How to Get Listed on Yellow Pages, SuperPages & DexKnows—Fast!

Last Updated on: 26th March 2025, 06:52 am

If you’re a local business owner, you already know how crucial online visibility is to your growth. Whether you’re just starting out or have been in business for years, getting listed in reputable online directories can give your brand the credibility and reach it needs to stand out in local search results. In this guide, we’ll cover how to get listed on Yellow Pages, SuperPages, and DexKnows—fast and effectively.

These directories may seem old-fashioned compared to social media or Google Business Profiles. However, they still carry substantial weight for local SEO, voice search, and overall brand authority. Let’s dive into why and how to maximize these listings for your business.

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Why Online Directories Still Matter

1. Local SEO Advantages

Major search engines like Google and Bing tend to dominate the conversation around SEO. However, directories such as Yellow Pages, SuperPages, and DexKnows remain powerful channels for building local citations. Each listing you create acts like a vote of confidence—verifying your legitimacy for both search engines and consumers.

2. Consistent NAP (Name, Address, Phone) Data

Maintaining consistent business information (Name, Address, Phone Number, often referred to as NAP) across the web is a cornerstone of local SEO. Inconsistent or incomplete details can hurt your rankings in local searches. Adding your business to authoritative directories helps you keep this information uniform.

3. Customer Trust and Authority

When potential customers see your business on platforms like Yellow Pages, SuperPages, and DexKnows, it reassures them of your legitimacy. Think of these sites as modern-day equivalents of the old printed directory—the presence of your business there can serve as an immediate vote of confidence.

4. High-Value Backlinks

Backlinks from credible websites still play a crucial role in SEO. Most directories allow you to include a link back to your site. These backlinks can boost your website’s domain authority, helping you rank higher for relevant keywords.

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An Overview of Yellow Pages, SuperPages, and DexKnows

Before we outline how to get listed on Yellow Pages, here’s a quick look at the three platforms you should be focusing on:

1. Yellow Pages (YP.com)
   The online successor to the famous printed phone book, Yellow Pages—now YP.com—remains a go-to resource for users seeking local services (e.g., plumbers, electricians, salons).
2. SuperPages
   SuperPages shares a parent company with Yellow Pages, making it very similar in setup and function. It’s another popular platform for users who search by business category or location.
3. DexKnows
   DexKnows powers listings across various partner websites, which means your listing can spread further than you might expect. An entry here often appears on multiple other local search tools.

All three significantly impact your local SEO, ensuring your business appears in more search queries and voice search results.

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How to Get Listed on Yellow Pages (YP.com)

We start with our core focus: how to get listed on Yellow Pages. Although the process can slightly vary by region, these basic steps remain consistent.

Step 1: Visit YP.com

Open your browser and head to YP.com. Look for an option such as Add Your Business or Claim Your Business. You’ll typically find this near the top menu or in the site’s footer.

Step 2: Sign Up or Log In

You’ll need to create an account if you don’t already have one. Provide a professional email address and a secure password. Keep track of these credentials; Yellow Pages may send verification emails or inquiries from potential customers here.

Step 3: Provide Your Business Details

Yellow Pages will request:

• Business Name
• Physical Address
• Phone Number
• Website URL (if available)
• Business Category
• Operating Hours

Tip: Ensure your Name, Address, and Phone (NAP) are exactly the same as they are on your Google Business Profile or any other platforms. Minor discrepancies (e.g., “St.” vs. “Street”) can cause confusion.

Step 4: Verify Your Listing

YP may verify your business through a phone call or by sending a postcard to the address you provided. This step ensures your listing is genuine and prevents spam or fraudulent entries.

Step 5: Optimize Your Profile

Don’t settle for the bare minimum. Add photos, your logo, and a compelling description of what your business offers. Including relevant keywords like your specialties and local area can help your listing rank higher in Yellow Pages’ own internal search.

