Last Updated on: 5th May 2025, 10:47 am
In this episode of the Simply Be Found Huddle, hosts Rob and Dean welcomed Stephen Skeel and Michael Ayjian from Seven Wonders, a video marketing agency working with businesses ranging from startups to Fortune 500 companies. Stephen and Michael share some game-changing video marketing tips every business owner should know.
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This Huddle’s Special Guests
Stephen Skeel and Michael Ayjian are the co-founders of Seven Wonders, a video marketing agency specializing in brand videos, podcasts, and content creation. Their company works with a diverse client base ranging from startups to Fortune 500 companies like Comcast, The Atlantic, and Capital Group.
Seven Wonders has been in business for 10 years, evolving from a traditional video production agency into a full-service content creation company. The pair has developed a particular expertise in podcast production, where they offer a turnkey solution for busy executives who want to create consistent, high-quality content with minimal time investment.
In addition to their agency work, Michael’s family owns and operates pest control companies in the greater Philadelphia area (Mainline Exterminating and Northeast Exterminators), where they apply their video marketing strategies to help these regional businesses stand out in a competitive market.
We’d like to extend our heartfelt appreciation to Stephen and Michael for having this insightful talk with Dean and Rob. You can reach out to Seven Wonders on the following platforms:
Key Takeaways From The Huddle
The conversation kicked off with a timely topic—AI’s growing role in video marketing. While it’s now essential to workflow efficiency, both Michael and Stephen of Seven Wonders emphasized a key truth: authenticity is still the most powerful currency online.
Michael explained, “AI has become a pretty big staple in our workflow, but very rarely is it being used from a generative standpoint in terms of final imagery.” Instead, tools like AI-powered audio enhancement help streamline production without replacing the human connection viewers crave.
They echoed the philosophy of LinkedIn co-founder Reid Hoffman: “AI plus human—not AI alone.” That’s the real magic in modern video marketing.
From Commercials to Podcasting Powerhouses
Seven Wonders started out creating corporate videos and commercials, but the pandemic prompted a major pivot. They leaned into remote production and podcast content, which led to a full-service podcast solution designed specifically for busy executives.
Stephen explained the shift best: “The biggest value we brought to our clients wasn’t just video quality—it was helping them look and feel confident on camera.” That confidence is now the heart of their business model.
Podcasting as a Lead Generation Tool
The group shared real-world examples of how their podcast has generated tangible leads:
- Inbound opportunities through guest connections
- Cold leads from social clips on LinkedIn
- Former clients re-engaging after podcast appearances
Michael pointed out that tracking ROI from content is tricky, but it’s not about if it works—it’s about when. Simply asking “How did you find us?” has helped them see just how impactful consistent video content can be.
Video Marketing Tips for Small Businesses
When asked for practical advice, Stephen and Michael shared five simple yet powerful video marketing tips every small business should hear:
- Be authentic – That’s your competitive edge online. Don’t fake it.
- Just start – Even if it’s not perfect, consistency wins.
- Don’t be afraid – Your face, voice, and expertise build trust.
- Use guests to build your network – Interviews spark real opportunities.
- Repurpose content – One video can fuel dozens of posts.
They recommend starting with one YouTube video per month, paired with two social media posts per week. For growing brands, daily posting isn’t too much—so long as it stays aligned with your message and capacity.
Seven Wonders typically produces one long-form video weekly, then extracts 4–5 short clips to promote across platforms. For clients, they may pull up to 8 high-impact clips from a single recording session—enough to sustain a posting rhythm for weeks.
Why This Content Strategy Replaces Traditional SEO
Rob made a bold statement during the conversation: “SEO is pretty much dead. It’s all been replaced with content.” And the group didn’t disagree.
Today, creating authentic, high-quality content—especially video—is what moves the needle. It’s more discoverable, more engaging, and more likely to stick around. As Stephen put it: “You could have 10 views. If they’re 10 buyers, that’s amazing.”
Video content may not go viral every time, but it creates long-term value and deepens trust—exactly what small businesses need in a noisy digital world.
More Video Marketing Tips and Tools from Simply Be Foundew counts: “You could have 10 views. If they’re 10 buyers, then that’s amazing.”
More Marketing Tips And Strategies For Your Business
There’s a lot more you can learn from Dean and Rob when it comes to growing your business. If you want to see how Simply Be Found is helping numerous businesses grow, check out our membership benefits and see how we can grow your brand.
Transcript
- 00:00 | Welcome & Introductions
- 00:34 | Meet Stephen Skeel & Michael Ayjian from Seven Wonders
- 01:06 | How Video Marketing Has Evolved in 2025
- 01:42 | Why Authenticity Beats AI-Generated Video
- 02:50 | AI in the Workflow (Not the Face of the Brand)
- 04:45 | Reed Hoffman’s Take on AI & Human Creativity
- 06:04 | Content Creation: Using AI as a Creative Assistant
- 07:10 | Turning Video into Blogs & Content Trees 🌳
- 08:21 | How Seven Wonders Coaches Remote Video Clients
- 10:15 | Done-For-You Podcasting for Busy Executives
- 11:48 | From Commercial Production to Podcast Strategy
- 13:10 | Video = Visibility + Trust in Your Industry
- 14:22 | Small Business Video Strategy Using FAQs
- 16:03 | The Confidence Gap: Just Start Recording
- 17:27 | How Podcasts Drive Leads (Real Data Examples)
- 19:23 | Podcasting vs. Traditional SEO
- 20:18 | How to Track Leads from Video Content
- 21:31 | Using Video in Newsletters & Retargeting Funnels
- 22:24 | Rob’s Bold Claim: SEO Is Dead, Content Is King
- 24:05 | When to Delete, Unlist, or Keep Old YouTube Videos
- 26:00 | Regional Business Example: Pest Control Podcast Success
- 28:03 | Changing Your Entire Business Model Through Video
- 29:17 | Branding Consistency for Small vs. Large Businesses
- 30:59 | Why Simplicity Wins in Visual Storytelling
- 32:00 | How FAQs Shape Powerful Video Campaigns
- 33:24 | Reframing the Value of Podcasting
- 35:07 | Overcoming the Fear of Being on Camera
- 36:29 | How Dean & Rob Use Video for Support at Simply Be Found
- 37:47 | The Great Debate: YouTube Intros or No Intros?
- 39:20 | Seven Wonders’ Full-Service Marketing Approach
- 41:19 | Paid Ads vs. Retargeting with Podcast Clips
- 42:40 | Top 5 Video Tips for Contractors & Local Businesses
- 44:30 | How Often Should You Post Video Content?
- 45:45 | How Many Shorts from One Long Video?
