How to Optimize Your Business Profile Effectively in 7 Steps

How to Optimize Your Business Profile Effectively

Last Updated on: 1st February 2023, 04:58 pm

As a business owner, it is important to be found on the internet. Simply Be Found offers tools and services that will help your business get discovered online.   

With the rise of Local SEO, it is crucial to know how to optimize your business profile. There are a lot of factors that come into play when optimizing your local business profile. From the content to the design, you need to make sure that it is up-to-date and looks good on all devices.   

If you do not know how Local SEO works, then this article will be for you! The use of local search and social media in business has grown exponentially over the past few years, which is why small businesses need to make sure they are doing everything possible to be found online.    

If you want your local business’ name to pop up when someone searches “best pizza in Seattle” or “taco trucks near me,” then you must learn how to optimize your local business profile effectively. Local business owners know that a quality, a well-optimized profile is the first step to having their name out. This article will show you how to optimize your local business profile using Simply Be Found.  

Local SEO is a tricky thing to manage for small businesses and new start-ups. 

The Best Guide on How to Optimize Your Business Profile

1. Create an Account with Simply Be Found  

Local SEO is a tricky thing to manage for small businesses and new start-ups. Many of these businesses do not have enough time or workforce to dedicate towards ranking in search engines such as Google and Bing.   

That is where Simply Be Found comes in. You can get all the benefits of Local SEO without any of the hassles by becoming a member. In order to get started, simply sign-up in Simply Be Found. After signing up, you will be welcomed by our experienced team and will provide all the training guides you need to get started.   

2. Fix and Maintain Your NAP   

Consistency is the key if you wish to rank in SERPs (Search Engine Results Page). The importance of optimizing your local business profile is undeniable. Which makes it critical to fix, update, and maintain your NAP (Name, Address, and Phone Number) first.   

When you update your business information on our platform, we will advertise and update it to our integrated places, including cellphone, web, and voice searches. New updates are automatically synced everywhere with no additional work on your part.   

3. Choosing the Right Business Category  

It is vital to choose an available category that fits your product or service best. After selecting the appropriate category, you will want to upload pictures of your products and services for potential customers to see on their search engine results page (SERP).   

This helps them to see if your products and services are the ones they are looking for. An optimized business profile with pictures of the place of business is more appealing. It will boost the confidence level of customers to trust your business as compared to those without. To know more about how you can choose and add the correct business categories for your business, read this training guide.   

4. Creating a Post   

Optimizing your business profile does not stop after fixing and updating your NAP. It is also essential to create a post relevant to your business; this is where most traffic comes in. It is important to have a shareable post that most customers can relate to or make an engaging post to keep them interested. With Simply Be Found, you can create a post either a covid-update, events, or promotions.   

Our post section lets you write and schedule posts and share it across multiple networks such as Google My Business, Facebook, Twitter, and LinkedIn. To learn more about how you can create and schedule your post using Simply Be Found, read this training guide.    

5. Adding Photos   

More online consumers like seeing unique and original photos of your business. Posting real photos of your business, products, and services builds trust and credibility to be viewed by your potential customers. With Simply Be Found, you can submit and schedule photo uploads for your customers to see. To learn more about how you can easily add your photo uploads using Simply Be Found, read this training guide.    

6. Question & Answer   

In today’s fast-paced world, finding information is easier than ever before, thanks to the internet. Although that seems like good news, responding as soon as a customer asks is not an easy task. Most small business owners work alone or only have a handful of staff, which makes it hard for them to respond as soon as possible. But how do we attend customer’s questions to fasten their buying decision?   

The answer is simple. Utilize Questions and Answers on your business profile. A lot of business owners and managers do not use Questions and Answers or simply have no idea how to use them. With Simply Be Found, we make it easy for you to answer your customers’ common questions and display them right on your business profile. You can easily monitor unanswered questions, customer questions, and owner questions.   

This is important because if you left Questions and Answers unattended, other customers might answer it with incorrect information, which can impact your business negatively. To learn more about how you can utilize this tool, read How to Use Questions and Answers in Simply Be Found.

7. Review Responds and Management   

Reviews influence not only your customer’s purchasing decision but also strengthens your business’s credibility. Almost 90% of online shoppers read reviews before buying, making it essential to generate more positive reviews to boost customer’s trust and gain more loyal customers.   

But the question is, how do you get more customer reviews? The answer is actually simple. Ask! There are many ways you can generate and respond to reviews in a more positive way to attract more buyers! If you are interested to learn How to Use Simply Be Found Review Management, read this training guide.   

Advertising that Gets Your Business Found   

In this article, you have learned that you can create an optimized and complete profile for your business in minutes using Simply Be Found with just a few clicks of your mouse. Once you are done setting up your account, all that is left to do is publish it!

Local SEO works differently from traditional search engine optimization because local searches rely on location-based data instead of keyword phrases. And you can take advantage of all these advertising tools by being a member of Simply Be Found.   

All you have to do is sign-up to become a member. Our experienced team will help you improve your online presence with proven methods backed by years of experience and knowledge about the latest changes in Google algorithms. To learn more, visit Simply Be Found.   

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