Time to Go Live

Listings can appear in a few days, but it may take up to a couple of weeks. Patience is key—these platforms review thousands of submissions to maintain quality.

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How to Get Listed on SuperPages

SuperPages may look and feel similar to Yellow Pages because they are owned by the same parent company. The process is straightforward, too.

Step 1: Go to SuperPages.com

Navigate to SuperPages.com. Like YP.com, look for prompts like Add Your Business or Get Your Listing.

Step 2: Create or Log In to Your Account

You may be able to use the same credentials you use for Yellow Pages, but not always. If not, sign up and confirm your account through the usual methods (email, phone).

Step 3: Enter Accurate Business Info

Again, you’ll include:

• Business Name
• Physical Address
• Phone Number
• Operating Hours
• Website (if applicable)
• Products/Services

Step 4: Verification

SuperPages typically follows a similar verification process: a phone call, email, or postcard. Respond promptly to ensure faster listing approval.

Step 5: Keep Your Listing Updated

Don’t forget to update any changes, like a phone number or address, to maintain consistency. A mismatch in details could lead to lost customers.

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How to Get Listed on DexKnows

DexKnows is another powerful platform for local businesses. Its listings feed data to multiple other services, so having a complete profile here can substantially widen your reach.

Step 1: Visit DexKnows.com

Head to DexKnows. You’ll likely see a button or link saying Add a Business or Claim Your Business.

Step 2: Enter Your Business Information

This will typically include:

• Business Name
• Exact Address
• Phone Number
• Website
• Operating Hours
• Category

Step 3: Validate Ownership

DexKnows may send a verification email or require a phone call. Follow their instructions for quick approval.

Step 4: Add Extras

Include images, store pictures, and any pertinent details to make your listing stand out. A comprehensive profile often converts better, because customers like seeing a business’s personality.

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Manual vs. Automated Listing Options

While manually adding your business to Yellow Pages, SuperPages, and DexKnows is doable, it can be time-consuming—especially if you want to get listed on hundreds of directories. This is where an automated listing service can be a lifesaver.

Manual Listing

• Pros: Full control, deeper knowledge of each directory’s requirements.
• Cons: Extremely time-consuming, prone to human error if you forget to update one platform after making changes on another.

Automated Services

• Pros: Saves time, keeps your info consistent across multiple channels.
• Cons: Involves ongoing fees, and you’ll need to ensure the service supports your industry or specific platform needs.

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Best Practices for Directory Listings

1. Maintain Consistency

Use the same format for your business name, address, and phone number across every platform. Consistent data significantly helps your local SEO performance.

2. Complete Every Field

Don’t skip optional fields if you can help it. Categories, services, and photos can boost your ranking in directory searches and make your business more appealing.

3. Natural Keyword Usage

Don’t cram keywords in every sentence. Instead, focus on describing your services or products naturally. For instance, “Award-winning Italian restaurant in downtown [City Name]” is more user-friendly than keyword stuffing.

4. Include Social Media and Website Links

Whenever allowed, link to your social media profiles and website. These backlinks can improve your site’s authority, and they give users more ways to interact with your business.

5. Regular Updates

If your hours change or you relocate, update every directory listing promptly. Outdated information can frustrate potential customers and harm your reputation.

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How Long Does It Take for Listings to Go Live?

Approval times vary:

• Yellow Pages (YP.com): Typically 1–2 weeks, sometimes faster.
• SuperPages: Usually goes live within a few days, pending verification.
• DexKnows: Often a week or less, provided all your information checks out.

Each platform processes thousands of listings daily, so don’t be surprised if it takes a bit longer to show up in search results.

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The Benefits of Widespread Listings

Once you’ve successfully learned how to get listed on Yellow Pages, scaling to other directories isn’t just logical—it’s strategic:

1. Trust Building: Multiple trusted platforms featuring your business name is strong social proof.
2. Voice Search Optimization: Many voice assistants use data from directories, so appearing in them can improve your chances of showing up in voice-based queries.
3. Local SEO Boost: Each new citation contributes to your local SEO, building authority.
4. Greater Visibility: The more platforms you’re on, the more likely you’ll attract local traffic from diverse sources.