- 47:09 | Importance of Custom Graphics & Platform-Specific Design
- 48:30 | Final Thoughts: Every Business Has Its Own Formula
- 49:30 | Where to Find & Work with Seven Wonders
- 50:55 | B-Roll Defined for Beginners
- 52:00 | Closing Remarks & Appreciation
00:00 | Welcome & Introductions
00:00 Rob: Welcome to the Simply Be Found Huddle. You have Dean and Rob along with Stephen and Michael as our guests today. How are you guys doing?
00:05 Stephen/Michael: Doing well, great!
00:06 Rob: Awesome. Thank you so much for being on. Can you guys—you guys get to pick who goes first on this—but tell us about yourself and how you help businesses and how you kind of work with that and how they can find you just in case they’re interested and all that good stuff. Michael, you want to kick it off?
00:27 Michael: Yeah, so we’re Seven Wonders. sevenwonders.com is our domain name with the number seven, not seven written out, which a lot of people get confused.
00:34 | Meet Stephen Skeel & Michael Ayjian from Seven Wonders
00:40 Michael: And yeah, we’re a video marketing agency. We do work for a lot of different companies ranging from startups to Fortune 500 companies—brand videos, podcasts, you name it. So really exciting time to be in the industry too with all the changes that are going on. So yeah, that’s a little bit about us. Stephen, I don’t know if you have anything to add to that?
01:06 Stephen: No, I’m just excited to be here, excited to talk about—I mean, it’s in your name Simply Be Found, and I know that you guys cover a lot of different topics on your podcast and on your website and whatnot. And video, of course, is such an integral part of that, so we’re excited to have some conversations about that today.
01:06 | How Video Marketing Has Evolved in 2025
01:30 Rob: I think video’s taken a huge change, and I think AI has changed it a lot. And not from the aspect of AI and doing the video—I don’t think those work very well in my opinion. I don’t know how you guys feel on that.
01:42 | Why Authenticity Beats AI-Generated Video
01:42 Michael: Yeah, I’d say video or AI rather has become a pretty big staple in our workflow, but very rarely is it being used from like a generative standpoint in terms of final imagery that’s appearing on screen. And I think we’re a ways out from that, and especially because our customers at all levels see so much better result from authenticity. And I think that there’s a lot of shortcuts that are taken with AI can start to feel inauthentic and not true to who the business is and who the people behind the business are. We do use it a lot for our workflows as I mentioned.
02:24 Rob: So I should reclarify on that. AI for replacing the human aspect of the actual presenter of the video is where I don’t think it works very well. But then some of the workflow—I mean, we use it all the time. We couldn’t do our podcast if it wasn’t for the AI flow.
02:43 Dean: Exactly. It cost us a small fortune.
02:43 Michael: Absolutely. And the way we look at AI is it really doesn’t take over any one job, it just assists people with their jobs.
02:50 | AI in the Workflow (Not the Face of the Brand)
02:50 Michael: So let’s just say audio enhancement, for instance, is a big thing that we use AI for. A lot of times audio will sound bad, and then we’ll use the AI to enhance the audio. So little things like that—it just boosts the quality. It doesn’t really do the base level of work, it just boosts the quality a little bit for the cost that we’re having customers pay.
So for us, it’s exciting because it allows our clients to have a higher quality of work at a lower cost versus “Hey, we’re completely replacing humans with AI.” That’s—I mean, or—yeah, humans with AI. I felt like I said that backwards there for a second. But that’s—I personally don’t think that’s ever going to happen, just because of the inauthentic nature of it.
I was actually watching a video on LinkedIn the other day. I think the woman’s name is—or she was on YouTube. It’s called Silicon Valley Girl, I think is her name. And she does like interviews with people in Silicon Valley, and she was interviewing Reed Hoffman, who’s the co-founder of LinkedIn, right? And Reed’s not only the co-founder of LinkedIn, but he’s like a big investor in Silicon Valley, and he has a whole AI version of himself.
04:45 | Reed Hoffman’s Take on AI & Human Creativity
04:13 Michael: And he was talking about AI and the utilization of AI and how a lot of people are scared that AI is going to take their job. And he was just saying from like just a purely mechanical standpoint—forget like the AI advancing—he said just from like the compute power and like if you’re talking about physical robots, the ability to build physical robots as well, we’re decades out from like the physical ability to use AI to replace jobs. Like humans are a more efficient source of work than AI will be because humans are so efficient energy-wise. What we eat, some food, and then we—it’s like you know, a robot requires a lot more energy input to give any output.
So I think that was encouraging to me at least that we’re a few decades away from any real, real, I think, AI change. I think it’s just going to—and Reed also talked about how the best utilization of AI moving forward also is going to be AI plus human, not AI alone. AI doesn’t have that problem-solving capability that a human has. They’re never really going to think outside of the box the way a human can.
So I think that that’s exciting because people keep talking about AI, AI, AI, AI. I want to backtrack it a little bit and talk about it’s a great tool, but let’s stop talking about it so much. It’s not really as great as people think it is, you know?
05:52 Dean: Like I just had to compose a letter today, and I wrote it in my words and I put it in the AI because sometimes you get emotional with some things situation, and the AI helps you take some of that out.
06:04 | Content Creation: Using AI as a Creative Assistant
06:04 Dean: But then you still have to put the human back into it again after it comes back to you. And you know, that content—you’re seeing so much content out there, and we’re going to get to the video side of that. There’s so much content being generated by AI that’s not real. It’s being regurgitated that’s going out and finding research.
And with the video side, what what you guys are doing—and Rob and I have talked about this—is it’s a great way to get content that’s in your own words out about your business, and then you can transcribe it into blogs or whatever else. I mean, the whole thing is is just a big picture, and I think that’s where you guys are at as well with your business as well. Are you not?
06:51 Stephen: No, I would absolutely agree with that. And piggybacking on what both of you were talking about, I mean, just over this weekend I was brainstorming copy for some additional landing pages on our website, for example. It’s not like the ChatGPT could just like come up with the website.
07:10 | Turning Video into Blogs & Content Trees 🌳
07:10 Stephen: Like in fact, the first several iterations were like not right. Like they’re not on the mark, they’re trying to go down specific avenues that are not exactly appropriate. What it did allow me to do is the process of iterating on the copy and the design choices and things like that that might have taken me weeks or months before to like put it out to a focus group, give it to someone to review, like get their opinion. And now I can do that in like a matter of hours, but it’s still me and our team driving the pro—like driving the process. And that’s so important.
