What is Voice Search and How Does it Work?

What Is Voice Search And How Does it work?

Last Updated on: 23rd January 2024, 12:24 am

SEO is a big part of any marketing plan, and it’s one that evolves often. When Google’s algorithm to favor websites that have been optimized for mobile users was introduced, we saw the entire sector shift towards a “mobile-first” approach to avoid potential fines from the new algorithm.

So, what’s next? Voice search, of course. That’s correct, voice search. Don’t be alarmed if voice search becomes a more common SEO technique in 2022 and beyond.

What Is Voice Search?

Smart home devices are an increasingly common sight, and voice search is one of the most used features. This technology allows you to talk to a device, such as a smartphone, laptop, or smart home device in order to make a request or look for information rather than conducting a text-based search. Voice assistants are the voices found within these devices that provide you with the information you ask for.

The Benefits of Voice Search for Businesses 

As a small business, you may be wondering how voice search can help you and your marketing efforts. Here are four key benefits: 

1. Increased Efficiency 

If you’ve ever conducted a text-based search on your phone, you know that it can be a bit of a pain, especially if you’re trying to do it while you’re on the go. With voice search, all you need to do is ask your question and wait for a response. This hands-free approach is the new norm. Simply Be Found can help you get found on voice search, which is valuable for businesses wanting more business in their local area. 

2. Better Customer Service 

 If your website is optimized for voice search, it’ll be easier for customers to find the answers they’re looking for – and they’ll be able to find them faster. This can lead to improved customer service and a better overall experience for your website’s visitors.

3. Higher Conversions

When customers have a positive experience on your website, they’re more likely to convert into leads or customers. If voice search makes it easier for them to find what they’re looking for, there’s a good chance they’ll do business with you.

4. Improved Branding:  

Voice search is still a relatively new technology, which means that not many businesses are using it yet. If you optimize your website for voice search, you’ll be ahead of the curve – and you’ll be able to improve your branding in the process. 

These are just some of the benefits that voice search can offer your small business. As this technology continues to evolve, we expect to see even more benefits appear, so it’s definitely worth considering as you develop your SEO strategy. 

What Devices Are Considered Voice Search? 

  • Amazon Alexa: A voice assistant on countless Amazon products such as Echo, Echo Show, and Fire TV 
  • Google Assistant: A voice assistant on Google products like Google Home, Google Mini, and Google Home Hub 
  • Apple Siri: A voice assistant on Apple products such as iPhones, iPads, and Apple Watch 
  • Bixby: A voice assistant on Samsung products such as Galaxy phones, Galaxy Watches, and Galaxy Home 
  • Cortana: A voice assistant on Microsoft products such as Xbox, Surface Headphones, and the Harman Kardon Invoke 

Understanding how to use voice search to maximize your site’s success is critical in 2022 

According to Google’s CEO, Sundar Pichai, 20% of search inquiries are done using voice. Voice searches are becoming increasingly popular as a result of two reasons, they’re faster and more natural. People use their voices not just for information but also for entertainment and to control smart devices in their homes. With the rise of digital assistants, such as Amazon Alexa, Google Home, and Apple Siri, it’s no wonder that voice search is on the rise.

  • Play music 
  • Play games 
  • Shopping 
  • Set daily reminders 
  • Make a phone call 

How Will Voice Search Affect My Business 

Voice searches often return different results than text-based searches. It’s important for businesses to be on the lookout for their customers who are adapting and switching to voice searching as an alternative medium. Search engines that use voice searches, like Google and Bing, require more than just a good keyword list. Voice search may be used to access information from any website via the microphone on your phone or tablet. The language of the content should be optimized for voice because it will sync with search queries. This will help to keep consumers interested by still being current.

Who Uses Voice Search 

People of all ages, as well as children and older audiences, have turned to voice search for information, according to an All Business story. The statistics, on the other hand, show that firms need to use voice search to target younger customers.

  • 76% of consumers ages 18 to 34 had used voice search to find information for a local business within the last year 
  • 64% of consumers ages 35 to 54 had used voice search to find information for a local business within the last year 
  • 37% of consumers ages 55 and older had used voice search to find information for a local business within the last year 

Typical Actions Taken by Voice Search Consumers 

Unlike a call-to-action button on a website, voice search motivates consumers to act. Here are some of the potential consequences after someone does a voice search.

  • 28% of consumers call the business 
  • 27% visit the business’s website 
  • 19% visit the business in person 
  • 15% look up the business hours 
  • 12% look up directions to the business 
  • 11% learn more about the products or services offered by the business 
  • 10% make a reservation 
  • 7% find a coupon or special offer 

As you can see, voice search can directly affect your business in several ways. It’s important to keep in mind that people use voice searches for different purposes than text-based searches. A study conducted by Think with Google showed that 70% of voice search users look for local businesses daily, and 47% of them visit stores within five miles of their current location. Voice searches are also three times more likely to be action-oriented than text searches, which means that they’re more likely to lead to conversions.

