Boost Local Sales Without Paid Ads 🚀

Last Updated on: 29th April 2025, 04:25 am

The founders of SimplyBeFound.com, Rob and Dean, recently shared insights about their organic marketing approach and services designed to help boost local sales without relying on paid advertising. Their conversation highlighted how their tools and coaching can help business owners maximize their online presence.

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Key Takeaways From This Huddle

Rob and Dean use a tree analogy to explain their organic marketing approach:

• Root Structure (Listings Engine): The foundation that ensures your business appears in voice searches, AI results, and directories across over 1,000 networks
• Trunk (Website): The core of your online presence that connects everything
• Branches & Canopy (Content): Blogs, social media, and Google Business Profile posts that extend your reach

Key Services and Tools To Boost Local Sales

The Listings Engine

• Distributes business information to over 1,000 networks
• Creates a “data lock” to prevent unauthorized changes
• Establishes the foundation for voice search and AI discoverability
• Provides month-to-month service with no long-term contracts

Social Media Suite

• Manages all social platforms from one dashboard
• Supports unlimited users and social profiles
• Offers evergreen content capabilities to maintain consistent posting
• Includes coaching to develop effective content strategies

Google Business Profile Boost

• Optimizes Google Business Profiles
• Builds questions and answers
• Handles regular updates to improve visibility
• Can deliver 30-60x more exposure than manual management

Website Development

• Mobile-first design approach (85% of searches are now mobile)
• Structured data/schema markup for AI discoverability
• City pages for local SEO
• Focus on driving traffic rather than just aesthetics

The SimplyBeFound Difference

1. Focus on Organic Results: No paid advertising, concentrating on sustainable, long-term growth
2. Customizable Approach: Not one-size-fits-all, tailored to business needs
3. Coaching-Oriented: Teaching business owners to manage their marketing when possible
4. No Long-Term Contracts: Month-to-month services that earn your business every month
5. Data-Driven Decisions: A data science team constantly analyzing results across industries
6. Quality Over Quantity: Emphasis on qualified leads rather than vanity metrics

Advice for Business Owners

• Be Patient: Organic marketing typically shows meaningful results within 90 days
• Avoid Constant Changes: Let your marketing strategy work instead of frequent tweaking
• Focus on Mobile: Ensure your website works perfectly on mobile devices
• Prioritize Communication: Reach out to your marketing coaches when you need guidance
• Value Quality Leads: A smaller number of quality leads is better than many unqualified ones
• Be Consistent: Maintain regular content creation and profile management

Rob and Dean emphasize that while they offer comprehensive agency services, their goal is to empower business owners to handle their own marketing when possible, with Simply Be Found providing the tools, guidance, and support to make that happen effectively.

Ready To Learn More About Growing Organically?

Rob and Dean’s expertise on organic growth goes above and beyond this recent huddle. If you want to be a part of the Simply Be Found community, reach out to us and check out our pricing here. We can get you started right away.

Transcript

• 00:00 – Intro
• 00:40 – How Dean and Rob Met
• 07:45 – What is the Listings Engine
• 09:12 – Importance of a Strong Website
• 10:55 – Importance of City Pages
• 12:09 – Social Media Suite Benefits
• 15:07 – Google Business Profile Optimization
• 15:47 – Listings Engine Submission Networks
• 22:13 – DIY vs. Professional Marketing Services
• 25:08 – Access to Our Marketing Team
• 27:44 – Mobile Friendly Website Essentials
• 30:15 – Arborist of Your Marketing Strategy
• 33:19 – Analyzing Trends and Pivots
• 36:45 – Touch Points in Sales Process
• 39:26 – Understanding Data Lock
• 40:51 – Functions of the Listings Engine
• 42:30 – Consistency in Marketing Strategy
• 46:08 – Quality Leads vs. Quantity
• 48:50 – Marketing Assistance from Our Team
• 49:23 – Rob’s Biggest Story
• 51:13 – Sign Up for the Listings Engine
• 51:50 – Importance of Communication
• 53:19 – Thanks for Joining Us

00:00 – Intro

Rob: Welcome to the Simply Be Found. You have Dean and Rob. We talk about things business, we talk about marketing, we talk about a lot of different stuff. We’re the co-founders of SimplyBeFound.com. We created SimplyBeFound.com to be able to give business owners access to the tools and services to be able to grow their business, and really our biggest piece is the tools side.

Today’s podcast we’re gonna kind of—or today’s huddle, I guess I should say, is going to be raw, it’s unedited like the rest of ours, but today I want to play a little game with you, Dean, and I want to go through… I want to talk about everything that we do because we’ve had a lot of changes for what we offer, for how we kind of do things at our side. I want you really to put your small business hat on. I want you to ask questions when I get—when I confuse the hell out of you, and I want you to redefine things if you have a better way of saying it than I did. Does that sound like a good huddle for today?

Dean: No, it doesn’t. It sounds like dodgeball. You’re gonna throw at me and you’re gonna want me to move out of the way and not get hit, so…

Rob: Ready to start dodging some balls?

Dean: Yeah, sure, let’s go for it. My little kid brain comes up with all kinds of things for that, but I’m try to keep… You know, as a kid, that was our favorite game. I don’t think they play that as much in school anymore, if at all, do they?

Rob: Okay, it’s really soft balls, though. So when I—I remember playing those hard rubber ones like we used to use that would take your—

Dean: I remember the hard rubber one.

Rob: So I was at the kids’ school, though. Yeah, it was last year, and they play with these like styrofoam kind of balls to where they don’t hurt when they hit you. I mean, I remember getting hit in the head and being like, “All right, you know, price on prune juice, Bob.” I mean, it was like all over the place. But, well, no, it’s not going to be that bad. Okay?

Dean: All right. No, but I—but let’s go for it. Let’s let me put on my my small business hat and let me take you some questions and and you explain to me what’s going on, and I’m gonna try to reexplain. Is that the game we want to play? You want me to try to reexplain what we do, and if I don’t get it, I’m gonna ask questions? So that—let’s do it that way.

