That has to be absolutely one of the craziest things I’ve seen in a while. I just got off a phone call that perfectly illustrates why business owners need to be aware of voice search scams that are becoming increasingly sophisticated and deceptive. After nearly 30 years in marketing, I’ve seen my share of questionable sales tactics, but these voice search scams represent a new level of deception that every business owner needs to understand.
Today, I’m going to expose exactly how these voice search scams operate, share the specific tactics they use to deceive business owners, and give you the tools to protect yourself from falling victim to these misleading practices. This isn’t just about saving money – it’s about protecting your business from services that can actually harm your online presence while claiming to help.
The Shocking Reality of Voice Search Scams
Voice search scams have evolved far beyond simple cold calls promising unrealistic results. These sophisticated operations now use technology to create fake demonstrations that appear legitimate, making it incredibly difficult for business owners to distinguish between genuine services and deceptive practices.
The call I received this morning perfectly demonstrates how advanced these voice search scams have become. The caller claimed my business wasn’t being found on voice search and offered to demonstrate this by having “Alexa” search for my business. When the fake Alexa voice responded that my business couldn’t be found, it seemed like compelling evidence – until I realized they were using a voice simulator rather than an actual Alexa device.
This level of technological deception represents a significant escalation in voice search scams. Instead of relying solely on verbal claims, these operations now create elaborate fake demonstrations designed to convince business owners that they have serious voice search problems that require immediate attention.
How Voice Search Scams Exploit Business Owner Fears
Voice search scams are particularly effective because they exploit legitimate business owner concerns about staying current with technology. Most business owners understand that voice search is growing in importance but lack the technical knowledge to evaluate voice search services effectively.
These scams typically follow a predictable pattern: they create urgency by claiming your business has a serious voice search problem, provide fake “proof” through simulated demonstrations, then offer to solve the problem for a significant upfront fee. The combination of manufactured urgency and apparent technical evidence makes these voice search scams particularly persuasive.
The psychological manipulation extends beyond simple fear-mongering. These voice search scams position themselves as helpful experts who discovered your problem and want to help, creating a false sense of gratitude and obligation that makes business owners more likely to purchase their services.
Deconstructing the Fake Alexa Demonstration Scam
The fake Alexa demonstration represents one of the most sophisticated voice search scams currently targeting business owners. Understanding exactly how this deception works is crucial for protecting yourself from similar tactics.
The Technical Deception Behind Fake Voice Assistants
The caller in my recent experience used what they called a “simulated Alexa device” to demonstrate that my business couldn’t be found through voice search. This sophisticated deception involves using voice synthesis software to create responses that sound like legitimate voice assistants but are actually pre-programmed to support the scammer’s narrative.
When I challenged the caller about using an actual Alexa device, they admitted to using simulation software. This admission reveals the fundamental deception underlying these voice search scams: they’re not demonstrating real voice search results but rather creating fake evidence to support their sales pitch.
The sophistication of this approach makes it particularly dangerous for business owners. Unlike obvious scams that rely on unrealistic promises, these voice search scams provide apparent “proof” of problems that seem technically credible to non-experts.
Verifying Voice Search Results Independently
Protecting yourself from fake demonstration voice search scams requires understanding how to verify voice search results independently. When someone claims your business isn’t found through voice search, you can easily test this yourself using actual voice assistant devices.
Use your own Alexa, Google Assistant, or Siri to search for your business using the same queries the caller claims don’t work. In most cases, you’ll discover that your business is actually found through voice search, exposing the deception behind their fake demonstration.
This independent verification is your strongest defense against voice search scams that rely on fake demonstrations. Trust your own testing rather than accepting someone else’s claims about your voice search visibility, especially when they’re trying to sell you services.
The Truth About Voice Search Ecosystems
Understanding how voice search actually works is essential for identifying voice search scams and making informed decisions about legitimate voice search optimization services. Voice search isn’t a separate system that requires special registration – it’s integrated into the broader digital ecosystem that includes your business directories, website, and online profiles.
How Voice Search Actually Pulls Business Information
Voice search scams often claim that businesses need special registration or optimization for voice search platforms. In reality, voice search results are pulled from the same data sources that power traditional search results: business directories, Google My Business profiles, website content, and other online business information.
