Last Updated on: 15th April 2024, 04:58 pm
Learn how you can optimize your digital business profile to generate both online and offline visibility through requirements, parameters, and other content management options for your local business
Most of us know that a digital business profile is an online representation of the company. But did you know that if you optimize your digital business profile, it can also generate offline visibility?
Businesses often do not take advantage of all the opportunities for creating a successful and optimized digital business profile. They may be unaware, or they simply do not realize their options to generate both online and offline visibility through requirements, parameters, and other content management options.
Many people think that their business can’t be seen online when they are offline. However, this is not the case in today’s digital world. With so many ways to create a website and social media accounts, your business can have an optimized digital business profile that generates visibility both online and offline. Learn how you can achieve this by reading on!
Optimize Your Digital Business Profile on Facebook
If you do not own a Facebook account in the fast-growing digital world, you are missing out. The same goes for businesses.
Facebook is the only social media network that can compete with big names in search engines. It is why working your online presence here can make a difference in expanding your customer base and bringing in newer leads.
Information Checklist:
- Correct Business Name, Address, and Phone Number
- Business Description
- Location Map
- Business Categories
- Business Hours
- Call to Action Button (Built-in beside your business name)
- Other additional information (Safety protocols, Delivery, etc.)
Photo Requirements:
Adding single or multiple images to your Facebook posts is one of the best ways to generate more photo views and clicks. Here are their photo requirements for better resolution:
General Requirements:
- Format – JPG, PNG, or JPEG
- Size – under 100 KB. For the best result, it must be at least 180 x 180 pixels.
- Profile Photo – At least 180 x 180 pixels (Image will appear as 170 x 170 pixels on a desktop and 128 x 128 on cellphones)
- Cover Photo: Photo appears as 820 x 312 pixels on a desktop and 640 x 360 pixels on cellular devices.
Video Requirements:
Facebook allows short videos and GIFs as your digital business profile or cover photo with the following requirements:
- 20-90 seconds in length
- 820 x 462 pixels in size
Bonus: If you haven’t claimed your Facebook business page, it is probably up and running with incorrect information and a default photo. Make sure to check for your Facebook business listing first before creating one to avoid duplicate listings.
Optimize Your Digital Business Profile in Yelp
Yelp remains a big thing when it comes to online and offline visibility. It has over 178 million monthly users, and 18% of those are smartphone users, which creates lots of potential for exponential growth and strengthens your online reputation for your local business.
Information Checklist:
- Your Business Name, Address, and Phone Number
- Website
- Business hours
- Business Categories
- Other Contact Details (Email Address)
- Products and their prices
- Specialties (up to 1500 words; choose words that best describe what your business does)
Photo Requirements:
Adding images makes your profile more appealing and builds credibility.
- Profile Picture:Â Displays as 250 x 250 pixels.
- Other photos:Â Can be as big as 5000 x 5000 pixels
You can add business photos such as food, place of business, or your interior to your profile at no limits.
Video Requirements:
Before a video fully uploads on your profile, Yelp needs to approve it first.
- Format: MP4, WMV, AVI, and MOV
- Length: Up to 120 seconds
- File: Max of 500 MB
Optimize Your Digital Business Profile in FourSquare
Despite not being one of the most popular social media sites, FourSquare can still be a great place to optimize your digital business profile. Around 60% of its monthly users are United States residents, so if you are trying to target this market, setting up a FourSquare account is necessary.
Information Checklist:
- Business Name
- Address
- Phone Number
- Operating Hours
- Website URL
- Business Descriptions
- Categories
- Attributes
- Other social media (Facebook, Twitter, LinkedIn)
- Updates (Leave a tip box)
- Suggested locations (you can suggest other places to your customers.)
Photos Requirements:
Adding pictures to your FourSquare account is a must to build trust from your prospects whenever they visit your FourSquare profile.
- Profile photo — max of 100 KB in size (JPG and PNG)
- Banner photo — max of 250 KB in size (appears as 860 × 130 pixels)
- Listing Photos – max of 5 MB in size
Most often than not, your business might have already been up and running on FourSquare. Claim it to correct any inaccuracies and make adjustments to optimize your Foursquare profile.
Optimize Your Digital Business Profile on Instagram
There are as many as 1 billion monthly users, and is especially popular among younger generations such as millennials and Generation Z. Instagram is the right venue to reach specific targeted audiences and boost your overall online and offline visibility.
Note: You must claim and verify your Facebook business account before setting up an Instagram business account.
Information Checklist:
You can import most of the information from your Facebook business page.
- Business Name
- Location of Business
- Contact details (Phone number and email address)
- Business Description (up to 150 words)
- Website URL
- Store hours
Photo Requirements:
- Profile Picture – At least 320 x 320 pixels
- Landscape Photo – must not exceed 1080 x 608 pixels.
- Instagram Story – must not exceed 1080 x 1920 pixels.
Optimize Your Digital Business Profile in Bing Places
Bing is the second most used search engine with almost a billion monthly users worldwide, and about 85% is United States users. Although the gap is vast between Google and Bing, it is still best to maximize every way possible to boost your online and offline visibility.
Note: You must have a Microsoft Account to utilize Bing Places.
Information Checklist:
You can sync and import your business information automatically, or you can also fill it up manually.
- Business Name
- Business Address
- Phone Number
- Business Hours
- Website URL
Photo Requirements:
- Listing Photo – Up to 10 MB with a minimum resolution of 480 x 360 pixels
- Photo Uploads – Up to 100 photos
Seamlessly Manage All Your Digital Business Profile in One Place
Setting up your digital business profile goes beyond simply filling out basic information, photos and videos, and other content on your account.
To optimize all your digital business profiles, you must scrutinize and understand their different requirements, parameters, management options, and other metrics.
Incomplete, incorrect, and inaccurate business information does not only look unprofessional but will also hurt your online reputation and potentially lose your customers to your competitors. The truth is, nobody likes to do business with unoptimized, untrustworthy, and know-nothing businesses.
We understand how frustrating it is to go through all those problems.
How to get more buyers into a local business is the entire point of why Simply Be Found was created. The capability to seamlessly set up, optimize, and manage all your listing profiles in major networks in popular networks across the web.
You can also simplify your business management, correct and maintain your business name, address, and phone number across all your business listings, and lessen the risk of losing customers by getting found on mobile devices, and web and voice searches.
To learn more about how you can streamline your online and offline visibility, visit SimplyBeFound.com.
