20 Proven Ways to Improve Your Online Presence

_20 Proven Ways to Improve Your Online Presence

Last Updated on: 18th April 2024, 03:00 pm

It is no secret that the internet has taken over. With this in mind, you must learn how to improve your online presence that actually works!

What is the number one way to increase your online presence? The answer is obvious: creating a business website. It will allow you to grow your customer base and generate more sales. 

If customers cannot find your local business in local, cellphone, and voice searches, it means you are behind your competitors and is losing more sales than making money.    

Local business owners are not sitting idle. Improve your online presence! They are taking their social media presence to the next level and reaching out to more people in order to be found online.

This is necessary because now that search engines have shifted from desktop use to mobile devices, local businesses must change their marketing strategies accordingly or be left behind.

With that in mind, Simply Be Found presents 20 easy steps on how to improve your online presence in 2022.

The Best Easy Steps on How to Improve Your Online Presence for 2024

1. Setting up a Digital Business Profile

The first step on how to improve your online presence is by setting up your digital business profile on popular networks and social pages. Since there are many online searches, you should be leveraging from it as a local business owner.

To fully maximize your digital business profile’s features and benefits and get a competitive edge to be found in mobile devices, web searches, and voice searches, connect all your digital business profile into your Simply Be Found account to improve your online presence.

All your business data will auto-populate, making it easier to have a bird’s eye view of all your business activities, product inventory, customer reviews, and business reports and analysis. 

2. Business Categories

The next step is by restructuring and classifying your business Categories based on your business’s nature.    

For best results, only choose few categories that best describe and represent your business for both people and search engines. 

Also, make sure it is updated and accurate to appear in relevant search results, whether in local, cellular, and voice search.   

3. Photos

Photos are effective ways to attract more website clicks and drive customer traffic for your local business.

You can take a photo of your products, place of business, your team, etc., and tie it together with your posts or simply attach it to your business listing for your customers to see.   

Images set the expectations of your new and existing business on your products and services. Adding relevant photos to your place of business also adds trustworthiness and makes your local business legitimate in the eyes of your local market.   

4. Bing Places for Business

Besides Google, you can also broaden your business visibility score by claiming your business listing in Bing Places for Business.    

Bing is the 2nd most used search engine with a 2.71% share across the search engine market.

However, there is a vast gap; you should still be considering Bing portals in maximizing your visibility for your local market by getting your business listing found in Bing Portal.  

5. Online Directories and Listing Agencies

If you want your local business to succeed, have a tie-up with popular online directories and listing agencies in getting the advertising you wish for your local business.    

But as a local business owner, how can I do that?    

It is simple. Reach out to your Simply Be Found team, supply us with your business data, and we will turn it into advertising that gets your local business found in over 70 listing agencies and online directories.  

6. Review Sites

One way to win your local market is by showing them how well you handle your customer’s review, both positive and negative.    

Reviews also show the legitimacy, trustworthiness, and responsiveness of a local business.   

Now, you can view, manage, and respond to all multiple review sites right within Simply Be Found and never worry about having an unanswered review from a customer again to improve your online presence.   

7. Generate More Positive Reviews

The simplest way to generate more positive reviews is by simply asking your satisfied consumers.

Customers satisfied with the products and services received from a local business tend to reciprocate the goodwill by leaving a positive review.      

Now, asking for a review is easier through Simply Be Found automatically generated short URL review link efficiently located right at your Business information tab for easy access and sending.   

8. Specific Keywords and Interest

When a prospect searches for specific keywords and interests, and the location and relevance match your local business, you have higher chances of landing in the top three slots, also known as the three-pack.    

Remember that proximity, relevance, and prominence are the top components in determining your local ranking score to improve your online presence.   

Now, you can be confident that once you update your Business Name, Address, and Phone number, it will tie up in all your business listings just by using the Simply Be Found platform.  

Start having your local business appear on the front page and gather more website clicks from your local market and improve your online presence.    

9. Build a Facebook Business Page

Facebook goes beyond the typical networking community and is now one of the best places for a local business to be discovered.    