Your voice search visibility depends on having consistent, accurate business information across hundreds of directories and platforms. This is why comprehensive directory management through services like listings engines is far more effective than the narrow “voice search registration” services promoted by scammers.
The interconnected nature of these systems means that improving your voice search visibility requires the same fundamental approach as improving your overall online presence: consistent business information, quality website content, and comprehensive directory coverage.
The Role of Business Data Consistency in Voice Search
Voice search scams often ignore the fundamental importance of data consistency across all platforms. They focus exclusively on voice search while neglecting the broader ecosystem that actually determines voice search results.
Legitimate voice search optimization requires ensuring your business information is accurate and consistent across all the directories and platforms that voice assistants use as data sources. This comprehensive approach addresses the root causes of voice search visibility issues rather than applying superficial fixes that don’t address underlying problems.
The marketing tree approach I’ve developed illustrates this connectivity: your directory listings form the root system that supports your website (the trunk) and your ongoing marketing activities (the canopy). Voice search draws information from all these connected elements, making comprehensive optimization far more effective than the narrow approaches promoted by voice search scams.
Red Flags That Identify Voice Search Scams
Recognizing voice search scams requires understanding the specific tactics and claims these operations commonly use. While their approaches continue evolving, certain patterns consistently appear across different voice search scams.
Unsolicited Contact and Urgency Tactics
Most voice search scams begin with unsolicited phone calls that create immediate urgency about your voice search visibility. Legitimate marketing services rarely cold-call businesses with urgent claims about technical problems that require immediate attention.
These voice search scams typically claim they discovered serious problems with your voice search presence that are costing you customers right now. This manufactured urgency is designed to prevent you from taking time to research their claims or seek second opinions from trusted advisors.
The combination of unsolicited contact and urgency claims should immediately raise suspicion. Legitimate voice search optimization services focus on education and long-term strategy rather than emergency interventions for problems you didn’t know you had.
Fake Demonstrations and Misleading Proof
The use of fake demonstrations represents an escalation in voice search scams that makes them particularly dangerous for business owners. These operations invest in technology specifically designed to deceive potential customers rather than providing genuine services.
When someone offers to demonstrate your voice search problems, insist that they use actual voice assistant devices rather than simulations or software. Legitimate service providers should have no problem using real devices to show real results.
Be particularly suspicious of demonstrations that seem designed to shock or surprise you. Voice search scams often engineer their fake demonstrations to create maximum emotional impact, making you feel like you’ve discovered a serious problem that requires immediate action.
Unrealistic Promises and Guarantee Claims
Voice search scams frequently make promises that legitimate services cannot guarantee. Claims about guaranteed first-page results, instant voice search visibility, or exclusive access to voice search networks should trigger immediate skepticism.
The reality of voice search optimization is that it requires time, consistency, and comprehensive approach across multiple platforms. Any service promising immediate dramatic improvements in voice search visibility is likely using deceptive practices or making claims they cannot fulfill.
Legitimate voice search optimization focuses on gradual improvements through systematic data management and comprehensive online presence optimization. This realistic approach produces sustainable results but doesn’t generate the excitement that voice search scams rely on to close sales quickly.
Questions to Ask Voice Search Service Providers
Protecting yourself from voice search scams requires knowing the right questions to ask potential service providers. These questions help distinguish between legitimate services and deceptive operations.
Network Coverage and Integration Questions
Ask potential providers: “How many networks are you working with for voice search optimization?” Legitimate services should be able to provide specific numbers and explain how their network coverage supports voice search visibility.
The listings engine approach works with over 1,000 different networks specifically because voice search draws information from this broad ecosystem. Services that focus only on major platforms or claim to have exclusive voice search networks are likely using approaches that don’t align with how voice search actually works.
Question providers about how their voice search services integrate with broader online presence optimization. Voice search scams typically offer standalone solutions that don’t connect with your overall digital marketing strategy.
Data Management and Update Procedures
Critical questions about data management reveal significant differences between legitimate services and voice search scams. Ask: “How often are you updating my business information across networks?” and “What happens when my business information changes?”