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Avoiding Common Pitfalls

1. Duplicate Listings

Sometimes older, partial listings of your business might already exist. Always claim and update these rather than creating duplicates. Duplicate entries can hamper your credibility and confuse customers.

2. Wrong Categories

Selecting an inaccurate business category can cripple your visibility. Make sure you choose the category that best fits your offerings. If multiple categories are allowed, be sure to select the most relevant ones.

3. Neglecting Reviews

Directories like Yellow Pages often allow users to leave reviews. Encourage happy customers to share positive experiences to enhance your rating and social proof.

4. Inconsistent NAP

This is the single most common mistake in local SEO. Even something as small as inconsistent abbreviations can hurt your ranking potential.

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Bonus Tip: Link Back to Directory Listings from Your Site

While you might hesitate to send visitors away from your main website, providing “Verified on Yellow Pages” or “Check Our Reviews on DexKnows” links can build trust. It shows transparency and encourages users to see you on these respected platforms, reinforcing your authenticity.

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Building a Complete “Marketing Tree”

Think of your marketing efforts as a tree. The roots are your citations—listings on directories such as Yellow Pages, SuperPages, DexKnows, and others. The trunk is your main website, where all traffic and authority converge. The branches are your other marketing channels (social media, email marketing, direct mail campaigns, etc.). When the roots are robust and numerous, the trunk (your website) and all its branches get stronger support.

By listing your business in multiple reputable directories, you strengthen your entire “marketing tree,” ensuring every other effort you make—from social media to blogging—benefits from a solid foundation.

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Simplify Your Directory Listings with Simply Be Found

Feeling overwhelmed by the manual process of updating multiple directories? Simply Be Found is an automated platform designed to streamline your local business listings. With Simply Be Found, you can fill out one profile and have your business information distributed across top directories—like Yellow Pages, SuperPages, and DexKnows—at the click of a button. Save time, reduce errors, and ensure your NAP data stays consistent everywhere.

• Direct Integration with Top Platforms: Yellow Pages, SuperPages, DexKnows, voice assistants, and more.
• Easy Updates: Change your hours, phone number, or address once, and the system updates your listings automatically.
• Greater Reach: Tap into over 1,000 networks to amplify your visibility.

Click here to get started with Simply Be Found and watch your local search presence flourish.

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Summary: How to Get Listed on Yellow Pages, SuperPages & DexKnows—Fast!

1. Yellow Pages:
   • Sign up or log in.
   • Submit business details and verify.
   • Optimize your listing with images and descriptions.
2. SuperPages:
   • Visit SuperPages.com.
   • Provide accurate info, then verify.
   • Keep details updated for best results.
3. DexKnows:
   • Head to DexKnows.com.
   • Enter complete, accurate business data.
   • Add images and confirm ownership.
4. Maintain Consistency:
   • Use the same format for Name, Address, Phone (NAP) across all directories.
5. Manual vs. Automated Options:
   • Manual listings give you control but can be time-consuming.
   • Automated services (like Simply Be Found) can save you hassle and ensure consistency.
6. Optimize and Update:
   • Regularly check your listings.
   • Encourage reviews for added trust.

With these steps, you’ll secure a stronger local SEO footing and make it easier for customers to find you. Online directories might seem like a throwback, but they remain a pivotal element of any robust local search strategy.

Final Thoughts

Learning how to get listed on Yellow Pages is a crucial first step, but don’t stop there. Widespread presence across multiple credible directories underscores your business’s legitimacy and boosts your local search rankings. Whether you do it manually or harness the power of an automated service like Simply Be Found, ensuring accurate, consistent directory listings is key to building trust, visibility, and long-term success for your local business.