And in terms of video, it’s the same way. It’s our job is about getting business owners, executives, people who are representing the brand to represent it authentically and using AI as a tool with which to maybe help develop question sets or maybe identify key messaging points that we should extract, things like that. But it’s really us getting the real response from those business owners that actually counts at the end of the day.
08:12 Rob: Well, I think that’s a huge point because it’s how it takes that human interaction with the AI to be done there with to be able to give it the results back. It could speed up that process. I really truly believe that’s an assistant inside of every single person is going to have an AI of some sort for a lot of positions, especially when we look at the tech world. It’s going to hurt the level one techs because some of that can be solved to be able to get it up to level two or tier two tech support. So there’s going to be a huge change there.
But for the most part, AI still doesn’t have empathy. It doesn’t understand what you’re putting in it. It just regurgitates information, but if it knows your process, it could speed you up so much faster.
08:59 Michael: Sure, especially when we’re talking about video. I mean, we utilize stuff like Opus. I’m getting ready to do a whole new program. I can’t remember what it’s called that I heard about over the weekend. Taja, Ta.ai.
08:21 | How Seven Wonders Coaches Remote Video Clients
09:19 Michael: I don’t know if you guys have used that at all, but…
09:25 Rob: Never heard of it.
09:25 Michael: It’s kind of—it’s a lot bigger program than what Opus is. It’ll do full-length videos, and it will do the shorts as well. I’m going to test it out and see how it goes. I have it on the other screen, which I was like—if it could do both, that’s going to speed up that process. It’s like having that assistant, and then it can feed over the transcript automatically to ChatGPT to write the blog side.
Because when we talk—when we talk about—I don’t know if you guys have watched any of our podcasts about the tree concept. You have the—you have the root section down at the bottom of the tree, which is where you’re, you know, your listings engine with us for all of your different directories. That’s everywhere you’re being found. Your tree trunk is your website, and then you have branches that come off. And I take the blog out of the website, and I put it as an actual branch, and then you have your, you know, your YouTube, your social media, all that stuff branching out. And that’s what supports the business and how everything kind of comes together, and I think video is a huge piece.
So when you guys are doing video, do you guys go on-site to be able to do the video? Do you guys just do the—have them record it and send it over to you? Or what’s kind of your guys’s process?
10:26 Stephen: Yeah, well, that’s totally dependent on the client’s budget, right? So the most expensive version is us coming on site. For a lot of our clients I’d say that—
10:15 | Done-For-You Podcasting for Busy Executives
10:45 Rob: Oh, come on, that costs money?
10:45 Michael: No, for most of our clients, I’d say the vast majority of them, we help them set up their space, and then we coach them virtually during the recording. We’ll control the recording too, so we’ll like control their microphone and their camera and all those things. And we’ll chime in if there’s anything that they need to add or change or whatever. And then when there’s a guest, we’ll help the guest join, we’ll make sure their space is set up correctly, and we’ll do all that stuff. Yeah, start to finish for our clients.
11:23 Rob: So you guys are actually kind of a turn—are more of a turnkey kind of thing when it comes to podcast where they come to you, and you actually help them host it, you clean everything up and and go through that process. Is that what I’m hearing?
11:36 Michael: Exactly, yeah. Basically start to finish were the guys, and if someone doesn’t want to do the work of actually doing the podcast themselves or they don’t have the time to do it, they hire us, and we can do it start to finish.
11:48 | From Commercial Production to Podcast Strategy
11:48 Michael: And very efficiently too—efficient cost-wise, efficient time-wise for them, like very minimal time commitment. So yeah, like a lot of these companies, the executives are really, really busy, and if they’re looking at starting a podcast that’s going to take half of their week, well, we’re like, “Well, we could do the podcast, and then you have half of your week free.”
So I think it’s underestimated sometimes. A lot of our clients will come to us after they do one or two episodes, and they’re like, “This is taking more time than I thought. Can someone else—can you guys do it for us?”
12:27 Stephen: Yeah, and it was really born out of client demand for this type of format. Our history—Seven Wonders has been around for 10 years. We started as a traditional video production agency working, as Michael mentioned, with Fortune 100, Fortune 500 brands on typical corporate videos, commercials, TV stuff like that.
But especially over COVID, when obviously everyone was relegated to their own home and still wanted to output content, a lot of our clients—Comcast, The Atlantic, Capital Group—they still wanted to produce something and have it be as part of like a higher quality package than just putting a Zoom online type of thing.
13:10 | Video = Visibility + Trust in Your Industry
13:10 Stephen: But obviously not to the extent of going on site with shooting with cameras and cinema equipment and all that. And one of the things that our clients told us through the process of setting those types of programs up was the biggest value that we brought to them as filmmakers and video producers on our team was getting them to look and feel their most confident on camera, regardless of the setup—whether it’s a webcam, cinema camera, whatever it is. They felt like “Our executives really shine when you all are behind the camera coaching them.”
And so that’s where the podcast program really started to take off was when we said, “Okay, like let’s package this up in a way that just allows business leaders and executives and entrepreneurs to really be themselves and get their message out in an authentic way.” And we can really benefit them in that regard in a consistent output.
I know a lot of what you guys talk about with the tree analogy, but also I think I was watching an episode that you all put out about just social media marketing and consistency of posting and things like that. And you all were talking about how like it’s not enough to just put an image out there with a blurb of text on it. That’s not going to—it needs to have some sort of valuable messaging to it.
14:22 | Small Business Video Strategy Using FAQs
14:22 Stephen: If it’s educational, if it’s a case study, like if it’s something—and this format is just so accessible in that regard because it’s real, and you can get real client stories, and you can get your face associated with the expert status in your industry. So that’s why we’re so excited about it.
14:55 Dean: Well, you have to also remember that a lot of marketers—so this is what I find. A lot of marketers have a hard time with that consistency piece because they’ll see one part of the, you know, one part of the tree. We’ll use that—keep that analogy going. So they’ll have that one part of the tree, but they can’t see how everything else can connect into that and how you can reuse your information.
I talk all the time to our small business crowd to where don’t worry about the quality. Put the content out there. Put your face out there. I mean, like when we talk to contractors, there’s videos of me going through and going, “All you have to do is just go in after you get done going and giving a bid on, you know, that new bathroom remodel. Talk about what you just gave a bid on.” Yeah, then go back through it later and be able to show, showcase what it is. You don’t have to have your face on there, you perfect.
And you can take that content—now you have your social media, now you have your blog, now you have all these pieces to be able to build yourself up from. And I think there’s a—I think there’s a point to where there’s a lot of people that are scared to be able to do that. So I like you guys’ approach for that.
