Optimize Your Digital Business Profile in 5 Popular Sites

_Optimize Your Digital Business Profile in 5 Popular Sites

Last Updated on: 15th April 2024, 04:58 pm

Learn how you can optimize your digital business profile to generate both online and offline visibility through requirements, parameters, and other content management options for your local business

Most of us know that a digital business profile is an online representation of the company. But did you know that if you optimize your digital business profile, it can also generate offline visibility?

Businesses often do not take advantage of all the opportunities for creating a successful and optimized digital business profile. They may be unaware, or they simply do not realize their options to generate both online and offline visibility through requirements, parameters, and other content management options.

Many people think that their business can’t be seen online when they are offline. However, this is not the case in today’s digital world. With so many ways to create a website and social media accounts, your business can have an optimized digital business profile that generates visibility both online and offline. Learn how you can achieve this by reading on!

Optimize Your Digital Business Profile on Facebook

If you do not own a Facebook account in the fast-growing digital world, you are missing out. The same goes for businesses.

Facebook is the only social media network that can compete with big names in search engines. It is why working your online presence here can make a difference in expanding your customer base and bringing in newer leads.

Information Checklist:

  • Correct Business Name, Address, and Phone Number
  • Business Description
  • Location Map
  • Business Categories
  • Business Hours
  • Call to Action Button (Built-in beside your business name)
  • Other additional information (Safety protocols, Delivery, etc.)

Photo Requirements:

Adding single or multiple images to your Facebook posts is one of the best ways to generate more photo views and clicks. Here are their photo requirements for better resolution:

General Requirements:

  • Format – JPG, PNG, or JPEG
  • Size – under 100 KB. For the best result, it must be at least 180 x 180 pixels.
  • Profile Photo – At least 180 x 180 pixels (Image will appear as 170 x 170 pixels on a desktop and 128 x 128 on cellphones)
  • Cover Photo: Photo appears as 820 x 312 pixels on a desktop and 640 x 360 pixels on cellular devices.

Video Requirements:

Facebook allows short videos and GIFs as your digital business profile or cover photo with the following requirements:

  • 20-90 seconds in length
  • 820 x 462 pixels in size

Bonus: If you haven’t claimed your Facebook business page, it is probably up and running with incorrect information and a default photo. Make sure to check for your Facebook business listing first before creating one to avoid duplicate listings.

Optimize Your Digital Business Profile in Yelp

Yelp remains a big thing when it comes to online and offline visibility. It has over 178 million monthly users, and 18% of those are smartphone users, which creates lots of potential for exponential growth and strengthens your online reputation for your local business.

Information Checklist:

  • Your Business Name, Address, and Phone Number
  • Website
  • Business hours
  • Business Categories
  • Other Contact Details (Email Address)
  • Products and their prices
  • Specialties (up to 1500 words; choose words that best describe what your business does)

Photo Requirements:

Adding images makes your profile more appealing and builds credibility.

  • Profile Picture: Displays as 250 x 250 pixels.
  • Other photos: Can be as big as 5000 x 5000 pixels

You can add business photos such as food, place of business, or your interior to your profile at no limits.

Video Requirements:

Before a video fully uploads on your profile, Yelp needs to approve it first.

  • Format: MP4, WMV, AVI, and MOV
  • Length: Up to 120 seconds
  • File: Max of 500 MB

Optimize Your Digital Business Profile in FourSquare

Despite not being one of the most popular social media sites, FourSquare can still be a great place to optimize your digital business profile. Around 60% of its monthly users are United States residents, so if you are trying to target this market, setting up a FourSquare account is necessary.

Information Checklist:

  • Business Name
  • Address
  • Phone Number
  • Operating Hours
  • Website URL
  • Business Descriptions
  • Categories
  • Attributes
  • Other social media (Facebook, Twitter, LinkedIn)
  • Updates (Leave a tip box)
  • Suggested locations (you can suggest other places to your customers.)

Photos Requirements:

Adding pictures to your FourSquare account is a must to build trust from your prospects whenever they visit your FourSquare profile.

  • Profile photo — max of 100 KB in size (JPG and PNG)
  • Banner photo — max of 250 KB in size (appears as 860 × 130 pixels)
  • Listing Photos – max of 5 MB in size

Most often than not, your business might have already been up and running on FourSquare. Claim it to correct any inaccuracies and make adjustments to optimize your Foursquare profile.

Optimize Your Digital Business Profile on Instagram

There are as many as 1 billion monthly users, and is especially popular among younger generations such as millennials and Generation Z. Instagram is the right venue to reach specific targeted audiences and boost your overall online and offline visibility.

Note: You must claim and verify your Facebook business account before setting up an Instagram business account.

Information Checklist:

You can import most of the information from your Facebook business page.

  • Business Name
  • Location of Business
  • Contact details (Phone number and email address)
  • Business Description (up to 150 words)
  • Website URL
  • Store hours

Photo Requirements:

  • Profile Picture – At least 320 x 320 pixels
  • Landscape Photo – must not exceed 1080 x 608 pixels.
  • Instagram Story – must not exceed 1080 x 1920 pixels.

