While curbside pickup has been a practice by many big corporations, more and more small businesses struggle to keep up with covid-19 new protocols.
The impact of COVID-19 continues to provide nightmares for small businesses, even with ease in safety protocols and stay-at-home orders. A lot of small to medium businesses (SMBs) still rely heavily on customer-facing and in-person touchpoints to continue their day-to-day operations. The law that prohibits contact with customers for Covid-19 has been in effect since January 1, 2020. This means the stores must adhere to a no-contact business game plan such as curbside pickup.
It is a challenge for many small businesses with financial limitations that may not keep up with this practice because of high costs and other difficulties. Many small to medium businesses (SMBs) are struggling under the pressure of trying to figure out how they can sustain their business and provide food for the table. While many giant corporations, retailers, and supermarkets are able to afford curbside pickup and other aspects of the legislation which allow them to successfully transformed their physical to online buying migration, many small businesses still struggle to understand how the digital world works or are still reluctant whether to invest in these strategies or not.
Besides offering curbside pickup, they also must expand and upgrade their products and offerings. Some local small businesses even go deliberately lower than their usual price with clearance sales and big discount offerings just to remain afloat. Despite the great efforts to mitigate the virus’s spread and encourage local buyers to shop online and stay at home. If big names continue to monopolize the market, how can small businesses with no knowledge of how the technology works survive?
How Can SMBs Sustain Themselves?
The sad reality for SMBs (small to medium businesses) is that if they do not keep up with the latest trend, they will have to accept the consequences- including the risk of completely losing their business. Although curbside pickup and other digital marketing strategies and techniques are not relatively new, many SMBs and franchisee owners are hesitant to invest due to the little knowledge they have on where to get started.
SMBs and franchisees should be armed with tons of energy and some knowledge before diving into the digital battle. Even if you are not an expert, you can still gain experience from your business’s scope. You can accompany it by obtaining any information from articles, trade shows, and online classes relevant to your field. It helps to prepare you with the latest trends that can benefit your business with specialized needs.
As small businesses embark on the quest for advertising after being shut down for weeks or months, one must adapt and improve their website; including a fulfillment center integrated into a curbside app. These innovations require IT support as well as efficient implementation, management, and ease of use. The unprecedented market opportunity for the majority of small local businesses opens many opportunities for digital service providers to have an innovative service that will benefit their clients and customers to support and develop a local business’s marketing and operations side.
An Innovative Experience That Changes the Way We Find Local Businesses
Local buyers’ demand boom even before the COVID-19 started and is foreseen to expand even more after the pandemic ends. In order to support small businesses and their communities, two small local business owners collaborated to create a data company named Simply Be Found. It helps local businesses get more visibility, improve customer traffic and make more sales with easy-to-use tools, simple systems, and processes to take in. Simply provide your business data, and Simply Be Found will turn it into advertising proven effective to get your business found.
It may not sound easy, but it is as simple as its business name stated–Affordable yet straightforward for small businesses. Be found in cellphones, web, and voice searches today; increase your product and sales by placing your products directly at search and get listed in over 70 networks, including big names like Amazon Alexa, Cortana, Siri, and Google Home. To learn more about how Simply Be Found turns your business data into advertising that gets your business found, visit Simply Be Found.