how the keywords help business found

How Keywords Help Your Business Get Found: Tips for SEO and Voice Search

Last Updated on: 27th September 2024, 03:00 pm

How Keywords Help Your Business Get Found: Tips for SEO and Voice Search

The foundation of any successful SEO strategy, playing a crucial role in helping your business get found by customers. Whether you’re optimizing for traditional search engines like Google or focusing on voice search, the right keywords can make all the difference in ensuring your business is discovered by the right audience. In this blog post, we’ll explore how keywords work, why they matter, and how Simply Be Found can help you target them effectively.

What Are Keywords and Why Are They Important?

These are search phrases or terms that customers use when looking for a product, service, or information online. By targeting the right keywords, you can make sure your business appears when potential customers search for what you offer. Keywords are the bridge between your business and your target audience, guiding search engines and voice search networks to connect you with the people most likely to need your products or services.

For example, if you run a bakery, you might want to rank for keywords like “best bakery near me,” “freshly baked bread,” or “custom birthday cakes.” These are the phrases that customers are likely to type into a search engine or voice assistant when looking for a bakery in their area.

How Keywords Help Target Your Customers

Using these effectively helps your business attract the right customers by ensuring you appear in relevant search results. When customers search for a product or service in their area, search engines like Google, Bing, or Apple Maps analyze keyword on your website, listings, and other profiles to determine if your business matches their query.

By incorporating the right keywords into your SEO strategy, you can:

  • Reach customers actively looking for your services: When potential customers search for a specific service, using the right keyword ensures your business appears in those search results.
  • Increase visibility across multiple platforms: Keywords help you get found not just on Google but on Bing, Yahoo, Apple Maps, Yellow Pages, and more.

How Local SEO and Keywords Work Together

Local SEO focuses on optimizing your online presence so that your business appears in searches made by customers in your specific geographic area. When you combine local SEO with the right keywords, you increase the chances of your business being found by people who are nearby and ready to make a purchase.

For instance, if you’re a plumber in Denver, including keyword like “Denver plumbing services” or “emergency plumber near me” in your profiles, content, and website will help you rank higher when people search for plumbing services in your area.

How Simply Be Found’s Marketing Coaches Help with Keyword Strategies

At Simply Be Found, we understand that identifying the right keyword can be challenging. That’s why we offer personalized assistance through our marketing coaches. Our coaches work with you to identify keywords that will drive the most traffic to your business, tweaking your profiles and listings to maximize your visibility.

Our marketing coaches use keywords as a tool to:

  • Optimize your business profiles: They ensure that your profiles are tailored to target the keywords most relevant to your business.
  • Enhance your visibility on various platforms: From Google to voice search networks like Alexa and Siri, we use these keywords to ensure your business is seen on all the major search engines.

Optimizing for Voice Search with Keywords

Voice search is becoming increasingly popular, and optimizing for it requires a slightly different approach to keywords. When people use voice search, they often use longer, more conversational phrases. For example, instead of typing “best pizza,” they might say, “Where can I find the best pizza in downtown?”

By using longer, natural-sounding keywords, you can improve your chances of appearing in voice search results. Simply Be Found helps you adapt your keywords for voice search by identifying the phrases your customers are most likely to use when speaking to their devices.

How Simply Be Found Uses Keywords to Improve Your Business Listings

When you create a profile with Simply Be Found, we send your information out to a network of search engines, directories, and platforms. This process involves identifying the most relevant keywords for your business, ensuring you’re listed on the right platforms, and optimizing your visibility.

We target platforms such as:

  • Google and Bing: The most widely used search engines.
  • Apple Maps and voice search networks: To ensure your business can be found through voice-activated searches.
  • Niche directories: We even find directories specific to your industry to make sure you’re reaching your target audience.

The Evolution of Keyword Strategies Over Time

Years ago, businesses would simply insert that into their website’s meta tags, hoping to rank higher on search engines. However, the way search engines use keyword has evolved. Today, it’s not just about stuffing as many keywords as possible into your content. Instead, you need to use them naturally within your text, titles, meta descriptions, and profiles to build a more authentic and authoritative online presence.

Simply Be Found’s AI SEO tool helps you adapt to these changes by learning which keywords are most effective for your business. Our tool uses this information to improve your SEO strategy, ensuring you rank higher over time.

How Simply Be Found’s AI SEO Tool Enhances Your Keyword Strategy

When you use Simply Be Found’s AI SEO tool, you gain access to a powerful system that:

  • Identifies the most effective keywords for your business.
  • Monitors your rankings for these keywords across multiple platforms.
  • Adjusts your strategy in real-time, ensuring you stay ahead of your competition.

Our listings engine doesn’t just submit your business to the most popular search engines—it also finds niche directories and networks that are relevant to your industry. This comprehensive approach means you’re not just getting found on Google and Bing, but on all the platforms your potential customers might be using.

Why Keyword Are Crucial for SEO and Voice Search Success

Using these correctly is one of the most effective ways to improve your business’s visibility online. They help search engines understand what your business offers, making it easier for you to reach customers who are actively looking for your services.

With Simply Be Found’s support, you don’t have to navigate this process alone. Our marketing coaches and AI technology work together to ensure you’re using the right keywords to attract more local customers and get found by the people who matter most.

Get Help with Keyword Research and Optimization

If you’re unsure which keywords will work best for your business or how to optimize your profiles, Simply Be Found is here to help. We offer keyword research assistance as part of all our plans, ensuring you have the guidance you need to succeed in SEO and voice search.

Ready to Get Found with the Right Keywords?

These are the key to getting your business discovered by more customers. If you’re not already using them effectively, now is the time to start. At Simply Be Found, we’re committed to helping business owners like you navigate the world of SEO and voice search, so you can get found by more local customers and grow your business.

Join Simply Be Found today to learn how our tailored strategies, marketing coach assistance, and AI technology can help your business get found online. Let’s get your business in front of the right audience with the right keywords!

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