In this episode of the Simply Be Found Huddle, hosts Rob and Dean welcome Adam Torres, host of the Mission Matters series of shows. Adam brings nearly a decade of experience in the podcasting space, having conducted over 6,000 interviews and launching more than 200 podcasts through his agency. He shares some insightful tips on podcasting for business and how you can utilize it.
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This Huddle’s Special Guest
Adam Torres is a seasoned voice in the podcasting world and the powerhouse behind the Mission Matters series. With nearly a decade under his belt and over 6,000 interviews conducted—plus another 1,500 to 2,000 expected this year alone—Adam has built a reputation not just for his consistency, but for the meaningful conversations he creates.
What started as a book publishing venture—where his team published more than 400 authors, including Barry Sanders’ autobiography—has now grown into a full-service media agency. Today, Adam and his company help professionals and businesses across industries launch their own podcasts, with more than 200 shows brought to life so far.
Adam’s passion is clear: he believes that everyone has a message worth sharing. Whether it’s through a podcast or another platform, his core belief echoes something we strongly align with at Simply Be Found: “Your message deserves to be heard. You deserve to be found.”
We’re incredibly thankful to Adam for taking the time to share practical, inspiring podcasting tips with Dean, Rob, and the Simply Be Found community. If you’d like to connect with Adam, you can reach him here:
Key Takeaways From This Huddle
Adam began his journey in podcasting for business with one simple tool: audio. Camera shyness kept him off video for years, but that didn’t stop him. He recorded over 3,000 audio-only episodes before ever stepping in front of a lens.
And while the pandemic helped many become more camera-friendly, Adam encourages others to start where they’re comfortable. “If video feels overwhelming, that’s okay—start with audio. The key is to begin.”
The Smart Play: Why Audio Leads in Podcasting for Business
When comparing audio and video strategies, Adam doesn’t just look at trends—he looks at opportunity. With over 150 million YouTube channels competing for attention, podcasting for business stands out as a less crowded playing field. There are currently only around 4 million podcasts, making it one of the most underutilized tools in digital marketing.
Big players like Apple and Spotify are pouring billions into podcast infrastructure. Dynamic advertising now enables monetization even for small, niche shows. The global reach of podcasting for business continues to grow, and Adam suggests using short-form video—like reels or shorts—to push traffic toward your audio content.
Why Podcasting for Business Works: Three Key Benefits
Adam highlights three powerful reasons why more small businesses are turning to podcasting for business:
- Business Growth: Podcasts are a gateway to real conversations. Adam shares the story of an equipment financing company that used interviews to spark relationships and fill their pipeline.
- Personal Branding: Podcasting helps you show up in the right searches. A healthcare executive who launched a podcast now outranks hospitals in Google results.
- Legacy Building: Podcasts preserve your voice and vision. After losing his mother unexpectedly, Adam is grateful for the three recorded episodes they shared. “If you don’t write your own history, someone else will.”
Practical Podcasting Tips
Launching a show doesn’t have to be complicated. Adam’s practical tips make podcasting for business easier: Design mobile-first—your cover art should pop even at 1-inch square sizes. Use unique episode graphics with your guest’s face. Build evergreen content—stick to themes that stay relevant, so episodes keep delivering value long-term.
Turn Your Podcast Into a Book—and a Community
One of Adam’s specialties is transforming podcast content into published books. His anthology model has already featured over 400 authors, turning episodes into powerful business-building tools. Rather than using a book as a glorified business card, Adam recommends positioning it as a community asset.
And for anyone who’s intimidated by writing? Speak your book. That’s how Adam created his first one—recording his insights and having them transcribed and edited.
For Adam, the magic of podcasting for business lies in the interviews. “It’s a win for the host, a win for the guest, and a win for the audience,” he says. Every conversation becomes a moment of connection, learning, and growth—something that benefits everyone involved.views with brilliant people from around the world, describing it as an “omni win” situation where everyone benefits.
More Actionable Tips For Your Business
Podcasting isn’t the only way to increase business visibility. If you want coaching, personalized strategies, and more, come check out the membership benefits for joining the Simply Be Found community.
Transcript
- 0:00 | Welcome to the Simply Be Found Huddle
- 0:07 | Meet Adam Torres: Mission Matters & Podcasting Journey
- 0:45 | Adam’s First-Time Experience with Two Hosts
- 1:19 | Why Everyone Should Share Their Message
- 1:57 | The Unpredictable Power of Video Content
- 2:39 | Audio vs. Video: The Debate Begins
- 3:06 | Overcoming the Fear of Being on Camera
- 4:02 | Dean’s Reluctance with Video vs. Rob’s Just-Do-It Style
- 5:07 | Engineering Mindset and Perfectionism in Content Creation
- 6:02 | Adam’s Journey into Doing Video Content
- 7:01 | The World’s Worst YouTube Channel (And Why That’s Okay)
- 7:38 | Adam’s Strategy: Why Audio is Still King
- 8:37 | YouTube vs. Podcast: Which Has More Growth Opportunity?
- 9:48 | Future Growth of Podcasts & Global Reach
- 11:03 | Use Reels and Shorts to Drive Audio Subscriptions
- 11:27 | What Are Reels? (Clarification Across Platforms)
- 12:30 | Content Goals: Virality vs. Education
- 13:15 | Using Shorts for Local SEO and Marketing
- 14:04 | Apple Podcasts Integration with Apple Maps
- 15:12 | Transcripts & SEO: Automatic Learning From Audio
- 16:02 | Be Everywhere & Make It All Connect
- 16:56 | Podcasting to Grow a Show vs. Grow a Business
- 17:45 | How Adam’s Agency Launched 200+ Podcasts
- 19:19 | 3 Core Goals of Starting a Podcast
- 19:48 | Real-World Example: Equipment Financing & Lead Generation
- 20:48 | Podcasting as a Branding & SEO Tool
- 21:39 | Executive Branding & Podcasting Impact
- 23:02 | Podcasting for Legacy: Telling Your Story Now
- 24:10 | If You Don’t Write Your History, Someone Else Will
- 25:29 | Podcast Thumbnails: Mobile Design Tips
- 27:00 | Consistent Podcast Graphics vs. Episode-Based
- 27:45 | Guest Faces on Thumbnails: What Works Best
- 28:03 | YouTube Thumbnails & Visual Branding Strategy
- 28:54 | Podcasting to Book Publishing Pipeline
- 30:46 | How to Turn Podcast Content Into Books
- 32:00 | The Power of Community in Anthology Books
- 33:24 | Ghostwriting vs. DIY: Real Talk About Writing
- 34:45 | Using AI in the Writing Process
- 35:58 | What Adam Loves Most: Interviewing Brilliant People
- 37:00 | Creating Evergreen Podcast Content
- 38:22 | Final Tips: Be Authentic, Be Found
- 39:51 | Adam’s Socials & Where to Find Him
- 40:55 | Wrap-Up and Appreciation for Adam Torres
0:00 | Welcome to the Simply Be Found Huddle
0:00 Rob: Welcome to the Simply Befound huddle. You have Dean and Rob with simply befound.com, and we have Adam joining us today.
