HERE PrimePlaces is a mobile-focused application to which local business owners can add a listing for their businesses, formerly called Nokia Prime Places.
What is HERE PrimePlaces?
HERE PrimePlaces (previously known as Nokia Prime Places) was built as a mobile-centric tool for businesses to register their listings in a mapping database. By submitting and maintaining accurate business details—name, address, phone, category—a business would improve its chances of showing up in navigation apps, map searches, and local discovery services.
Because many mapping services and directories pull place data from shared databases, having a correct and verified listing in PrimePlaces could help your business appear correctly in multiple map platforms and improve discoverability, especially on mobile devices.
In some regions, it appears that PrimePlaces is connected with or feeds into other map services (for example Bing Maps). One user report says that in certain countries, registering in HERE PrimePlaces also allows a business to appear in both HERE and Bing map listings.
Over time, mapping platforms have consolidated many listing services, and the role of HERE PrimePlaces may have evolved or integrated into broader location and map data services.
Frequently Asked Questions
1. Is HERE PrimePlaces still active?
It may still operate in some regions or in legacy form, but mapping platforms now often rely on more modern services and unified location databases.
2. Why should I use it?
Registering in PrimePlaces helps your business appear in mapping and navigation platforms, improving visibility in local searches and directions.
3. How do I claim or submit my business there?
You would register with HERE’s business listing interface, provide your business data (name, address, phone, category), and verify it—though specific workflows depend on region.
4. Does submitting to PrimePlaces guarantee map appearances?
No. It’s a signal. Map services may still verify or prioritize listings based on additional factors (quality, consistency, relevance).
5. Is it connected to other map services?
Yes. In some countries, businesses listed in HERE PrimePlaces may also appear in Bing Maps through data sharing or integration.
6. Should I use PrimePlaces if I already use Google Business Profile or other directories?
Yes. Mapping coverage is fragmented. Using multiple reputable listing sources ensures better visibility across platforms.
7. What happens if my listing is outdated or incorrect there?
It may show wrong information in maps, confuse customers, or be suppressed. You should periodically audit and update your listing.