Last Updated on: 14th February 2024, 02:50 pm
In an era where the game-changing future of local SEO continuously evolves and redefines the digital landscape, understanding the nuances of search engine optimization, especially local SEO, is crucial. The team at Simply Be Found recently recorded a candid video where they demystified some key aspects of this domain. This post will delve into the essence of that video, highlighting the game-changing future of local SEO and the role Simply Be Found aims to play in it.
Demystifying the Web of Networks
One of the first topics touched upon is the overwhelming number of networks that businesses feel compelled to feature on. While some companies boast of their presence on over 500 platforms, Simply Be Found astutely questions the relevance of all these networks. Dean and Rob humorously probe, “When’s the last time you used yellowpages.com?” This inquiry isn’t just about the declining use of a specific platform; it signifies the misplaced priorities of many businesses. Instead of spreading themselves thin, businesses should focus on platforms that yield the highest engagement and relevance, particularly in the game-changing future of local SEO.
Understanding the Depth of Local SEO
The traditional understanding of Local SEO often gets confined to merely securing a spot on popular search engines like Google or Bing. However, the true essence of Local SEO goes beyond this narrow perception. As Dean aptly put it, “Local SEO is anything that somebody is going to do locally that’s searching for products and service by using a search engine.” His words shed light on the more expansive scope of Local SEO that now includes the burgeoning domain of voice search platforms such as Amazon Alexa and Siri. The world today is witnessing a surge in the usage of smart speakers, voice assistants, and voice-activated systems integrated into vehicles. With this paradigm shift, it’s essential to realize that local SEO’s horizon is broadening. It’s no longer just about the text-based queries but about catering to voice commands and providing optimized results for the same.
Simply Be Found: Pioneering a New Approach
The video also delves into the creation and purpose behind Simply Be Found. Rob and Dean discuss the initial challenges they faced, especially when traditional routes seemed blocked by established players in the field. Despite being told that their vision was impossible, they persevered, choosing to write their software rather than rely on existing platforms. Their determination led to the creation of a tool that offers an alternative to big names in the market, emphasizing simplicity, affordability, and effectiveness.
The character of Simply Be Found is about empowering small businesses. While many companies invest significantly in platforms that might not yield the desired return on investment, Simply Be Found’s mission is to ensure businesses get value. They strive to make local SEO accessible, helping businesses navigate the game-changing future of local SEO without breaking the bank.
Embracing the Game-Changing Future of Local SEO
In the ever-evolving world of digital marketing, staying updated and adaptable is key. It’s a realm where stagnation equates to obsolescence. Amidst this backdrop, the insights from the team at Simply Be Found serve as a timely reminder. Their discourse underscores the imperative of staying ahead with the latest developments and being malleable in strategies. With the onset of voice searches, AI-driven chatbots, augmented reality, and other nascent technologies, the terrain of digital marketing is becoming increasingly intricate. Understanding local SEO, in this context, is not just about leveraging its existing potential but also about anticipating its future trajectories. It’s about preemptively recognizing the shifts and pivoting strategies to harness the full power of emerging technologies, ensuring that businesses remain at the forefront of this digital revolution.
The conversation by the team at Simply Be Found highlights the importance of understanding and leveraging local SEO’s full potential, especially as the landscape becomes more intricate with voice searches and other emerging technologies
For businesses looking to stay ahead, recognizing the shifting dynamics and partnering with forward-thinking platforms like Simply Be Found can make all the difference.