0:07 | Meet Adam Torres: Mission Matters & Podcasting Journey
0:07 Rob: Adam, tell us about you and you know what you do with small businesses and kind of just about you in general.
0:14 Adam: Man, I’m so excited to be here. First off, thanks, Rob and Dean, for having me. This is a lot of fun. I have—this is actually my first time I’ve been on a podcast where there were two hosts, just throwing that out there. First time, got a first today, and I’ve done a lot of interviews, so I’m pretty pumped about it.
0:27 Rob: We try not to gang up on you, so we’re—
0:33 Adam: No, it’s okay, it’s okay. My—my aim here is to split you two up. Like, how do I divide and conquer is going to be my strategy here, huh?
0:39 Rob: There you go.
0:45 | Adam’s First-Time Experience with Two Hosts
0:45 Adam: So, a little bit about myself. So, I’m host of the Mission Matters series of shows. I’ve been in the podcast space now going on a decade. I’ve done over—over 6,000 interviews, and I’ll do 1,500 to 2,000 interviews this year.
I just started guesting on other people’s shows, and man, it’s been the most fun. I wish I had done this years ago. I think we were connected through Pod Match, which I’ll give them a plug. If you guys have an affiliate link, then everybody go sign up. It works, it’s fun. This is how we connected today. Definitely go through Rob and Dean’s affiliate link if they have one.
And my—my aim, my goal, and my passion and the reason why I’m coming on shows and guesting is because I want to—I want to encourage other people to start their own shows.
1:19 | Why Everyone Should Share Their Message
1:19 Adam: I want to encourage other people to share their message, whether it’s on a podcast, it could be on Instagram, it could be wherever, but my—my message is simple: Your—your—your message deserves to be heard. You deserve to be found. So, be found in your business, be found in growing your business.
Podcasting, sharing my message completely changed my life, and so I want others to have that same thing happen to them. And you’d be surprised, it can happen is simply by starting a podcast.
1:50 Rob: Well, and you have—
1:57 | The Unpredictable Power of Video Content
1:57 Rob: And you have no idea when you do a podcast, when you do a video, when you put content out there, you have no idea what’s going to take, and you have no idea what is going to be that magic sauce that all of a sudden pops up. That’s why I probably love video so much is because a video can sit dormant for months, and then all of a sudden, it just takes off on YouTube or on a social media network, and you have no really reason why.
2:21 Dean: The real reason why Rob likes it is because he can talk and talk and talk and talk. He doesn’t type as fast as he talks, so he get his message out there better through—
2:27 Rob: Hey, I got—I got told once I could—I didn’t know how to type right. So I mean, maybe that’s the case.
2:32 Adam: Well, I’ll tell you one thing. I’m not—this is a big debate in the—in the space.
2:39 | Audio vs. Video: The Debate Begins
2:39 Adam: So, video versus audio. I did my first—3,000 plus episodes were only audio, and we built an audience. And the reason why we did that is because I was—I was terrified of the camera. Like, you would—you turn on a camera, me or anything like that, and I couldn’t say my name. I’m like, I was like, “Host of the—hey, what’s my name?” Like, I’d say the wrong name, and I’m not exaggerating. I was terrified.
3:06 | Overcoming the Fear of Being on Camera
3:06 Adam: So I had to kind of overcome that, and for me, it took, you know, over 3,000 episodes. For some of the people watching this that are used to being on Zoom and other things like that now after the pandemic, I feel like most people are pretty okay with being on Zoom or something like that. But we’re talking—you know, we’re talking seven years ago now when I think about when I would not be on camera and I was terrified.
So if you’re out there listening and you’re worried or scared, you can go with video, but if you don’t—if you’re scared of video still, it’s okay. I started with—with audio only. And if it was my preference, maybe I’d still be doing only audio because then you don’t—I didn’t have to put on a suit and tie at that moment. I was like, I don’t know how I got stuck with that brand, but my videos are normally suit and tie for our shows, and that—that put me back in the suit.
3:48 Rob: You’re not wearing your red power tie today that I saw somebody—
3:53 Adam: No, when I go on other people’s shows, I don’t have to. That’s the point.
3:56 Rob: There you go. That’s why I would have rather it still been audio, truth be told.
4:02 | Dean’s Reluctance with Video vs. Rob’s Just-Do-It Style
4:02 Dean: So when you’re do—what is your opinion on the difference for the reach on between going audio and going for video? Because I know when we do our podcast, so I started with video for our channel, and I did a ton of video. I think we’re sitting with over 2800 videos or something like that, most of them are myself inside there because getting—I guess this guy—because camera flips me around, but getting Dean into a video was a horrible thing. Podcast was a way to be able to get Dean into a video and to kind of go through.
4:25 Dean: I see my—I see my in right here. So you’re saying that you don’t like working with Dean on video?
4:43 Rob: No, I’m just—well, Dean doesn’t like to be on camera because Dean’s a walking speaker boy, and if it isn’t perfect, I don’t want to put it out there.
4:50 Dean: Oh my god.
4:50 Rob: But you know, I mean, and Rob—Rob just goes for it. He goes, “I screwed that one up, and we’re still going to post it anyway.”
4:55 Dean: I do it is—if it isn’t perfect, if my story isn’t exactly what I want, I do not want to do it. So I’ll take 30 po—I’ll take 30 takes on something to get a 15-minute video or a 15 second video.
5:07 | Engineering Mindset and Perfectionism in Content Creation
5:07 Dean: It doesn’t matter if it isn’t exactly what I want, and that I think that’s the difference between audio and video.
5:12 Dean: Yeah, but you have to—but Rob is getting me over it, and he’s, you know, he’s a big fan of Gary Vee, some of his teachings and stuff like that. Just—just do it. And he’s trying to get me to do that. But my background is engineering, and engineers, if it isn’t perfect, you put it out there kind of thing. So that’s what screws me all up, you know?
5:30 Rob: So how did you get over your fear of video?
