Infogroup is one of four primary data sources of local business data for all major search engines. See also: Acxiom, Localeze, Factual
What is an infogroup?
Infogroup, which rebranded to Data Axle, operates as a data provider for the local search ecosystem. It gathers business data from multiple sources, cleans and standardizes that data, then shares it with a large network of platforms—such as directories, maps, navigation apps, and search engines.
Because many online systems rely on data aggregators to populate business listings, being correctly listed with Infogroup / Data Axle helps ensure your business shows up accurately across many platforms. If your information at the aggregator level is wrong or inconsistent, many downstream listings may inherit those errors.
Infogroup / Data Axle is considered one of the “primary aggregators” in the U.S. local search ecosystem. It plays a central role in how business data (NAP, hours, categories) is spread and maintained across the web.
Over time, businesses have used Infogroup as a foundational part of their local listing strategy—submitting their master data once rather than updating dozens of individual directories manually. But as systems evolve, using aggregators like Data Axle must be combined with direct listing management for best results.
Frequently Asked Questions
1. Why did Infogroup change its name?
Infogroup was rebranded as Data Axle to better reflect its expanded services beyond traditional listing data.
2. How do I add or update my listing with Data Axle?
You submit your business information (name, address, phone, category, hours, etc.) via Data Axle’s listing system or via authorized partners. Verification steps may apply.
3. Will being listed with Data Axle guarantee ranking in Google or maps?
No. It’s a strong support signal for accuracy and visibility, but you still need good content, reviews, SEO, and consistency across listings.
4. How often does Data Axle send updates to directories?
The timing can vary—some updates take weeks or more to propagate across all connected platforms.
5. Can errors in Data Axle listing cause issues elsewhere?
Yes. Because many directories pull data from aggregators, mistakes in your Data Axle listing can lead to wide errors elsewhere.
6. Should I rely only on Data Axle for listing management?
No. It’s a helpful base, but you should also claim and manage listings directly on key platforms (Google, Yelp, etc.).
7. What makes Data Axle “primary” among aggregators?
It’s one of a few aggregators with wide reach, trusted data pipelines, and usage by many search engines and directories to populate business listings.