Last Updated on: 13th September 2023, 12:47 pm
Understanding Google My Business Posts
In this comprehensive guide, we will walk you through the process of publishing and managing posts using Simply Be Found on Google My Business (GMB), a crucial tool for enhancing your online presence and local SEO. Google My Business posts are a fantastic way to engage with your audience, promote your services, and keep your listing fresh and active. Whether you’re a business owner or a digital marketer, understanding how to publish posts effectively is essential to maximize the benefits of GMB. So, let’s dive right in and explore how to create and manage posts on your GMB profile.
Google My Business offers an array of features to help businesses connect with local customers. One of these features is the ability to create posts that appear directly on your GMB listing. These posts can include various elements, such as text, images, buttons, and even videos, making them a powerful tool for showcasing your offerings and attracting potential customers.
Creating a New GMB Post
- Access Your GMB Dashboard: To get started, log in to your Google My Business account and access your dashboard. If you haven’t claimed your business on GMB yet, make sure to do that first.
- Navigate to the ‘Posts’ Section: Once inside your dashboard, you’ll find a menu on the left-hand side. Click on ‘Posts’ to enter the posts management area.
- Select Post Type: Google My Business offers various post types, including ‘What’s New,’ ‘Events,’ ‘Offers,’ and ‘Products.’ Choose the type that best suits your content.
- Add Media: Posts with eye-catching visuals tend to perform better. You can either upload your images or choose from your existing media gallery.
- Compose Your Post: Craft a compelling post that conveys your message effectively. Use the provided text box to describe your content or promotion. Be concise and engaging.
- Call to Action (CTA): Select an appropriate CTA button for your post. Options include ‘Book an Appointment,’ ‘Order Online,’ ‘Learn More,’ ‘Sign Up,’ and ‘Call Now.’ The text on this button will appear on Google.
Publishing and Scheduling
- Publish or Schedule: You have two options for when your post goes live. You can either publish it immediately or schedule it for a specific date and time. Scheduling allows you to plan your posts in advance, ensuring consistency in your GMB activity.
- Review and Edit: Before finalizing, review your post to ensure accuracy and completeness. You can make changes at this stage if necessary.
- Publish Changes: Once you’re satisfied, hit the ‘Publish’ button to make your post live on Google.
Managing Posts Using Simply Be Found’s Marketing Platform
Google My Business provides tools for managing your posts effectively. You can keep track of your posts’ performance, edit them as needed, and even delete them when they’re no longer relevant.
Why GMB Posts Matter
Google My Business posts play a pivotal role in enhancing your local SEO. They demonstrate that your business is active and engaged with its audience, which Google values. To improve your online visibility, consider posting at least once a week. GMB may even remind you to create a post, ensuring you stay consistent.
In this guide, we’ve covered the essential steps for creating and managing posts on Google My Business. By utilizing this feature effectively, you can boost your online presence, engage with potential customers, and improve your local SEO ranking. Don’t miss out on the opportunity to showcase your business and its offerings to the world. Start creating compelling GMB posts today!
Ready to learn more about Google My Business and its features? Check out the video tutorial here How to Publish Posts for Local SEO Success Using Simply Be Found, where we provide a hands-on demonstration of how to publish posts on GMB. Want to know more about this? Visit SimplyBeFound.com.