Last Updated on: 23rd April 2024, 06:15 pm
This video done by Robert Downey one of our co-founders will cover how contractors can get found by more local customers by using the Simply Be Found Advertising Platform.
- No Pay Per Click
- No Pay Per View
- Be Found On Voice Search
- Be Found On Maps
- Be Found On Local Search
As a contractor, finding local customers is often a challenging yet essential part of growing your business. With the rise of digital marketing, traditional advertising methods like print ads, billboards, and radio spots are no longer the only options. In the digital age, the focus has shifted towards more innovative strategies to help your service stand out. Here’s how you can leverage modern technology to be found by more local customers without solely relying on paid ads.
Understand the Importance of Voice Search
Voice search technology, through devices like Alexa, Google Home, and Siri, has become increasingly prevalent. When someone uses voice search to find services in your category, you want your contractors business to be at the top of those recommendations. Ensuring your business is optimized for voice search involves using natural language and question-based phrases in your content. This adaptation can significantly increase the chances that your contracting business will come up during a voice search query.
Maximize Local Search SEO
Local SEO is a powerful tool for contractors looking to attract more business. It’s not just about being visible on search engines but being visible to the right local audience. Here are a few steps to enhance your local SEO:
Google My Business
Setting up and maintaining a Google My Business profile is crucial. It ensures that your business details are accurate on Google Maps and local search results. Regular updates and posting authentic customer reviews can boost your profile’s visibility and credibility.
Utilize Local Keywords
Incorporate location-specific keywords into your website content, blog posts, and meta descriptions. Words and phrases that describe your locality help search engines understand where your contractors business operates and show your profile to users in that area.
Build Local Links
Networking with other local businesses and websites to get backlinks can significantly boost contractors local search rankings. Participate in community events and collaborations that may provide opportunities for local citations and backlinks.
Invest in a Specialized Advertising Platform
For contractors looking to take control of their digital marketing without the constant need for direct oversight, specialized advertising platforms like Simply Be Found can be beneficial. These platforms are designed to put you in the driver’s seat, allowing you or your team to manage your online presence effectively with just a few minutes each day. They typically offer structured tasks and strategies tailored to your specific business needs, simplifying the marketing process.
Content Marketing
Creating valuable content that addresses the needs and questions of your target audience is a fantastic way to attract more visitors to your website. Educational articles, how-to guides, and project showcases can help establish your authority in the field and improve your search engine rankings.
Customer Reviews and Testimonials
Positive reviews and testimonials are invaluable. Encourage satisfied customers to leave feedback on various platforms, including your Google My Business profile and social media pages. Reviews not only enhance your credibility but also improve your SEO efforts by generating fresh, relevant content associated with your business.
Social Media Engagement
Active engagement on social media platforms can help contractors connect with the local community. Regular posts, interactions with users, and shares of relevant local news or events create a strong local presence, making your business more visible and accessible to potential customers.
Offering Guarantees
As highlighted in the promotional speech, offering guarantees, such as a 30-day money-back guarantee, can significantly increase consumer trust and interest. Guarantees assure potential clients of the quality of your service and the confidence you have in your offering, reducing the perceived risk of choosing your business over competitors.
Conclusion
Navigating the digital marketing landscape as contractors doesn’t have to be daunting. By optimizing for local and voice search, leveraging specialized advertising platforms, engaging in content marketing, and encouraging customer interaction, you can increase your visibility and attract more local customers. Remember, each step you take to enhance your online presence solidifies your reputation as a trusted local contractor. Start today by evaluating your current strategies and implementing these practical tips to enhance your digital footprint.
