What Are the Top Social Media Trends for 2024?

As we dive into the latest trends shaping the social media landscape, it’s important to keep in mind that these changes can have a major impact on your marketing efforts. Here’s what’s driving social media in 2024:

1. Short-Form Video is Still King
2. YouTube is Alive and Kicking (Sort Of)
3. Social Commerce Continues to Rise
4. Content Creators Hold the Power
5. Community Over Followers
6. Narrow-Targeted Social Media Ads
7. Digital Trust is Reshaping LinkedIn
8. Social SEO is More Important Than Ever
9. The Rise of AI-Generated Content
10. Instagram Threads are Here to Stay

Let’s break down these trends to see how your business or your clients can use Simply Be Found’s Social Suite to stay ahead.

1. Short-Form Video is Still King

With platforms like TikTok leading the charge, short-form video continues to dominate the social media landscape. In 2024, TikTok will have over 2.05 billion users globally, with an average of 1.1 billion monthly active users.

Why has short-form video taken off? Because users crave bite-sized, engaging content that provides value without demanding too much time. Whether it’s a quick tutorial, product teaser, or an entertaining clip, short-form video is an absolute must in your strategy.

According to Wyzowl’s Video Marketing Report:

• 91% of businesses use video as a marketing tool.
• 96% of video marketers say video marketing has increased user understanding of their product or service.
• 89% say watching a video has convinced them to buy a product.

The takeaway here? To keep up, businesses must embrace short-form videos across platforms like TikTok, Instagram Reels, and YouTube Shorts. But don’t just create content for the sake of following trends. Ensure every video has a clear Call to Action (CTA) that directs users into the sales funnel.

Simply Be Found’s Social Suite makes scheduling, planning, and posting short-form videos easier than ever. With built-in tools to optimize posting times and content distribution, we help ensure that your short-form video strategy is aligned with your business goals.

2. YouTube is Alive and Kicking (Sort Of)

While short-form video rules, YouTube remains the second most-visited website worldwide and still plays a critical role in social media strategy. Unlike TikTok’s younger demographic, YouTube attracts all ages, including one in three Baby Boomers.

YouTube’s benefits are undeniable:

• It’s ideal for long-form content that provides deeper value to viewers.
• It allows for search-based content that is evergreen, meaning your content can be discovered long after it’s posted.
• YouTube videos can be easily repurposed into shorter clips for other platforms.

With Simply Be Found’s Social Suite, you can seamlessly integrate YouTube into your broader social media strategy. Schedule YouTube posts, repurpose videos into short-form content, and track engagement across multiple platforms to maximize reach.

3. Social Commerce Will Continue to Rise

Social commerce is one of the fastest-growing trends in social media, with platforms increasingly focused on converting users into buyers. The COVID-19 pandemic accelerated the shift toward social commerce, and today, consumers expect seamless buying experiences across their favorite social platforms.

Some key social commerce statistics:

• 58% of US consumers are interested in making purchases directly through social media.
• Gen Z and Millennials, who are heavily active on Instagram and TikTok, are the driving force behind mobile shopping.

To stay competitive, your business needs to embrace social commerce. Simply Be Found’s Social Suite can help you create shoppable posts, track customer interactions, and streamline the process of selling directly through platforms like Instagram and Facebook. Whether your business sells physical products or digital services, Simply Be Found simplifies social commerce management.

4. Content Creators Hold the Power

In 2024, content creators wield more influence than ever before. User-generated content (UGC) and influencer partnerships are now crucial for brands looking to build trust and authenticity. Consumers are far more likely to trust the opinions of real customers and influencers than traditional brand marketing.

Consider these insights:

• UGC is 9.8 times more impactful than influencer content for driving purchasing decisions.
• 88% of consumers say they are more likely to buy from businesses that respond to reviews.

Using Simply Be Found’s Social Suite, you can integrate UGC and influencer content into your campaigns effortlessly. Whether it’s reposting a customer’s glowing review or collaborating with a micro-influencer, we make it easy to curate authentic content that resonates with your audience.

5. Community Over Followers

Building a community around your brand is more valuable than amassing followers. In 2024, successful brands will focus on fostering a loyal, engaged community rather than chasing numbers.

Why does community matter?

• 66% of branded communities report increased customer retention.
• 76% of internet users participate in online communities, making them ideal spaces for engagement and customer feedback.

Simply Be Found’s Social Suite helps businesses connect with their communities on a deeper level. Our tools make it easy to track engagement, respond to comments, and build lasting relationships with your audience.

6. Narrow-Targeted Social Media Ads

Targeted ads are more effective than ever before. With platforms offering increasingly precise targeting options, marketers can hone in on their ideal customers with laser focus.

The key to success with targeted ads is specificity:

• 43% of Gen Z prefers ads that are directly relevant to their interests.
• Retargeting and lookalike audiences are crucial for maximizing ROI.

Simply Be Found’s Social Suite helps businesses create, manage, and optimize highly targeted social media ads. With advanced analytics and targeting tools, we ensure that your campaigns reach the right audience at the right time.

7. Digital Trust is Crumbling, Reshaping LinkedIn

As digital trust declines, platforms like LinkedIn are transforming the way they engage with users. In response to this shift, LinkedIn has invested heavily in building a more authentic and community-driven platform.

What does this mean for businesses?