15:57 Michael: Yeah, yeah. And I’d say I think at the base level, what you’re saying—
16:03 | The Confidence Gap: Just Start Recording
16:03 Michael: Like the starting point is just get content out there that features you and features real authentic storytelling. Obviously, we take an approach that’s kind of like the next level of that, elevating the quality of the video product, but it’s the same idea, right? It’s we want you to be telling your authentic story.
And right after this, we actually have a like a company-wide all hands-on deck meeting where we’re just going through our March and projecting for April and all that. And one of the things that we’re going to be talking to our team about is just the successes that we’ve seen from our client experiences using this podcasting format as the spearhead not only for them, for the clients, but also even for ourselves.
Like in the past month, our own Seven Wonders podcast—we’ve had a client inbound opportunity that’s come from the networking benefit—just having someone as a guest. We’ve had a cold inbound that just saw a clip of the podcast on LinkedIn. And then we’ve had another job come in from a historical client that was kept within the circle because they were aware of the podcast. They were a guest a little while ago. That’s three different avenues from one format of a client to find us.
And it’s not saying, to your point, Robert, like you do one thing, and that’s it. It’s that the podcast is the anchor for all of these different branches that are opportunities for clients to come in.
17:27 | How Podcasts Drive Leads (Real Data Examples)
17:27 Michael: When we see that data, we’re like, to all of our clients, like, “You need to be do—like, why are you not doing that?” Yeah, and I mean, these are just also leads that we can attribute directly to the podcast. Our lead inflow has been a lot higher than normal over the past few months, and we do correlate that to the podcast to some degree. But it’s not a tangible thing where we can say, “Hey, this is the podcast.” But there are those three instances over the past—I think it was the past three weeks, so consistently one per week—that we can attribute directly to the podcast.
18:11 Dean: You just made an interesting point, Michael, that sometimes it’s really hard to get empirical data on where things come from. And that—and we struggle with that with a lot of our people. You know, how do—how do I know that the leads are coming from here in this location? Do you guys—do you guys have a way of doing that besides just a a lead generation kind of thing, or…?
18:30 Michael: Yeah, you know, I say there’s there’s not really reports. Like if it comes from Alexa for some reason, there’s no reports from Alexa, you know? So how do you, how do you explain that to businesses about where that information—I know you might have a a sales funnel or something like that that helps you, but but it’s really hard for them to get just to, you know, lead data to say this is where it’s coming from.
18:56 Michael: Yeah, I mean, attribution’s a hard thing for any marketer, right? I mean, I think our main thing is, is your lead inflow going up? Is the main thing. So if they can say yes, then are you getting more leads, and are you getting more sales? Great.
19:10 Rob: Yeah, yeah, exactly. I mean, that’s the number one thing, right? I mean, and then as much as we can, we try to have conversations with clients about it. But I mean, our main thing is the podcast is a lot like SEO, right?
19:23 | Podcasting vs. Traditional SEO
19:23 Michael: Like when you have SEO, you don’t necessarily say, “Well, this was attributed to the SEO, or this was attributed to the SEO.” You know that it’s benefiting you overall as a brand. You know it’s overall benefiting you in terms of your reach.
So in a lot of ways—I mean, I also think of it about it as what’s a more effective and authentic way to be doing social media? There isn’t a more authentic way and consistent way and cost effective way to do social media than podcasting format that we’re doing. If the podcasting format doesn’t work, I might argue that social media doesn’t work. And that’s a bold claim to say social media doesn’t work because we all know social media does work.
20:18 | How to Track Leads from Video Content
20:18 Michael: So to really—it comes back to of course the podcast is going to work. It’s not about if, it’s about when. And that really is dependent on a number of factors: how often the client is paying for the podcast to go out, who their audience they’re starting with is, who their target demographic of buyer is. Are they people who are buying million-dollar products or are they people who are buying $10 products? There’s going to be a lot different conversion funnel for each of those. What does their website look like? There’s a lot of things that go into it.
But it’s definitely 100% guaranteed to benefit them in some way, shape, or form. It’s just about when they start seeing the leads attributed to the podcast. That is to be seen, dependent on the client.
21:08 Stephen: And in the case of the ones that we referenced that we know came in, it was the good old-fashioned way of just asking the client, “How did you—how did you find us?” And they all—the one that came in cold said, “I saw a clip of your podcast on LinkedIn.” We’re like, “Bam, okay,” that dead on. The other two, the introductions were only made by having those individuals as guests on our show.
21:31 | Using Video in Newsletters & Retargeting Funnels
21:31 Stephen: So but to Michael’s point, that’s not always going to be directly attributable. It’s it’s going to be difficult, but that’s why—in in agreement with what what you all have been saying about thinking about as an overarching system with multiple branches—it’s it’s all rising tide lifts all ships type of mentality.
Like we need this as a manner to make our business listings more effective, our our people who land on our website more—like even newsletters. I mean, we put it into our newsletters now, and it’s like, okay, if you don’t want to read a long newsletter, just click the bottom, and there’s a there’s a YouTube video that’s fun.
22:14 Rob: I think I’m gonna make a bold—I’m gonna make a bold statement on all of that real quick. There is—I was doing a lot of research this weekend with my fresh brain of after being on vacation and everything, and I was looking at SEO.
22:24 | Rob’s Bold Claim: SEO Is Dead, Content Is King
22:24 Rob: And I’m going to say SEO is pretty much dead. It’s gone. There—it’s all been replaced with content. So AI can understand the content better than what they have there. You have—it used to be where you had to go in and do all this fancy stuff behind the scenes for writing blogs and getting it to rank and doing all that.
Now it’s—as long as you have those directories in place, you’re producing the content, and you might—all content’s the same. You might have a, you know, it might be video, it might be written, it might be an image. You might put it out there today—and video probably has the higher probability on this, and blogs probably more than anything—because when you put that out there, it might not take off today, it might not take off tomorrow, but it can take a huge run in three months. You never know when that content is going to come out or when it’s going to be that right time for that content to go through.
Now I think that’s the huge advantage for YouTube and for anything inside of the content space right now. You don’t really see that inside of social media because that’s a now and then, and it gets lost inside of the whole piece. But you never know when that’s going to take off. And I think SEO isn’t as complicated as it once was for on-page SEO as long as you’re following schema, having those right directories in place, and you’re producing the content. That’s that’s probably the biggest piece.
23:49 Stephen: I mean, I agree entirely. And when we define like taking the con—the content taking off, we always frame it to our clients as—
24:05 | When to Delete, Unlist, or Keep Old YouTube Videos
24:05 Stephen: Well, it depends on your audience again. Our videos aren’t getting tons and tons of views necessarily, but it doesn’t matter if you’re getting the right views. You could have 10 views. If they’re 10 buyers, then that’s amazing.
