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Capturing Customer Attention With Reviews and Online Presence: Winning the Voice Search Game for Your Business
Last Updated on: 1st May 2024, 04:20 pm
How to Get Customers to Choose Your Business After Voice Search | Reviews and Online Presence
Are you wondering how reviews and online presence can impact your customer’s decision after they found you in Voice Search? In the fast-paced world of digital marketing, staying ahead of the curve is essential for small businesses looking to thrive. One of the most significant game-changers in recent times is voice search. As a business owner, you’ve probably done the hard work to ensure that your business is discoverable through voice search. You’re in that coveted top three search results, and congratulations are in order! But here’s the catch – getting found is just half the battle. The other half is convincing potential customers that your business is the one they should choose.
The Power of Reviews
Reviews, according to some sources, play an enormous role in the decision-making process of potential customers – up to a whopping 90%! While the accuracy of this statistic might be up for debate, there’s no denying that reviews are a critical component of your online presence. When people find your business through voice search, they’ll likely scroll through reviews to get a sense of what it’s like to do business with you. It’s imperative that these reviews give them a warm and fuzzy feeling about your business.
Responding to reviews is equally important. It shows that you value your customers’ feedback and are committed to addressing any issues promptly. A well-managed review section can build trust and confidence in your potential customers.
Visual Appeal with Photos
A picture is worth a thousand words, and in the world of voice search, visual content can speak volumes. You’ve likely been posting photos related to your business. These images provide potential customers with a visual representation of your products or services. When customers can see your work, it becomes more tangible and relatable, fostering familiarity and trust.
Tell Your Story Through Posts
Your online presence isn’t just about facts and figures; it’s also about the story you tell. Posts and updates about your business can create a narrative that resonates with your audience. These posts should go beyond just listing your services; they should showcase what makes your business unique. Highlight customer success stories, share your achievements, and discuss how you’ve made a difference in your community. Your story should be compelling and relatable, making potential customers feel a connection.
Answering Questions – Building Rapport
Voice searches often include questions like “Do you offer this service in this area?” or “Can you handle specific tasks?” These questions are golden opportunities to communicate your expertise and build rapport. When you respond to questions, you’re not just providing information; you’re telling your story. Be clear and concise in your responses, and emphasize what sets your business apart from the competition.
The Toolbox for Your Success
All these strategies come together in what we like to call the toolbox for your business’s success. Voice search has made finding businesses more convenient, but it has also raised the stakes for competition. Your toolbox consists of reviews, photos, posts, and answers to questions. These elements work together to ensure that when potential customers find your business, they not only find it but also choose it with confidence.
Conclusion
In the era of voice search, getting found is just the beginning. To stand out from the crowd, you must tell your story effectively. Visual content, posts, responses to questions, reviews and online presence all play a crucial role in convincing potential customers that your business is the right choice. It’s not just about being found; it’s about being chosen. So, make your online presence compelling, relatable, and trustworthy, and you’ll be well on your way to winning over voice-search-savvy customers.
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