Rob: Sounds good. I think it’ll make a really good huddle for the whole entire piece.

00:40 – How Dean and Rob Met

Rob: Now, for anybody who doesn’t know Dean and myself, we’re both—I’ll let Dean tell you his story. I’ve founded multiple different businesses. I’ve worked for venture capital groups and did marketing for thousands of businesses. And then with the Simply Be Found and different agencies I’ve owned over the years, I’ve had the opportunity to work inside of multiple different types of small businesses. There’s not many businesses I wouldn’t be able to have an understanding to be able to get you where you need to go as far as marketing goes, or where I don’t have a proven template already set up to be able to get you there.

That’s probably one of the biggest things that makes it unique. I was raised around small business my entire life. My parents owned furniture stores, my grandparents own furniture stores. I helped—I mean, small business is what I’ve always been able to do. And then with doing everything else, I’ve been able to do multi-location and franchises and all that different stuff.

Dean, kind of give your background a little bit for someone who doesn’t know who you are.

Dean: Yeah, so my story is a little different than yours is. I’ve owned several multi—or several small businesses over my lifetime. At the age of 18, I started a wrestling merchandise company, and I went off to college and I lost track of that. We ended up losing that. So that was my first failure, if you will. Well, not necessarily a failure, but it wasn’t as successful as we wanted to be.

I went into the corporate world, became a process engineer, came up with systems to make things faster, better, and I just didn’t fit into the corporate role like a lot of small business owners because we’re a little bit narcissistic. And then I started some other businesses, being a bulk mailing company and screen printing company, and residential property management.

I really haven’t done much with the marketing world until you and I started this process with Simply Be Found five years ago. So I, you know, I sometimes I feel like I’ve been chasing you a little bit on some of the marketing terms and some of the experiences that you had. But I bring it to the world and bring in a whole different mix as far as how does a small business owner feel, some of the heartaches and heartburns that we have when we have employees that we have to deal with, as well as working with the customers and the quotes and all the day-to-day activities.

So, so we bring two different kind of worlds together, and that’s why it gives us a unique feel for explaining and helping small business owners and answering the questions that that that—I shouldn’t call everybody small business owners because there’s a lot of medium-sized and large businesses that work with us as well, but we offer that. You know, when you don’t have staff, that’s where we come into play to answer your questions. So we’re here to give you guys information. So that, that’s me. That’s it for me.

Rob: So how Dean and I ended up getting together is—and thanks for sharing that, Dean. How Dean and I ended up getting together… He actually started off as a client of mine. The full story is actually got shirts printed because a friend of his recommended me to get shirts printed from his other company, ran over his dad’s dog, and dog ended up surviving the whole nine yards. We go down that whole road, but we don’t have time for that. You don’t want to hear that story.

But he started as a client of mine, and we ended up going into the whole entire voice search world of me coming in and going, “How’s business going?” This would have been in 2020, so five years ago. And it was one of those things to where he said, “Business is good but everything’s going great.” This would have been January of 2020.

And then I asked how he was being found on voice search. He did a search on his mobile phone, picked it up and asked Siri. First off, he asked me, “What is voice search?” Explained that one out. He ended up searching with Siri, two of his competitors or three of his competitors, some in other towns, came up before him. And that’s when I was starting to see this whole entire piece about voice search coming out.

At that point, had no idea AI was going to take off the way it was going to take off. It was just that voice search piece. He wasn’t being found. Dean, how did that make you feel when you weren’t being found?

Dean: Well, it made me feel like—I don’t—I just felt like I didn’t believe that I wasn’t there, I wasn’t being found, because my business has been in this community, in our community, for now 50-some years. And so we, you know, I was kind of like, why didn’t I show up? Which tells me that I wasn’t doing some things right. I wasn’t putting stuff out there. Even though I had Google Business Profile at the time and Bing profile, I just wasn’t doing the things necessary to get out there.

And you know, and and really, it started, you know, when we first started this, we had a website that was okay, but we improved some things, did some things, and it helped ourselves as well. At that time, websites were a little different than they are today. The value of it changed in the last five years. I mean, websites have always been part of the business, but there’s a higher value of it, especially with the AI pieces coming into it. But but that’s how Rob and I got started, and he was—he became my website developer as well as and helped me set up some e-commerce for my business, and that’s how the journey got started.

Rob: Well, and I think there’s been a lot of changes in the last five years that we wouldn’t have been able to predict. We had AI come out. We had COVID come out that changed the whole entire market. Websites—we originally, I was thinking were going to be dead. They were nothing more than just a business card website. They had no value. Now making sure that you’re blogging and doing all these different pieces are a big part of your marketing strategy because AI pulls from that information.

So when you’re looking at your entire business, it is 100% all about kind of like growing a tree. That’s how we look at the whole analogy.

07:45 – What is the Listings Engine

Rob: And what we’re going to kind of break down today and what services we offer inside of your tree to be able to help you grow and to where you can build the plan that is going to be the best one for you. It all starts with that organic piece down at the very bottom, your root structure. And everything we do is organic marketing. We don’t touch pay-per-click, we don’t touch paid ads, we don’t touch any of that. We want to have you get found organically because it’s a long-term play.

So what we’re going to do is we’re going to help you build that whole entire, you know, citations, directories, maps, everywhere your business needs to get listed. That’s going to give you a good root structure. And then you could have your website piece that’s right here. So this bottom root structure right here, that’s the listings engine. So when we talk about the listings engine on our website of SimplyBeFound.com, that is going to be what that is. That that’s 100% of everything down here, and it’s some of up inside of the tree as well. But we’ll get there in a second.

You have your website piece. We can design a website for you. We don’t require it. We don’t require you to have a website, but it’s going to be a big part of how you’re linking up. So if you don’t have that website piece, you’re going to be left behind. This is where Chat GPT is pulling information. You have schema that’s inside of there. You have different SEO tags and how that data is structured.