5:37 Adam: I—I just had to at some point. It was ridiculous. Like, we had a pretty good—a pretty good platform. We had a lot of other things going, and it was just like, the market demanded it, we’ll say. So I started doing conferences in person. We have a bunch of in-person events. We were recording those anyway. I was already doing interviews in front of pretty decent-sized audiences, you know, a couple hundred people. And so it just became kind of ridiculous not to at some point. Like, it was just like, “All you got to do it.” I’m like, “Ah, okay, fine.”
6:02 | Adam’s Journey into Doing Video Content
6:02 Adam: And then I just did it, and it was okay after that. Like, after that, it was okay. But it was—it was—if I have to say to anybody that’s watching how they should get over it, you just got to kind of do it, and it’s okay.
And I—I had the world’s worst YouTube channel ever to start, and I had like 300 videos I did, and they were terrible. There—I took them all down now, but so don’t worry, you’re not going to find them. But yeah, it was the world’s worst YouTube channel.
7:01 | The World’s Worst YouTube Channel (And Why That’s Okay)
7:01 Adam: I think I hold the record, and took those videos down. But I just had to do it, and actually what’s funny is I was sitting there with my girlfriend, and I was kind of re-launching the channel. But because I still own it, but it’s a—Ask Adam Torres, and I—I just actually put up the first reel on that thing, and it’s doing pretty well, a couple thousand views so far. But and this is literally last week, and I—and I saw—I showed her some of those old videos, and to watch them, you’re like, oh, cringing. Like, no, I can’t—I couldn’t even watch—I couldn’t watch a full minute of one. I couldn’t. It hurt.
7:08 Rob: I mean, there’s a—there’s a lot of videos that we still have up that I—if I go back to them and look at them, I was like, “Wow, I’ve really kind of changed from—how we’ve done it. Our systems have changed, technology’s changed, everything that’s there.”
And I always find it interesting to talk to someone who’s inside of the podcasting space that started in the actual podcasting. Since we started on video first and then opened our podcast system for the simply found huddle in—I think it was mid-January, something like that.
7:32 Rob: I want—I do want to answer your question too, still about that because it’s—it’s—it’s relevant, and it’s my opinion, might be a little unpopular—
7:38 | Adam’s Strategy: Why Audio is Still King
7:38 Adam: But I—but it is educated in this space. So when I look at audio versus video, there’s over—this is my—my preference, and I have this conversation with clients all the time. In our agency, we’ve launched over 200 shows. And just to be clear, I make more money when a client chooses video. So me deterring them from video hurts my bottom line, but what I normally tell them is I just give them the macroeconomic overview of—of what I see happening or—and that would be—you look or I should say the macro overview—and what of what I—what I see.
And that’s 150 million plus YouTube channels, only about 4 million podcasts. So if you think about it, like, for me and the strategy that I like is, do I want to be playing in that space with 150 million or do I want to be playing in that space with 4 million and growing? Because podcasting in general, I—I claim that we’re in about year two of podcast—of podcasting—
8:37 | YouTube vs. Podcast: Which Has More Growth Opportunity?
8:37 Adam: When—year two of where YouTube was when you—in year two of YouTube, give or take. You could only upload like a 10-minute video or something or less, and they didn’t have it all figured out.
The reason for that, though, is because podcasting—and why even though it’s been around a long time, the reason I claim it’s in year two is because the infrastructure that Apple, that Spotify, those billions of dollars that they’re—that they’re—that they invested into the platforms.
And then also if you put—you think about dynamic advertising. So for everybody listening that doesn’t know what that is, just think about it this way: podcasting came out of radio. So you used to have—which—which radio is a host red ad. So meaning you can’t just sell a hundred downloads and then take that ad off and then put another ad on, sell another 100 downloads, even if it’s for pennies. You couldn’t do that in the past, and so you couldn’t really monetize a small show. Now you can.
So what that leads me to believe is just like YouTube in the early days, it’s going to start to catch on, catch on. And because it’s easier than YouTube and it’s easier to do, and when you start thinking about things like your—your dumb phones.
9:48 | Future Growth of Podcasts & Global Reach
9:48 Adam: So I’m not talk—so when I say dumb phones, that is an actual term for those that haven’t heard it. So think smartphones or like our iPhones and things like that. Dumb phones are what the rest of the world uses that’s not maybe in our exact networks, and there’s 100 million of those things.
So what happens is the—the distribution is going to continue to grow. One day, whether it’s in 5 years, 10 years, 20 years, there’s going to be over a 100 million podcast for sure. And so do I want to be—so if I already know that, I’m doubling down on audio. And then I’m also—I’m not saying you can’t do—you can’t do video, but I’m just saying if I had to choose, I mean, if I had to choose, I’m going to do reals because that’s the only thing you’re going to get a little bit of or organic IC reach on, if you’re lucky, and I’m going to do a piece of the content. But the full content, I want people to go listen to the audio. I want—I want those downloads on Apple. I want those downloads on Spotify.
And that’s—and—and for everybody listening, I’m not—am I doing that myself at this point? We’re a bigger company, so we have to do everything. Like, we have it—we just have to. Like, it’s expected. But if I had my choice, I would still be placing all my chips on audio and using short clips and reels and things like that to drive traffic for subscribers to my audio. That’s what I would be doing.
11:03 | Use Reels and Shorts to Drive Audio Subscriptions
11:03 Dean: So—so Adam, define reels because I—you know, in our world of marketing, we—we use the—a lot of terms over on different platforms and things. Define where—you talking about reels, and are you talking on—on—on social media? Are you talking on YouTube or—or everything?
11:21 Adam: So—so—in—so real would be the one minute or less clips that you—
11:27 | What Are Reels? (Clarification Across Platforms)
11:27 Adam: Would be putting on—and they’re there on YouTube. Technically, they’re called shorts. It’d be that one minute or less clip that you put on YouTube. For—for—for Instagram, it’s called reals. For Tik Tok, I believe it’s called reals too. But basically what it means is that one minute or less video clip.
And what—and the reason why those are important is because that’s the only thing that they’re going to give you organic reach on for the most part. Like, that’s the—that’s that—that’s the thing that has the opportunity to for any type of—virality or, like, going viral. Like, that’s the only—that—that’s what’s going to be pushed out. Like, just period, currently. And algorithms change, so put some comments in here and be like, “Adam, you’re wrong. They used to do it, they didn’t.”
What—I know I’m wrong. It’s okay. Just don’t—don’t—just don’t hit up my Instagram. Send it to Rob and Dean and complain to them.
