Car Dealership Marketing Strategies: Leveling the Playing Field

Last Updated on: 23rd January 2024, 01:07 am

The auto industry’s landscape is constantly evolving, and with the right car dealership marketing strategies, smaller dealerships have a unique opportunity to compete with, and even outrank, larger players. This blog will explore effective marketing strategies, with a focus on how tools like Simply Be Found can be pivotal in this endeavor.

Voice Search Registration : A Game-Changer in Car Dealership Marketing Strategies

In the realm of car dealership marketing strategies, voice search optimization is a game-changer, particularly for smaller dealerships. With 58% of consumers using voice search to find local businesses (Statista, 2023), small dealerships can optimize for voice search to potentially outrank bigger competitors. Longer, conversational keywords, and questions starting with “who,” “what,” “when,” “where,” and “how” are crucial in voice search optimization.

Reviews: The Equalizer in Car Dealership Marketing Strategies

Review marketing is a powerful equalizer in car dealership marketing strategies. Platforms like Google My Business offer smaller dealerships an opportunity to shine through customer experiences. With 93% of car buyers influenced by online reviews (Podium, 2023), consistently collecting and responding to customer reviews can significantly enhance a smaller dealership’s visibility and trustworthiness.

Google Business Profile: A Key Tool in Car Dealership Marketing Strategies

Posting on Google Business Profile is an essential component of car dealership marketing strategies. Regular posts about promotions, new inventory, and service specials can significantly enhance visibility and engagement. Smaller dealerships can use GBP posts to provide up-to-date information and offers, potentially giving them an edge over larger dealerships that may not update as frequently.

Service Area Optimization: Expanding Reach in Car Dealership Marketing Strategies

For smaller dealerships, defining a service area in Google Business Profile can be a strategic move in their car dealership marketing strategies. This ensures they appear in relevant local searches, potentially outreaching larger dealerships confined to specific locations.

Simply Be Found: The Tool to Amplify Your Car Dealership Marketing Strategies

Simply Be Found is an invaluable tool for smaller dealerships. It helps in implementing effective car dealership marketing strategies by simplifying the process of optimizing for local search, managing reviews, and updating GBP listings. This tool can be the key to helping smaller dealerships compete with larger ones by ensuring they are found by the right customers at the right time.

Conclusion: The Power of Strategic Car Dealership Marketing Strategies

In conclusion, smaller car dealerships have a real chance to compete with larger ones by using targeted car dealership marketing strategies. Tools like Simply Be Found can be instrumental in leveling the playing field, offering a way to enhance online presence, improve customer engagement, and ultimately drive more sales.

For more insights into effective car dealership marketing strategies, visit SimplyBeFound.com.

About the author:

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Rob Downey

Robert Downey: Revolutionizing Local Marketing and Voice Search Optimization Robert Downey is a distinguished figure in the dynamic world of local marketing and digital innovation. As the co-founder of SimplyBeFound.com, he has proven to be a master in local marketing strategy and a pioneer in voice search optimization. With a career spanning nearly three decades, Robert has dedicated himself to enhancing the visibility of small businesses and fostering stronger connections between these enterprises and their local communities. Robert's journey in the marketing realm began in 1995, and since then, he has led over 1,000 marketing campaigns, contributing significantly to developing more than 5,000 websites. His expertise spans various industries, equipping him with a nuanced understanding of their unique challenges and opportunities. This extensive experience broadens his skill set and cements his position as a thought leader in local business marketing. One of the keys to Robert's success is his ability to deliver impactful results using local SEO strategies. He excels in this area, demonstrating that businesses can use small advertising budgets to be successful. Instead, they need the right strategies to reach consumers actively seeking their services. His approach needs to include the importance of bridging the gap between local businesses and potential customers, which has often hindered the growth and visibility of many small businesses. As a fourth-generation entrepreneur, the entrepreneurial spirit runs deep in Robert's veins. This heritage has ingrained in him a profound understanding of business growth and evolution, especially crucial in the fast-paced startup environment. At SimplyBeFound.com, he applies this strategic vision to simplify the local business discovery process, leading to significant growth of the platform, an expanded user base, and increased revenue streams. Beyond Simply Be Found, Robert's achievements include launching over ten successful online businesses and startups, a testament to his versatility and expertise in the digital business landscape. He brings a unique blend of programming skills, marketing acumen, and business development experience, offering a fresh and invaluable perspective to today's digitally-centered business challenges. In essence, Robert Downey is more than just a local marketing expert. He is a catalyst for growth, a digital marketing innovator, and a mentor to businesses striving for success. His extensive experience, profound industry knowledge, and unwavering dedication to the success of small businesses make him an indispensable ally for any business aiming to enhance its local presence and achieve sustainable growth.

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We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

Between Dean & Rob They Have

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Years Of Small
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