How to Add a Manager to Google Ads: A Complete Guide

How to Add a Manager to Google Ads: A Complete Guide

Last Updated on: 20th October 2023, 11:31 am

Adding A Manager Or Owner To Google Ads

Learn the importance to add a manager to Google Ads in this blog. Managing your Google Ads campaign effectively is the key to driving traffic and achieving higher conversions. But sometimes, you need an extra set of hands or expertise to navigate the intricacies of pay-per-click (PPC). So, how can you ensure that your campaigns are getting the attention they deserve? By learning how to add a manager to Google Ads, of course!

The Importance of Google Ads Management

Google Ads is a cornerstone of online marketing. By targeting the right keywords and setting appropriate budgets, businesses can reach their intended audiences efficiently. And while the platform offers a plethora of options to customize and optimize, it can also be somewhat intricate for novices.

For businesses using premium or large-scale plans, or those on a “done for you” plan, the expertise of a manager can be invaluable. Not only can they analyze your pay-per-click campaigns to provide essential feedback and insights, but they can also offer suggestions on keywords, optimizations, and more.

However, before they can offer any advice or make changes, these managers need access to your Google Ads account.

Step-by-Step: How to Add a Manager to Google Ads

  1. Access Your Google Ads Account: Start by logging into your Google Business Profile. Usually, you can do this by searching for Google followed by your business name.
  2. Navigate to the Advertise Section: Once logged in, click on the word “advertise.” If you don’t see this option, make sure you’re in your Google Business Profile.
  3. Entering Google Ads: Upon clicking, you might be redirected to your ad or a dashboard at
  4. Locate the Admin Option: The layout might differ based on updates Google has made. Look for “Google Ads” at the top, then find the sidebar. It might be hidden under other menus depending on your screen size or the platform’s design.
  5. Access Security Settings: Click on ‘Admin,’ then navigate to ‘Access & Security.’
  6. Add a New User: In this section, you’ll see a list of people with access to your Ads account. To add a manager to Google Ads, click the ‘+’ or ‘plus’ button. Enter the details of the manager or the person you’re adding. Assign the appropriate permissions based on what you want this individual to do.

And that’s it! Your manager should now have access and can begin analyzing and optimizing your campaigns.

Why Add a Manager to Google Ads?

While the process might seem straightforward, the implications of adding a manager to Google Ads are profound. A well-managed campaign can drastically reduce costs while maximizing outreach. Having a manager ensures that your campaigns are frequently analyzed, and adjustments are made as needed.

Moreover, platforms like Google are known to make frequent changes to their interfaces. For the average business owner, keeping up with these changes can be exhausting. But for a manager, staying updated and adapting to these changes is part of the job.

Adding a manager to Google Ads isn’t just about delegation; it’s about optimization. It’s about ensuring that your campaigns perform at their best. For those interested in a more visual guide on this process, don’t forget to check out our YouTube video above which provides a step-by-step walkthrough.

In the ever-evolving world of digital marketing, staying ahead is crucial. So, the next time you think about your Google Ads, remember to add a manager to Google Ads for the best results. Your campaign (and your ROI) will thank you for it!

Ready to boost your online visibility even further? Dive deeper into digital marketing and enhance your online presence with Discover a world of opportunities waiting for your business!

About the author:

Rob Downey

Rob Downey

Robert Downey: Revolutionizing Local Marketing and Voice Search Optimization Robert Downey is a distinguished figure in the dynamic world of local marketing and digital innovation. As the co-founder of, he has proven to be a master in local marketing strategy and a pioneer in voice search optimization. With a career spanning nearly three decades, Robert has dedicated himself to enhancing the visibility of small businesses and fostering stronger connections between these enterprises and their local communities. Robert's journey in the marketing realm began in 1995, and since then, he has led over 1,000 marketing campaigns, contributing significantly to developing more than 5,000 websites. His expertise spans various industries, equipping him with a nuanced understanding of their unique challenges and opportunities. This extensive experience broadens his skill set and cements his position as a thought leader in local business marketing. One of the keys to Robert's success is his ability to deliver impactful results using local SEO strategies. He excels in this area, demonstrating that businesses can use small advertising budgets to be successful. Instead, they need the right strategies to reach consumers actively seeking their services. His approach needs to include the importance of bridging the gap between local businesses and potential customers, which has often hindered the growth and visibility of many small businesses. As a fourth-generation entrepreneur, the entrepreneurial spirit runs deep in Robert's veins. This heritage has ingrained in him a profound understanding of business growth and evolution, especially crucial in the fast-paced startup environment. At, he applies this strategic vision to simplify the local business discovery process, leading to significant growth of the platform, an expanded user base, and increased revenue streams. Beyond Simply Be Found, Robert's achievements include launching over ten successful online businesses and startups, a testament to his versatility and expertise in the digital business landscape. He brings a unique blend of programming skills, marketing acumen, and business development experience, offering a fresh and invaluable perspective to today's digitally-centered business challenges. In essence, Robert Downey is more than just a local marketing expert. He is a catalyst for growth, a digital marketing innovator, and a mentor to businesses striving for success. His extensive experience, profound industry knowledge, and unwavering dedication to the success of small businesses make him an indispensable ally for any business aiming to enhance its local presence and achieve sustainable growth.

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We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

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