Optimize Your Digital Business Profile in Bing Places

Bing is the second most used search engine with almost a billion monthly users worldwide, and about 85% is United States users. Although the gap is vast between Google and Bing, it is still best to maximize every way possible to boost your online and offline visibility.

Note: You must have a Microsoft Account to utilize Bing Places.

Information Checklist:

You can sync and import your business information automatically, or you can also fill it up manually.

  • Business Name
  • Business Address
  • Phone Number
  • Business Hours
  • Website URL

Photo Requirements:

  • Listing Photo – Up to 10 MB with a minimum resolution of 480 x 360 pixels
  • Photo Uploads – Up to 100 photos

Seamlessly Manage All Your Digital Business Profile in One Place

Setting up your digital business profile goes beyond simply filling out basic information, photos and videos, and other content on your account.

To optimize all your digital business profiles, you must scrutinize and understand their different requirements, parameters, management options, and other metrics.

Incomplete, incorrect, and inaccurate business information does not only look unprofessional but will also hurt your online reputation and potentially lose your customers to your competitors. The truth is, nobody likes to do business with unoptimized, untrustworthy, and know-nothing businesses.

We understand how frustrating it is to go through all those problems.

How to get more buyers into a local business is the entire point of why Simply Be Found was created. The capability to seamlessly set up, optimize, and manage all your listing profiles in major networks in popular networks across the web.

You can also simplify your business management, correct and maintain your business name, address, and phone number across all your business listings, and lessen the risk of losing customers by getting found on mobile devices, and web and voice searches.

To learn more about how you can streamline your online and offline visibility, visit SimplyBeFound.com

About the author:

Picture of Dean Koehler

Dean Koehler

Dean Koehler stands as a testament to the entrepreneurial spirit, co-founding Simply Be Found and with over 30 years of entrepreneurial business experience. His journey is marked by both successes and failures, each contributing to his profound understanding of the business world. What truly sets Dean apart is his light-hearted and compassionate approach towards everyone he interacts with. His Roots: Dean’s lineage is rich with educators, embedding in him a deep appreciation for the power of storytelling and analogy in teaching. This background has honed his ability to simplify complex concepts, making them relatable and easy to grasp. Love for Reading and Audio Books: An avid reader and now an audio book junkie, Dean immerses himself in a variety of genres. This extensive reading not only fuels his expansive vocabulary but also enriches his perspectives, allowing him to connect with a diverse audience. Unique Communication Style: Dean’s conversations are often peppered with witty one-liners from classics like ‘The Wizard of Oz’ and ‘Monty Python.’ These references are not just humorous but also serve as effective tools in making his points more memorable. Creating passion for storytelling; his love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Engineering Mindset: With a background in engineering, growing up with a science teacher, and his wife still teaching science, Dean naturally gravitates towards a methodical and analytical approach. He often draws parallels between science experiments and business strategies, demonstrating his knack for innovative problem-solving. If fact he and his wife spend several hours talking about real life situations for science experiments to parallel which creates story for her students. Passion for Storytelling: Dean’s love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Dean’s unique blend of experiences and skills makes him an invaluable leader at Simply Be Found. His approachable demeanor and insightful perspectives have been key in guiding the company through the ever-changing landscape of online marketing and business growth. Although he does talk much about it, his academic and professional journey is a complex blend of hands-on experience and formal education, embodying the spirit of dedication and perseverance. His path reflects his commitment to continuous learning and adaptability in the face of evolving industry landscapes. Dean’s career began with a machinist apprenticeship program, a rare and valuable starting point in today’s world. This experience laid the groundwork for his practical understanding of the industry. He furthered his education with an associate degree as an electronics technician, a testament to his technical acumen. Dean didn’t stop there; he pursued a Bachelor of Science in Industrial Technology from Colorado State University, sharpening his skills in corporate leadership, process, and plant engineering roles. Next, earning a Master of Science Degree in Industrial Management from Northern Illinois University marked a significant milestone in his career. Notably, Dean accomplished this while juggling a full-time job and starting a family, showcasing his exceptional time management and dedication. Lastly and what he considers the most important is the School of Hard Knocks: Dean takes immense pride in his experiences outside the classroom. The ‘school of hard knocks’ has been instrumental in teaching him invaluable life skills. These experiences have given him a unique understanding of the challenges faced by small business entrepreneurs, aligning perfectly with his role at Simply Be Found. Dean’s journey, marked by a combination of formal education and real-world experiences, has equipped him with a diverse skill set and an empathetic understanding of the entrepreneurial journey. This makes him not just a leader but a relatable figure for those navigating the complex terrain of small business ownership and online marketing.

Small Business Owned & Operated

We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

Between Dean & Rob They Have


Small Businesses


Years Of Small
Business Ownership


Years Of Marketing



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