Legitimate services provide daily data distribution and easy update procedures because voice search visibility requires consistent, current information across all platforms. Voice search scams often provide one-time submissions without ongoing maintenance, which fails to address the dynamic nature of online business information.
Ask about dashboard access and self-service capabilities. Legitimate providers offer transparency and control over your business information, while voice search scams often require you to go through them for any changes or updates.
Performance Tracking and Reporting
Question potential providers about how they track and report voice search performance. This is where many voice search scams reveal their limitations because comprehensive voice search analytics simply don’t exist in the way traditional web analytics do.
At the time of creating this content, there’s no reporting system that shows how many business leads you missed due to voice search visibility issues. Any service claiming to provide this type of detailed voice search analytics should be viewed with extreme skepticism.
Legitimate voice search optimization focuses on the foundational elements that support voice search visibility rather than claiming to provide detailed performance metrics that don’t actually exist.
The Economics of Voice Search Scams
Understanding the business model behind voice search scams helps explain why these operations continue targeting business owners and how they structure their deceptive practices.
High-Pressure Sales and Upfront Payments
Voice search scams typically demand large upfront payments for services that cost them very little to provide. They rely on high-pressure sales tactics to prevent business owners from researching their claims or seeking competitive quotes.
The economic model requires closing sales quickly before customers can verify the claims being made. This is why voice search scams create urgency and offer limited-time pricing that expires if you don’t commit immediately.
Compare this approach to legitimate voice search optimization services that focus on ongoing relationships and gradual improvements over time. Legitimate providers earn revenue through consistent service delivery rather than one-time sales based on manufactured urgency.
The Real Costs of Falling for Voice Search Scams
The financial cost of voice search scams extends beyond the money paid for ineffective services. These scams often interfere with legitimate optimization efforts and can actually harm your online presence through inconsistent information management.
Some voice search scams create confusion by submitting incorrect or inconsistent business information to directories, which can negatively impact your search visibility across all platforms. Fixing these problems often costs more than the original scam payment.
The opportunity cost represents another significant expense. Time and money invested in voice search scams could have been used for legitimate marketing activities that actually improve business visibility and growth.
Legitimate Voice Search Optimization Strategies
Understanding what legitimate voice search optimization looks like helps distinguish between genuine services and voice search scams while providing actionable strategies for improving your voice search visibility.
Comprehensive Directory Management
Legitimate voice search optimization begins with comprehensive directory management that ensures your business information appears consistently across hundreds of platforms. This foundational work addresses the data sources that voice assistants actually use to provide search results.
The directory approach involves systematic submission and ongoing maintenance of business information across all relevant platforms. This comprehensive coverage creates the data consistency that voice assistants rely on to provide accurate business information.
Unlike voice search scams that promise quick fixes through limited interventions, legitimate directory management requires ongoing commitment and systematic execution across many platforms simultaneously.
Website Optimization for Voice Queries
Voice search optimization includes website optimization strategies that address the specific ways people phrase voice queries compared to typed searches. This involves creating content that answers the natural language questions customers ask when using voice assistants.
Voice queries tend to be longer and more conversational than typed searches. Optimizing for voice search means creating website content that addresses these longer-tail, question-based queries while maintaining overall SEO effectiveness.
This content optimization approach provides genuine value for both voice search and traditional search while avoiding the narrow focus that characterizes many voice search scams.
Integration with Broader Marketing Strategy
Legitimate voice search optimization integrates seamlessly with broader digital marketing strategies rather than operating as an isolated service. Voice search visibility improves through the same comprehensive approach that enhances overall online presence.
The marketing tree methodology illustrates this integration: directory listings (roots) support website optimization (trunk) which enables ongoing marketing activities (canopy). Voice search benefits from strength in all these areas rather than narrow optimization focused exclusively on voice search platforms.
This integrated approach provides sustainable improvements in voice search visibility while supporting broader business growth objectives.
Technology Trends Affecting Voice Search
Understanding current technology trends helps business owners make informed decisions about voice search optimization while avoiding services that promise unrealistic results based on outdated or incorrect assumptions.
