Your Restaurant Can Show Up in the Google Local Pack. Here’s How:

Your Restaurant Can Show Up in the Google Local Pack. Here’s How

Last Updated on: 23rd January 2024, 05:18 am

When you look for a restaurant online, you’ll generally get Google Search results that include information about a restaurant, including a photo, the business name, address, phone number, hours of operation, and ratings and reviews. Everything you need to know about a restaurant in one place to choose where to eat. The local search includes the top three restaurant choices and a Google map with the location of each restaurant. 

So, how do search engines decide who the top 3 restaurants are to display for your search? And more importantly, how can your restaurant be shown in the top 3? 

These are questions that Google, Bing, Siri, Cortana, and Alexa ask about your restaurant. Google has made a few specific factors clear, including the ranking of search results and how many times an answer has been shared by other users. Let’s look at them one by one. 

Distance 

  • Google explains it as follows: “How far is each potential search result from the location term used in a search?”  
  • When a user does not provide a location in their search, Google will use their current position to calculate the distance. It might be a city, neighborhood, zip code, or a point of interest (such as a hotel, office, or house) 
  • If you don’t include any location-defining terms in your query like ” Mississippi,” Google will default to a “near me.” 

Relevance 

  • Relevance refers to how well an answer responds to what the user is searching for. It’s most likely lunchtime and you’re hungry when you search for “best salad near me.” A salad is what you want 
  • Consistency is crucial in local search. As a result, search engines seek out information about your brand and double-checks that it’s consistent across the internet. This gives them assurance that the information they give to their users about your company is correct 
  • If your restaurant’s name (or phone number, or hours of operation) are different on its website than on its Yelp or Facebook profile, they will not trust it, and it will receive a negative relevance rating 

Prominence 

  • Determined by how many recent positive ratings and reviews it has  
  • Google implies that your company will be in the local pack based on the number and quality of your reviews  
  • If you don’t respond to your reviews, you may not appear in the search results 

Manage the public facts about your restaurant, as well as your reputation. 

  • Consumers are 65 percent more likely to select a restaurant if it provides them with detailed information in local search results 
  • On average, consumers eat at a restaurant within 24 hours of discovering it online if they previously did a search 
  • Three or more alternative restaurants are explored by 64% of customers before deciding where to eat 

Restaurants that added digital menus have seen a 28% increase in Google searches. 

  • Appear in searches when customers are looking for you 
  • Ensure that all your relevant information about your restaurant is correct 
  • Make sure your menu is correct and consistent where hungry customers looking for their next meal 

How Simply Be Found helps Your Restaurant Show Up in the Top 3 Google Local Pack

Getting your local business found is a crucial aspect of running a profitable business. Facts like your address, operating hours, and menu choices are critical to search engines and potential consumers being able to find you online. It is important to make sure that your business information in Simply Be Found is updated and consistent, as it will impact your local SEO (Search Engine Optimization). Simply Be Found’s membership also includes allowing you to manage your holiday hours in advance. You can also boost your SEO by generating and responding to more reviews to get found by more consumers who are looking for your products and services. As a member of Simply Be Found you will have a well-executed local SEO strategy, to ensure that your potential clients see your business first on local search, directories, maps, and social media when they are searching for your industry type in your local area. Simply Be Found helps you make sure that the public details about your company are correct on time and consistent across multiple search engines, voice services, maps, apps, and other discovery tools that people use to help them decide where to eat. 

About the author:

Picture of Dean Koehler

Dean Koehler

Dean Koehler stands as a testament to the entrepreneurial spirit, co-founding Simply Be Found and with over 30 years of entrepreneurial business experience. His journey is marked by both successes and failures, each contributing to his profound understanding of the business world. What truly sets Dean apart is his light-hearted and compassionate approach towards everyone he interacts with. His Roots: Dean’s lineage is rich with educators, embedding in him a deep appreciation for the power of storytelling and analogy in teaching. This background has honed his ability to simplify complex concepts, making them relatable and easy to grasp. Love for Reading and Audio Books: An avid reader and now an audio book junkie, Dean immerses himself in a variety of genres. This extensive reading not only fuels his expansive vocabulary but also enriches his perspectives, allowing him to connect with a diverse audience. Unique Communication Style: Dean’s conversations are often peppered with witty one-liners from classics like ‘The Wizard of Oz’ and ‘Monty Python.’ These references are not just humorous but also serve as effective tools in making his points more memorable. Creating passion for storytelling; his love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Engineering Mindset: With a background in engineering, growing up with a science teacher, and his wife still teaching science, Dean naturally gravitates towards a methodical and analytical approach. He often draws parallels between science experiments and business strategies, demonstrating his knack for innovative problem-solving. If fact he and his wife spend several hours talking about real life situations for science experiments to parallel which creates story for her students. Passion for Storytelling: Dean’s love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Dean’s unique blend of experiences and skills makes him an invaluable leader at Simply Be Found. His approachable demeanor and insightful perspectives have been key in guiding the company through the ever-changing landscape of online marketing and business growth. Although he does talk much about it, his academic and professional journey is a complex blend of hands-on experience and formal education, embodying the spirit of dedication and perseverance. His path reflects his commitment to continuous learning and adaptability in the face of evolving industry landscapes. Dean’s career began with a machinist apprenticeship program, a rare and valuable starting point in today’s world. This experience laid the groundwork for his practical understanding of the industry. He furthered his education with an associate degree as an electronics technician, a testament to his technical acumen. Dean didn’t stop there; he pursued a Bachelor of Science in Industrial Technology from Colorado State University, sharpening his skills in corporate leadership, process, and plant engineering roles. Next, earning a Master of Science Degree in Industrial Management from Northern Illinois University marked a significant milestone in his career. Notably, Dean accomplished this while juggling a full-time job and starting a family, showcasing his exceptional time management and dedication. Lastly and what he considers the most important is the School of Hard Knocks: Dean takes immense pride in his experiences outside the classroom. The ‘school of hard knocks’ has been instrumental in teaching him invaluable life skills. These experiences have given him a unique understanding of the challenges faced by small business entrepreneurs, aligning perfectly with his role at Simply Be Found. Dean’s journey, marked by a combination of formal education and real-world experiences, has equipped him with a diverse skill set and an empathetic understanding of the entrepreneurial journey. This makes him not just a leader but a relatable figure for those navigating the complex terrain of small business ownership and online marketing.

Small Business Owned & Operated

We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

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