Last Updated on: 23rd April 2024, 12:37 pm
In today’s digital age, small businesses must leverage every tool available to increase visibility and attract more customers. One such powerful tool that is often overlooked is Google Posts. Through this blog, we’ll explore how Google Posts can be a game-changer for your business, drawing insights from a recent discussion I had about the numerous benefits of this platform.
What are Google Posts?
Google Posts are a feature offered within Google My Business that allows businesses to share updates directly on their Google listing. This can include promotions, events, news updates, and new products, similar to how you would post on social media platforms like Facebook. The beauty of Google Posts is that they appear directly in the search results and on Google Maps, giving your business immediate exposure to potential customers searching for your products or services.
The Untapped Potential
You might be surprised to learn that many businesses, specifically about 70% of new members in our network, are unaware that they can use Google Posts. This tool is incredibly potent for increasing business visibility yet remains underutilized, mainly because many small business owners are either unfamiliar with it or don’t realize its potential impact.
Dual Posting: Google and Social Media Together
One of the standout features of certain digital marketing platforms like Simply Be Found is the ability to post simultaneously to both Google and social media networks. This dual-posting capability ensures that your updates reach a broader audience across multiple platforms without requiring extra effort. When you input your information into Simply Be Found, it can propagate this data to up to 300 different networks if you’re on a paid plan. This extensive network distribution ensures that your business information is consistent and widespread, boosting your SEO and helping you to dominate local search results.
Personalized Assistance and Simple Usage
What sets Simply Be Found apart in the digital marketing space is the personalized assistance provided. Whether it’s a coaching or sales call, talking directly with the founders or key personnel is not uncommon. This hands-on approach not only helps in better understanding the platform’s capabilities but also personalizes the experience, making small business owners feel at home.
Even those who might feel daunted by new technology, like the 85-year-old lady mentioned who has been successfully using the platform, find Simply Be Found simple and accessible. Most users spend about 10 to 20 minutes daily managing their posts, which is a minimal investment considering the potential returns in terms of visibility and customer engagement.
Why Use Google Posts?
- Immediate Visibility: Your posts appear directly in search results and Google Maps, catching potential customers at the moment they are searching for your products or services.
- Enhanced Engagement: Regular updates keep your business fresh in the minds of customers, encouraging repeat visits and interactions.
- Cost-Effective: Google Posts is a free feature within Google My Business, making it an affordable option for boosting online presence.
- Ease of Use: The interface is user-friendly, allowing for quick updates, which is essential for businesses without dedicated marketing teams.
Getting Started
To begin using Google Posts, you’ll need to have a Google My Business account. Setting up an account is straightforward, and once done, you can start posting updates immediately. Remember, the content of your posts can significantly influence customer interaction, so focus on creating engaging, relevant, and timely posts.
Conclusion
In an era where online presence directly correlates with business success, utilizing every available tool is crucial. Google Posts offers a unique opportunity to enhance your visibility and interact with your customer base directly within Google’s ecosystem. If you’re looking to grow your business, integrating Google Posts into your marketing strategy could be the key to unlocking new opportunities.
For businesses aiming to expand their digital footprint while managing resources efficiently, understanding and utilizing platforms like Simply Be Found is indispensable. Check out the capabilities of Simply Be Found and see how they can help differentiate your business in a competitive market.
