Chat with us, powered by LiveChat

Discovering Marketing Jargon: Growth Hacking, Schema, and Local SEO

Discovering Marketing Jargon: Growth Hacking, Schema, and Local SEO

Last Updated on: 1st May 2024, 04:44 pm

We’re going to explore three of the most popular marketing terms today: growth hacking, schema, and local SEO. We’ll explain what each of these terms means, and how they can be used to improve your marketing results. We’re taking a dive into some intriguing topics, especially for business owners over the age of 60, and maybe those who aren’t so tech-savvy.

So, let’s start with a term you might have heard but might not quite grasp yet – Growth Hacking.

What is a Growth Hacker?

A Growth Hacker is like a modern-day magician for your business. They specialize in unconventional, non-traditional marketing strategies to rapidly expand your business. They’re not your typical marketers; they think outside the box to create explosive growth.

How Does Growth Hacking Relate to Local SEO?

Now, you might be wondering, “How does Growth Hacking fit into local SEO?” Well, here’s the secret – Growth Hackers use local SEO strategies to help your business grow. They focus on getting you in front of local customers who are actively looking for your products and services.

But wait, why pay someone a ton of money to get your business noticed when you can learn to do it yourself?

DIY Growth Hacking for Small Businesses

At Simply Be Found, we’ve designed our platform with business owners like you in mind. We help you with the tools and knowledge to supercharge your online presence and attract local customers. You can be your own Growth Hacker!

Now, let’s switch gears and talk about Schema.

Understanding Schema for Small Businesses

You might be asking, “What is Schema, and why should my small business care?”

Schema, in essence, is structured data. It’s the information you put on your website that tells search engines and AI systems about your business. This structured data helps search engines understand what your business is all about.

Imagine Schema as your business’s passport. The more information you have out there in a structured way, the easier it is for search engines to connect potential customers with your business. It’s a crucial part of local SEO.

And that brings us to the heart of the matter – Local SEO.

The Power of Local SEO

Local SEO, or Local Search Engine Optimization, is the foundation for connecting your business with local customers. When someone in your area searches for products or services you offer, you want to be front and center in the search results.

That’s where Local SEO comes into play. It’s all about making sure your business is visible online when local customers are looking for what you provide. It’s like planting a big, digital signpost pointing straight to your business.

Why Should Your Business Care About Local SEO?

Let’s face it; the world has gone digital. People search for everything online, from local eateries to home services. If your business isn’t optimized for local search, you’re missing out on a huge potential customer base.

Local SEO ensures your business pops up in local searches, leading to more calls, more leads, and ultimately more revenue. It’s about getting noticed, and who doesn’t want that?

So, if you’re a business owner over 60 or just someone looking to understand these digital strategies better, remember this: You don’t need to be a tech expert. You need the right tools and knowledge.

Ready to Learn More?

If you’re ready to embark on your journey to becoming a DIY Growth Hacker and mastering Schema for your business, check us out at We’re here to empower small business owners like you to succeed in the digital age.

Join Us on This Journey

We rely on subscribers and viewers like you to help spread the word. Subscribe to our channel, like our content, and hit that bell icon for notifications. We’re dedicated to providing valuable insights to help you take your business to the next level. watch the full video here (Mastering Marketing Jargon: Growth Hacking, Schema, and Local SEO)

In the world of business, learning never stops. So, keep watching, keep learning, and keep growing.

Thanks for joining us today, and we’ll catch you in the next one!

About the author:

Picture of Rob Downey

Rob Downey

Robert Downey: Revolutionizing Local Marketing and Voice Search Optimization Robert Downey is a distinguished figure in the dynamic world of local marketing and digital innovation. As the co-founder of, he has proven to be a master in local marketing strategy and a pioneer in voice search optimization. With a career spanning nearly three decades, Robert has dedicated himself to enhancing the visibility of small businesses and fostering stronger connections between these enterprises and their local communities. Robert's journey in the marketing realm began in 1995, and since then, he has led over 1,000 marketing campaigns, contributing significantly to developing more than 5,000 websites. His expertise spans various industries, equipping him with a nuanced understanding of their unique challenges and opportunities. This extensive experience broadens his skill set and cements his position as a thought leader in local business marketing. One of the keys to Robert's success is his ability to deliver impactful results using local SEO strategies. He excels in this area, demonstrating that businesses can use small advertising budgets to be successful. Instead, they need the right strategies to reach consumers actively seeking their services. His approach needs to include the importance of bridging the gap between local businesses and potential customers, which has often hindered the growth and visibility of many small businesses. As a fourth-generation entrepreneur, the entrepreneurial spirit runs deep in Robert's veins. This heritage has ingrained in him a profound understanding of business growth and evolution, especially crucial in the fast-paced startup environment. At, he applies this strategic vision to simplify the local business discovery process, leading to significant growth of the platform, an expanded user base, and increased revenue streams. Beyond Simply Be Found, Robert's achievements include launching over ten successful online businesses and startups, a testament to his versatility and expertise in the digital business landscape. He brings a unique blend of programming skills, marketing acumen, and business development experience, offering a fresh and invaluable perspective to today's digitally-centered business challenges. In essence, Robert Downey is more than just a local marketing expert. He is a catalyst for growth, a digital marketing innovator, and a mentor to businesses striving for success. His extensive experience, profound industry knowledge, and unwavering dedication to the success of small businesses make him an indispensable ally for any business aiming to enhance its local presence and achieve sustainable growth.

Small Business Owned & Operated

We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

Between Dean & Rob They Have


Small Businesses


Years Of Small
Business Ownership


Years Of Marketing


Insider Marketing Secrets for Small Businesses You Can't Miss

Insider Marketing Secrets for Small Businesses You Can’t Miss

Last Updated on: 24th May 2024, 12:11 pm Discover exclusive marketing tips tailored for small businesses. Boost your local presence with actionable strategies you won’t ...
Read More →



Your Business, Your Decision! No Contract

When you join the Simply Be Found Family you are backed by the small business experts here at Simply Be Found. You have a 1 in 5 chance of working with Dean or Rob directly anytime you have communication with us. We believe in order to help small businesses you have to be a small business.

Skip to content