12:12 Dean: We don’t want to do that.
12:17 Rob: Well, I—I think—I think it all depends on what your—what your goal is from the podcast or from your videos inside of there.
12:30 | Content Goals: Virality vs. Education
12:30 Rob: So YouTube, they now let you do up to three minutes inside of a video. I’m testing currently to see if it’s better to pull the shorts—like, we’ll pull a short off the video that we’re recording right now. This audio will go out to all the different—it’ll use—we use rss.com, that then sends it out to all the networks. But we’ll use Ops Clip, and we’ll use a couple other pieces of software to be able to make the shorts off of this video.
But then there’s also the option inside of actual YouTube that you can go in and record a three minute video using the YouTube app, and that ends up being organic. And that’s still considered a short inside of there. There’s a lot of people that lo—watch a lot of shorts that end up getting conversions on that.
But if you are looking at being able to talk about a topic—
13:15 | Using Shorts for Local SEO and Marketing
13:15 Rob: So if you are, say, a contractor or a business, and you’re talking about a problem you solved, you’re not necessarily looking to go viral with that information, but you’re looking to be able to educate the—the target market. So it doesn’t matter on how—how many views you’re going to get on it. It matters on being able to educate the people that are seeing that video and that you’re directing to that video. So I think it all depends on what your approach is and what your goal is from each of your channels as well.
13:38 Adam: Totally agree.
13:38 Rob: Yeah, YouTube’s great for education. Love it. It is a great—I mean, right now, it’s bouncing between the number one and number two search engine out there. Apple is going to be from what I heard, and this is just talk on the street. So there’s—there’s—there’s no—there’s no actual evidence to back up what I’m going to say, but they’re talking about making—from what I’m hearing is they’re going to start—
14:04 | Apple Podcasts Integration with Apple Maps
14:04 Rob: Putting some of their podcasts inside of their Apple Maps to where those two will connect. So when we look at things—and what I love about that is—we look at everything is the trees. Adam, I don’t know if you’ve looked at any of our tree concepts. So you have the organic matter at the bottom for all your local listings, everything in there. You have your website as your tree trunk, and then you have branches that come out.
Well, part of that is going to be inside of like your Apple Maps, your Siri, and all that. If that podcast is connected into that, it’s going to cause that connection in there inside of the marketing world. So that means all the data that you’re talking about on your podcast is actually going to be picked up inside of Apple Maps as learning pieces.
Now, I think this is either Apple probably either has a relationship—like, we already know that they released it out to work with Siri to work with Chat GPT. So they might take—might take that to the next level of Chat GPT is going to use the podcast information for its learning database. I don’t know. There’s a lot of different pieces I look at from an SEO side.
14:58 Dean: Yeah, we haven’t—Rob, are they G—so transcript? Is—
15:12 | Transcripts & SEO: Automatic Learning From Audio
15:12 Dean: They’re going to be able to just take the audio and take the information off that without putting into a transcript? It—it automatically goes into a transcript? No?
15:18 Rob: This is great. I think it’s a VTF file, if I’m thinking about that right, for the transcript file for inside of Apple. But I could be wrong. Don’t quote me on that one.
15:31 Dean: That feels wrong to me. So but—
15:36 Rob: It would be able to pull that information automatically, Dean, and then it would actually be part of your local SEO strategy, okay?
15:44 Dean: Perfect, which I mean, everything is starting to learn and starting to go through and do that. So as AI gets into this mix, I think being everywhere is a great place to do so. I mean, my opinion is kind of a little bit different. I would say be everywhere and make it all connect and make it all drive to each other because that way—
16:02 | Be Everywhere & Make It All Connect
16:02 Dean: You’re not missing out on those opportunities.
16:07 Adam: I—I agree with you, by the way. So it’s not different. The only difference there was that my—my answer is related to if you want to grow a show, right? That’s different. If you want to grow from a media brand and you want to grow a show where you want to be most competitive, sometimes being everywhere—having a small YouTube channel or having some other things can actually hurt your media brand or hurt your brand.
But if you’re talking like from your—if that’s not your ultimate goal, and if your goal is some other things, I—I’m everything you said I agree with.
16:36 Rob: What—what types—what types of shows do you manage and do stuff for?
16:56 | Podcasting to Grow a Show vs. Grow a Business
16:36 Adam: We’ve launched over 200, so it—what happened, and—and by the way that story is kind of wild. So what—during the pandemic, we were—so we started in book publishing, and then we kind—we—we added the podcast, we added the media side. And we published over 400 authors. We published—now going on two years ago, Barry Sanders autobiography. So Bye—bye Barry with that—with the—that series—the Amazon Prime series was on. We published a bunch of authors, and so—that turned, kind of, morphed into the media side of things.
And then during the pandemic, so I used to do a lot of events, go to conferences, do a lot of—that’s, you know, that’s great revenue for us at—in the company is the speaker fees, things like that. So when everything shut down, people were at home, and they started asking like—when I would come on the—when they come on my show, they’d say, “Hey, you know, I’ve been thinking about doing a podcast. How—what do you think about?” And I was like, “Can you help me?” And I’m like, “No.” And then—and then I’m like, “I can’t help you.”
17:45 | How Adam’s Agency Launched 200+ Podcasts
17:45 Adam: And then I thought about it, and I was like, “Well, we got some staff that have some bench time right, maybe I can help you.” So we took our on our first client, and then it just—it grew from there. Launched over 200 shows. Name the niche; doesn’t matter. We’ve launched them.
And I would argue our agency is one of the most experienced—podcasting teams really on the planet. There’s not too many that have launched that many shows in that exact time span. So yeah, that—that—that’s the story behind that. We weren’t—we weren’t even going to be in that business. I was like, “What?” And now it’s turned out to be, honestly, like, on our—if you go to our website, missionmatters.com, and you—you check it out, it’s turned out to be for me one of the coolest things we’ve ever done and probably ever will do because—it—it kind of morphed from—I guess you’d say looking at like me and looking inward and saying, “What can we do for ourselves as a company to grow our brand?” to then kind of—it changed a service then.
When you’re helping other people grow their brand, and when you’re helping other people launch their show, your reach and—I just think your karma—like, the—the energy you’re putting out in the world—it’s just amazing. Like, that just changed my concept for even what this business was like in media, like to help others to have their dreams realized. That’s awesome.
