As local business owners we are always looking for new ways to get found by more local customers. Here is are 5 Marketing Tips you could do it in your business to get results today!
The Best Marketing Tips You Can Do in Your Business
1. Be Found On Voice Search Will Be #1 In 2022
Let’s face it Voice Search is the new yellow pages of today. I remember the days of when you had a phone book in your vehicle, at home, and in your office. Now the phone book is Alexa in your kitchen, Cortana on your computer, or Siri on your phone. Voice search is how local businesses are being found on the fly and if you’re not in the top 3 results you’re not being found.
Did you know? Thirteen percent of all Google searches are voice searches. That percentage is growing rapidly, in fact 58% of consumers used voice search to find local business information in 2022 through smart speakers like the Amazon Alexa, smartphones, built-in car systems with virtual assistants like Bixby in your car or simply your phone when you want to know something.
2. Generating More Reviews
Most studies show that 7 out 10 customers searching for a local business look at reviews before making the decision if they will visit, order, or take action with that local business. It’s important to build a review generation campaign that can get more reviews for your business on places that will bring the highest value. You also need to monitor your reviews and reply to them within a timely matter.
It’s hard for small businesses to generate reviews in the volume they need to compete with the larger corporations with bigger advertising budgets. With Voice Search it is estimated that 52% of all mobile searches will be voice searches by 2022 which means your customers are using voice search and don’t even realize it.
3. Stay consistent across the web
Making sure your Name, Address and Phone number (NAP) are correct online is important. This is because search engines and other services use this information to match businesses with people who are looking for them. If the information is not correct, your NAP score will go down, which means your business will be harder to find.
4. Promote Your Local Business With Google My Business (Now Google Business Profile)
Google My Business is a free and easy way for businesses to manage their online presence across Google, including Search and Maps. You can find a complete guide on how to setup your Google My Business account here. You should not only be keeping your information to date on your Google Business Profile but you should be posting one post per week, showcasing your events and offers and posting photos of your business.
5. Letting Your Voice Be Heard
A lot of local businesses hire marketing agencies or outsource the tasks because they feel they don’t have time, feel they don’t have the time or that they do not understand how to do it. But when they outsource it to someone who does not know their business, they lose the power of their voice and build a relationship with their customers. Let’s face it you know your business better than anyone.
If you want to get more local customers, these five marketing tips will help you get a jump start. Simply Be Found makes it easy for business owners to do their marketing. You will get a customized to-do list, and we make it simple for you to do your marketing in about an hour a week. We are a do it yourself (DYI) marketing platform that is designed to be used by local business owners or their staff.