The Evolution of Voice Assistant Capabilities
Voice assistants continue evolving rapidly, with improvements in natural language processing, local business understanding, and integration with business information sources. These advances make voice search increasingly important for business visibility.
However, the fundamental data sources that voice assistants use for business information remain consistent: comprehensive directory listings, website content, and integrated business profiles. Voice search scams often claim that technological advances require entirely new approaches when the foundational elements remain the same.
Understanding these technological trends helps business owners focus on sustainable optimization strategies rather than chasing the latest claimed breakthrough promoted by voice search scams.
Analytics Limitations and Future Development
Current analytics tools don’t provide detailed voice search performance data, which creates opportunities for voice search scams to make unverifiable claims about results and missed opportunities.
This analytics gap means that legitimate voice search optimization focuses on the foundational elements that support voice search visibility rather than claiming to provide detailed performance metrics that don’t actually exist.
As analytics capabilities improve, business owners will have better tools for evaluating voice search optimization services and identifying providers who make claims that aren’t supported by available data.
Industry-Specific Voice Search Considerations
Different industries face unique voice search optimization challenges and opportunities, which affects how business owners should evaluate voice search services and avoid industry-specific scam tactics.
Local Service Businesses
Local service businesses like contractors, plumbers, and restaurants benefit significantly from voice search optimization because customers frequently use voice assistants to find nearby services. This makes these industries prime targets for voice search scams.
Voice search scams targeting local service businesses often claim that specialized local voice search registration is required, when in reality local voice search visibility depends on comprehensive local SEO and directory management.
Legitimate local voice search optimization focuses on consistent local business information, positive customer reviews, and comprehensive directory coverage rather than specialized voice search registration services.
Professional Services
Professional service providers face unique voice search challenges because customers often use voice search for initial research before contacting attorneys, accountants, or consultants. This research-focused usage creates opportunities for voice search scams to claim specialized professional service voice search requirements.
Professional service voice search optimization should focus on creating content that answers the questions potential clients ask during their research process. This content-based approach provides genuine value rather than the narrow technical fixes promoted by many voice search scams.
Understanding these industry-specific considerations helps professional service providers evaluate voice search services based on their actual business needs rather than falling for industry-specific scam tactics.
The Future of Voice Search and Business Visibility
Anticipating future developments in voice search helps business owners make strategic decisions about voice search optimization while avoiding services that promise unrealistic results based on speculative future developments.
Emerging Voice Search Platforms
New voice search platforms and capabilities continue emerging, creating opportunities for voice search scams to claim exclusive access or early adoption advantages. Business owners should be skeptical of services that promise competitive advantages through unproven new platforms.
Legitimate voice search optimization focuses on establishing strong foundations that will support visibility across current and future voice search platforms rather than betting on specific technological developments.
The comprehensive directory management approach provides flexibility to adapt to new voice search platforms as they emerge while maintaining strong visibility across existing platforms.
Privacy and Data Protection Considerations
Increasing focus on privacy and data protection affects how voice search platforms access and use business information. These developments create opportunities for voice search scams to claim that special privacy compliance is required for voice search optimization.
Legitimate voice search optimization providers should be transparent about their data handling practices and compliance with relevant privacy regulations. Voice search scams often avoid discussing data protection issues or make unrealistic claims about exclusive compliance capabilities.
Business owners should evaluate voice search services based on their data protection practices and transparency rather than falling for privacy-related scare tactics.
Frequently Asked Questions About Voice Search Scams
How can I tell if a voice search service provider is legitimate?
Legitimate voice search service providers focus on comprehensive directory management, website optimization, and integrated marketing strategies rather than promising quick fixes through specialized voice search registration. They provide transparent pricing, detailed service descriptions, and realistic timelines for improvement. Avoid providers who use high-pressure tactics, demand immediate payment, or make unrealistic promises about guaranteed results.
What should I do if I think I’ve been contacted by a voice search scam?
If you receive unsolicited contact claiming urgent voice search problems, don’t make immediate decisions. Test their claims by using your own voice assistant devices to search for your business. Ask detailed questions about their methods, network coverage, and reporting capabilities. Get second opinions from trusted marketing advisors and research the company thoroughly before making any commitments.
