Title Tag is a piece of web page code that the search engines pay special attention to when deciding that webpage?s relevance. On a traditional SERP, the text of a webpage?s title tag is contained in the link to that web page. If you?re on a Windows computer, the title tag of a web page appears in the blue bar at the top lefthand corner of your screen when you are browsing the internet. On a Macintosh, the title tag usually appears at the top middle of the browser screen, in a silver bar. Including keywords in your website?s title tags is very important for organic rankings; many experts feel that including geographic keywords in your website?s title tags is important for local rankings. See also: organic algorithm / organic results, meta tags, meta description, keyword, SERP (search engine result page)