Brand pages are used, well by brands, that typically don’t have a single bricks and mortar premises. They could have thousands or none. Brand pages are not connected to Google maps and they don’t produce a knowledge panel in search like a business page would.
What is a Brand Page?
A brand page is intended for brands or organizations that may not have a single physical location or might have many or none. Unlike a “business page” (which is tied to a specific address and linked with maps), a brand page is more abstract and position-based.
Because brand pages are not connected to Google Maps, they don’t generate a knowledge panel in search results in the same way business pages do. They function primarily as a branded web presence rather than as a local directory listing.
Brands use brand pages to showcase their identity, mission, products or services, media assets, and information that users can reference. It’s a digital presence without the constraints of location-based mapping features.
One use case would be a national or global brand that wants a central page to define who they are, where to find their products online or via retailers, and share assets like logos, descriptions, or media. Because they aren’t pinned to a map location, they serve more like “about the brand” pages rather than local business listings.
A business page is tied to a physical location and linked to maps; a brand page is not tied to any specific map listing or address.
Typically, no. Because they aren’t physical business listings, they usually don’t qualify for map-based knowledge panels.
Yes. A brand page can link to individual store or location pages, websites, or retailer listings to direct users where to go.