How To Get Your Business On Alexa

Last Updated on: 13th April 2023, 05:10 pm

As voice search becomes increasingly popular, small businesses need to adapt their online presence to stay ahead of the competition. Amazon’s Alexa is one of the leading voice assistants, and optimizing your business for this platform can help you reach more customers. In this blog post, we’ll discuss the steps small businesses can take to improve their visibility on Amazon Alexa. We’ll also introduce Simply Be Found, a marketing platform that can help streamline the process of registering and optimizing your business for voice search.

  1. Optimize Your Online Presence for Voice Search: Before diving into Alexa-specific optimizations, it’s essential to improve your overall online presence. This includes claiming and optimizing your Google My Business listing, enhancing your website’s local SEO, and building local citations. Focus on providing accurate, up-to-date information about your business and incorporating relevant local keywords in your content.
  2. Add Structured Data to Your Website: To make your website more discoverable by Alexa and other voice assistants, add structured data markup to your site. This helps search engines and voice assistants better understand your content, ultimately improving your website’s visibility. Use the “LocalBusiness” schema for local businesses and provide essential details such as name, address, phone number, and opening hours.

Here’s an example of how you can add structured data to your website using JSON-LD:

htmlCopy code<script type="application/ld+json">
  "@context": "",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "image": "",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Anytown",
    "addressRegion": "CA",
    "postalCode": "12345",
    "addressCountry": "US"
  "telephone": "+1-555-123-4567",
  "openingHoursSpecification": [
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
      "opens": "09:00",
      "closes": "17:00"
  "url": ""

Replace the example values with your own business information.

  1. Create a Custom Alexa Skill (Optional): For a more interactive experience, consider creating a custom Alexa Skill for your business. This allows customers to interact with your business through voice commands, ask specific questions, or even schedule appointments. Here’s a summary of the steps to create and publish your Alexa Skill:a. Plan your skill: Define the purpose, target audience, and voice commands (intents).b. Sign up for an Amazon Developer account and create a new Alexa skill.c. Define the interaction model: Create intents, slots, and sample utterances.d. Set up an endpoint: Link your skill to a hosting platform (e.g., AWS Lambda).e. Write your skill’s code using a supported programming language.f. Test your skill in the Alexa Developer Console and on an Alexa-enabled device.g. Prepare for publishing: Provide necessary information and submit for certification.h. Monitor and update your skill based on user feedback and performance.
  2. Leverage Social Media and Online Reviews: Maintaining an active presence on social media platforms and encouraging customers to leave reviews can help improve your visibility on voice search platforms. Share useful content, engage with your audience, and respond to customer queries and reviews.

Simplify the Process with Simply Be Found: If you’re looking for a more streamlined solution, Simply Be Found’s marketing platform can help small businesses register and optimize their online presence for voice search. This all-in-one platform can save time and effort by handling various aspects of your online presence, making it easier for customers to find your business on Amazon Alexa and other voice search platforms.

Conclusion: Optimizing your small business for Amazon Alexa can provide a significant competitive advantage, as more consumers turn to voice search to find products and services. By following the steps outlined in this blog post and leveraging a platform like Simply Be Found, you can improve your business’s visibility on Alexa and attract more customers. Don’t miss out on the potential benefits of voice search – start optimizing your business today!

About the author:

Picture of Rob Downey

Rob Downey

Robert Downey: Revolutionizing Local Marketing and Voice Search Optimization Robert Downey is a distinguished figure in the dynamic world of local marketing and digital innovation. As the co-founder of, he has proven to be a master in local marketing strategy and a pioneer in voice search optimization. With a career spanning nearly three decades, Robert has dedicated himself to enhancing the visibility of small businesses and fostering stronger connections between these enterprises and their local communities. Robert's journey in the marketing realm began in 1995, and since then, he has led over 1,000 marketing campaigns, contributing significantly to developing more than 5,000 websites. His expertise spans various industries, equipping him with a nuanced understanding of their unique challenges and opportunities. This extensive experience broadens his skill set and cements his position as a thought leader in local business marketing. One of the keys to Robert's success is his ability to deliver impactful results using local SEO strategies. He excels in this area, demonstrating that businesses can use small advertising budgets to be successful. Instead, they need the right strategies to reach consumers actively seeking their services. His approach needs to include the importance of bridging the gap between local businesses and potential customers, which has often hindered the growth and visibility of many small businesses. As a fourth-generation entrepreneur, the entrepreneurial spirit runs deep in Robert's veins. This heritage has ingrained in him a profound understanding of business growth and evolution, especially crucial in the fast-paced startup environment. At, he applies this strategic vision to simplify the local business discovery process, leading to significant growth of the platform, an expanded user base, and increased revenue streams. Beyond Simply Be Found, Robert's achievements include launching over ten successful online businesses and startups, a testament to his versatility and expertise in the digital business landscape. He brings a unique blend of programming skills, marketing acumen, and business development experience, offering a fresh and invaluable perspective to today's digitally-centered business challenges. In essence, Robert Downey is more than just a local marketing expert. He is a catalyst for growth, a digital marketing innovator, and a mentor to businesses striving for success. His extensive experience, profound industry knowledge, and unwavering dedication to the success of small businesses make him an indispensable ally for any business aiming to enhance its local presence and achieve sustainable growth.

Small Business Owned & Operated

We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

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