No one talks about maximizing bing for business, and why you should be optimizing for it just as much as you do for Google Search. The fact is new computer sales that are coming with the latest Microsoft version are designed to only work with Edge out of the box. If you want to install Chrome, you have to download a tool to do so. Edge’s default search platform is Bing. Did you know that most consumers don’t know the difference between Googling and doing a search online? So they may say they found you on Google but really they are using another search platform without even realizing it.
We have geared Simply Be Found’s Platform to work with both Bing and Google equally, taking advantage of both platforms to optimize your business. The goal is to get your business found where people are looking for your products or services, not just focusing on one place
Here are some quick facts about Bing Search
- The number of daily Bing searches amounts to nearly 900 million. (Bright Edge)
- Bing’s market share is 3.08%. (Statcounter)
- Bing users spend 35% more than Google users. (REQ)
- 71% of Bing users are 35 or older. (Market.us)
- In May 2022, Bing recorded 1.2 billion visits. (Similarweb)
- The average advertising click-through rate for Bing is 2.83%. (WordStream)
- The average cost-per-click on Bing can be about 60% lower than on Google. (Report Garden)
- The median age of Bing users stands at 45. (WordStream)
Bing Usage Statistics
1. Nearly 50% of US citizens use Bing as their default search engine.
Bing has 1.2 billion monthly active users in the United States, according to SimilarWeb. In March 2019, 6 billion searches were conducted on Bing by 126 million unique users – a lot for a search engine that no one thought existed anymore. Contrary to popular belief, Americans seem to like Bing just fine. Actually, 62 million people
2. 30% to 40% of searches on Bing are related to travel, cars, health, and finance.
People use Bing search more frequently when conducting research about these four subjects, according to Google’s Bing Webmaster tools. If you operate a company that is connected to one of the most common searches, keep this in mind.
3. Bing’s traffic for May 2022 was 1.2 billion.
After seeing the competition, it appears that Bing fared rather well in May. While you’d probably think most of this traffic was from the US, keep in mind that China accounts for around 31.74% of all site traffic on Bing’s search engine.
4. 69% of Americans use Bing to look up popular websites and brands.
More than two-thirds of Bing users look up well-known websites such as Facebook (12,983,821 searches), YouTube (11,452,722 searches), and Google (8,060,698 searches). People also utilize Bing web search to access their Gmail accounts with a total volume of 60337283.
5. 71% of Bing users are 35 years old or older.
The majority of Bing’s global audience is 25-34 years old, with an 18% share. The proportion of people aged 35 to 44 is identical. The percentage of those aged 45 to 54 jumps significantly to 20%. The 55 and over demographic currently accounts for 17% of Bing’s users, whereas the 65+ age group has 16 percent. Finally, people aged 18 to 24 years old make up the smallest group of users at just 11%.
6. 38% of the search engine’s US-based users make more than $100k a year.
The highest percentage of Bing’s US user base is well-off, with a household income of more than $100,000, according to data from the search engine. 17% of users fall in the range of $75,000 to $99,999 every year, while 12% make less than that. Another 16% have an annual household income
7. 43% of those using Bing are married.
According to Bing statistics, the majority of users are married, accounting for 43% of the overall base. On the other hand, 11 percent are divorced, 4% are widowed, and 2% are separated. 9 percent of users live with a domestic partner while 31 percent are single and have never been married on a more positive note. If you want to target ads to married users, Bing is the place to do it.
8. 50% of those who use Bing have graduated from college.
According to Bing statistics, the engine’s user base is more educated than Google’s. For instance, since half of Bing users have graduated from college and 17% have obtained an advanced degree, it’s safe to say that most of Bing’s users are well-educated. This may be linked to the fact that the majority of people who use Bing are in higher income brackets.
9. 50% of people who use Bing are women.
One of the interesting Bing facts is that women comprise exactly half of its user base. While this information may not look that useful to you now, if you were to start using Bing as an advertising platform, this piece of information would serve as valuable insight into who you are advertising your products and services to. If, on the other hand, you decide to hire a digital marketing agency, make sure their knowledge about your target audience is impeccable.
10. The median age of Bing users is 45.
Users of Bing are slightly more experienced than those who use Google. They’re also more likely to have children at home (30%) and be married (46%). They’re smarter and richer, with one-third earning more than $100,000 a year. According to search engine statistics, half of Bing users completed college.
Bing Ads Statistics
11. Microsoft generated $8.53 billion in search ad revenue in 2021.
Over $8.5 billion was generated by Google, and Bing Ads, along with the other two Microsoft search engines (Yahoo and AOL). According to Bing statistics, however, the company’s income decreased by 18% owing to the epidemic. According to recent A/B testing results, which revealed that the search engine increased its annual revenue in the US by $1.2 billion, it seems that this is not the case for Europe and other parts of the world.
12. The average cost per action is $41.44.
Bing Ads’ CPCs are much cheaper than Google’s, allowing it to offer lower CPAs. Because of its low CPC charges, Bing Ads can also claim lower CPAs. It’s no surprise that the average CPA for the technology business is $102.94, especially considering that they’re generally older and less tech-savvy. The retail industry’s average CPA is $78.64, while the travel industry is even lower at $54.
13. The average CTR on Bing is 2.47%.
The overall average CTR for all ad types on Bing is 2.47 percent, which is slightly higher than Google’s 1.91 percent. This means that if you’re looking for a PPC platform with a higher CTR, Bing Ads is the way to go.
Takeaway
It’s important to optimize your website for Bing searches, not just Google. Many new computers come with Microsoft Edge as the default browser, which uses Bing as its search engine. Even if people say they found you on Google, they might have actually used Bing without realizing it. Simply Be Found’s platform can help optimize for both search engines. Some quick facts about Bing include: it has nearly 900 million daily searches, a 3.08% market share, and users who spend 35% more than Google users. Additionally, nearly half of US citizens use Bing, and 30-40% of Bing searches are related to travel, cars, health, and finance. The majority of Bing users are 35 or older, make more than $100k a year, and have graduated from college. The average CTR on Bing is 2.47%, which is higher than Google’s 1.91%.