18:51 Dean: There’s so many businesses out there, and it sounds like you’re—you’re—you’re over—you—you’ve encompassed a lot of things. What are some of the goals of—of starting the podcast? I mean, I mean, everybody has a different objective, you know. Why we’re—we’re—we—we created this to try to get information out there for businesses to—to hear and—and be aware of certain things. What are the—what are some of the advantages, you know? What—what are you guys trying to accomplish with some of the goals of some of the business you’ve taken on that?
19:14 Adam: So I’d say—the number—
19:19 | 3 Core Goals of Starting a Podcast
19:19 Adam: One thing would be—there’s a couple. There’s basically around three of them. Maybe there’s some more, but the—the three big buckets I’d say is people that want to drive—that want to grow their business. So that’s the first thing. So it could be for lead gen. It could be for networking. It could be for—a lot of different things there.
I’ll give you a quick example. We’re working with a company called Dan Cap Management in Orange County, and they do like they—they do heavy equipment financing.
19:48 | Real-World Example: Equipment Financing & Lead Generation
19:48 Adam: And so like the, you know, multi-million dollar, you know, pieces of equipment, that kind of thing. And that space is kind of untapped for—for a lot of different things, especially media. So now what’ll happen is they’ll do interviews, and they’ll interview leaders and other CEOs in that industry that they potentially want to do some business with. And it’s not a fast, like, oh, hard sales type thing. But what it is is that you’re building relationships.
It’s the law of reciprocation it—for those that don’t know what that means, that means you do some—you lead with value, and you do something for somebody else, and sometimes you don’t even have to ask for the business. They just—they’re poking around your website, and they’re like, “Oh, you do this. We’ve been looking for this.” Sometimes you get real lucky like that, and that’s—and that’s how a lot of our business grew, by the way. It was just people that came on our show.
The—the example I just gave you, all those shows we launched? That was it. I was interviewing people, and they’re like, “Can you help me?” And I said, “Yes.” So the first thing I’d say is there’s—there’s a bunch of different funnels you can use, create, and that we build to grow your business through doing a podcast.
The second thing I’d say would be branding.
20:48 | Podcasting as a Branding & SEO Tool
20:48 Adam: So when you think about—what you were talking about, Rob, about like Google search and other things like that, I’m not going to claim that I’m that in-depth. In my—my—my team knows this stuff, but I’ll give you the high level of what I can speak to, and that’s this. You go on Google right now, anybody watching this, go on Google, type in Adam Torres podcast, type in Ask Adam Torres, type in Mission Matters Adam, type in any of that. You’re going to see a lot of things. I can be found. You can see what I do. You can see—you’re going to see my Instagram pop up, ask Adam Torres. You’re going to see every piece of—our entire web of what we’ve built for my presence pop up.
Now, okay, that—that may—you may say, if you’re watching this, “Oh, but I’m not in the media. Like, that doesn’t matter to me.” I’ll give you one example. A medical professional, she’s—she was in the value-based care—
21:39 | Executive Branding & Podcasting Impact
21:39 Adam: Segment. She wanted to—her name is Ronnie, by the way. This is all public, and she has a podcast. Obviously, we want you to go check it out. Google this. Ronnie is her name, R-A-N-I.
She started with us some years ago, and the—the concept was simple. She was going to interview other individuals within that—that health care space that wanted to learn about value-based care and that—that were working in that. So that she could educate the population on that.
Now, this woman is—is—she started at a certain level of executive, and over the last couple of years that we’ve been working with her, I mean, she’s held some really, really big positions, including CEO of another company. And when we talk to her—we say—we just—because now at this point, it’s years, and we’ve become friends, I would say.
And we talked to her and like, did it make a difference? And I can say this. When you Google value-based care and when you look it up, and she comes up, and some—and hospitals literally—there’s a couple hospitals out there that do so. And—and her branding, marketing, everything kills the hospitals’ podcast because they don’t know what they’re doing. So there looks terrible, looks like—looks like who knows who—who—who created that podcast cover, where—
So hers—she’s literally—her brand and her content is better than a—a hospital or hospitals. There’s a couple of them that have it that arguably, I don’t know, they got to be in the hundreds of millions of revenue—and she’s doing that as a—
23:02 | Podcasting for Legacy: Telling Your Story Now
23:02 Adam: So as a—as an executive herself. So some of those interviews she was in, some of those other things that she did as she was rising up and going further and further, and even to—to the point of leading like I said, a CEO of a startup or two—in the years—that a big piece of that was her personal branding.
So that’s the second one is personal branding. Like, you can really put yourself out there as a thought leader, but not ‘cuz you’re just branding yourself as one, because you can’t fake it on a podcast. You got to have the conversations. You’re having the conversations, so you can’t fake it. So we can’t make somebody into something they’re not. But if you are who you say you are, but you just need some help in packaging that and getting the word out so that people that—so that other people who just have better marketing than you aren’t doing better than you, like it doesn’t m—not the best person always gets the job. Sometimes the person with better marketing or that can be found, like you said, Rob, because they’re doing their SEO, and they got and—and they—they went to simplybefound.com, I’ll throw in a plug right there. It’s okay.
But that’s the second one, and then I’ll wrap it up with the third one. Third one is legacy, and I’ll tell you like legacy is—
24:10 | If You Don’t Write Your History, Someone Else Will
24:10 Adam: It’s really taken on a new—a new thing for me in the last year. So unfortunately—I lost my mom last—October—to one of the—thank you. I appreciate that. To one of the tornadoes in—in—in Florida. And it’s crazy, like, freak accident. There weren’t supposed to be tornadoes. Six people passed; two of them were her and her boyfriend. It was insane. Like, it was very traumatic and random and one of those things.
And that and mind I’ve done thousands of interviews. I’ve launched hundreds of shows. And what’s crazy to me is for me, like, when we talk about legacy, like those interviews I did with her? I got three interviews. That’s what I cherish most. Like, those interviews are like going to go see it. Like, and then I think about it, and I’m like, looking at—I’m like, “Man, I wish I had interviews with grandpa when he was around.” Like, you know? He lived to be mid-90s. And I look at other people, and then I think about that.
So there’s some individuals that we work with that, you know, they’re nearing retirement. They’re retired. They’re past the point of earning. They might be se—they want to leave—think of like a—we don’t work with him when I say this name, but I’m just—it’s just a name a lot of people know. And so they may connect with this. I wish you work with him, but think about like a Ray Dalio, like when he started—started creating that whole principles platform and—and in that.
What did he do that for? He did that for his grandkids, and—and he hoped that other people could benefit from it too. He—he didn’t want his teachings or his learnings to go away when he was gone because he felt that it would benefit humanity. Like, he doesn’t need to write books. He doesn’t need to create a YouTube channel or content. He doesn’t need to do anything, right? It’s Ray Dalio.