09:12 – Importance of a Strong Website

Rob: We look at your website a little bit different than a lot of web developers out there. And the reason being is because they’re using templates, they’re using designs. They’re looking at it from a design aspect and looking at it as this beautiful thing to be able to generate you leads, but they’re not looking at how that data is going to be able to be stacked and structured to be able to drive traffic. Because if you don’t have traffic coming to your website, which is that whole entire root structure down here that’s going to help you get some of that set up, and that traffic piece—if you’re not driving that traffic to that website, you’re not going to get anything.

Then you have your entire tree piece. So inside of your tree, you have multiple different branches. You have your blog, and then you have small branches that come off of that. So you might have multiple different types of blogs that come out. You have your social media. You have your different—your Google Business Profiles that have posts and all that, that can also tie into that social media side. You might have paid ads, you might have all that different stuff. What were you going to say?

Dean: No, I just wanted to comment, you know, because, you know, we talked about the significance—the stronger your website is, the thicker your trunk becomes. I mean, there’s so much more importance. You know, with—we talk about schema markup. I know that a lot of people don’t understand what that is. I see a lot of web developers, and you and I have seen that where they build these wonderful, beautiful sites, but they’re not putting any information that’s necessary for the, you know, the AI or the search engines to find it.

Also, I think, you know, the other thing to talk about is, you know, five years ago we talked about websites not being quite as important because Google was a stronger piece back then. Google’s not as strong as it was, I don’t think, you know? So so things have changed a little bit. But if that—but the stronger your trunk is, the bigger your trunk is, the more you can support the upper part of your tree.

Rob: Well, and you got to remember not just your schema and your data structure setup that’s inside of there, you also have the entire piece that is your city pages.

10:55 – Importance of City Pages

Rob: You brought up a good point in there, Dean, because if you don’t have your city pages inside of there, which is going to be basically what your service area is for a lot of businesses. Yes, there’s some industries that’s not going to matter for, but most businesses that’s going to matter for. And if you don’t have those set up properly, you’re going to be left behind because that’s where a lot of data is coming from right now.

Dean: Right. The other thing too, Rob, is allergies. I just want to say that. Yeah, I can always tell that I’m waiting for the Apollo to lower itself where you’re at because it’s—I don’t—I’m not quite as effective as bad as you are, but you know.

But the other thing too is the information in the form of blogs, too, is another key place to get a lot of information out there for your web page. I see a lot of websites that don’t have that functionality on it at all, or or they’re not getting that information out there. So, correct.

Rob: Now on that tree, on that canopy that’s on the very top, you got social media, blogs, you have all these different pieces. The parts that we can help you with inside of there is going to be that listings engine piece down here, which is that root structure. And we can help you with social media, we can help you with the blog piece. We can—we have tools to be able to do it, and we also have services to be able to do.

12:09 – Social Media Suite Benefits

Rob: A lot of people don’t even realize that we offer the services to do some of that for you. But what we would prefer to do is train you how to do it on your own so that way you could put it out there in a timely manner. That would really go through and do—that’s why we focus on being able to do marketing where, you know, you’ve sent—if we’re doing your marketing for you, you’re going to send us a video, and that video is going to be about the project that you just did a bid on or the project that you just completed on.

Now you’re going to be able to touch that part of the canopy that is the video side, and you’re going to get blogs off of it and social media, and you’re going to be able to make that stuff kind of come together. Now, you could do that on your own, especially with how AI works. You could do that on your own. But we’re here as coaches to be able to guide you along the way. And we can set you up inside of the services that you need from us. But really, our end goal is to be able to help you be able to do most of that on your own and for us to take the heavy lifting off of you if it’s needed, if you don’t have somebody inside of your corner for that. Would you agree on that?

Dean: I mean, I totally agree on that because I—trust me, everybody, I understand what you come in, you got all these intentions to do what you need to do that day. You get a phone call, you have an angry customer, or you have somebody that really needs an emergency something done or whatever. Then your day, your whole day gets shifted. So sometimes it gets—it gets a little bit daunting just because of time available. It doesn’t take a lot of time to do it, but sometimes the business—you know, your livelihood is business. Sometimes life just happens, right?

Rob: Exactly. I mean, so for our tools, we have the listings engine. The listings engine, like I said, is going to be our root structure. We also have a social media tool that’s going to help you be able to get your social media up and going. That’s to where you can do everything from one spot, be able to publish out to all the publishers and at one time. It’s going to speed you up.

You can also get in what’s called your evergreen content inside of that social media suite to where it repeats itself every so often inside of there so that way it takes off your pressure from you having so much to do. What—so that way if you don’t get something out this week, you know, you already have that evergreen content coming out. Now you can work with your marketing coach and say, “Hey, what do you recommend for evergreen content?” We’ll provide that over to you if you have the social media suite.

Now, to keep in mind at the social media suite, we do have unlimited users. So if you have staff, you can give them access, you can set up approval processes for them, you can do that entire piece. You can also set up to where you have unlimited—so what everybody likes to call social profiles or accounts inside of there. What that means is that you can connect as many social media networks as you want. You could have a thousand different Facebook pages if you wanted to, or groups or however you want that part structured.

And I think those are the—those are our two main bread-and-butter tools. But our new tool that just got released out is going to be our Google Business Profile Boost.

15:07 – Google Business Profile Optimization

Rob: Which is going to come on our top tier program for our things. And what this means is it’s going to go through and it’s going to help you build your questions and answers and optimize your Google Business Profile, do your updates for you, and be able to optimize your Google Business Profile to take it up to that next level. And at the time of recording this, I don’t even think we have that list on the website besides pricing. I don’t think we have the main page coming even out for that part yet.

But that Google Business Profile piece is going to help you probably from what I’m seeing right now, it’s 30 to 60x what your current Google Business Profile is posting, which is amazing. Any questions you have for me on tools, Dean?

