Anchor Text

Anchor Text is text contained in a web link. Descriptive words in link text can be used to improve the relevancy of the page to which the link points. For instance, ?Minneapolis plumber? is more descriptive than ?click here?

• Glossary: branded links
• Glossary: inbound link
• Glossary: internal anchor text
• Glossary: internal link
• Glossary: outbound link

• Term: link