So—there’s a segment that are about legacy and that just want to make sure that, you know, they’re—they’re still contributing, whether they’re retired, going into retirement, or whether it’s for their kids, or whether it’s for—like, but they want to make sure that they’re—that their legacy is intact and whatever that looks like for them, because what I know for a fact is if you don’t write your own history, somebody else is going to write it for you. That’s it.
So if you spent your entire career, you haven’t created any content, you haven’t done anything else, and whatever you—you might just be the handing over the trust fund to your kids, and that’s it, and then call it a wrap and then whatever they say about mom or dad or grandpa, that was it. You don’t get any say in it if you don’t do anything about it. So if you want a little bit of say in your legacy, start a podcast. I started like—interview—interview your buddies. Like, interview all your other CEO friends or friends and—like, and have some fun on it like we’re doing today. So legacy is the other big one that not everybody thinks about, but got to write your own history.
26:47 Rob: Oh, I love that. So when it comes to—oh, I love all that. So when it comes to your thumbnails and your—your—your—all your imaging for doing your podcast, in your opinion, what—what—
25:29 | Podcast Thumbnails: Mobile Design Tips
26:53 Rob: Is lacking out there, and what are the best tips you’d provide inside of that?
27:00 Adam: YouTube thumbnails specifically, or which?
27:00 | Consistent Podcast Graphics vs. Episode-Based
27:06 Rob: I just—I’d say podcast thumbnails or YouTube thumbnails. So you can go either way.
27:06 Adam: I—I—well, let’s start with podcast thumbnails. The first thing that people mess up with in the design, and this is a big one, is that they’re designing for what they’re seeing on a computer. But the problem with that is most podcasts are going to be on the phone. So when somebody’s scrolling through and watching it—we’re lit—I’m literally designing a podcast right now for a show. It starts with you. And—and when we’re going through the design, we’re looking at it, and it’s—and the person on the cover, the way we position them, they have to be big enough so you can see them on a little one inch on a—
27:45 | Guest Faces on Thumbnails: What Works Best
27:45 Adam: Her name—the—the show host, her name is Anna. You—you have to be able to see her on the podcast cover design on a one-inch design on your phone. So she has to—so we’re going with the t—the top of her body, and she’s—and—and we’re going with a certain look for her so that it’s—it grabs attention when you’re scrolling through other shows.
What most designers do or what most people do, and they don’t realize it necessarily, is they’ll—they’re designing on a computer. Looks great, looks amazing. But you got to design it for a 1 in—a 1 in—space on your phone, or it might even be a little bit less than 1 in because nobody’s going to see it. Like, it’s gonna look like a little scraggly.
28:03 | YouTube Thumbnails & Visual Branding Strategy
28:03 Adam: If we were to use her full body, for example, it would look like some little stick figure or something on your phone. Like, a—she wouldn’t be—she wouldn’t be too happy. Less people are going to click on it. If you blow it up and you design it for a nice and clean—not too—not too much on the design side because you want the name to pop out, and you want the person’s face to pop out. Or if it’s an image or something else, you want that to pop out, whatever the design element you want.
But I’d say number one thing is remember you’re designing for a 1 in square on a phone, not on the computer or anything else, as of this point, because most downloads go—come from the phone, right?
28:59 Rob: No, that makes sense. Now, do you think every episode needs a different graphic, or one graphic for just that whole entire podcast?
29:04 Adam: I go with faces. I think people like faces. Like, so when we’re talking about the graphics for the—for the individuals—I like faces. I think people get interested in them, and they get—they—they kind of resonates like that. So I—we—we go with simple faces intentionally—on the podcast.
Specifically on the—on YouTube—we’ll do—there’s a number of different designs for thumbnails, and that’s like—I mean, we go—that’s complex. That one’s way beyond me, and that takes a lot of testing, and that takes a lot of—I don’t even think we put out—I do—you know, I’ll do 30 to 50 interviews this week. So I don’t—we don’t test that many on those. We ain’t got time for that, man.
I think we did—we just recently did a—we’ve done—we’re good for a rebrand. But actually related to YouTube, we’re good for a good rebrand maybe once a year, once a year on—on thumbnails and on stuff. Once a year, maybe once every other year. But I think we’re on a cadence of about once a year because we want the product to look—we—we’d prefer for it to look consistent—across the board.
30:01 Dean: Yeah. Now, on—on your podcasting, do you change the graphics for every episode and have a new graphic, or do you keep it consistent and the same graphic for all of them?
30:13 Adam: All—all different. They have to be because we’re adding different guests. So the different—the guest has to be in the right place, and the—and the—so the guest—the guest photos added to every—every—thumbnail for sure.
30:31 Dean: Awesome, and then, my other question for you, so you had the book publishing company?
28:54 | Podcasting to Book Publishing Pipeline
30:39 Adam: Yep. Have—have—still have the book—
30:39 Dean: Sorry—you still have book—
30:46 Adam: It’s all—it’s all within mission matters, and pretty wild. If anybody goes to my Instagram, ask Adam Tours. We just released the 11th edition of our anthology series that we’ve been doing—over 400 authors in that series. And it’s kind of wild because the the—the—one of the—I like to call them the—one of our founding authors, that would be authors that signed on to publish with us before we had a website or a company.
One of our founding authors, his name’s Scott Chaplan, and we just released our 11th edition, and he was actually in the first edition. So he’s one of those that took—so it’s really a community when you think about the way that we’re doing even mission matters as a whole, and that—that’s just a testament to it. Go ahead. Please, I just wanted to say—
30:30 Dean: Still have—
30:30 Adam: Well, I appreciate you correcting me on that one.
30:37 Dean: So how many books get written from podcasting, not about—
30:46 | How to Turn Podcast Content Into Books
30:46 Dean: Podcasting, but to where they take the content from their podcasts and turn it into a book? I’m a fan of that. I’m—I’m a big fan. Are you seeing that a lot? Is it getting more, or is it getting less?
30:51 Adam: Well, I’ve seen it done. I’ve seen people do it. I think in the beginning, when it came out, it was kind of gimmicky. Like, so basically, it was like, everybody figured out you could do transcription on a podcast, and it’s like, “Well, just put a bunch of episodes together, transcribe, and we got us a book.”
32:00 | The Power of Community in Anthology Books
32:01 Adam: Well, well, the question is, is anybody going to read it? Like, that’s the thing. So like, you really got to think about like, what kind of—like, the quantity and the quality of the content you’re putting out.