• Personal, relatable content performs better than polished corporate messaging.
• Building trust with transparency is more important than ever.

Simply Be Found’s Social Suite can help you navigate these changes by making it easy to craft authentic content that resonates with your LinkedIn audience. Whether you’re sharing thought leadership or responding to customer inquiries, our tools help you build a trustworthy presence on LinkedIn.

8. Social SEO is Not Something You Wish to Ignore

With TikTok and Instagram increasingly becoming search engines for Gen Z, Social SEO is now essential for brands looking to stay relevant. From optimized captions to strategic use of keywords, social SEO can dramatically improve the discoverability of your content.

Here’s how you can optimize for Social SEO:

• Use relevant keywords in your post captions.
• Add alt text to images for improved accessibility and SEO performance.

Simply Be Found’s Social Suite integrates social SEO best practices into your content strategy, helping you improve the visibility of your posts across platforms.

9. The Rise of AI-Generated Content

AI-generated content is rapidly becoming an essential part of social media marketing. Tools like Simply Be Found’s AI Assist allow marketers to generate engaging captions and content ideas at the click of a button, saving time and resources.

AI-generated content can:

• Speed up content creation processes.
• Help maintain consistency across multiple platforms.

Using Simply Be Found’s Social Suite, businesses can harness the power of AI to streamline their content creation efforts without sacrificing quality or authenticity.

10. Instagram Threads are Here to Stay

Instagram Threads, Meta’s response to Twitter (now X), has seen explosive growth. With over 150 million users and 23.6 million daily active users, Threads has become an essential platform for engaging in public discussions and connecting with like-minded individuals.

Simply Be Found’s Social Suite makes it easy to integrate Instagram Threads into your overall social media strategy. Use it to promote your business, drive traffic, and connect with your community on a deeper level.

Final Thoughts

Navigating the ever-changing landscape of social media can be challenging, but keeping up with the latest social media trends is essential for staying competitive in 2024. With Simply Be Found’s Social Suite, you have everything you need to harness these trends and transform your social media strategy. From managing your social presence to optimizing content for maximum visibility, we provide a comprehensive solution tailored to help your business thrive in today’s digital world.

Social media trends like short-form video dominance, the rise of social commerce, and the growing influence of content creators are reshaping how businesses connect with their audiences. Simply Be Found’s Social Suite empowers you to capitalize on these trends by offering tools that enhance engagement, improve targeting, and simplify content creation, ensuring your strategy is always ahead of the curve.

Don’t wait to adapt—start leveraging the power of Simply Be Found’s Social Suite today and revolutionize your approach to social media marketing. Our suite of AI-powered tools, social commerce features, and community-building capabilities equips your business to not only keep up with the latest social media trends but also to lead the way in an ever-evolving digital landscape.

Let Simply Be Found guide you in crafting a more efficient, impactful, and future-proof social media strategy that resonates with your audience and delivers the results your business needs to succeed. Embrace the trends, maximize your potential, and stay ahead with Simply Be Found.

Key Takeaways:

• Short-Form Video remains the dominant content format. Stay relevant by creating quick, engaging videos with Simply Be Found’s Social Suite, scheduling them across platforms with ease.
• YouTube continues to thrive with its long-form content and repurposing potential. Use Simply Be Found to integrate YouTube into your overall content strategy and repurpose long-form videos across social platforms.
• Social Commerce is on the rise. Ensure your social platforms are optimized for direct purchases and customer interaction by using Simply Be Found’s tools to create seamless shopping experiences.
• Content Creators and User-Generated Content are more influential than ever. Incorporate authentic content into your strategy by leveraging Simply Be Found’s features that make it easy to engage with influencers and customers.
• Building Community is crucial. Use Simply Be Found to foster deeper connections with your audience, whether through active engagement, responding to feedback, or creating content that speaks directly to your core followers.
• Targeted Ads are essential for maximizing ROI. Create, monitor, and refine hyper-targeted social media ads using the analytics and tracking tools within Simply Be Found’s Social Suite.
• LinkedIn and professional platforms are changing, focusing more on personal and authentic content. Adjust your approach with Simply Be Found to build trust and authority on LinkedIn.
• Social SEO is critical for discoverability. Optimize every post for search and accessibility with built-in SEO tools provided by Simply Be Found’s Social Suite.
• AI-Generated Content is reshaping content creation. Use AI Assist within Simply Be Found to generate content ideas and captions quickly, while maintaining quality and brand voice.
• Instagram Threads offers a new way to connect. Incorporate this growing platform into your strategy, using Simply Be Found’s scheduling and content management tools.

Wrapping It Up

In 2024, effective social media marketing is about being agile, forward-thinking, and equipped with the right tools to navigate a complex and ever-changing landscape. With so many social media trends—from the dominance of short-form video to the surge in social commerce—it’s easy to feel overwhelmed. But with Simply Be Found’s Social Suite, you have a powerful ally to simplify the process and help your business implement strategies that deliver results.

Staying ahead in the digital world means not just keeping up with social media trends, but mastering them. Simply Be Found provides the tools you need for content creation, engagement tracking, SEO optimization, and e-commerce integration, empowering you to build a winning social media strategy that achieves real, measurable success.

Don’t let your business get left behind. Get started with Simply Be Found’s Social Suite today and see how we can transform your social media presence. Stay ahead of the trends, stay connected with your audience, and always stay found.

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