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Local SEO Strategy: A Deep Dive with Simply Be Found

Local SEO Strategy a deep dive (1)

Last Updated on: 2nd May 2024, 11:25 am

Understanding the Real Value of Local SEO with Simply Be Found

In the age of digital marketing, businesses often grapple with a myriad of Local SEO strategy, tools, and platforms to ensure they stay competitive and visible. Amid this complex landscape, local SEO emerges as a crucial factor, and no one breaks it down better than the team at Simply Be Found. Their recent YouTube video provides a treasure trove of insights for small businesses looking to navigate the turbulent waters of local SEO.

The Importance of Keeping Costs Low

The video kicks off with a focus on affordability. By using resources efficiently, like recording in a library, Simply Be Found ensures they can maintain low prices for their clients. They emphasize their dedication to giving back to the small businesses, providing them the tools they need without breaking the bank.

Redefining Posts in Marketing

The conversation then takes a twist towards the controversial topic of posts in marketing. There’s a misconception that posts are not part of marketing because they need to be planned and strategized. But Simply Be Found begs to differ. They introduce the three pillars of a robust local SEO strategy: Content, Authority, and Trust. These elements, when combined, form a potent force in local SEO, and posts, particularly those shared on platforms like Google Business Profile or Facebook, are a significant part of this content strategy.

Small Business vs. Corporate Marketing Strategies

A recurring theme in the video is the distinction between corporate and small business marketing strategies. Corporates might have vast resources, but their approach is often rigid, whereas small businesses can pivot rapidly, adapting to changes efficiently. This agility gives small businesses an edge. And while they might not always have the fanciness associated with big corporations, it’s their authenticity that often makes them stand out.

Simply Be Found prides itself on being a small business catering to other small businesses. They understand the challenges and opportunities of this unique position, and they’ve tailored their offerings accordingly. While larger competitors might have a convoluted process involving qualifiers and closers, Simply Be Found offers a direct, no-nonsense approach.

Organic Local SEO Strategy: The Unsung Hero

The video touches upon another critical aspect: the importance of organic local SEO. While there’s no denying the potential of paid ads, relying solely on them can be a costly strategy. Businesses should be discoverable organically, ensuring they appear in local searches irrespective of the device being used – be it through voice search, on platforms like Bing, Google, or even car navigation systems.

Simply Be Found’s Unique Proposition

With packages tailored to various needs, Simply Be Found offers businesses the flexibility they often require. Whether it’s a seasonal business needing different plans for different times of the year or a startup looking for cost-effective solutions, they cater to a diverse range. Their lowest plan, at the time of recording, stands at $40 a month, which, considering the value provided, is a steal.

In a market where competitors often overcharge or try to upsell unnecessary features, Simply Be Found’s straightforward and affordable approach is a breath of fresh air. They don’t believe in high-pressure sales or relentless follow-ups; they understand the value of a firm ‘no.’

Simply Be Found’s video is a testament to their commitment to helping small businesses thrive in a digital age. Their approach to local SEO strategy is both refreshing and insightful. For businesses tired of the same old corporate spiel and looking for genuine, effective solutions, this platform might just be the game-changer they need. As the video wraps up, one thing is clear: with Simply Be Found, you’re not just another client; you’re a partner in a shared journey of growth.

About the author:

Picture of Rob Downey

Rob Downey

Robert Downey: Revolutionizing Local Marketing and Voice Search Optimization Robert Downey is a distinguished figure in the dynamic world of local marketing and digital innovation. As the co-founder of, he has proven to be a master in local marketing strategy and a pioneer in voice search optimization. With a career spanning nearly three decades, Robert has dedicated himself to enhancing the visibility of small businesses and fostering stronger connections between these enterprises and their local communities. Robert's journey in the marketing realm began in 1995, and since then, he has led over 1,000 marketing campaigns, contributing significantly to developing more than 5,000 websites. His expertise spans various industries, equipping him with a nuanced understanding of their unique challenges and opportunities. This extensive experience broadens his skill set and cements his position as a thought leader in local business marketing. One of the keys to Robert's success is his ability to deliver impactful results using local SEO strategies. He excels in this area, demonstrating that businesses can use small advertising budgets to be successful. Instead, they need the right strategies to reach consumers actively seeking their services. His approach needs to include the importance of bridging the gap between local businesses and potential customers, which has often hindered the growth and visibility of many small businesses. As a fourth-generation entrepreneur, the entrepreneurial spirit runs deep in Robert's veins. This heritage has ingrained in him a profound understanding of business growth and evolution, especially crucial in the fast-paced startup environment. At, he applies this strategic vision to simplify the local business discovery process, leading to significant growth of the platform, an expanded user base, and increased revenue streams. Beyond Simply Be Found, Robert's achievements include launching over ten successful online businesses and startups, a testament to his versatility and expertise in the digital business landscape. He brings a unique blend of programming skills, marketing acumen, and business development experience, offering a fresh and invaluable perspective to today's digitally-centered business challenges. In essence, Robert Downey is more than just a local marketing expert. He is a catalyst for growth, a digital marketing innovator, and a mentor to businesses striving for success. His extensive experience, profound industry knowledge, and unwavering dedication to the success of small businesses make him an indispensable ally for any business aiming to enhance its local presence and achieve sustainable growth.

Small Business Owned & Operated

We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

Between Dean & Rob They Have


Small Businesses


Years Of Small
Business Ownership


Years Of Marketing


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When you join the Simply Be Found Family you are backed by the small business experts here at Simply Be Found. You have a 1 in 5 chance of working with Dean or Rob directly anytime you have communication with us. We believe in order to help small businesses you have to be a small business.

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