Relevance is the degree to which a certain business or certain website matches the intent of a searcher?s keyword. In local search, a particular business must be considered by the search engines to be relevant for a particular keyword in order to rank for that term ? but typically cannot rank for terms for which it is not considered relevant. For instance, a popular restaurant may rank first in local results for ?restaurants? or ?fine dining,? but would not necessarily be considered relevant for search terms like ?bars? or ?pubs? ? even though they are related terms. See also: algorithm, local algorithm / local results