Last Updated on: 31st March 2023, 02:15 pm
As a small business owner, you know that it can be tough to get your name out there and attract new customers. You may have tried traditional marketing methods such as print ads, direct mail, or TV commercials, but the cost of these methods can be prohibitive, and it can be difficult to track how effective they are.
One of the best ways to reach new customers is through local SEO. Local SEO is the process of optimizing your website and online presence so that you appear in Google Maps, voice search, and local search results. When potential customers search for a business like yours online, they are more likely to find you if you are using local SEO tactics. Read on to learn more about why local SEO matters and how it can benefit your business.
Local SEO Helps You Rank Higher in Google Search Results
One of the main benefits of local SEO is that it helps you rank higher in Google search results. When people search for businesses like yours, they will see your listing before they see listings for businesses that are not using local SEO. This is because Google gives preference to businesses that have a strong online presence in their local area.
In order to rank higher in Google search results, you need to make sure your website is optimized for local SEO. This means including your city and state in your website title and Meta tags, as well as creating local landing pages. You should also list your business in online directories such as Google My Business, Bing Places for Business, and Yelp.
Local SEO Helps You Attract More Local Customers
Another benefit of local SEO is that it helps you attract more local customers. When potential customers search for businesses like yours online, they will see your listing before they see listings for businesses that are not using local SEO. This is because Google gives preference to businesses that have a strong online presence in their local area.
In order to attract more local customers, you need to make sure your website is optimized for local SEO. This means including your city and state in your website title and Meta tags, as well as creating local landing pages. You should also list your business in online directories such as Google My Business, Bing Places for Business, and Yelp.
Local SEO is Cost-Effective
Another benefit of local SEO is that it is a cost-effective marketing method. Compared to traditional marketing methods such as print ads, TV commercials, and direct mail, local SEO is relatively inexpensive. You can list your business in online directories such as Google My Business and Yelp for free. And, once your website is optimized for local SEO, you will continue to rank high in search results without having to pay for additional advertising.
One of the best things about local SEO is that you have control over your own marketing. You don’t need to rely on someone else to create and manage your marketing campaigns. With local SEO, you can create your own marketing materials such as website content, blog posts, and social media updates. You can also track how effective your marketing is by using online tools such as Google Analytics.
Local SEO also lets you target your marketing efforts. You can focus on attracting customers in your local area, or you can target a specific audience such as parents with young children. By targeting your marketing efforts, you can get the most out of your local SEO campaigns.
So, if you want to take control of your own marketing, then local SEO is the way to go. It’s a cost-effective, efficient way to reach new customers and grow your business.
All right, So a big thing I get asked all the time is I get asked, Hey, Rob? Why should my local business care about local seo?
Why should my business care about local seo and what is it gonna do for me? It sounds daunting. I hire an agency to be able to do that.
Well, I’ve been that agency, I’ve been the guy that people have come to and said, Hey, you know what? Do this for me.
Then they end up going, Well, I really don’t like what you said about us. I really don’t like all these things cuz they like to take control.
Let’s face it, as business owners, as local business owners, we like control. We like our staff to be able to do it or us to be able to do it.
Not some agency, not hand it off to ’em, but we’re busy. We don’t, We have a lot of, we have a lot on our plate.
We’re managing our business. We’re doing the tasks of bringing money in.
And local SEO is one of the best ways for you to be able to promote your business is one of the best ways for you to generate more leads, more sales, and get in front of local customers.
Now, what’s the difference between local SEO and global seo? Well, global SEO is to where you’re hiring an agency and they’re doing all these different tags and they’re putting H one s and doing all this complicated stuff on your website.
It doesn’t matter to the local guy. What you want to do is you wanna be able to pop up on voice search.
You wanna be able to pop up on local search that’s from a computer or a tablet and mobile search, to where if someone’s searching for you, no matter if they’re in maps or if they’re asking Siri or Alexa or whatever it might be, you aren’t popping up in that search.
Making sure that you’re staying ahead of your competition and doing more. This includes things like post photos, events, offers, coupons, questions and answers, reputation management possibly your service or your restaurant menus.
There’s so many things that come into it. When we make it simple, we put it all together in a simple to-do list to where each task can be done in five minutes or less.
All you have to do is log in, we’ll guide you through the way if you get lost, we’re here to help you every step of the way.
So that is what local SEO is and why it matters to your business. So if you want to take control and start doing your local SEO and check us out, Simply Be found.com.
If you’re a local business owner, then you know that competition is fierce. You also know that it’s not enough to just rely on word-of-mouth or your existing customers to bring in new business. In order to stay ahead of the curve and get in front of more potential customers, you need to do local SEO.
Local SEO is one of the best ways to market your business to local customers. By optimizing your website and business listing for local search, you can reach more potential customers and drive more traffic to your business. And unlike global SEO, local SEO is something you can do yourself with a little guidance.
At Simply Be Found, we provide everything you need to get started with local SEO. We have a simple step-by-step marketing plan that will walk you through optimizing your business for local search, as well as how to improve your online reputation and find new leads.