There are over 1.7 billion users, and creating your local Facebook business page is one way of taking advantage of this opportunity to get your business found and improve your online presence.    

Ensure that your NAP (Name, Address, and Phone number) is set up correctly and updated, together with your business description, business hours, and website.    

No worries, as a Simply Be Found member, you can do bulk updates on all your business listings without the hassle of going through each of them one by one.  

10. Other Social Listings

Aside from Facebook, you can also claim your business listings on popular social media platforms such as LinkedIn, Twitter to help drive your local business’ brand awareness.  

A recent study shows that a local business with a social media account is trusted and seen as a legitimate local business by customers compared to others that do not have a social media business account.  

11. Consistent and Updated NAP

Your Business Name, Address, and Phone Number are some of the critical factors in your local business; through it, your new and existing customers can contact you effectively and conveniently.

For best results, make sure you have consistent NAP on all your business listings across multiple sites to improve your online presence.

Now, you can update and access your NAP in all your business listings seamlessly right within Simply Be Found and never get a chance to lose any potential customers for your local business again.

12. Mobile-Responsiveness

The Mobile-first approach simply works by allowing your local business to have a mobile version (adapting to a smaller screen) for your local market to access and navigate easily, even when using cellphones.

Our platform is mobile-ready for your local business.  

One of the benefits of being a Simply Be Found member is you do not need to own a website to get a mobile-friendly digital business profile. (But if you do, we can help you increase the effectiveness of online advertising more.) 

Simply sign up, become a member, set up your local business into a success, and get ready to take your small local business to the next level.

13. Data Markup for Local SEO

Structured data provides additional information for the search engine page contents. It is usually seen on the front-end and affects the local search based on the customer’s query.

If you want to enhance your local ranking, you must adapt to these hidden treasures in creating your page content to improve your online presence.

If you already have an SEO (Search Engine Optimization) team, you can further increase the guarantee of a higher local ranking together with Simply Be Found.

Our system complements your current SEO team by focusing on getting you found in voice and local search.

14. Website Click-throughs

One way of gathering more website click-throughs is by having a practical and relevant meta-title and description on all your postings.

Avoid fluff and be straightforward as much as possible. Remember, we want these website click-throughs to turn into buying customers. When making a meta-title, focus on its description, relevance, and local market needs.

15. Localized Content

Creating localized content helps build a strong community and customer engagement and helps promote brand awareness within your neighborhood, encouraging more shoppers to shop locally.

Start scheduling your local content updates, whether it is an announcement, running promotions, business events within your area, and many more.

Now, advertising made easier through Simply Be Found’s advertising tools which helps your local business reach out to more customers.

16. Location and Keyword Optimization

The secret behind effective optimization is having the right tool, knowledge, and integration of keywords and location to get the best possible recommendation for your local business.

To fully maximize the local SEO of your location, link it together with your Meta title and, if possible, with your business description and location as well.

17. High-Quality Inbound Links

Inbound links are loops connected to other sites, commonly known as backlinks. When a customer clicks on your inbound links, they will then be re-directed to your site.

You can have a solid inbound link for your local business by simply signing up and becoming one of Simply Be Found members.

Our system takes all that information and builds it into business data recognized as advertising, which gives you visibility to more customers within your local market.

18. Link Diversity

It is a strategy in which inbound links are obtained from different pages such as online directories, articles, etc… What it does is keep your local business backlink patterns within the normal range to avoid being tagged as spam.

Inbound links are a good indicator that your local business produces high-quality content suitable for your local market.

19. Inbound Links from Relevant Sites

Have your inbound links connected with your local community, such as local news, local blogpost, community events.

It is a good indicator that your local business supports and is trusted by your neighborhood, attracting more local shoppers to shop in your local business.

20. Inbound Links from High Authority Site

A good indicator of how well your local business performs within the local ranking is by linking it with local and relevant sites within your area.

But the real game-changer here is getting your inbound link attached to high authority sites leveraging both your city and neighborhood while fully maximizing the meta-title, description, and location.