How Do I Optimize for Voice Search 

The first step is to ensure that your website is mobile-friendly. More than half of all searches are done on mobile devices, and the trend is only increasing. It’s important to have a responsive design that can adapt to different screen sizes. You should also make sure that your site loads quickly, otherwise you risk losing potential customers.

Another way to optimize voice search is by using long-tail keywords. These are specific and usually four words or more. They’re often questions that people ask when they’re looking for information. For example, “What is the best Italian restaurant near me?” or “What are the business hours for XYZ company?” Long-tail keywords are more likely to be used in voice searches because they’re specific and conversational.

You should also focus on creating content that is natural and easy to read. This means using short sentences and simple words. When it comes to voice search, people are looking for quick answers to their questions. They’re not going to want to sift through confusing language to find the information they need.

How Simply Be Found Helps You Get Found by More Local Customers on Voice Search?

Getting your local business found by voice search is an important aspect of running a profitable business. Simply Be Found shows you how to optimize your profile with our step-by-step plan in 5 minutes a day. We make sure that your website is listed on directories like Google My Business and Bing. If your business isn’t listed on these directories, you’re missing out on a valuable opportunity to reach potential customers. You can generate reviews, respond to reviews and showcase your reviews to all of your platforms to improve your rankings online and get found locally at the top of local voice searches.

Simply Be Found helps you get more market share by helping you make sure your address and operating hours are correct across search engines so potential consumers can find you online. We help you make sure that your business information is updated and consistent, as it will impact your local SEO (Search Engine Optimization). As a member of Simply Be Found, you will have a well-executed local SEO strategy, to ensure that your potential customers see your business first on local search, directories, maps, and social media when they are searching for you in your local area. Start your 7-day trial and start seeing your business getting found by more customers.

About the author:

Picture of Dean Koehler

Dean Koehler

Dean Koehler stands as a testament to the entrepreneurial spirit, co-founding Simply Be Found and with over 30 years of entrepreneurial business experience. His journey is marked by both successes and failures, each contributing to his profound understanding of the business world. What truly sets Dean apart is his light-hearted and compassionate approach towards everyone he interacts with. His Roots: Dean’s lineage is rich with educators, embedding in him a deep appreciation for the power of storytelling and analogy in teaching. This background has honed his ability to simplify complex concepts, making them relatable and easy to grasp. Love for Reading and Audio Books: An avid reader and now an audio book junkie, Dean immerses himself in a variety of genres. This extensive reading not only fuels his expansive vocabulary but also enriches his perspectives, allowing him to connect with a diverse audience. Unique Communication Style: Dean’s conversations are often peppered with witty one-liners from classics like ‘The Wizard of Oz’ and ‘Monty Python.’ These references are not just humorous but also serve as effective tools in making his points more memorable. Creating passion for storytelling; his love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Engineering Mindset: With a background in engineering, growing up with a science teacher, and his wife still teaching science, Dean naturally gravitates towards a methodical and analytical approach. He often draws parallels between science experiments and business strategies, demonstrating his knack for innovative problem-solving. If fact he and his wife spend several hours talking about real life situations for science experiments to parallel which creates story for her students. Passion for Storytelling: Dean’s love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Dean’s unique blend of experiences and skills makes him an invaluable leader at Simply Be Found. His approachable demeanor and insightful perspectives have been key in guiding the company through the ever-changing landscape of online marketing and business growth. Although he does talk much about it, his academic and professional journey is a complex blend of hands-on experience and formal education, embodying the spirit of dedication and perseverance. His path reflects his commitment to continuous learning and adaptability in the face of evolving industry landscapes. Dean’s career began with a machinist apprenticeship program, a rare and valuable starting point in today’s world. This experience laid the groundwork for his practical understanding of the industry. He furthered his education with an associate degree as an electronics technician, a testament to his technical acumen. Dean didn’t stop there; he pursued a Bachelor of Science in Industrial Technology from Colorado State University, sharpening his skills in corporate leadership, process, and plant engineering roles. Next, earning a Master of Science Degree in Industrial Management from Northern Illinois University marked a significant milestone in his career. Notably, Dean accomplished this while juggling a full-time job and starting a family, showcasing his exceptional time management and dedication. Lastly and what he considers the most important is the School of Hard Knocks: Dean takes immense pride in his experiences outside the classroom. The ‘school of hard knocks’ has been instrumental in teaching him invaluable life skills. These experiences have given him a unique understanding of the challenges faced by small business entrepreneurs, aligning perfectly with his role at Simply Be Found. Dean’s journey, marked by a combination of formal education and real-world experiences, has equipped him with a diverse skill set and an empathetic understanding of the entrepreneurial journey. This makes him not just a leader but a relatable figure for those navigating the complex terrain of small business ownership and online marketing.

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We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

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