15:47 – Listings Engine Submission Networks

Dean: Basically make sure—let’s talk a little bit about, you know, our listings engine. A lot of people out there, they charge you by the number of networks that you get sent to, and we don’t. We sent you—every network that we have available, you get access will be shared out there. And right now, what are we—around a thousand plus somewhere in there, depending on the industry, of course?

Rob: The engine—the search on the listings engine—I said search engine—listings. You said social media suite.

Dean: You just totally confused me.

Rob: Oh, I think you said that, unless my allergy meds are blocking me completely out. I don’t think I said social media suite, but maybe I did. I don’t know.

Dean: I’m kind of—in a comment below and let us know what we said because we don’t watch our own videos after we publish them. So I mean, since we do this live and unedited, let us know before where we messed up on that one.

Rob: No, but the but the listings engine is—that the number of networks that I said—I should have said listings, you know, networks that you’re submitted to. We don’t—we don’t limit you at all.

Dean: So in a sense, Dr—or you got confused with my comment on there because on the, you know, because we talk about, you know, we have our our main core and we have all the indirect networks that we also said to with our aggregation process.

Rob: So so when you talk about our data aggregator or our listings engine, that right there, you’re going to be about—over—we work with over a thousand different networks there. We do that as a direct submission. We do it which is done by what’s called an API. We also do that through an aggregation process, depends on which network that we’re working with.

We have rewrote how that kind of works inside of the world of marketing. Our listings engine powers a lot of marketing agencies out there. It powers a lot of multi-location businesses and a lot of franchises that are doing massive amounts of data. But we we’re proud to say that we were able to hit the actual small business.

So that listings engine is going to be what’s going to get you on the voice search. It’s going to get you on the AI search. It’s going to get you found everywhere. It’s going to build up that whole entire root base to then be able to drive more traffic to your website, and then your branches over there are going to be what’s going to support that. Because you got to remember, the sun comes down on that actual tree and does it? We have a whole analogy on the tree, so we’ll link to that in the description as well right inside of this video. But it’s one of those things to where that listings engine is super powerful.

If there’s one thing you’re going to do for your business, I would set that up. It’s organic. It’s—some people say they get results in a couple days. I like to say it’s going to take about a 90-day process to really start to really truly see where it’s going to sit at, because it’s not the fastest process in the world. But we make sure that we’re not getting duplicates. You have a whole entire data team that’s behind you for that, which I think is very interesting—or very powerful and interesting at the same time.

Dean: It is, and the other thing too about the listings engine that everybody needs to understand is once you get all your information put in there, it’s pretty much a hands-off process. Anytime you make changes to your business, you want to update it. You want to come back and visit if you’re not getting the results you think you should be getting, you let our marketing coaches know, and we’ll look at that and and say, “Oh, you can do this to help yourself.” But basically, once that’s done, you don’t have to touch that every day, you know, like you do some of the other processes.

The only time you’re going to touch it—and probably one of the biggest mistakes that happen out there for a lot of our businesses that use it is they don’t tell us when they’re not getting results, right? And they they’re not—they don’t know how to check themselves. They don’t know how to know if it’s working, and they just automatically go, “Well, I got to cancel this. I’m not seeing results from it, and it’s done.” Or they—they complain because, well, it just doesn’t get results. Well, you got to tell us you don’t get results.

Rob: So inside of the world of the listings engine for how we run it, we don’t get a lot of reports back. Yes, we get some BS reports like from Google. I don’t really trust theirs. There’s some basic ones that we get, but that’s not enough to be able to make decisions on. So we left reporting out of that piece. So we don’t know how many phone calls you’re getting. We don’t know how many sales you’re getting or how many leads you’re getting, or if it is actually working or not working. What we know is if the network said yes or no, we receive the information.

But if you’re not getting those results, that means we got to take a deeper dive. And that’s why you have your marketing coach to be able to help you be able to deep dive into it if it’s not working. We can look at it. You and I look at every one of those that have a problem. Our data science team looks at that problem. Our engineers look at that problem, and we try to figure out what can we do to be able to solve it.

And when you’re looking at anything for how the listings engine works and anything inside a search for organic, especially, is you’re looking at the number of search. This is kind of that funnel process. And so I guess it would start up here and it would work its way down. But at the very top, you have how much search volume you may have for whatever your area is, for what you sell. That next step down is going to be how many competitors do you have inside of your spot, and then the next piece is going to be, you know, where do you start to fit into that process? Is your website ranking? Are you pro—sending over that right data? And every business is unique.

There’s not a single business—even if you’re in the same industry, every business is going to be a little bit unique for what that’s going to look like in your area, because someone might see different results inside of New York versus being in Iowa versus being in Colorado versus Cal or California. I mean, all those are going to be different. Then if you add Texas into it, it’s going to be a whole different ballgame over there.

So you have to kind of keep in mind that is where that that piece comes from, and it’s going to take a little bit of patience. It might take a little bit of work, but we can help you work through that and be able to fill out that information to be able to get it to that next level and to be able to fix.

Dean: Yeah, no, that’s that—that’s well said. I think you know, but the biggest thing is the coaching piece. I mean, if you get stuck, you don’t understand something, ask. That’s what we’re there for. We’re here to help you to to get through this and help you to understand.

Rob: Yep. And and then so I mean, those are the three major tools that we have. You have the listings engine, you have the social media suite, and then you have the Google Business Profile Boost. Those those three are the tools that you can use as a business owner to do it on your own.

22:13 – DIY vs. Professional Marketing Services

Rob: Now as far as services that we offer, services we offer could be websites. It could be writing social media posts for you and helping you out, build your evergreen content, which that’s kind of included into your tools because we kind of do that as far as a coaching piece. You just have to put it into the system.

We have SEO to be able to get your website up and going. We have copywriting. We have all those different pieces to help you blog and do all that if you need it. So that services area, we can be a full-service agency, but what we want to be able to do with that agency is we want to be able to have you take as much as you possibly can for where you are, for your level of knowledge, and for what you can afford.

