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How to Use Local SEO: Learning from the Chicken Coop

How to Use Local SEO Learning from the Chicken Coop

Last Updated on: 2nd May 2024, 03:11 pm

In this blog we’ll talk about how to use Local SEO with some insights from the Chicken coop. Local businesses are always looking for unique ways to stand out and reach their target audience. While it might be unexpected, there are essential business lessons we can learn from a chicken coop. Yes, you read that right! Just as a rooster crows to announce its presence, businesses must “crow” loudly in the digital realm to be noticed.

In a delightful twist, Dean from some would-be proud shares a slice of his life that beautifully epitomizes the core of Local SEO. Let’s dive deeper into the allegory he presents.

The Rooster’s Crow: Announcing Presence

Dean mentions his rooster, which has been crowing all morning, announcing its presence and, more notably, showcasing its role as a protector after saving the hens from a hawk attack. This isn’t just about making noise; it’s about declaring value and authority in a space.

In the world of Local SEO, businesses must take a leaf out of the rooster’s book. It’s essential to announce your presence, yes, but equally important to demonstrate your unique value and what sets you apart from the competition. Whether you’re protecting clients from common industry pitfalls or offering unmatched value, your “crow” should resonate with clarity and authority in the local market.

The Hen’s Pride: Showcasing Product

When hens lay eggs, they don’t do it silently. They announce it to the world, taking pride in their produce. For businesses, every product or service you offer should be showcased with pride. Each time you launch a new offering, have a success story, or achieve a milestone, you should “crow” about it. Use Local SEO strategies to ensure that your target audience knows about it.

A Continuous Effort

Another lesson from the coop is the continuous effort. Just like the rooster doesn’t crow once and then stops, businesses can’t afford to be complacent. To use Local SEO is not a one-time task but a continuous effort. Regularly updating your content, engaging with your audience, and staying on top of industry trends are crucial. In the same way that Dean loves his chicken allegory, you should be passionate about your business and continuously promote it.

Use Local SEO: Not Just for Big Players

Dean might not have a vast farm, but he has his cherished chickens. Similarly, you don’t need to be a large business to benefit from Local SEO. Small businesses, local artisans, and even hobbyists can use local search optimization to reach their target audience. Remember, it’s not about the size; it’s about the message and how you deliver it.

Here is an analogy:

Imagine that Dean wants to sell his eggs to the local community. He could go door-to-door, but that would be time-consuming and expensive. Instead, he could put up a sign at the end of his road that says “Fresh Eggs for Sale.” This way, people who are driving by and are interested in buying eggs will see his sign and stop by.

Local SEO is like putting up a sign at the end of your road. It helps people who are searching for businesses like yours in your area find you. If you’re a small business owner who wants to grow your business, local SEO is a must-have.

Time to Crow About Your Business

Like the farm’s natural rhythms, business requires persistence and regularity. If you take away anything from Dean’s delightful anecdote, let it be this: every business, big or small, has something worth crowing about. So, Use Local SEO to its fullest potential, announce your presence, showcase your offerings, and consistently remind your local market why you’re the best in the business.

For those who want to learn more, seek assistance, or get involved in similar enlightening discussions, don’t forget to check out Subscribe, engage, and always remember to crow about your successes!

About the author:

Picture of Dean Koehler

Dean Koehler

Dean Koehler stands as a testament to the entrepreneurial spirit, co-founding Simply Be Found and with over 30 years of entrepreneurial business experience. His journey is marked by both successes and failures, each contributing to his profound understanding of the business world. What truly sets Dean apart is his light-hearted and compassionate approach towards everyone he interacts with. His Roots: Dean’s lineage is rich with educators, embedding in him a deep appreciation for the power of storytelling and analogy in teaching. This background has honed his ability to simplify complex concepts, making them relatable and easy to grasp. Love for Reading and Audio Books: An avid reader and now an audio book junkie, Dean immerses himself in a variety of genres. This extensive reading not only fuels his expansive vocabulary but also enriches his perspectives, allowing him to connect with a diverse audience. Unique Communication Style: Dean’s conversations are often peppered with witty one-liners from classics like ‘The Wizard of Oz’ and ‘Monty Python.’ These references are not just humorous but also serve as effective tools in making his points more memorable. Creating passion for storytelling; his love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Engineering Mindset: With a background in engineering, growing up with a science teacher, and his wife still teaching science, Dean naturally gravitates towards a methodical and analytical approach. He often draws parallels between science experiments and business strategies, demonstrating his knack for innovative problem-solving. If fact he and his wife spend several hours talking about real life situations for science experiments to parallel which creates story for her students. Passion for Storytelling: Dean’s love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Dean’s unique blend of experiences and skills makes him an invaluable leader at Simply Be Found. His approachable demeanor and insightful perspectives have been key in guiding the company through the ever-changing landscape of online marketing and business growth. Although he does talk much about it, his academic and professional journey is a complex blend of hands-on experience and formal education, embodying the spirit of dedication and perseverance. His path reflects his commitment to continuous learning and adaptability in the face of evolving industry landscapes. Dean’s career began with a machinist apprenticeship program, a rare and valuable starting point in today’s world. This experience laid the groundwork for his practical understanding of the industry. He furthered his education with an associate degree as an electronics technician, a testament to his technical acumen. Dean didn’t stop there; he pursued a Bachelor of Science in Industrial Technology from Colorado State University, sharpening his skills in corporate leadership, process, and plant engineering roles. Next, earning a Master of Science Degree in Industrial Management from Northern Illinois University marked a significant milestone in his career. Notably, Dean accomplished this while juggling a full-time job and starting a family, showcasing his exceptional time management and dedication. Lastly and what he considers the most important is the School of Hard Knocks: Dean takes immense pride in his experiences outside the classroom. The ‘school of hard knocks’ has been instrumental in teaching him invaluable life skills. These experiences have given him a unique understanding of the challenges faced by small business entrepreneurs, aligning perfectly with his role at Simply Be Found. Dean’s journey, marked by a combination of formal education and real-world experiences, has equipped him with a diverse skill set and an empathetic understanding of the entrepreneurial journey. This makes him not just a leader but a relatable figure for those navigating the complex terrain of small business ownership and online marketing.

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We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

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