5 Internet Marketing Tips for Small Business: A Guide to Success

Last Updated On:
March 30, 2021 |
12:19 pm

Last Updated on: 22nd April 2024, 02:01 pm

Learn the process of Internet Marketing and answer some of the questions you have in getting a successful online marketing campaign for your small local business.

What is Internet Marketing?

The system and the process of internet marketing are often misunderstood. Internet Marketing is also perceived as online marketing and is often used interchangeably with content marketing.

But what is the difference between Internet Marketing and Content Marketing?

Internet Marketing is beyond a typical ad campaign on Facebook and waits for a significant increase in customer traffic. It is a process of promoting the type of products and services your business offers across the web using tools and other resources that help drive customer traffic, bring in new leads, and make sales. Meanwhile, Content Marketing is the type of marketing the involves planning, creating, distributing, sharing, and publishing content to attract more audience. It helps promote brand awareness, boosts sales, customer engagement, and trust.

In this article, the Simply Be Found team will help you walk through the process of Internet Marketing and answer some of the questions you have to get a successful online marketing campaign.

Internet Marketing #1. Focus on Getting More Visibility

Internet Marketing is an inexpensive way to promote brand awareness, attract more customers, and expand your target audience. Try to create online marketing that focuses on bringing more customers to your local business. For example, post a special announcement, run giveaways, promos, or promote a new product by uploading it a “sneak peek” on your social media pages and websites.

Internet Marketing #2. Design Localized Content

Let your buyers know that you are not just after selling and promoting your products and services but are also a significant part of the local community. You can create localized content that your readers can relate to on a regional level. It can be about a guide in local trade shows, a how-to video of your local business, or sponsoring a local event. Consumers like to show support towards local businesses and the local community.

Internet Marketing #3. Create Informational Content

Consumers like reading articles with tips, lists such as “top 10”, “ultimate guide,” “best of” lists because, most often than not, these informational contents have all the answers to their questions. Search engines also love crawling offer unique, high-quality, and informative content which will allow you to efficiently and effectively market products and attract more visitors to your site.

Internet Marketing #4. Improve Your Website Loading Speed

In today’s fast-paced technology, your website should keep up and be fast enough to act too. Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer. If your website has multiple pages, try to check each page’s loading time and improve any delays you can notice, especially on the homepage where visitors view the most. Many consumers don’t have the time and would instead go somewhere else with a lesser waiting time.

Internet Marketing #5. Ensure Your Business Gets Found

Don’t let your marketing efforts go to down the line. Make sure you have claimed your business in top networks and popular listing sites, and search engines.

You want your customers to quickly locate you whenever they search the Internet and expand your customer base. To get a 100% online presence, you must submit and get listed in 30-40 listing agencies and search engines.

Doing it manually by you, as the small business owner, or with a few staff members can be a challenging, overwhelming, and time-consuming task that could take up much of your schedule.

Elevate Your Listing Accuracy and Strengthen Your Online Presence

There are numerous sites offering listing management services that increase your website traffic at an expensive cost. While this may get you website traffic, the conversion rate will remain low as these visitors will only visit and view the content without performing the desired actions you want for your buyers to do when they visit your website.

Consider looking for a guide that can help you achieve a successful online marketing campaign, correct and maintains your business information, and help you handle customer issues as they occur.

You can give your local business a chance to compete against your local competition in 3 easy steps:

Sign up in Simply Be Found.
Set up your digital business profile to edit, correct, and maintain your business name, address, phone number, website, hours of operation, and more.
Wait for 60-90 days to see significant results. Some members report seeing results within the first few weeks. Improvements depend on your consistency in posting, uploading photos, and optimizing your listing within the Simply Be Found.

You can learn more about how Simply Be Found can help your local business grow and get found in popular networks across the web.

About the author:

Dean Koehler

Dean Koehler stands as a testament to the entrepreneurial spirit, co-founding Simply Be Found and with over 30 years of entrepreneurial business experience. His journey is marked by both successes and failures, each contributing to his profound understanding of the business world. What truly sets Dean apart is his light-hearted and compassionate approach towards everyone he interacts with. His Roots: Dean’s lineage is rich with educators, embedding in him a deep appreciation for the power of storytelling and analogy in teaching. This background has honed his ability to simplify complex concepts, making them relatable and easy to grasp. Love for Reading and Audio Books: An avid reader and now an audio book junkie, Dean immerses himself in a variety of genres. This extensive reading not only fuels his expansive vocabulary but also enriches his perspectives, allowing him to connect with a diverse audience. Unique Communication Style: Dean’s conversations are often peppered with witty one-liners from classics like ‘The Wizard of Oz’ and ‘Monty Python.’ These references are not just humorous but also serve as effective tools in making his points more memorable. Creating passion for storytelling; his love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Engineering Mindset: With a background in engineering, growing up with a science teacher, and his wife still teaching science, Dean naturally gravitates towards a methodical and analytical approach. He often draws parallels between science experiments and business strategies, demonstrating his knack for innovative problem-solving. If fact he and his wife spend several hours talking about real life situations for science experiments to parallel which creates story for her students. Passion for Storytelling: Dean’s love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Dean’s unique blend of experiences and skills makes him an invaluable leader at Simply Be Found. His approachable demeanor and insightful perspectives have been key in guiding the company through the ever-changing landscape of online marketing and business growth. Although he does talk much about it, his academic and professional journey is a complex blend of hands-on experience and formal education, embodying the spirit of dedication and perseverance. His path reflects his commitment to continuous learning and adaptability in the face of evolving industry landscapes. Dean’s career began with a machinist apprenticeship program, a rare and valuable starting point in today’s world. This experience laid the groundwork for his practical understanding of the industry. He furthered his education with an associate degree as an electronics technician, a testament to his technical acumen. Dean didn’t stop there; he pursued a Bachelor of Science in Industrial Technology from Colorado State University, sharpening his skills in corporate leadership, process, and plant engineering roles. Next, earning a Master of Science Degree in Industrial Management from Northern Illinois University marked a significant milestone in his career. Notably, Dean accomplished this while juggling a full-time job and starting a family, showcasing his exceptional time management and dedication. Lastly and what he considers the most important is the School of Hard Knocks: Dean takes immense pride in his experiences outside the classroom. The ‘school of hard knocks’ has been instrumental in teaching him invaluable life skills. These experiences have given him a unique understanding of the challenges faced by small business entrepreneurs, aligning perfectly with his role at Simply Be Found. Dean’s journey, marked by a combination of formal education and real-world experiences, has equipped him with a diverse skill set and an empathetic understanding of the entrepreneurial journey. This makes him not just a leader but a relatable figure for those navigating the complex terrain of small business ownership and online marketing.

Small Business Owned & Operated

We are a small business for small business. There is a 1 in 5 chance of talking to a co-founder. We are not a big coporation or a place where you are going to get lost.

Get free access to the Simply Be Found platform, offering easy-to-use tools for managing your Google Business Profile. This is part of our small business giveback program.

Love these dialogs guys - two high preformance low pressure guys doing their thing!

If you don’t know Rob your living under a rock

Good information. Appreciate the honesty about not having to pay for a source to do what we entrepreneurs are able to do ourselves. Bravo

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Between Dean & Rob They Have

5000+

Small Businesses
Helped

48+

Years Of Small
Business Ownership

60+

Years Of Marketing
Experience

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