Because the more you do on your own, the cheaper it’s going to be. And I also see better results out of the people that actually do a lot of that and they do it following our processes in there. So you might use our services for a little bit and then say, “Hey, I can take over from here. I can rock and roll it.” Perfect. That’s what we would like to be able to see there. Do you agree on that, Dean?

Dean: No, I totally agree because I—the people that have that had—start with them and helping them out with writing content for them, when they took over, they’re getting better results now because they’re telling their story, because they told it—they tell their story about themselves better than we can. Even though we tell a good story, they know themselves—they know their business and their customers better than we know their customers and their business.

And I and I think one of the biggest thing is is we don’t want to be one of those nickel and dime agencies, and we don’t want to be a one-size-fits-all agency, right?

Rob: And I ran agencies that were like that. We had pricing and what—what it was, it was all, you know, one one-size-fits-all. Or, you know, it was—I’ve also done the boutique stuff. And our biggest thing is we have those tools. We want you using the tools. We want to be able to, you know, help you be able to in the cheapest way possible to be able to get your business found organically.

Because I think that’s really important. And by cheap, I don’t mean that it’s not going to work. I want good results. I’m not looking for how many likes you have on Facebook. That’s not how I gauge any marketing. That’s not how you should gauge your marketing either. You should be looking at how many sales am I getting? Do I have more money coming in my bank account now?

I can’t help you if you can’t keep it in your bank account. That was a whole problem I had with somebody once. He goes, “You know, the problem is—yeah, you’re having all this money come into my account.” He said, “If it happened—you said I’d have more money in my bank account. My wife takes it faster than I than it comes in.” I’m like, “I can’t help you with that.” I recommend some marriage counseling or something. But I’m not—that—I can coach on a lot of things, but not that.

25:08 – Access to Our Marketing Team

Rob: But it’s one of those things to where you have access to us to be able to help you. And behind us, you have an entire marketing team. You have entire amount of knowledge. We have templates that have been proven to work over and over again. So that’s going to be what’s going to help you be able to take your business to that next level, which I think is a huge—which I think is a huge part in the entire process.

Because I think a lot of business owners feel very lost. They don’t know where to start. They don’t know where to be able to go. They know they need to do something because what they’re currently doing isn’t working. Do you agree with that, Dean?

Dean: I totally agree with that. I mean, a lot of business—they really know their stuff. They know what’s going on, but they don’t have time to do all the studying on the marketing. They’re they’re so busy learning new techniques for their own business. So I—it’s really important to to know that we’re there to support you and to help teach you. Because once you get it, it’s—it’s really not as hard as as everybody seems to make it out to be. I really truly believe it’s not—not that difficult, but it just takes—it takes a little bit of time, but not a ton of time.

Rob: Well, I mean, if we use your business as an example, we taught your your staff to be able to use WordPress. We taught them how to be able to blog. We taught them how to be able to do all that. And we’ve done that with multiple different members and being able to teach them, “This is what you’re going to do, what your steps are.”

We wanted to stay away from the services area, and we weren’t going to really touch that very much. It’s been one of those things you and I have played with. But we see a lot of business owners that are struggling, and they need those services to be able to put those—those services in place to get the results they’re looking for because either competition’s really high or what they have right now is not to the tier that they need to, and they can’t find that tier.

So it’s really hard for you and I both to sit back. It’s probably harder for me to sit back and see it because I know I’ve got staff that could take care of it. I know I have a template that would fix that problem and that would actually drive and really get good results versus them sitting inside the status quo.

27:44 – Mobile Friendly Website Essentials

Rob: Especially with all the different changes—you have Google updates that just happened. I think Google’s about ready to do a big update to Google Business Profile. You and I were talking about that before we hopped on this. I’m seeing changes there, and it’s looking at those minor details that are—it’s the small stuff that’s going to matter more than the big stuff. You can have the prettiest website out there and get no traffic to it. Just like you could be found everywhere in the listings engine, do okay for yourself, but if you don’t have that website to support it, you’re not going to get as good of results as you possibly could.

Let’s talk websites for just a second because we were just looking at one of our members, and they were asking us to kind of look over their website for them. And they—whoever designed their website did a great job for desktop. I mean, it was gorgeous. Mobile sucked. I mean, it was horrible. And I think, you know, so if you’re not using us for your website piece, make sure that your website designers are designing for you for mobile. Because most of us use our mobile devices now to find information. We don’t—most of us don’t have a desktop, you know.

Business-to-business people, they—it’s a little different. But I don’t—I don’t think most home—you know, most users—I think it’s 85% of most searches are being done on their mobile devices now versus the desktop. It—

Rob: I think it’s something like that. But you got to remember also, Dean, if they already have a web designer—their cousins do it, or their kids do it, or next-door neighbor, or whatever is happening. If they truly are—if they’re a member of ours and they ask us to do a website review, we will look at it from a website review. We will look at it from an SEO standpoint, and we’ll give suggestions and feedback on that. They just have to ask for that. And so then they can take that exact feedback and ask their web developer to go through and fix it or the web designer to fix those issues.

If they—if you have somebody that you trust that you have in that place, great. Keep them. Let us help you guide them to where you know what to ask of them so that way you’re getting the best results you possibly can. And then if you find that they don’t have those gaps, we can help you to work through that in some way of however that’s going to be.

Dean: Right. And there’s some—there’s some of the the the programs out there where they can—where a lot of business owners designing their own websites, we’ll tell you what you need to do for your own—for yourself to help yourself. That’s a good point, you know. So I mean, I help people with Wix get their website up and going.

Rob: Right. Exactly. That’s what I haven’t told them how to use Wix. I’ve never used Wix personally, but I’ve helped them be able to say, “Okay, here’s a good video. Here’s what you need to do.” Gave them the reference points, and then they could figure it out. Man, we have one guy that did an absolutely amazing job with his Wix website, and I didn’t think you could ever really get a good SEO score on Wix and be able to rock it, and he did it.

