Last Updated on: 12th December 2022, 03:34 pm
You have put a lot of time and effort into your website, but it does not seem to be working. It became your online billboard that no one seems to notice. Before spending another penny, read these 5 Quick Fix You Can Do on Failed Website Not Generating New Leads.
Using a website is a powerful tool that can lead to more customers and sales for local businesses. Having that digital presence and the ability to get found online, so people can look you up, or have that fighting chance to be on the search results once they initiate queries related to what you offer is beneficial, that will give you an added revenue.
But if your website is not generating new leads and no one is taking that next step. It is frustrating, but it is not the end of the world. Although you better hurry because putting up a website is not the last step. It is just the beginning. And not until you have figured out how to maximize the power of using a website no one will care. Worst, no one will even notice your local business exists.
Website Not Generating New Leads Fix # 1 Stand Out
A recent survey joined by 1800 people found that 42% of them won’t make a purchase from a website they think was “UGLY.” So, if you have an outdated or poorly designed website, it will not bring in new customers. They may not even dare to stay at your site at all and just hit that X button right away.
Local consumers nowadays are very vigilant when it comes to purchasing online. Having an outdated and poorly designed website can lose your customer’s interest in your business. Make sure to test out all your web pages, including their loading speed on each web page. A landing page or application form that takes too long to load, even just a second delay, will not bring in new leads as you want.
Your website is like your house. Inside it, you entertain friends and visitors. It is not enough to be hospitable. It is also essential to wow them with a house that is neat, clean, and aesthetically pleasing.
Website Not Generating New Leads Fix # 2 Spick and Span
Your local business website is a giant advertisement platform you can use to target and attract potential customers. Maintaining your website with a clean and uncluttered design will help customers spend at least 13 seconds if they thought that the site was uncluttered, four times the time spent on a cluttered page. That 13 second is a lot of time to deliver the value you could offer, so they can go to the next step: doing business with you.
Having a clean website with uncluttered layouts was perceived as more trustworthy and valuable. Users found them more engaging, and browsing through them gave them a positive experience.
Sure, you have a great product, but if no one knows about it, then you’re missing out big time. Aside from keeping your website neat, you need to make sure that all of the information on your website is clear and easy to understand.
A simple interface without a confusing layout also helps generate more new leads. Flashy graphics and confusing design can distract your visitors from crucial information. Make sure all your relevant information is located strategically so that they will see important information about your business when a customer scans your web page.
You can put all your important information on top of the page or along with the left side panel. Many readers do not like reading long paragraphs. Always put bullet points or break down other information into sub-headings for your visitors to easily read.
Website Not Generating New Leads Fix # 3 Unresponsive on Mobile Devices
It is not surprising that mobile searches dominate web browsing. Most of these searches are about ﬁnding local businesses near them or in a speciﬁc area. If you are looking for new ways to generate new leads on your website, you must ensure your potential customers can access your business from a mobile device.
More local consumers use their mobile phones to shop, order food, or book an appointment. This means that if you want to attract more customers to your business, you have to ensure that your lead generation effort follows these trends.
Having a mobile-friendly website means your design ﬁts well, even on small-screen devices. This allows you to generate new leads, to increase your chances of converting them into customers.
Website Not Generating New Leads Fix # 4 Poor & Outdated Content
Spending a signiﬁcant amount of time and money building a website is nothing new. And we couldn’t imagine the disappointment if after spending that money you got ZERO results, no leads, no improvement, nothing.
One quick fix you can do is work and improve the content you are putting out there.
Many consumers look at fresh content and social media links too. Websites with content that is not relevant or poorly written will have trouble attracting visitors and leads. Remember, you only have a few seconds to convert a visitor into a customer. So, your website must make that good impression and build your authority around the service, product, or business you are in.
Take note of insufﬁcient, irrelevant, and incorrect information to your content because this will negatively impact your website. When describing your product and services, highlight points that solve your target audience’s problems, plus pay attention to the spelling and grammar of your content.
Always mirror your target audience’s voice and style to make them feel you genuinely understand them. Before your website goes live, ensure that you edit and proofread your copy multiple times. The same goes for publishing blogs and other written content. It is best to hire a professional to ensure that you will not miss out on tiny details. When a copy resonates with your target audience, they feel more engaged and connected to your business, resulting in a higher conversion rate, so you can create more loyal and avid customers.
Website Not Generating New Leads Fix # 5 Make Them Click
After building everything and getting the website done, you might think, “Hey, we’re ready, let’s launch.” Not so fast. There is one more thing that we have to talk about. It is that one little thing that many local businesses fail to optimize before making their website live.
Drum roll, please…
CTA (Call To Action).
Many experts would agree that this is the bridge to getting more customers. It is the start of building and creating that lifelong relationship with them. A strong call-to-action button tells your visitors what actions you want them to take. It will get them the results they are looking for. But that is not always the case, especially if you have an unconvincing call-to-action button.
So, make sure to have a clear call-to-action button that indicates the action you want them to do as soon as they land on your web page.
Here are some CTAs you can use:
- Subscribe Now
- Become a member
- Buy Now
- Add to Cart
- Schedule a Call
- Order Here
- Sign up Here
Moreover, placing those CTA in multiple sections and giving your customers easy access also helps generate new leads. Aside from adding compelling and persuasive calls-to-action button, contrasting color and style also plays a vital role in attracting them to ﬁll out and submit.
Solving Website Not Generating New Leads
It is no secret that many small businesses invest in a website to get their name out there. But is it worth the investment? Many business owners indeed build websites for their business. While they do get some trafﬁc to the site, they are not generating enough leads from the site. Websites are essential for business, but business owners often forget that the website alone will not get them the results they are looking for most of the time.
We are sure you have been told before to build a website for your business, but what for? Is it because everyone else got one, and you think you need one too? If you think by simply having a website, you will magically start getting leads without any work involved? The answer is no.
You can still generate new leads without building an expensive website by having the proper marketing and advertising tools. At Simply Be Found, we have created an easier way to get your business information out to multiple channels that matters to your business.
This means your business information like your Name, Address, Phone Number, etc. Are being found by customers ready to buy your products and services- converting them into buying customers. And you did not just hear it from us.
Here is what our members got to say.
“Thank you Simply Be Found. After using your program for the last 8 months, my average number of quotes has increased 20% since. I started using your app and applying your recommendations for my business. This has worked well with my website and SEO. “- Aron, owner of Screen Printer in Windsor, Colorado.
To learn more about how you can convert more visitors and get around the problem of website not generating new leads, visit Simply Be Found.