Are there any legitimate voice search registration services?
Voice search doesn’t require separate registration because voice assistants pull information from existing business directories, websites, and online profiles. Legitimate voice search optimization focuses on comprehensive directory management and website optimization rather than specialized voice search registration. Be skeptical of any service claiming exclusive voice search registration capabilities.
How much should voice search optimization cost?
Legitimate voice search optimization costs vary based on the comprehensiveness of directory management, website optimization, and ongoing maintenance included. Monthly services typically range from $50-500 depending on service levels. Be suspicious of services demanding large upfront payments or claiming one-time fees will solve all voice search visibility issues.
Can voice search scams actually harm my business?
Yes, voice search scams can harm your business by submitting incorrect information to directories, creating inconsistent business data across platforms, and interfering with legitimate optimization efforts. Some scams also damage business reputations through poor service delivery or unethical practices associated with your business name.
What’s the difference between voice search optimization and regular SEO?
Voice search optimization is integrated with regular SEO rather than being a separate service. Voice search queries tend to be longer and more conversational, which affects content optimization strategies. However, the fundamental elements – consistent business information, quality website content, and comprehensive online presence – remain the same for both voice search and traditional search optimization.
How can I improve my voice search visibility without hiring a service?
Focus on ensuring consistent business information across major directories like Google My Business, Apple Business Connect, and industry-specific platforms. Create website content that answers the questions customers ask using natural language. Encourage customer reviews and maintain active social media presence. These foundational elements support voice search visibility without requiring specialized services.
Do I need different optimization for different voice assistants?
No, voice assistants generally pull information from the same underlying data sources: business directories, websites, and integrated business profiles. Comprehensive directory management and quality website content improve visibility across all major voice assistant platforms simultaneously.
How can I verify voice search claims made by service providers?
Test their claims using your own voice assistant devices. Ask for specific examples and verify their demonstrations using actual Alexa, Google Assistant, or Siri devices rather than accepting simulated demonstrations. Request references from current clients and research the company’s reputation through independent sources.
What red flags should I watch for in voice search service sales calls?
Be suspicious of unsolicited calls creating urgency about voice search problems you didn’t know existed. Avoid providers who use fake demonstrations, demand immediate payment, make unrealistic promises, or can’t provide detailed explanations of their methods. Legitimate providers focus on education and long-term strategy rather than emergency interventions.
Final Thoughts: Protecting Your Business from Voice Search Scams
After nearly 30 years in marketing, I’ve learned that the most dangerous scams are those that contain just enough truth to seem credible while fundamentally misrepresenting how systems actually work. Voice search scams represent exactly this type of sophisticated deception – they acknowledge the real importance of voice search while promoting solutions that don’t align with how voice search actually operates.
The growth of voice search creates legitimate opportunities for business improvement, but it also creates opportunities for unscrupulous operators to exploit business owner concerns through deceptive practices. The fake Alexa demonstration I experienced represents a new level of technological sophistication in these scams that makes them particularly dangerous for unsuspecting business owners.
Your best defense against voice search scams is education. Understand that voice search visibility depends on the same foundational elements that support overall online presence: consistent business information across directories, quality website content, and comprehensive digital marketing strategy. There are no shortcuts or secret registrations that bypass these fundamental requirements.
The businesses that succeed with voice search optimization are those that focus on building strong foundations rather than chasing quick fixes. Comprehensive directory management, systematic website optimization, and integrated marketing strategies provide sustainable improvements in voice search visibility while supporting broader business growth objectives.
Don’t let the fear of missing out on voice search opportunities make you vulnerable to voice search scams. The technology will continue evolving, but the fundamental principles of effective online presence remain consistent. Focus on building comprehensive, sustainable digital marketing foundations rather than pursuing narrow solutions that promise unrealistic results.
Trust your instincts when evaluating voice search services. If someone’s claims seem too good to be true, if they’re creating urgency about problems you didn’t know existed, or if they’re using demonstrations that seem designed to shock rather than educate, you’re likely dealing with a voice search scam.