Dean: Right. I mean, so I’ve seen that on GoDaddy as well for their builder and all these different builders that are out there. So I mean, we’re not trying to be able to push the different services on you. We want to be able to push our tools to where those are going to be what you’re going to really need. And then everything else is secondary, and it builds on itself to be able to get your tree up and going.

30:15 – Arborist of Your Marketing Strategy

Rob: Our biggest thing is is to be that arborist of your marketing side, have your back, and help you be able to understand the best way to get to where you want to go.

Dean: Right. So so we’re we’re the arborist that’s trying to help you cut the advertising branch off your tree or trim it back as much as possible with the organic process, if you will. Because we—we really truly believe in organic—and like you said in the beginning of this, organic being found organically is a long—is the long game. It takes some time, but the rewards are really, really satisfying for the for return on your investment.

Rob: And it’s faster than it ever has been. I mean, I used to be able to say it would take a year to two years to get some of the results that we’re seeing in 90 days, right? I mean, so we’re speeding up the process. We’re speeding up all those pieces. We built our company from the ground up without having any of the third parties or being able to do what everybody else is doing.

Because I think a lot of marketing agencies and a lot of tools out there, they’ve been doing the same things because that’s what they’ve been taught how to do, and that’s how they’ve always done it. And you and I both have the brain of—we disagreed, and we totally grew it out because we used a lot of those different companies out there, and we’re like, “This doesn’t work.” And especially now with how AI has changed everything, it’s wrote for what was happening back in 2008, 2010. And we’re not in 2008, 2010 anymore. I mean, sometimes my brain feels like I still am, but—so so so my process—

Dean: Yeah, no. When we talked about, you know, with with the the whole process of going faster, I am lazy and I’m cheap. And so that made me a really good process engineer because I was always trying to find the fastest way to get results. And that’s how Rob and I kind of look at this.

33:19 – Analyzing Trends and Pivots

Dean: I mean, my brain kicks in, said, “Is there a better—you know, I always posed the question to Rob, saying, ‘If I’m looking at this way as a business owner, how can we make this better?'” And then Rob goes, and he talks about it. And then we—we—we parlay back and forth, and we try to—I think the system is pretty straightforward now. It’s not—it’s not complex. It’s not, you know, it’s really easy to use. And and and the results—and we’re not Google first. Pardon—

Rob: We’re not Google first. No, we’re not. We’re not.

Dean: And I mean, every—everybody in the marketing world wants to talk about Google and Google. I mean, yeah, they’re a big player, but they’re they’re only one of the big players. There’s other big players that are out there instead of the search world, right?

Rob: And you and I, we—we talk about this all the time because we look at everything. We look at trends. We look at what’s—what the pivots are that are happening out there. And we talk about this all the time, saying something’s going on here. We—like like you just said, we talked about Google’s coming out with an update or, you know, something’s going on because we’re seeing differences in the way profiles are looking right now. You know, that’s—that’s kind of a sidebar.

But we don’t know why that’s happening. We—we see some things because we look at it every day. You don’t look at everybody’s profiles. We look at hundreds of profiles and go, “Well, why is this one working? Why is this one not working?”

Dean: And and that’s—that’s the difference between us and—and that’s you as a business owner are looking at—I mean, I’ve got people in our data team that come up to me all the time and go, “Hey, have you seen this?” Because they’re looking—they’re analyzing those profiles in the background. You and I see the ones that are having issues, right?

Rob: And we get to see those profiles every single day. You and I’ve seen thousands of different profiles. But we’re also tracking some of those things on the data side. So the data science team that’s behind you when you become, you know, part of that listings engine, you become a member of Simply Be Found is you’re going to have that team behind you, and they’re looking at that as a whole.

So when you do have a problem, we know, “Oh, okay, you’re somewhere right—okay, this is where you’re falling on the graph for your industry. We can help you get to here because this is how these other profiles are doing, what they’re doing.” Here’s what they’re doing to be able to get that, which allows us to not come in blind and be able to look at it because we’re looking at that from multiple different standpoint, SEO style. And I mean, you’re not going to have to look at any of that stuff as a business owner. I want to be very clear on that.

It’s going to be to where you get to work with us to be able to say, “Hey, I’m not getting results” or “Hey, I’m not getting as good a results as I think I should be. Can you take a look and let me know what I should do to my website or what I should do to my profile to help me be able to rank higher? What—what—what should be my checklist?”

If you look at our software team at the very beginning, our very first version that we ever came out, we had a to-do list. And we were going to have that to-do list start piling up everything. And we kind of got away from that because that to-do list isn’t—it was being generic inside of its area. And every business is unique in its own way, right?

So what our marketing plans are able to pinpoint for what your goals are, tell your story, bring your customers in so that way it gets the results you’re looking for, no matter if you’re using our tools or our services.

Dean: No, I agree with you 100% on that, Rob. So I don’t—I don’t—you missed that—type of—the ball. So I—I dodged you that time.

Rob: I mean, it’s one of those things to where our entire goal for you as a business owner is to help you be able to grow your business, either with the services or the tools to be able to reduce your ad budget, be able to get better results and see results that matter—not likes, not follows, not all the different stuff, but actually sales and more leads and more something that is tangible that you could put your hands on and actually work with. Because we want to see your business grow.

As a business owner, I’m over being—I’m over how many people viewed my stuff. I’m over how many people liked my stuff. That’s not a metric that really matters to me. It’s a metric I track and I look at because I need to know those numbers. But at the end of the day, it’s how many people actually bought my product and how many people actually bought from my company to be able to do it.

36:45 – Touch Points in Sales Process

Rob: And the same thing goes for most of the business owners I talked to. I’ve never talked to a business owner that didn’t want more sales or didn’t want to be able to improve their process. Because right now with AI and everything coming out, there’s lots of different processes that are in place. And if you’re not using them correctly and you don’t have a coach on your side—and yes, we will coach you on different prompts that you can use inside of AI. That’s part of the coaching process is being able to help you be able to grow your business.

