How to Optimize for Local Voice Search on Alexa, Siri, Google, and Cortana

Last Updated on: 20th March 2024, 04:55 pm

Every local business must optimize itself to enable customers to find them when using Apple Siri, Amazon Alexa, Google Assistant, and Microsoft Cortana. Voice search is becoming more popular, not only with the development of smart speakers, but also on phones, computers, and other devices. And people utilize voice assistants for more than basic inquiries and activities, they use them to find local businesses as well 

Here are the basic steps to optimize a local business for voice search:

  • Understand the local voice search ecosystem: Users use a wide range of gadgets. Even though Google, Apple, Siri, and Cortana all have roughly equal voice search market share, people use various devices. 
  • Understand the three types of local business voice search You can optimize a local business for discovery, brand, and knowledge voice search queries 
  • Claim and optimize your Google My Business listing Google My Business powers all local business results in Google Assistant 
  • Claim and optimize your Apple Maps business listing On Apple Siri, local business search results are powered by Apple Maps Connect
  • Claim and optimize your Bing Places business listing Bing Places powers local search results for Microsoft Cortana 
  • Claim and optimize your Yelp business listing Amazon Alexa gets local search results from Yelp. Yelp also provides photos and reviews for Apple Maps and Bing Places 

Did You Know? 

  • 50% of people used voice search to find a local business over the past year 
  • 74% of voice search users looked for a local business weekly 
  • 46% of voice search users looked for a local business daily 

That was nearly two years ago this study was done, and voice search has continued to develop since then. In the end, people are using voice assistants to find local businesses. Are your company’s listings accessible for these consumers? 

Voice Assistant Market Share 

  • Cell phones remain the most common search device 
  • Smartphone usage has exceeded desktop computer usage 
  • Apple, Siri, Google Assistant, Microsoft Cortana, and Amazon Alexa are the four most popular voice assistants 

Three Types of Local Voice Searches: 

1. Discovery 

  • “What are the best breweries near me?” 
  • “Find a plumber in Fort Collins” 
  • “Where is a gas station near me?” 

2. Direct 

  • “Call Hanna, Warner and Associates” 
  • “Make a reservation at Hearth Restaurant” 
  • “Make an appointment at Chase” 

3. Knowledge 

  • “Has emerald ash bore been seen in Northern Colorado?” 
  • “Does King Soopers carry veal? 
  • “What mechanic works on Chevrolet’s? 

Discovery searches are useful for discovering new businesses. Direct queries are made when people inquire about the details of a certain business and those people want to engage or do business with you right now 

Knowledge searches may not have a local business focus, but they can offer information to help answer the query. Knowledge searches are a bit more difficult to capture, although they may lead customers to contact you for your knowledge in a certain area 

Start with the output devices when examining the local voice search environment. People utilize voice search on cellphones and smart speakers, to be sure. However, usage of voice search is increasing on tablets, laptop and desktop computers, and game consoles 

You’ll also notice voice assistants becoming increasingly integrated into other gadgets, including smart televisions, appliances, and watches. Google Assistant, Amazon Alexa, and Apple Siri are now being used in new automobiles 

Optimize for Apple Siri 

For voice search, Siri has a 36 percent market share. It obtains local business data from Apple Maps Connect, which powers not just local business information for Siri but also for Apple Maps. But the basic process is to go to Apple Maps Connect, sign in with an Apple ID, then claim your business listing and optimize your information 

You’ll notice that Apple Maps Connect has no reviews or photographs because Apple didn’t add any. That’s because Apple receives evaluations and photos from a variety of sites, including Yelp, but also others depending on the category. As a result, claiming and optimizing your Yelp business listing is critical for optimizing your business for Siri … and Maps. – There are some newer things being released about Apple Maps Reviews that are coming out and we are monitoring this closely 

Optimize for Google Assistant 

Google Assistant has a 36% market share in voice searches. Because it’s a Google product, it gets all its local business data from Google My Business, including reviews and photographs. 

The same rules apply to optimizing your site for Google Assistant as they do to optimizing it for Google Search or Google Maps. In the end, if you optimize your business to appear well in a Google search or on Google Maps, you’ll be perfectly optimized to show up in a voice search on Google Assistant 

Optimize for Amazon Alexa 

Alexa has a 70% market share in smart speakers. However, when you include all devices, Alexa’s percentage of the overall voice search market falls to 25% 

Two major sources provide Alexa local business data, photos, and reviews. Yelp provides the vast majority of Alexa local search business information, pictures, and feedback 

Also, be careful as unsavory businesses are phoning local firms and informing them that they will not appear in Alexa unless they buy a certain listing. This is a con, trying to sell you listings under false pretenses 

Optimize for Microsoft Cortana 

Finally, there’s Microsoft Cortana, which has a surprising 19% market share. Because it’s built into Windows 10, Xbox and Microsoft Office, one in five voice searches are performed through Cortana 