Win the Local Market

To have a higher chance of landing in the three-pack based on the user’s query, we must consider all these factors.

But not all local business owner has time and money to do all these.

We understand how precious your time and money are, which is why Simply Be Found developed a simple formula to make your life easier while helping your local business succeed and win the local market.

3 Simple Steps To Win Your Local Market:

1. Set up and Optimize Your Digital Business Profile

right within the Simply Be Found. We will provide you with expert advice and instructions on how to get the best results.

2. No Monthly-Locked In

No contracts. You can cancel anytime. But if you like it… you can keep your membership, and we’ll automatically charge a monthly subscription bill for you.

3. You Are In-Charge

We are just here to guide you in helping your business succeed. From your business data to execution, you have complete control over everything.

To learn more about how we help you get your local business easily found by actual buyers, visit Simply Be Found

About the author:

Picture of Dean Koehler

Dean Koehler

Dean Koehler stands as a testament to the entrepreneurial spirit, co-founding Simply Be Found and with over 30 years of entrepreneurial business experience. His journey is marked by both successes and failures, each contributing to his profound understanding of the business world. What truly sets Dean apart is his light-hearted and compassionate approach towards everyone he interacts with. His Roots: Dean’s lineage is rich with educators, embedding in him a deep appreciation for the power of storytelling and analogy in teaching. This background has honed his ability to simplify complex concepts, making them relatable and easy to grasp. Love for Reading and Audio Books: An avid reader and now an audio book junkie, Dean immerses himself in a variety of genres. This extensive reading not only fuels his expansive vocabulary but also enriches his perspectives, allowing him to connect with a diverse audience. Unique Communication Style: Dean’s conversations are often peppered with witty one-liners from classics like ‘The Wizard of Oz’ and ‘Monty Python.’ These references are not just humorous but also serve as effective tools in making his points more memorable. Creating passion for storytelling; his love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Engineering Mindset: With a background in engineering, growing up with a science teacher, and his wife still teaching science, Dean naturally gravitates towards a methodical and analytical approach. He often draws parallels between science experiments and business strategies, demonstrating his knack for innovative problem-solving. If fact he and his wife spend several hours talking about real life situations for science experiments to parallel which creates story for her students. Passion for Storytelling: Dean’s love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Dean’s unique blend of experiences and skills makes him an invaluable leader at Simply Be Found. His approachable demeanor and insightful perspectives have been key in guiding the company through the ever-changing landscape of online marketing and business growth. Although he does talk much about it, his academic and professional journey is a complex blend of hands-on experience and formal education, embodying the spirit of dedication and perseverance. His path reflects his commitment to continuous learning and adaptability in the face of evolving industry landscapes. Dean’s career began with a machinist apprenticeship program, a rare and valuable starting point in today’s world. This experience laid the groundwork for his practical understanding of the industry. He furthered his education with an associate degree as an electronics technician, a testament to his technical acumen. Dean didn’t stop there; he pursued a Bachelor of Science in Industrial Technology from Colorado State University, sharpening his skills in corporate leadership, process, and plant engineering roles. Next, earning a Master of Science Degree in Industrial Management from Northern Illinois University marked a significant milestone in his career. Notably, Dean accomplished this while juggling a full-time job and starting a family, showcasing his exceptional time management and dedication. Lastly and what he considers the most important is the School of Hard Knocks: Dean takes immense pride in his experiences outside the classroom. The ‘school of hard knocks’ has been instrumental in teaching him invaluable life skills. These experiences have given him a unique understanding of the challenges faced by small business entrepreneurs, aligning perfectly with his role at Simply Be Found. Dean’s journey, marked by a combination of formal education and real-world experiences, has equipped him with a diverse skill set and an empathetic understanding of the entrepreneurial journey. This makes him not just a leader but a relatable figure for those navigating the complex terrain of small business ownership and online marketing.

Small Business Owned & Operated

We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

Between Dean & Rob They Have


Small Businesses


Years Of Small
Business Ownership


Years Of Marketing



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