Factual is one of four primary data sources of local business data for all major search engines. See also: Acxiom, Infogroup, Localeze
What is Factual?
Factual is a data provider that compiles business information from many sources and offers that data to search engines, directories, apps, and services. Businesses listed in Factual may see their information distributed to mapping services, local business directories, and other platforms.
Because many platforms rely on such data aggregators, Factual can influence how your business appears across the web. If its data is outdated or incorrect, many downstream listings may also carry those errors. That’s why verifying and correcting your listing in Factual can help improve consistency and visibility.
Factual also offers tools for businesses to claim and manage their own listings, ensuring their data is up to date and accurate. By participating, you can help prevent discrepancies caused by automated or stale data aggregation.
Not exactly. It acts more like a data provider or aggregator that supplies business information to many directories and services.
Because many directories and platforms use Factual as a source. Fixing your data there can cascade improvements to many other places.