24:22 Dean: We have some videos on that. We have a whole podcast, I think, on that whole topic and…
24:28 Rob: Yes.
24:28 Stephen: Yeah, yeah.
24:34 Rob: Well, I mean, I know our staff always goes, “Well, you know, everybody in all the experts say online you should be getting 500 views per video.” And I’m like, “Yeah.” No.
24:40 Stephen: Well, and also, it’s also why just a larger shift we’ve seen in in the video production world more broadly is—when we started the business 10 years ago, every company wanted the coolest, flashiest brand video commercial for their website, expensive graphics, this and that. We still do a lot of those for brands that can can justify that within their budget.
But even the bigger brands, the Fortune 500, Fortune 100 brands, once they have that one-off anchor piece of content done that lives on their website, explains who their brand is—it’s much more important for them after the fact to have a content system in place that’s turning out things quickly. And doing 4K cinema shoots every day is not feasible, nor do people even want to see that. People want to see authenticity now.
So that’s why for us, it’s the most exciting time because businesses of all levels can participate in this type of content system. Like what we’re doing for the highest level brands—sure, we might be adding more graphics, we might be increasing the frequency, it might be a little bit more white glove—but fundamentally, the same system is possible for regional service businesses. Like Michael, if you want to talk about Northeast even a little bit?
25:57 Michael: Oh yeah. And Stephen, that’s something Gary Vee actually talked about recently on one of his podcasts, too, about how everyone can compete with one another now.
26:00 | Regional Business Example: Pest Control Podcast Success
26:10 Michael: It’s definitely more of a level playing field than it ever has, but yeah. My family owns and runs pest control companies in the greater Philadelphia area—Mainline Exterminating and Northeast Exterminators. And we’re actually doing a podcast for them also, which is pretty cool—helped them stand out amongst the sea of pest control companies.
You know, there aren’t a lot doing podcasts, but it’s interesting because a lot of the leads are like asking questions about like, “Oh, what what about this bug?” or “Oh, what about that?” or “What about this time of year?” and that. And it’s like, well, we can answer those questions in a podcast. They can see us, they can start to trust us, and hopefully convert into clients. And you know, that’s a that’s a really exciting opportunity there where you can see it even for regional service businesses. You could see it in so many different industries where a podcast can majorly benefit them.
27:16 Rob: So well, and you can reach more—you can reach more people, and you reach that target piece. I’ve talked to a lot of people in the irrigation area that have started doing podcast. They started doing podcasts, they started doing stuff in video marketing. And now they’re—there’s one guy I talked to—him and I were texting last week, and he was saying, “Well, you know, I’m not even going to really do much for my landscaping company this year.” And I was like, “Oh, why is that?” He goes, “Well, I started doing this whole video piece, and I’m doing all this stuff on YouTube now. I’m just getting paid to design people’s yards.”
28:03 | Changing Your Entire Business Model Through Video
28:03 Rob: It changed his entire—it changed his entire business model just by doing that one piece because he didn’t see—it’s what I love doing, and I didn’t really love running my crew anyway. He goes, “So now having that,” he goes, “It takes that huge piece out of my entire ecosystem.” And I’m like, “Well, you know, you never know where you’re going to end up when you start something.”
28:15 Michael: Yeah, wow. And that playing field right now is so so critical to be able to make sure you’re putting the content out. Because anybody can produce mass amounts of AI generated content, but not everybody’s going to be able to produce real content. When you mix the video piece in, you’re going to get that real authentic content that’s behind that, which I think is so important.
28:34 Stephen: Yeah, absolutely. So I have a question for you guys. You know, when you talk—you’re talking about you work with smaller businesses, regional businesses, and and large brands. The larger—the larger companies, they really have a branding guide. They got to really be careful not to to step on.
29:17 | Branding Consistency for Small vs. Large Businesses
29:17 Stephen: Do do you find that that the branding concept is really important for the smaller and regional businesses as well? I mean, to make sure you don’t mess up the algorithms, if you will, because you don’t want to put out, you know, showing some—somebody doing something stupid on a skateboard and then talking about pest control. You know, that that messes up, and I mean, you you have to be careful. I’ve seen people do some really strange things with their videos. You—what’s your recommendation on that kind of thing?
29:21 Michael: I mean, that’s an interesting comment. I mean, I just say use common sense, and that that’s something that I guess a lot of people don’t have when it comes to video, but especially not—especially not AI. I mean, if you’re using AI to do all the clipping for you and put in B-roll, a lot of this stuff doesn’t make any sense.
29:42 Stephen: Yeah, it’s true. It really doesn’t. So I mean, simple is better sometimes too. I mean, when you’re talking about bugs, you put bugs on the screen. I mean, when you’re talking about skateboards, you put skateboards on the screen. I mean, it’s that—it’s to me, it’s that simple. I mean, I don’t think there’s really much much more behind it.
30:59 | Why Simplicity Wins in Visual Storytelling
30:59 Michael: I mean, in terms of following a brand, when we’re talking about a major, already established brand, yeah, they definitely have more brand guidelines, more restrictions. Younger brands sometimes—our videos are helping them establish who their brand is, which is kind of exciting.
I mean, I look at even my parents’ companies, and our Best of Pests podcast has a lot of things in it that weren’t elements on the website before but look fantastic. And then I’m like, we should probably put these on the website now. They’re really cool little graphics where it’s like a spotlight and then a a mouse running across the screen, sort of like mouse is the criminal, like a James Bond style thing. I’m like, this is pretty cool. We should probably put this on the site.
31:04 Stephen: Well, another thought I have, Dean, to your question about how do you—I guess algorithm chase, in a way, specifically for smaller brands—to us, it always start—it always starts with the FAQs of their customers.
32:00 | How FAQs Shape Powerful Video Campaigns
32:00 Stephen: What are the questions that that they as a business are getting most frequently that they know are high intent questions? If this question is asked, that means that this person is genuinely interested in buying the product. That’s where we start with a lot of the businesses we work with and say, “Okay, if we can just make videos that answer these questions, then we will become the trusted authority.”
So we usually use that as like a north star to to make sure that it is going to get traction because we know the questions are being asked but also is following within the parameters of what we want to be known for, not some extraneous other random thing.
So like we’re working with an accounting firm, for example, and the accounting firm is getting a lot of questions about like NIL money tax—like college athletes that come into all this money from NIL deals, how do they pay their taxes? They don’t even know what taxes are. They’re not like reser—they’re college kids.
And so we started to do a video series about what NIL athletes need to know about setting aside money for taxes. And it’s really starting to get traction because a lot of athletes are—their parents are telling them, “Search this up,” like, “Don’t”—and bam, now this person’s the trusted resource for that thing.