Remember that legitimate voice search optimization is a marathon, not a sprint. It requires consistent effort across multiple areas rather than one-time fixes that promise immediate dramatic improvements. The businesses that dominate voice search results are those that have invested in comprehensive, long-term digital marketing strategies rather than quick fixes promoted by scammers.
Your business deserves legitimate voice search optimization that actually improves your online presence and drives real business results. Don’t let voice search scams derail your marketing efforts or waste resources that could be invested in strategies that actually work.
Ready to implement legitimate voice search optimization strategies that actually work without falling victim to scams and deceptive practices?
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Chapters:
- 00:00 | Introduction – Voice Search Registration Scams
- 00:15 | Fake Alexa Demonstrations & Misleading Tactics
- 00:55 | Buyer Beware: Voice Search Deception Explained
- 01:34 | The Truth About Voice Search Ecosystems
- 02:05 | How Business Data Connects to Voice Search
- 02:21 | Missed Voice Search Opportunities & Analytics Gap
- 03:11 | Questions to Ask Voice Search Registrars
- 03:45 | Smart Tips for Choosing Voice Search Services
- 03:53 | Final Thoughts & How to Contact Simply Be Found
Transcript:
0:00 | Introduction: The Business Discovery Blueprint “You know, sometimes I get shocked when I see some of the videos that come through. Today’s is going to be an awesome video for what we’re going to talk about and how we’re going to break it down.
And this one is, how do I get my business found? And what is the blueprint that you recommend based on what is happening, what you’re seeing across the thousands of different profiles and businesses that you get all the data from.
So, I’m going to try to explain this. I’ve been inside of my data science mode and I’m going to explain this.”
0:28 | Marketing Strategy for Any Business “So, I’m going to break it down. What I would do is if I was marketing a business, no matter if it was a brand new business, an existing business, and how I would do it.
So, it’s all going to start at the very beginning. It’s going to start with the listings engine.
If you’ve ever watched any of our videos, you know, I’ve talked about the marketing tree, or the Simply Found marketing tree, I guess we could call it. But it’s going to be laid out that way.”
0:51 | Time and Money Considerations “So, I’m going break it down for what each part is and what I would do to be able to achieve what I’m doing without it taking a ton of time because as a business owner, I only have time. I only have money and usually I have more money than time, but sometimes it’s vice versa.
So, depends on your business’s needs.
Now, I’m also going to break this down to where it’s like if you were using us for the done for you and what we would do for your aspect there because it’s basically the same exact blueprint.”
1:21 | The Root Base: Listings Engine Foundation “Let’s start with that whole entire root base. That root base is going to be your listings engine.
That’s going to be all the different networks that you go on to. That’s going to be your voice search. It’s going to be your Google business profile. It’s going to be Apple Business Connect. It’s going to be all those different things.
So, listings engine works with about a thousand different networks. Then you also have down there your Google business profile boost, which is another tool.”
1:52 | Branding and Tree Trunk: Your Website “So, you have listings engine. Google business profile boost lives down inside of that listings engine area.
Then you also have your branding that’s down there. That’s going to be your logo. That’s going to be just the things that are your names of where you are.
Now, that’s going to sprout up into a tree trunk. That’s going to be your website. That’s going to be your pillar content. That’s going to be your content that is your products, your services, all that stuff that stays the same.”
2:15 | Website Structure and SEO Requirements “Then you have your canopy up here. So, you got to make sure you have a good website, good structure, make sure you have the right schema on it.
Make sure you’re doing all of your SEO. Make sure you’re doing all that side.
And make sure that you’re putting together all of it inside of a package that is understandable to where you are telling your story and bringing customers in so they convert into paying customers.”
2:37 | Traffic Generation and Connection “So you want to be able to drive traffic there. So that listings engine is going to drive traffic to your website and it’s also going to feed your website because everything connects.
So as we’re talking about this, remember everything connects. Everything builds on top of one another.”
2:50 | The Canopy: Blog and Social Media “Then you have your canopy at the very top. Your canopy is going to be your blog and it’s going to be your social media. It’s going to be all these different aspects.
And everybody’s canopy looks a little bit different. But if I was breaking down and I was doing an entire marketing campaign and saying this is what you have to do.