Bing Places gets general business information for Cortana. While Bing has a little market share on mobile, it still commands a significant presence in desktop web search. And with a 20% market share in voice search, claiming and optimizing your Bing Places listing is well worth your time 

You are Now Optimized for Local Voice Search 

You’ll be well-positioned to show up in both discovery and direct brand local voice search searches once you’ve claimed and optimized your Google My Business, Apple Maps Connect, and Bing Places 

How Simply Be Found helps you Optimize for Local Voice Search on Alexa, Siri, Google, and Cortana 

Getting your local business found by voice search is an important aspect of running a profitable business. Simply Be Found shows you how local voice searchers find you by showing you how to optimize your SEO with a step-by-step plan in 5-10 minutes a day. Simply Be Found helps you get more market share by helping you make sure your address and operating hours are correct across search engines so potential consumers can find you online. We help you claim and optimize your Google My Business listing which powers all local business results in Google Assistant. We help you make sure that your business information is updated and consistent, as it will impact your local SEO (Search Engine Optimization). Simply Be Found’s membership also includes providing you with the ability to manage your business and holiday hours in advance, so your customers always know when to do business with you. You can also boost your SEO by generating and responding to more reviews to get found by more consumers who are looking for your products and services. As a member of Simply Be Found you will have a well-executed local SEO strategy, to ensure that your potential clients see your business first on local search, directories, maps, and social media when they are searching for your industry type in your local area. Simply Be Found helps you make sure that the public details about your company are correct on time and consistent across multiple search engines, voice services, maps, apps, and other discovery tools that people use to help them decide where to shop when using Apple Siri, Amazon Alexa, Google Assistant, and Microsoft Cortana.

About the author:

Picture of Dean Koehler

Dean Koehler

Dean Koehler stands as a testament to the entrepreneurial spirit, co-founding Simply Be Found and with over 30 years of entrepreneurial business experience. His journey is marked by both successes and failures, each contributing to his profound understanding of the business world. What truly sets Dean apart is his light-hearted and compassionate approach towards everyone he interacts with. His Roots: Dean’s lineage is rich with educators, embedding in him a deep appreciation for the power of storytelling and analogy in teaching. This background has honed his ability to simplify complex concepts, making them relatable and easy to grasp. Love for Reading and Audio Books: An avid reader and now an audio book junkie, Dean immerses himself in a variety of genres. This extensive reading not only fuels his expansive vocabulary but also enriches his perspectives, allowing him to connect with a diverse audience. Unique Communication Style: Dean’s conversations are often peppered with witty one-liners from classics like ‘The Wizard of Oz’ and ‘Monty Python.’ These references are not just humorous but also serve as effective tools in making his points more memorable. Creating passion for storytelling; his love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Engineering Mindset: With a background in engineering, growing up with a science teacher, and his wife still teaching science, Dean naturally gravitates towards a methodical and analytical approach. He often draws parallels between science experiments and business strategies, demonstrating his knack for innovative problem-solving. If fact he and his wife spend several hours talking about real life situations for science experiments to parallel which creates story for her students. Passion for Storytelling: Dean’s love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Dean’s unique blend of experiences and skills makes him an invaluable leader at Simply Be Found. His approachable demeanor and insightful perspectives have been key in guiding the company through the ever-changing landscape of online marketing and business growth. Although he does talk much about it, his academic and professional journey is a complex blend of hands-on experience and formal education, embodying the spirit of dedication and perseverance. His path reflects his commitment to continuous learning and adaptability in the face of evolving industry landscapes. Dean’s career began with a machinist apprenticeship program, a rare and valuable starting point in today’s world. This experience laid the groundwork for his practical understanding of the industry. He furthered his education with an associate degree as an electronics technician, a testament to his technical acumen. Dean didn’t stop there; he pursued a Bachelor of Science in Industrial Technology from Colorado State University, sharpening his skills in corporate leadership, process, and plant engineering roles. Next, earning a Master of Science Degree in Industrial Management from Northern Illinois University marked a significant milestone in his career. Notably, Dean accomplished this while juggling a full-time job and starting a family, showcasing his exceptional time management and dedication. Lastly and what he considers the most important is the School of Hard Knocks: Dean takes immense pride in his experiences outside the classroom. The ‘school of hard knocks’ has been instrumental in teaching him invaluable life skills. These experiences have given him a unique understanding of the challenges faced by small business entrepreneurs, aligning perfectly with his role at Simply Be Found. Dean’s journey, marked by a combination of formal education and real-world experiences, has equipped him with a diverse skill set and an empathetic understanding of the entrepreneurial journey. This makes him not just a leader but a relatable figure for those navigating the complex terrain of small business ownership and online marketing.

Small Business Owned & Operated

We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

Between Dean & Rob They Have


Small Businesses


Years Of Small
Business Ownership


Years Of Marketing



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