So that’s an—like a really, I guess, on the—like in the field, I guess, if you will, example of how we let the FAQs guide the content strategy.
32:48 Rob: I like that strategy, and like it fits into the whole piece of you find things. So we can look at the pest control company that you have, Michael, that does all that stuff. There’s things that you would never think about until you start doing videos on things and start having conversations, especially inside of a podcast. Then you go, “Huh, never looked at it that way before,” or “Yeah, you know, that happens all the time.” And it gets totally mixed, especially when you’re talking about a small business. There’s questions they get asked all the time that they—it’s just normal to them. They never think about it.
33:24 Michael: Yeah, and those those are the types of things that people are looking for, doing searches for. And it makes a huge difference to that marketing—whole entire marketing campaign.
33:24 | Reframing the Value of Podcasting
33:30 Michael: Going kind of back to Dean’s whole entire comment on the brand guide, I find for a lot of stuff in the marketing, or at least I have for years now, sometimes the older brands for your bigger corporations, their brand guides kind of get in the way because they’re so stuck back in the box of where things are, and they’ve never been updated to come there. So are you guys seeing that as well still?
33:57 Stephen: To some extent. I mean, obviously, some more established brands will have some rigid guidelines, like Michael alluded to. But I mean, we just work—work with a a very large healthcare organization that that had this as part of their process. And you just find ways around it. Like, okay, we just need to play within their sandbox. And as long as they’re on board with the general concept, like remote recording, this is the type of graphics that we’re limited to, you can get something that’s effective. It just might not be as flashy as experimental as we might like it to be.
But but that’s okay. It it it’s really about the authenticity of of the content output and the people that are on screen. And another reason why we like this format, because if we were spending a lot of money in equipment and cameras and stuff going on site, and then we’re getting all these restrictions, it’s often more frustrating because you’re like—and we’re used to working with really large companies. So I think to some degree, our team isn’t fazed by this stuff anymore. We’re just used to working around it, and we have our methodologies. But I could see where some people might get frustrated with it.
35:03 Rob: Now, see, when I’d had to deal with it, I was more in the VC world of being an investor or coming in on being on their board or whatever.
35:07 | Overcoming the Fear of Being on Camera
35:07 Rob: I just came like a wrecking ball, and everybody hated me, but you— [Laughter] [Applause]
35:27 Dean: Rob, you would never imagine that would you? No. So Rob s gets really excited—excited because he’s so passionate about things sometimes, and and some people take that the wrong way. Just because—you’ve had that happen where I—I did a—a pitch to somebody, and my daughter happened to be with me, and I’m not a very aggressive salesperson. And she goes, “Oh my god, you scared the holy hell out of that person. You were so aggressive.” I said, “I didn’t think I was aggressive at all. I was just passionate about it.”
That’s what, you know, that’s one thing that videos can do is allow you to be passionate. People could see some of the emotions that you have and that kind of—
36:13 Stephen: Yeah. So it’s actually funny when we’re on sales calls with brands where they’re not—they haven’t thought about the podcast or virtually recorded or video sales letter style format before at all. And as they’re talking about what they want or what their goals are, it starts to click in my head, “Oh my gosh, like this would be a perfect format for them.” I almost get like frustrated because I’m just like, “Stop talking. I want to tell you about this already”—
36:29 | How Dean & Rob Use Video for Support at Simply Be Found
36:29 Stephen: Like, and—that’s not the that’s not the appropriate—you have—you have to listen to them. You should be listening more than you’re talking. You should like all that—all the actual—actual sales training comes into play. But but it’s very true that when you believe in something, whether you’re a salesperson on a sales call or or even just a presenter recording on the video format, that that passion can come through, unlike if it were just an all caps email—people would just think you’re really angry.
36:53 Dean: Well, you you know, it’s amazing what you can do with video and what what it can do there. So when you talk about the passion, you talk about consistency, you can do that with video. So we get asked the question all the time. For one, we were looked at with like we were absolutely crazy in January when we decided, “Well, we’re going to do five podcasts a week.” And we may move it to seven days a week here coming up.
37:27 Michael: Wow.
37:27 Dean: But it’s one of those things to where—and plus I do my videos on top of it. That—and Dean’s supposed to do his, but that’s a whole another topic.
37:38 Rob: This is the only time you get me in front of a screen. That’s that’s a whole another conversation. But it’s it’s one of—it’s one of those—it’s one of those things to where you can—you also get asked that question of, you know, how do you—as Dean and Rob—handle all the support for Simply Be Found?
37:47 | The Great Debate: YouTube Intros or No Intros?
37:47 Rob: And we use video to be able to do a lot of that because we get asked the same questions over and over. Well, if you have those videos in your library, it’s real simple to go, “Here you go. Here’s the answer.” Now it’s that same answer. It’s consistent. It follows it, and then you can update it. So, and that’s—that’s one question I have for you guys that—as I’m talking—what do you think on YouTube marketing for updating old videos? Should you delete them? Should you leave them on there? Or how should that be handled?
38:26 Michael: It’s an interesting question. I don’t know. I was just looking at that this weekend. I never thought about asking this podcast that—just led me up to it. So here’s my loaded question. I think it—I think, like anything else, it depends on the client. But you—going back to what you said earlier, Rob—you never know when a video is going to be found. So to me, it’s always best to have archival material on YouTube because you never know when someone’s going to search it unless you’re constantly updating with the same content over and over—like if you redo the same video, right?
YouTube’s the second largest search engine, I think now—
39:10 Rob: The number one.
39:10 Michael: Okay, so now it’s number one.
39:15 Rob: Okay, so they’re in battle right now with main Google. I mean, Google owns YouTube, but right now they’re one of the—
39:20 | Seven Wonders’ Full-Service Marketing Approach
39:21 Michael: They’re the number one search engine for most common questions now. It depends on what you’re looking at for what types of searches. So yeah, I mean, they’re up there, but—sorry for interrupting.
39:32 Rob: Got it—number one or number two, depending on what you’re looking at. But basically, the point being, if you’re competing against yourself for the same thing, then you might want to take down the old video. But I mean, the old video is also going to have so much better history. I mean, I remember SEO, it was like when you would have an article that’s been around for 10 years, it’s pretty hard to update that article because then it’s going to reindex versus, you know, that article might be performing really well. You don’t want to get rid of it. You want to leave it the way it is.
So I think the same thing for a—a lot of it goes to YouTube too, even. And if you want to get rid of it, just make it unlisted or something like that.