Got to get that listings engine, get the Google business profile, put the AI SEO pixel on, have the right website, and then what you want to do is you want to produce at least one blog per week. You want to produce at least three social media posts per week.”
3:24 | Content Production and Consistency “And you want to start growing your most simple way of doing that. We have a video on how to do it with AI. We have a video how to do it with video, but produce that content out and make it connected.
Where I see a lot of business owners fail inside of this is they’re not consistent. They’ll do it for a little bit, then they fall off, then they come back, they do it again, and then they fall off, and they come back, and they do it again.”
3:48 | Maximizing Content Value “You want to be able to get the most out of the content that you have because you only have so much time. You only have so much money. So, you want to be able to get the most from that.
So, what you’re going to do is you’re going to record video and you can or you’re going to do an AI transcript or voice recording and then you’re going to take that that’s going to be what’s going to create your social media.
It’s going to be what’s going to create your blog. You’re going to use AI to go through and create those things.”
4:13 | Done For You AI Training “If you’re using us inside of there for the done for you package, we actually have systems set up to where we train AIs to be able to talk like you, work like you, and to copycat what kind of voice you have and to be able to have your principles.
We train it, we engineer it, we put it all together. You as a business owner can do some of those same things, but just putting something out there is going to be better than putting nothing out.”
4:35 | Data Points and Connection “And what that’s going to do is it’s going to start connecting everything together. So now you’re going to be having all the data points pointing the right direction.
Everything’s going to start pointing together. You’re putting out content.”
4:47 | Overcoming Technical Barriers “Now a lot of business owners go, I’m not tech-savvy. I don’t know how to put content out and I’m not a writer. I don’t know what to do there.
By using that video and talking about a project you just did. So if you are a mechanic, talk about the car you just fixed. Talk about what your process was. If you’re diagnosing a problem, talk about it.”
5:08 | Industry-Specific Content Examples “If you are a chef, you’re going to talk about the meals you make and the problems you solve.
If you are a dentist office, you’re not going to be able to talk about a patient, but you can talk about, I had someone with this kind of problem. They came in for this. They had an emergency. They needed it for this. They needed this kind of care.”
5:28 | Natural Keywords and AI Recognition “Those are going to be keywords that are natural keywords because inside of your world of marketing, everybody, every single network right now is looking for natural keywords, natural language.
That’s where all these AIs are picking up that information. They’re looking for something that is real, that is there.
They’re not looking for absolute perfect. What they’re looking for is you to be able to communicate what it is you do so it can train itself on what you do.”
5:54 | Competitive Advantage Through Communication “Because if you’re not telling all the networks that I solve this problem or I serve I do this I have this product or whatever it might be.
If you’re not telling them all that data, you’re missing out in the competition that it knows it has it or thinks it knows it has it is going to rank higher than you every single time out of the gate.”
6:14 | Time Investment and Tools “I think marketing should take about an hour to hour and a half per week to be able to go through and do for the bare bare minimum and then growing on it from there as you get better at the process and taking it all the way apart.
If you want to know and want to know what tools we recommend, what software we use for doing all our recordings or any of those different things, leave a comment below on wherever you’re watching this video. We’d love to share it with you.”
6:39 | Marketing Simplicity and Technology “But doing your marketing is not complicated. Going through and following a simple blueprint, making everything connect together, using the technology that you have. It’s never been so simple.
And there’s so much data and so much knowledge you have about your business that customers are searching for. And if you don’t tell them it’s out there, you’re going to be left behind all day long.”
6:59 | AI and Voice Search Impact “Especially with AI mode, the voice search mode, all these different new AIs, people have an assistant that’s doing research for them before they even walk into your business, call your business, or even deal with your business.
So they have more knowledge and more pieces. Make sure they’re getting the right information and make sure you are the expert in your local community by making everything come together.”
7:21 | Final CTA and Contact Info “If you have any questions, make sure you let me know. My name is Rob. I’ve been doing this stuff since 1995.
And check us out SimplyBeFound.com. We handle all the chats down in the bottom. So just chat with us and say, ‘Hey, this is what I need.’ Or sign up for your free marketing audit today.
Thanks for watching. Have a great day.”
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