So I think the people that—in—in that space that do that well—they’re—they’re getting—they’re doing it with maybe their top episodes. Like if they had some episodes or some real hitters that came on the show, and also—community builders. So when I say hitters, I mean, there’s got to be a strategic reason on why you’re putting this together.
So for example, let’s say that you two are going—Rob and Dean are going to create a book out of this. And let’s say you—you—so you ring me up, and you’re like, “Adam, I’m going to do this anthology, man. I want to use your episode. We’re going to do some of that like—And I’m—I’m going to be like, “All right, I’m in, and I—I’m going to help you promote.”
Like, you got to have people that are actually in. If you’re just putting random people in a book that aren’t going to promote or aren’t going to be part of the project, then you’re wasting your time. Because the bottom line is, the reason why our anthology series is so successful, and we’ve got bestseller after bestseller, is because we build a community around that book. And so people get to know each other, they’re—and they also understand that—and a little bit about our model. It’s not a secret, but, even though none—none of this is really public—but on our website, it’s not something you can really just sign up for. It’s—it’s a—it’s a real curated process.
But one of our secrets, for anybody else that would like to try this—happy to share, is we give the books to the authors at wholesale. So they’re basically getting it for at cost. So what happens is they’re leveraging our infrastructure to get book done, and—and at the end of the day, we’re printing tens of thousands of books because the authors are using them for lead gen. They’re putting them in their—in their own marketing funnels. They’re—they’re handing them out to all their friends.
So what happens is when you educate an author base into that power of what that means, then they realize—if they hand out one book to their friend, they didn’t just hand out their business card. They handed out their business card and, let’s say there’s 20 people in the book, 19 of their new found friends’ business cards as well. And so the power of that is next level, but it—it can only be done when it’s done authentically and with—in that community format. You can’t force it. If you do it that way, you can print lots of books, and—and we do it every year.
34:29 Rob: That’s awesome, and that’s something that Dean and I both have talked about doing is doing a book. So I—that’s not my cup of tea. I can do marketing all day long, but I can talk, and I—I—I can go—go on camera. But writing is not my forte. That’s more Dean side—my side. So let’s—you know, one of the things that, you know, because I know a lot of business owners have good stories, great stories about how they grew their business, but they don’t write. What do you think—
33:24 | Ghostwriting vs. DIY: Real Talk About Writing
34:46 Rob: Of ghostwriters? I mean, when it comes to—
34:52 Adam: Yeah, I use one. I—it’s a fantasy to think that—like, you’re going to be able to sit down and write in the days of—like, of—like—we’re not going to be like, going to write our magnum opus and be like, “Oh, yeah, so when I’m, you know, I’m hanging it all up, and now I’m going to go sit on this secluded island and start—”
Okay? [Machiavelli?] Yeah right. Come on over it, buddy. No, that’s not how it works anymore. Like, you don’t want to do that. If you wait that long, then by the time your story comes out, nobody’s going to care because you’re not in your position of power, and you’re not relevant anymore.
34:45 | Using AI in the Writing Process
34:45 Adam: It’s okay. Like, there—because there’s too much content, too many books, too many other things. And I don’t mean like, you can’t—like, cut through the noise. What I mean by that is, why are you going to wait till your—your concepts are—are old? Like, if you have a concept, you have something you want to talk about right now, it doesn’t have to be an autobiography. It could be your memoir.
And for anybody listening that wants the—really briefly, the difference is autobiography is kind of like at the end of your life. Let somebody else write that one for you, like after you’re ready to go. But your memoir can be for a specific time period in your life. So you could have a memoir based on your podcast journey alone. That could be a memoir. Like, that—that specific time period, and that could be a central focus. It’s you picking a moment and point in time.
Or in your case, Dean, I feel like you are the type of guy that has some acronyms in his system that he has to get out. Or like, some—some teachings, you said you’re an engineer, so I feel like you got some acronyms that you have some IP, some TMS next to some words that you—
35:58 | What Adam Loves Most: Interviewing Brilliant People
36:29 Dean: Either that—got some TMs next to some acronyms and some ideologies in your system that you got to get out. So just put them on paper, man. It’s cool.
36:43 Dean: Yeah, my runway is getting shorter, and so I’d like to get my ideas out there still relevant. But—but like in our industry right now, Rob and I, you know, Rob gets—I don’t really do the interviews like what you’re doing. Rob usually handles that. Is they’ll go, “Oh, well, we’re going to do an interview, but we’re not going to put it out for four months.”
37:00 | Creating Evergreen Podcast Content
37:00 Dean: Well, in the world we’re in right now, for—with the digital marketing and—and all the local SEO stuff, in four months, it may be obsolete already. I mean, technology is changing so fast.
37:14 Rob: So—so—so my good—my good example of that and why we started the podcast, Dean, was the fact that I was doing a podcast. It was supposed to be all about AI and everything of how to use Chat GPT. And the guy goes, “It’s going to take eight months for us to get this edited out.” I said, “Everything I just said, I don’t think is going to even be a thing in eight months.” He goes, “Well, what do you mean?” I said, “We’re moving so fast with technology right now in the AI world.”
And—and since I published that—that still has not—that still has not came out. I did that interview in November, and I can tell you that version of CH—Chat GPT and everything we covered does not exist today. I guess you can do the legacy one, but if you do it, you’re not going to get the results you’re looking for.
37:58 Adam: Quick little tip, and—quick—quick little tip on that one, that’s what—not that you asked, but—like, so when you’re—when I’m working, and this is for people listening more so, you two are pro. So I’m not—not too worried about YouTube. But for anybody listening, this is—you want to—so one of the tips, and this is a little bit part of the media training side of what we do, is that, especially when you’re in that scenario, just period—
38:22 | Final Tips: Be Authentic, Be Found
38:22 Adam: If you always make sure to get your story—in—the host not—isn’t always going to ask. And if you tie it back to the early days of something else that you did at another point in time—so let’s say you tie that back to the early days of when you started it in SEO—now you add an element of—of evergreenness to it. And so when people watch it in 10 years, it’s still going to be relevant.
So whenever I conduct an interview—I’m going to always—when I do an interview as a host, I’m going to try to pull out evergreen content so it doesn’t become stale and people don’t get bored. But when I’m being interviewed, I’m going to also tie back evergreen content so that when somebody’s—listening to it in 10 years, it’s still a relevant interview, and they’re still going to get you know, especially for highly technical ones like what you’re saying, because that’s going to—it’s only going to go faster. It’s literally—and I’ll throw that out there. I’ll be like, “By the way, I just said this, but probably tomorrow, it’s wrong.” And I—oh, actually, I did that already. I did that on this episode. Remember, if we go back a bit, I said something like, “And if I’m wrong, I’m probably wrong. Put it in the comments, whatever.” Like, I did that on this episode. So I kind of excuse myself for misinformation and fake news in advance.