40:20 Dean: Yeah, I think—I think one of the things that Rob was alluding to—we have one—one of our—we call our customers members because that’s how we try to treat them. They had a—they had a change in some of their—they they got rid of a—a service that they no longer have available, and their old videos talk about it. And so Rob and I have been debate on whether we should have them take it down or leave it up be—because it it was accurate when it was done, and it has good content. But now it isn’t accurate with the services they’re providing.
40:57 Michael: I mean, I I think in that scenario, you probably want to take it down, just because it’s not—they don’t want to be found for that anymore.
41:02 Rob: That would—I was actually looking at it for us, Dean, because we have a lot of our old platform videos. They’re close—they’re close—they’re close enough to what we have from the research I did. Michael, I agree with you on that because that’s basically what I figured out. So if you make it unlisted, YouTube automatically doesn’t look at the audience that looked at that. So you could hurt your audience level. And what I found is you can actually put in the description—just say, you know, and put it—pin the comment of going—
41:19 | Paid Ads vs. Retargeting with Podcast Clips
41:20 Rob: “This is an older video.” As you find it, “We updated our pricing. We’ve updated our system. This is an older video. Look at the newer video here.” And that’s where things kind of connect inside of the marketing world because now you can point them to the new video. So now you might have gotten watch time on this one and found on this one, but send them over here, and they’re like, “Well, that’s a lot better than what you had before.” Or they might go, “What the hell did you do? You ruined the whole thing.” But yeah, I mean—yeah, you’re cutting through the stuff as you go through that piece.
So what I found is you leave it, and you deal with it as it comes up. I know we had someone ask last week on pricing. They found that was older, and I’m like, we say inside of there at the time of recording the video—that one’s three years old. We’re not that price anymore.
42:09 Michael: Yeah, yeah, makes sense. I mean, you can’t control that side. That’s why I don’t like talk about pricing usually on most of the videos for that reason. But you have that piece that’s there.
My other question—I was kind of curious on your guys’s opinion—is do you think there should be an intro or do—and an exit? Or do you just kind of intro it like I did on this one today, where it’s manually done each time so it’s a little bit right to the meat and potatoes faster? What’s your guys’s opinion?
42:40 Stephen: So it depends on the client, and it depends on the format of the show and what the goals are. I’d say as a—as a general rule, what we’ve found to have a lot of success is yes to an intro but having some sort of hook before the intro—
42:40 | Top 5 Video Tips for Contractors & Local Businesses
42:49 Stephen: So some sort of really compelling moment from inside the episode that gets people interested and then watch through the intro. But again, it really depends on the format. Like when Michael and I are recording video sales letters or just typical educational content to the camera, we just, “Hey, what’s up. We’re gonna talk about this today, blah, blah, blah.” Like versus a podcast with the guest, there’s more of a formal intro. So depends on the format, depends on the client. We’d say generally speaking, a hook before the intro is a good idea.
43:31 Michael: Yeah, I I think it definitely depends on the client, depends on everything. There’s a lot of variables that come into that question. So I mean, there could be all kinds of different directions you take that.
43:36 Rob: Yeah. When it comes to you guys and what you guys do, are you guys marketing the video afterwards as well and doing the full—full suite of things then as—
43:42 Michael: So it depends on the client again, but we do have those services. So for some clients, especially the ones that are Fortune 100, Fortune 500 that have crazy internal resources, other agencies—a lot of times we’re functioning as their retained video content—media content creator for this type of program, and they do that on their own. For smaller brands, we do the posting, the—the plan, the media planning, and all that stuff. Sometimes we’ll do like paid social as well. Other times, clients will have that as a resource.
For our own purposes, a lot of what we’re doing is retargeting funnels with the content that we’ve created for people that have landed on our page or boosting specific posts that we’ve seen get good organic traction.
44:30 | How Often Should You Post Video Content?
44:30 Michael: And you can get a long way with just those two things, like boosting a really compelling post, having a landing page, and then having a basic retargeting funnel for people that have hit that landing page. I mean, there’s no secret magic sauce. It’s just good content and getting people to your website is what it’s about.
44:52 Rob: No, I think—I think the only use for pay-per-click at this point is going to be the retargeting piece because going out and just trying to find people at random—I think that’s almost—it doesn’t work like it did. And it’s super expensive too, so I mean, the retargeting piece is absolutely huge.
So when you’re working with a small business—let’s go—let’s talk about contractors or something like that or pest control—what would you say your top five pieces of advice would be for them?
45:22 Michael: In terms of marketing in general or in terms of video?
45:28 Rob: Let’s—let’s say video.
45:36 Michael: Well, one—are be authentic. I mean, that’s the number one thing for anyone on the internet, period—be authentic. I mean, and that really goes for everything. I’d say just be doing it—be consistent—
45:45 | How Many Shorts from One Long Video?
45:48 Michael: Be consistent, even if you’re doing it wrong. Doing it—
45:54 Stephen: To—I’ve seen people just put videos out there that absolutely suck that are some of the best videos I’ve ever seen. I mean, we were a guest on a podcast a few weeks ago with this guy—has built a crazy following, big in the real estate world. And he said that his best performing video was him trying to start an Instagram live and not knowing where—it’s just like him like looking at the phone trying to get it to work.
I mean, that’s not going to work for everyone, but just seeing your face and knowing that you can speak about what is your area of expertise is a big deal. So doing it and being consistent I’d say number two. I mean, those are really the—the big things.
I think—don’t be scared. A lot of people were scared to start. People were terrified. I was—I was scared to start, and I mean, Dean is still scared to start.
46:44 Dean: If Rob twists my arm hard enough, I’ll do something, but it takes a lot to get me there. But—but, you know, I—but I discovered is I—I’ve always loved to look in mirrors, and I’ve always had that personality of when I would coach myself for sales or any of that stuff. I did the same thing thing. I put the camera facing me, and I just talked to the camera. And all of a sudden it just started taking off. I wish I would have started a YouTube channel way back before I did—
47:09 | Importance of Custom Graphics & Platform-Specific Design
47:09 Dean: Because I mean, it was one of those things to where you can duplicate yourself a lot faster that way.
47:09 Stephen: Yeah, yeah. I totally agree. I mean, it’s—it’s—we’ve been doing it for clients for a while, but it’s a relatively new thing for Michael and myself to be doing it on—on camera. And it’s been transformative for sure.
So we—so far we have be authentic, do it. I’d say also don’t underestimate the networking potential from it. Like that’s been a lot of our traction. It has been the networking component asking people to be guests on on the program. Then you have them as a—as a contact that you can follow up with, that sort of thing. I’d say those are our top three. I—we might struggle to find too many—
47:57 Rob: Well, don’t be scared with another one. So that’s—so you have—you have four that I counted. I could be wrong.
