Last Updated on: 6th October 2023, 03:21 pm
Understanding the Real Value of Local SEO with Simply Be Found
In the age of digital marketing, businesses often grapple with a myriad of Local SEO strategy, tools, and platforms to ensure they stay competitive and visible. Amid this complex landscape, local SEO emerges as a crucial factor, and no one breaks it down better than the team at Simply Be Found. Their recent YouTube video provides a treasure trove of insights for small businesses looking to navigate the turbulent waters of local SEO.
The Importance of Keeping Costs Low
The video kicks off with a focus on affordability. By using resources efficiently, like recording in a library, Simply Be Found ensures they can maintain low prices for their clients. They emphasize their dedication to giving back to the small businesses, providing them the tools they need without breaking the bank.
Redefining Posts in Marketing
The conversation then takes a twist towards the controversial topic of posts in marketing. There’s a misconception that posts are not part of marketing because they need to be planned and strategized. But Simply Be Found begs to differ. They introduce the three pillars of a robust local SEO strategy: Content, Authority, and Trust. These elements, when combined, form a potent force in local SEO, and posts, particularly those shared on platforms like Google Business Profile or Facebook, are a significant part of this content strategy.
Small Business vs. Corporate Marketing Strategies
A recurring theme in the video is the distinction between corporate and small business marketing strategies. Corporates might have vast resources, but their approach is often rigid, whereas small businesses can pivot rapidly, adapting to changes efficiently. This agility gives small businesses an edge. And while they might not always have the fanciness associated with big corporations, it’s their authenticity that often makes them stand out.
Simply Be Found prides itself on being a small business catering to other small businesses. They understand the challenges and opportunities of this unique position, and they’ve tailored their offerings accordingly. While larger competitors might have a convoluted process involving qualifiers and closers, Simply Be Found offers a direct, no-nonsense approach.
Organic Local SEO Strategy: The Unsung Hero
The video touches upon another critical aspect: the importance of organic local SEO. While there’s no denying the potential of paid ads, relying solely on them can be a costly strategy. Businesses should be discoverable organically, ensuring they appear in local searches irrespective of the device being used – be it through voice search, on platforms like Bing, Google, or even car navigation systems.
Simply Be Found’s Unique Proposition
With packages tailored to various needs, Simply Be Found offers businesses the flexibility they often require. Whether it’s a seasonal business needing different plans for different times of the year or a startup looking for cost-effective solutions, they cater to a diverse range. Their lowest plan, at the time of recording, stands at $40 a month, which, considering the value provided, is a steal.
In a market where competitors often overcharge or try to upsell unnecessary features, Simply Be Found’s straightforward and affordable approach is a breath of fresh air. They don’t believe in high-pressure sales or relentless follow-ups; they understand the value of a firm ‘no.’
Simply Be Found’s video is a testament to their commitment to helping small businesses thrive in a digital age. Their approach to local SEO strategy is both refreshing and insightful. For businesses tired of the same old corporate spiel and looking for genuine, effective solutions, this platform might just be the game-changer they need. As the video wraps up, one thing is clear: with Simply Be Found, you’re not just another client; you’re a partner in a shared journey of growth.