39:34 Rob: Well, if you notice, I did the same thing of, “This is what I hear on the street. There’s no evidence on this. This is what I see.” Now, I don’t want to say that’s a prediction because that’s just what I’m hearing on the street.
39:45 Adam: I’m borrowing that one from you. This is what I heard. This little birdie told me this one. Dean—I don’t know—little—little birdie told me Dean has a book coming out the end of 2025. I don’t know who said it.
39:51 | Adam’s Socials & Where to Find Him
39:51 Dean: Yeah, there we go.
39:59 Adam: Dean, my first book—I want to give you a quick tip. Dean, my first book—because you said you don’t like writing—or you—that’s not your favorite thing. My first book, I—I spoke it. So I—I was literally—I wrote down a bunch of topics. I was traveling, and I just spoke it. And then—and I was able to like talk on each topic, and then I sent it to an editor. And then I refined some things, went back and forth, and that’s how my first book went out. I didn’t physically write a single word, and it was all my own voice because I spoke it.
So I used one of those—this is back in the day, so it was a Dragon recorder. Now everything does it, but back in the day—for all—for all the youngans listening. I remember back in the day you used to have an app just to record. You weren’t being recorded constantly. It was—you had to buy an app to do it. So that’s how my first one was done, Dean. Great way to get all the concepts out.
40:53 Dean: Yeah, so I still have my little dictaphone. Come on now.
40:53 Adam: Yeah, you better get out of here with a dictaphone. Come on, is that a—I can’t even—
40:55 | Wrap-Up and Appreciation for Adam Torres
40:59 Rob: So—so—Dean—Dean loves—Dean loves to write. He can write really well. I’m the one that I—I’ll video all day. I m—.
41:05 Dean: I heard it. Then I misheard it. I said, “Rob’s usually the talker.” But I—
41:12 Rob: Quite eloquently, actually, but my problem is I can’t put my thoughts together in a—in a way that’s gonna be interesting for other people. I mean, because I’m so OCD or whatever, or ADD, or what—what’s all the—all the letters? I—I’m ADHD.
41:25 Adam: Write down—just write down 20 topics, 20 topics, and write a little chapter on each one. 20 topics, that’s it.
41:31 Rob: No, I—I—I hear you, but I may have to get in contact with you about ghost—I don’t—I—
41:44 Dean: Not you know, but there’s a lot of talented people out there that write well.
41:49 Adam: That’s true. They don’t have—they don’t have experiences to—to write about. So that—that makes them really good writers for that reason—or editors, if you will. There’s a lot of different personalities that all kind of come in.
And I mean, everybody’s going to have an AI assistant coming up to where they’re using AI to be able to get over writers block inside of that industry. I don’t think you should write a whole book using AI, but I think it would be total—and wouldn’t get read. But you could do it, I guess. But it would be—
But I mean, it’s—it’s one of those things to where you still have to have an editor go through. It’s kind of like your blogs. You still have to have someone come through and bring that human touch into it and bring the empathy and different sentence structures and different pieces to it, which are very, very much inside of there. But everybody’s going to have that assistant that’s inside of there. And I think writers have the probably one of the best ones out there, just like graphic design and marketing and all that stuff.
But when it comes to everything you do, Adam, what is your favorite thing that you do between the podcasting, between the book writing, between everything your agency does?
42:49 Adam: Oh, it’s—it’s doing interviews, man. It’s so much fun. It’s fun to—like, I mean, I—I—I wake up every day. I’m doing interviews. I talk to—I mean, a common morning can for me can be like, I wake up, I—I do my first interview 7 a.m. Person might be in New York, they might be in—they might be in London, they might be in I don’t—they’re Brazil, they might be in Saudi Arabia, they might be in—like, it just—like every day I get to talk to people all around the world, and I get to help them share their messages. And—and hopefully—that inspires my audience to do the same—not just in creating their own shows and sharing their message, but also the learning, man. It’s insane, and I talked to some brilliant, brilliant people, and I get to learn all day long.
As a kid, I was a big, big, big avid reader, and my—my goal in life was always as a reader to get further and further to the primary source. And the way I look at it is now, the primary source is the person that’s running the company right now, the person that’s doing the innovation, the person that’s doing the inventing. So can’t get any more—to the primary source than the person that’s doing the work. So that’s the blessing is that I get to take that—my curiosity for that, bring it to our audience, and—and let them benefit from it as well.
So it’s—it’s just an ultimate win-win—or a word that I learned the other day—an omni win situation. And I learned that—I learned that on the podcast, talking to somebody. He said omni win. I’m like, “What the heck is a omni win?” He explained it. I said, “I—I’m going to use that, but I hope you’re right. Because if not, I’m spreading more fake news.” And you’re the first—and Rob and Dean, your show’s the first one I’m spreading it on.
44:41 Rob: What’s the definition of that, man? I just learned it. What are you talking about? It’s—no, I—no, I—I did—I did have him come up with the definition because I don’t know if the guy made it up or not. And it was basically, it’s where everybody—all parties—all parties involved win. All parties involved win.
44:54 Dean: That’s awesome. So Adam, I know you have a hard stop and everything today. So if someone wants to go find you, where would they find you at?
45:07 Adam: Easiest way, just—just go to my Instagram, ask Adam Torres. There’s a link tree, there’s a link on there that’ll take you to everything: our website, bunch of free content, free ebooks, there’s other books, there’s—you name it—our newsletter, podcast. Just go to my Instagram, Ask Adam Torres, and shoot me a message. And tell me that you—you saw me on this show, and I—love—love to chat. Love to see what everybody’s working on too.
45:27 Dean: Great. That’s awesome. Well, thank you so much for joining us today. Dean, did you have anything else?
45:32 Dean: No, if I—if I do, then we’ll start down another rabbit hole, and we—that’s—that’s why I was kind of starting to wrap it up. Because then we can go down a rabbit hole, and we’ll make you late to your next interview. Since that’s one of my favorite terms. Let’s—let’s take this down a different rabbit hole and see where that comes out. You know?
45:51 Adam: So—a pleasure visiting with you, sir.
45:51 Rob: Awesome. Thank you so much, Adam.