Dean: All right, so let’s go back to the, you know, where you talk about the trends of how many people are looking at your stuff. We don’t really put a lot of weight in it, but you don’t want to see you getting 100 people looking at your site and then zero people looking at your site, kind of thing, because it takes some, you know, depending on, you know, everybody, because everybody’s different, how how people buy is different. You know, when they’re what I call being in market—touch points.

Rob: Yeah, you—yeah, it’s called touch—you know, it—some industries it may take six to 10 touch points before they make a sale. Other industries it might be just one because of the kind of services you offer—your emergency services, like, you know, your your air conditioning went out. You it—you’re gonna—it’s going to be less touches to to make that, you know, that that fix. So so not—not all the reports that people are saying are important are the same for every industry. Would you agree with that?

Rob: No, I agree with that.

Dean: Okay, I agree with that.

Rob: Now, I mean, one—one piece I want to touch on for that whole piece too, for just what we do, we are a month-to-month service. We want to be able to earn your business every single month for every time that you do it. We want to be able to work with you to be able to do it. We don’t lock you into a contract. If you hire us for a service like a website, if you’re not happy with what we’re doing, we build all of our websites inside of WordPress. You can take that to any WordPress developer and move it away.

You’d have to buy the, you know, any of the plugins or any of the themes or anything that we might have put on there to have a subscription to them because we’re covering all that when we do it for us. But you might have to buy those licenses on that point. But you own the website, you own the design, and you could take it wherever you want to be able to go. Because we don’t want to hold you as a hostage inside of our company. Because we know we’re not going to be the an absolute best fit for everybody out there. That’s just impossible inside of the world to be always the 100% the number one piece and make everybody happy. That just ain’t going to be what it is.

Our personality is to be able to not hold you hostage, not lock you into a contract. You could go take it and you could take it somewhere else if you wanted to. Just like on the listed side, there’s a couple of our competitors out there—if you cancel their service, they remove all of your profiles, right?

Dean: And they remove—we don’t remove any profiles. You—if whatever’s been sent out is going to be sent out. We just stop sending out.

39:26 – Understanding Data Lock

Rob: The other piece that I didn’t mention on the listings engine was we do update all sites. We send it out and they pick it up if they want to pick it up, but we send that out every single day. That creates a data lock and a security side to your listings piece as well. I didn’t mention that earlier.

Dean: So explain data lock real quick, Rob. I mean, explain—you know, when you say data lock, I mean, what—what—what’s that all about? Because we’ve—we’ve had members say that there—they seem like their stuff is changing out there before they came to us. So—

Rob: Data lock—we’re sending that information over. So we’re a trusted source to be able to send that information over, for one. For two, we know if someone does make a recommendation or they change it for whatever reason, we’re going to be changing it right back to where it is and make sure your data is locked in there.

So where that ends up being kind of an issue is if they are—hired somebody else to do it, we need to know that it’s a problem that we can have inside of there because it can cause a conflict if both people send that information, and then we’re just chasing each other overwriting that data. And that’s not going to help you get where you’re going. But that data lock is going to keep any of your competitors from making changes to your stuff.

Dean: Right. Okay, thanks for clarifying that because some people hear these names and they don’t always know what’s going on there. So but I think the other—the—the key point that you just made, though, is if you terminate your services with, you know, with us, everything stays status quo. We just stop resubmitting. We don’t take anything down because we’ve had a lot of people say, “Well, what happens if I quit?” And it stays. It’s yours. You did the work. It stays. And and it’s—it doesn’t—and it’s there. So.

Rob: Yep.

40:51 – Functions of the Listings Engine

Rob: And I mean, for our listings engine, just so you know, to send that information over, all it is is doing answering questions inside of some basic forms. It’s putting your business name in, your phone number, your address, your—you have three different descriptions. You have a medium—you have a—or you have a short, medium, and long. I don’t know why I always want to start with medium. I do that every damn time. I don’t know. It’s in the middle, I guess. I don’t know. So I don’t know. I’m just—I’m just weird like that.

But in your business hours, you—you fill out information that’s actually about your business. And then you can ask us to do a review, and our marketing team will actually go through and rewrite your descriptions for you based on the keywords pieces. You can put your service area in. You can put your keywords in. You can put your services and products. But you build your entire profile of what it is you offer. And I mean, it’s super simple to be able to do it that way.

I mean, if you’re going to do one program with us, I would make sure that you do the listings engine, which is going to be able to solve that voice search registration or department—whatever anybody’s calling it these days—or activation, right?

Dean: No, you’re solve—getting everywhere.

Rob: Yeah, that’s—that’s such a huge piece. And the other thing too is don’t change it every day. I mean, you don’t go in and and and try to tweak everything every day. Get in there and let it sit, let it ride for a little bit. What—what—what’s our data science team saying right now for letting it before we—we—we make week—

Dean: Yeah, yeah, that’s what I thought too. I couldn’t—I couldn’t remember the exact number because I know that for a while there they were saying, you know, 10 days. But I think they—we’ve gone a little longer now with the more networks because it takes a little longer for some of that to filter through, correct?

42:30 – Consistency in Marketing Strategy

Rob: And we can make those decisions based on that data side. So what you’re talking about is that we’ve—have a lot of business owners that want to make changes all the time. And I—I have a video that’s gonna be coming out about the ADHD brain of business owners. I’m—I’ve got ADHD. I know I do. I’ve just—it’s part of my personality. And squirrel. But it’s one of those things to where if you want to be able to tweak something because you feel like it’s not getting the results you’re looking for and it could be better, chat with us as a coach and say, “What can I be doing?”

So if you need something to be able to fidget with, for example, I’ve got this sitting down right here in my hands down here. So if anybody ever wants to know what I’m doing down here, I’m usually playing with a pen or a marker. So if you feel like you need to tweak something or need to do something, let’s get you into the social media suite. Let’s get you into blogging. Let’s get you into something that—by you making changes every single day and feeling like you’re doing something and that you’re doing something that is going to be productive for your business and not something that is going to hurt your business.

