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Unlocking the Secret Weapon of Online Marketing: Google Business Profile Posts

Unlocking the Secret Weapon of Online Marketing Google Business Profile Posts

Last Updated on: 25th November 2023, 07:48 pm

In the ever-evolving landscape of digital marketing, small businesses are constantly searching for effective ways to boost their online presence. One of the most powerful, yet surprisingly underutilized tools in this quest is Google Business Profile Posts. As the co-founder of Simply Be Found, I’ve witnessed firsthand how leveraging these posts can transform a business’s digital footprint.

The Overlooked Potential of Google Business Profile Posts

Surprisingly, over 70% of small businesses remain unaware to the option of posting on Google Business Profile—a significant oversight that can substantially impact their online presence. This unawareness translates to a missed opportunity, preventing businesses from leveraging a powerful tool to bolster their visibility and connect with potential customers. Essentially, these businesses are leaving a crucial avenue untapped, one that could significantly augment their online engagement and attract more prospects. The untapped potential of Google Business Profile posts is evident in their ability to serve as a direct bridge between businesses and their audiences.

The Power of Regular Posting

At Simply Be Found, our extensive research has unveiled a powerful correlation between posting frequency and Google Business Profile rankings. Businesses that maintain a posting frequency of three times a week or more witness a noteworthy average surge of 25% in their online rankings. This observation stands as a clear testament to the direct and tangible impact of consistent posting on a business’s online visibility and discoverability. It underscores the importance of regular, engaging content in not just attracting but also retaining the attention of potential customers.

Direct Information Injection into Google

One of the unique advantages of using Google Business Profile Posts is its immediacy. Utilizing these posts is akin to injecting information directly into Google, bypassing the typical wait times associated with scanning or indexing a blog post. This direct line to Google’s search results can be a game changer for businesses looking to quickly update their audience.

Best Practices for Google Business Profile Posts

When creating your posts, the key lies in crafting content that feels natural and compelling. It’s imperative to avoid the inclination to overload your posts with keywords. Instead, prioritize authenticity and resonance with your audience. With each post offering an expansive 1,500-character space, it’s an opportunity to provide substantive and enriching content akin to a blog post. This extended character count allows for in-depth narratives, informative insights, or engaging stories that genuinely connect with your readers

Tips for Crafting Effective Posts

Be Consistent: As our research shows, regular posting leads to better visibility. Aim for at least three posts per week.

Engage Naturally: Write as if you are conversing with your audience. Authenticity resonates better with both Google and your potential customers.

Maximize Your Character Limit: Use the generous character limit to provide valuable, informative content to your audience.

Showcase Your Business: Use these posts to highlight what makes your business unique. Share updates, promotions, and insights that add value to your customers’ experience. Google Business Profile Posts offer a powerful way for small businesses to boost their online presence. By tapping into this tool, businesses can significantly enhance their visibility and engagement with potential customers. Remember, consistency and authenticity are key. Start leveraging the power of Google Business Profile Posts and take your business’s online presence to new heights.

Unlock the full potential of your business’s online presence with Simply Be Found. Our suite of tools and expert guidance can amplify your visibility and engagement across various platforms, including Google Business Profile. Start optimizing your online presence today with Simply Be Found’s tailored solutions. Join us to explore how you can maximize your Google Business Profile and beyond. Ready to elevate your business’s visibility?

Unlock the secrets to effortless online management! Watch our exclusive YouTube tutorial created by Simply Be Found, guiding you to create a post using the Posts Tool : How Simple It Is To Create A Post Across Multiple Networks Using Simply Be Found

Discover the power of Simply Be Found’s tools and expertise. Get started now, visit SimplyBeFound.com.

About the author:

Picture of Rob Downey

Rob Downey

Robert Downey: Revolutionizing Local Marketing and Voice Search Optimization Robert Downey is a distinguished figure in the dynamic world of local marketing and digital innovation. As the co-founder of SimplyBeFound.com, he has proven to be a master in local marketing strategy and a pioneer in voice search optimization. With a career spanning nearly three decades, Robert has dedicated himself to enhancing the visibility of small businesses and fostering stronger connections between these enterprises and their local communities. Robert's journey in the marketing realm began in 1995, and since then, he has led over 1,000 marketing campaigns, contributing significantly to developing more than 5,000 websites. His expertise spans various industries, equipping him with a nuanced understanding of their unique challenges and opportunities. This extensive experience broadens his skill set and cements his position as a thought leader in local business marketing. One of the keys to Robert's success is his ability to deliver impactful results using local SEO strategies. He excels in this area, demonstrating that businesses can use small advertising budgets to be successful. Instead, they need the right strategies to reach consumers actively seeking their services. His approach needs to include the importance of bridging the gap between local businesses and potential customers, which has often hindered the growth and visibility of many small businesses. As a fourth-generation entrepreneur, the entrepreneurial spirit runs deep in Robert's veins. This heritage has ingrained in him a profound understanding of business growth and evolution, especially crucial in the fast-paced startup environment. At SimplyBeFound.com, he applies this strategic vision to simplify the local business discovery process, leading to significant growth of the platform, an expanded user base, and increased revenue streams. Beyond Simply Be Found, Robert's achievements include launching over ten successful online businesses and startups, a testament to his versatility and expertise in the digital business landscape. He brings a unique blend of programming skills, marketing acumen, and business development experience, offering a fresh and invaluable perspective to today's digitally-centered business challenges. In essence, Robert Downey is more than just a local marketing expert. He is a catalyst for growth, a digital marketing innovator, and a mentor to businesses striving for success. His extensive experience, profound industry knowledge, and unwavering dedication to the success of small businesses make him an indispensable ally for any business aiming to enhance its local presence and achieve sustainable growth.

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We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

Between Dean & Rob They Have

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