Last Updated on: 22nd April 2024, 03:42 pm
Local restaurants are at the dawn of a new beginning. From the coffin, you were once in due to the pandemic. Many states are now slowly increasing the seating capacity rate for indoor dining. So, to help you bounce back faster, here are the 4 Best Restaurant Marketing Ideas in 2022.
It is a nightmare for many local restaurant owners. COVID-19 devastated the whole industry and has left almost 200,000 on the verge of closing their business. But now that we are slowly going back, adapting to the new normal. You must equip yourself with restaurant marketing ideas that will help you bounce back and regain your glory days.
Having a solid digital footprint lets your customers locate and find you instead of your competitors. This is why we have come up with the 4 Best Restaurant Marketing Ideas in 2022 that will not only help you bounce back faster. But if you’ll take this by the heart and follow it, you’ll dominate your local presence, increase your bottom line and grow your local customer base.
1. Focus on Getting Ratings and Reviews
There’s no better way to avoid the risk of getting bad service, bad food, or overall experience than to get a recommendation from a friend or, in our case, ratings and reviews. Also, as a restaurant owner, you’ll get a chance to eavesdrop on your costumer’s opinions, observations from your staff, to your overall restaurant service.
Reviews are a great restaurant marketing idea that will give customers a way to experience your restaurant by reading these reviews. It may result in them trying you out due to hype, or out of curiosity. Happy customers will leave a trail to guide your future clients to your restaurant. But at the same time, you must not neglect responding to negative reviews as this will give you that image that you attend, and you’re listening to your customers.
Whether it is room for improvement on your service, or clarifying yourself with some minor misunderstanding. Rectify them when you receive negative feedback. Usually, these negative feedbacks are quickly resolved by a response.
2. Partner with Food Delivery Apps
60% of U.S. customers order delivery or takeout once a week. So, if you have not offered delivery options yet; you have to be part and earn your share in providing and offering your menus with this demand.
In today’s crowded restaurant space, you must meet the needs of your clientele. You can choose to hire your own delivery drivers and do it in-house or work with an existing food delivery service.
Food delivery apps are here to stay, and it just keeps growing and growing.
As a matter of fact, $26.5 billion in revenue in 2020 or a 204% increase were made over the last 5 years from these food delivery apps.
It is a no-brainer that partnering with them is a strategic move if you want to bounce back fast. This move will also help you adapt to any changes in the marketplace, so you can evolve into a stronger position once life goes back to normal.
3. Optimize Your Local Search with Google and 50+ Networks
35% of all searches on the internet account to local searches. Although Google is the giant for looking and searching the web for information. Adding your business with 50+ networks is a restaurant marketing idea that will increase your chances of getting more clicks and more business transactions to your restaurant.
But how exactly do you optimize for these local searches?
Getting your restaurant to show up in these searches doesn’t have to be complicated – the most critical step to take is simply having a profile set up.
Having a profile on sites like Google, Yelp, Bing, Yahoo, Yellow Pages, and many more will naturally improve your chances of getting found by your customers. But oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will see your business in the local search results.
Luckily, there’s an easy way to improve your local SEO (Search engine optimization), and a great addition for your restaurant marketing. All you have to do is sign up with Simply Be Found and watch your local presence climb to the top, so you can bounce back and dominate your local community.
BONUS: Restaurant Marketing Idea that will Get Your Business Found Online
More and more customers wanted their food to be readily available in just a few clicks. 66% of local customers find food information on searches, and 57% discovered online ads. You can attract more customers by getting your local restaurant, rank on top of search engines whenever they search online. Either by typing on their cellphone or using voice search. Getting found online will help your customers be more aware of your business brand, attract more buyers, and increase your sales.
The good news is it is easier to get yourself found locally than before by using Simply Be Found.
Simply Be Found helps you keep your customers up to date, schedule and create customized and localized posts, generate and respond to reviews, answer customers’ common questions, and so much more.
To learn more about how you can take advantage of these exclusive advertising tools, visit Simply Be Found.