48:03 Michael: I—I would—I would say probably the fifth thing is make sure you’re utilizing your content—utilize it all as much you possibly can.
48:09 Stephen: Yeah, yeah, like across all channels.
48:15 Rob: I thought my other question was gonna be the loaded question, but that one ended up being the big loaded question. You just caught us off guard. We had to come up with it on the fly…
48:22 Michael: Accurate still.
48:22 Rob: So—so Rob just set it up for content for us—five things that you should be concerned about with video.
48:30 Dean: Yes, you just created a—a blog for…
48:30 | Final Thoughts: Every Business Has Its Own Formula
48:30 Stephen: Yeah, that’s a blog or a Instagram carousel with the different—
48:35 Michael: Exactly, exactly.
48:35 Rob: So how often are you guys recommending companies post?
48:43 Michael: For—that’s a good question. Minimum once a month on YouTube, minimum. And we try to get out minimum two social posts a week for our clients.
48:50 Rob: Is there a maximum?
48:56 Michael: I mean, I think maximum’s probably once a day. It—it really depends on the size of the brand. The larger the brand, I think the more appetite people have to hear from it. If you’re Coca-Cola, I don’t think people mind if Coca-Cola’s posting all the time. But if you’re a smaller brand, they don’t necessarily want to hear from you three times a day.
49:19 Stephen: Yeah, I—I know on one of y’all’s podcast, you did talk about multi-—multiple posts a day, at least for—from the snippet that I heard. I think for the clients that we’re working with, it’s—it’s about quality of post more than quantity for a lot of the platforms.
49:30 | Where to Find & Work with Seven Wonders
49:30 Stephen: I mean, it is about quantity to a certain extent for Instagram and Facebook and whatnot. But I’d say the sweet spot that our clients are seeing, to Michael’s point, is like two to three times a week. And then really measuring how well those posts are doing organically to determine if we should put boosting dollars behind it, sort of thing.
We—as our own brand, try to post once a day. Beyond that, we’ve seen kind of diminishing returns. But it’s obviously a an ever evolving equation depending on the platform for sure.
50:03 Rob: And are you talking for your guys’ brand—are you guys talking one long post per day and or one short per day, one social post per day?
50:16 Stephen: So we’ll typically do—we’ll typically do a once a week long form, and then throughout the week be promoting traffic to that long form. So if it’s a shorter social snippet, say, “Hey, go check our interview with so-and-so that came out on Monday.” We kind of promote that throughout the week basically and then start the cycle again the next week.
50:35 Rob: How many shorts are you—how many shorts are you guys doing for your brand?
50:40 Michael: Typically four to five. Four to five.
50:47 Rob: Okay.
50:47 Michael: But they’re—we’re putting—we’re putting, and—and for sometimes a lot of clients, will recommend eight, like basically enough to post twice a week for each recording if they’re doing a once a month show. It’s really finding the sweet spot of time that the client’s able to participate, like that a lot of the time is the—the holdup.
50:55 | B-Roll Defined for Beginners
50:55 Michael: But we put a lot of energy into making the reels and social posts as captivating as possible from—from a research standpoint—what’s performing well on the platform, finding the best B-roll clips, like Michael talked about, custom graphics, things that really make them stand out. So there’s always a balance there of quantity, quality, platform specific details, all that good stuff. So comes down to the client and—and what’s best for them to achieve their goals.
51:35 Rob: I think it’s just playing around with it and figuring that part out. Because what might work for one—we’ll go back to the pest control company. What might work for the pest control company over in Pennsylvania or wherever it’s located in one that’s in Colorado could be two different markets, two different areas. You have—you can have one location in the same state have a different opinion on the other side of the state for that other location, which is absolutely crazy.
52:00 | Closing Remarks & Appreciation
52:07 Rob: It’s about bringing all that together. I mean, marketing is not one-size-fits-all, and I think everyone wants to make it one-size-fits-all and say there’s a magic formula, but really there’s no such thing.
52:19 Dean: Well, I’ve got a magic bullet for you. Just take one—one of these pills a day, and you’ll have more leads than what—you know what you’re doing. It’s like the weight loss things. It doesn’t exist, and you just have to play with it and figure it out. And the problem is everything changes so fast, and keeping up with it is probably one of the hardest things out there.
If anybody wants to be able to work with you guys, where would they find you? What’s the best way to be able to do it, and how much time does it take them to be able to work with you guys for video on say the typical average?
52:54 Stephen: Yeah, so you can find us at sevenwonders.com, as Michael mentioned—the numeral seven, w-o-n-d-e-r-s.com. Specifically about our podcast program at sevenwonders.com/podcast. But you can find us by just going to our general site and navigating there.
To to get started, we typically spend a few weeks in an onboarding process, making sure you have the right equipment, making sure that you have a space properly set up. We try to have a recording within a month that we can start to generate content from, just to get the process going. So that’s a little bit about the onboarding and and the process of working with us.
But yeah, if you’re interested in video podcasting as a format or video content creation in general, find us at sevenwonders.com.
53:44 Rob: Perfect. Well, thank you so much for joining us today. Michael, is there anything you want to add to that?
53:50 Michael: No, that was perfect. Thank you. I was waiting for a facial queue, and I wasn’t getting one.
53:58 Rob: Dean, what about you?
53:58 Dean: Oh no, it’s been wonderful. Oh, just one—one thing—you know, I—you guys mentioned B-roll. I don’t want to extend this thing. Define—define B-roll for people who aren’t really understanding video. I know what B-roll is, but just quick—give a quick definition of what B-roll is for a video.
54:17 Michael: Sure, yeah. B-roll is basically anything that’s populated over top your talking segments. So if that’s recorded footage, stock footage, things that are relevant to what’s being discussed. It comes from like the news world. So A-roll is the anchor talking, and B-roll is the footage of the lightning storm out in the field, that sort of thing.
54:43 Dean: I know, I know. I just want to throw that out just for a definition clarification. So does the B stand for anything? I’ve never looked that up.
54:50 Michael: It—so it’s—it’s related to like layering of the video tracks and like just A and B, like an alternative piece. I was like—I’ve never really thought about that as Dean asked that question—like does the B stand for something?
55:01 Rob: A—a—believe—behave on the—the next installment with us. You can find out what C-roll is. No.
55:13 Dean: For how I learn technology, I don’t even want to go down that road.
55:19 Rob: This has been a great conversation, guys. I really enjoyed this.
55:25 Dean: Yes, definitely loved having you guys on. We appreciate it, and we look forward to it.
55:30 Stephen/Michael: Thank you. Thank you very much. Thank you. Bye bye.
