers with wrong addresses!
  • Web & Search Ranking Monitoring: See how you’re performing on search engines and fine-tune your SEO.
  • Notifications & Syncing: Get alerts about new reviews, and make sure your information is up-to-date everywhere.

7. BiQ

BiQ is your rank tracking and keyword analysis companion helping you outrank the competition:

  • Real-time Rank Tracking: Get up-to-the-minute data for up to 1000 keywords in multiple languages.
  • Content Gap Analysis: Discover the topics you should cover to steal traffic from your rivals.
  • Content & Marketing Ideas: BiQ goes beyond keywords to help you plan engaging campaigns around what people want.

8. Localo

Localo is quick, streamlined, and totally free:

  • Google Visibility Check: Analyze your presence and rivals with a simple, no-fuss tool that requires no signups.

9. Google Suite: The Free Essentials

  • Google Business Profile: The cornerstone of local search – claim, optimize, and monitor this listing.
  • Google Search Console: Uncover what keywords bring people to your site, plus diagnose any technical errors Google finds.
  • Google Analytics: Analyze web traffic – who visits, how long they stay – to refine your content and offers.
  • Google Trends: Spot local search trends for timely campaigns and discover what people care about in your area.

The Right Tools for the Job


The ideal local SEO toolkit is a mix that matches your needs and budget. Invest in tools that help you achieve the most important tasks, whether it’s reputation, listings, or tracking specific keywords.

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About the author:

Picture of Dean Koehler

Dean Koehler

Small Business Owned & Operated

We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

Between Dean & Rob They Have


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