Because I think that’s a huge part of what business owners are is—some of them—of us—we get into the mindset of, “I’m not currently busy. I have time to do work on something. I don’t know what to work on, so I’m going to go tweak my profile.” That might not be the best use of your time. Do you agree? I haven’t talked about that at all, but I was thinking about the ADHD brain than that.

Dean: Yeah, yeah, no. And and I’m a narcissist and everything’s got to be perfect before you send it out. And so there’s—there’s another—there’s the other brain of the small business owner. I mean, I think it’s a combination of both, right?

Rob: Right, exactly.

Dean: And I’m not saying we’re all self-absorbed and we all think that we are—we know better than anybody. But you have to have that confidence level, though, to—to make your business grow too. So I’m not being, you know—political. It’s just how we are, kind of thing.

Rob: So, and it’s a matter of doing the right things to be able to get your business to grow and having the right tools in place. That’s why the Simply Be Found, you know, programs of how we set it up to where you have the tools, you have the services, and I mean, we’re going to have a whole entire revamp on our website to be able to kind of bring this all together, which is going to be a whole—you want to talk about narcissistic behavior and ADHD? That’s going to be a big one to be able to get solved because we have so much to be able to tell and to be able to make it simple. It’s been really hard to make things simple.

Dean, I thank you for being a partner of mine because you’ve allowed that to be able to happen. Because if it was just me as a developer inside of this and coming up with what it looked like, I would have confused the living out of everybody.

Dean: Well, well here’s the deal. You and I get into a room and there’s times we could do some knockdown drag-outs between the two of us about how to—you know, I don’t agree with what you’re saying at all. I don’t get it. And sometimes we’re talking about the same damn thing, and I’m saying it different than how you’re hearing it. And I think that’s where marketers and business owners kind of are, right?

And a lot of business owners go, “Well, I just paid a lot of money, and I’m not getting the results I’m looking for,” or “I don’t know what to ask my web developer. He talks about all these, you know, acronyms of SEO, ROI, and I—starts adding all this stuff together, and I don’t know what any of this means whatsoever.” And I think that overwhelms a business owner.

So then they freeze, and then they don’t do anything. But yet they’re not getting the results or not getting the—they might be getting results, but they’re not getting the best results they possibly can, right? Because when you put the right marketing in place, you have the right tools, you know, the right things all equaled up, you’re going to have a quality piece.

46:08 – Quality Leads vs. Quantity

Dean: And this is something that’s absolutely huge that I don’t think we’ve ever really talked about. You’re going to have a quality to the leads that come in to the sales that you’re getting, to the traffic you’re getting. They’re going to be people you want to sell to. And if the quality is better, you might have a lower count, but as long as you’re selling to them, they’re good. And I think that has a lot of value to it, and I think it’s missed all across the board.

Rob: I agree. And the other thing too, Rob, let’s talk about marketing agencies. They—they have a verbose vocabulary of things that make you sound like you don’t. And I say verb—you know, they try—start using big words, a lot of acronyms, and they make you feel like, “Okay, I don’t know what’s going on.” And a lot of times, business owners don’t come out and say, “I don’t understand what you’re doing.” And they—they—if they cop an attitude thinking that you’re not as smart as they are, don’t use them. I mean, to be—it’s not gonna be a good—it’s not gonna be a good relationship going down the road, you know.

Dean: Well, look at how many marketing agencies come to us and go, “I need reports so I can show value to to my customers.” And I’m like, “That’s how you’re trying—that you think, by sending them report after report after report—”

Rob: How many report—okay, I—I fell into this—this piece. I did this with you at the very beginning when you were a client of mine, Dean. How many of those reports did you open?

Dean: I didn’t open hardly any of them because most of them didn’t make any sense to me, you know. Which means—did it make you want to keep business with me and things were going good? I’m curious. Did it?

Dean: No, it did not. I mean, I—I didn’t care as long as my bottom line was growing. I mean, we—we talked, you know, I mean, I, you know, we—we’ve talked about that. But that’s how that whole philosophy comes around is the reports are great—how many touches, how many likes. Likes don’t do sales for you. I mean, as much as I would—you know, we—we—we know people go, “I got 250 likes on that—on that post.” I said, “How many sales did you get off that post?” “None.” Well, then, what was—what’s the value of it, except for the touches that may help them make a decision and give a confidence level going forward? But I mean, don’t—I mean, we—we—we struggle. I mean, there’s a fine balance on that. And I’m not saying that doing things to get likes is not as—is horrible, but don’t put all your weight—they have value.

Rob: Yeah, that’s why I’m saying they have value. But the reports showing you that you—you—the number of likes are going up or down, it—it’s your bottom line that really is the bottom—is—is the important thing for the small business owner, or the number of quotes that you’re doing. I mean, if your quotes are going down, but then, you know, but the quote has to go out, but then you still have to win that quote too. So I mean, there—there’s some things that go with the—the business owner has to step up and say, “I did 50 quotes. Well, why—and I didn’t win any of them. What—what’s going on?”

48:50 – Marketing Assistance from Our Team

Dean: You can talk to us about it, and we’ll—our coaches will even say, you know, let us—let us help you with your—maybe something the way you’re wording your quotes, you know. We—we—we don’t know your numbers, okay? We—we’re not going to tell you this is a pricing point, but we may say, “Word it—you know, word it a little differently. You know, approach it.” And that’s where that whole coaching piece comes into play. We don’t—we’re not going to write it for you, but we’re gonna make recommendations how to approach things, kind of thing.

Rob: It is. And I—I think that the big thing is—and my—my biggest story that I’ve ever talked about and to be able to talk about likes and views and people connecting with you—

49:23 – Rob’s Biggest Story

Rob: is I walked into a restaurant one day, and this would have been probably in—2012, somewhere in there. And he—I said, “Well, how’s your social media going?” He goes, “It’s going amazing. This new company’s got me hundreds of new people following my business on Facebook.” And I said, “Oh, okay.” I said, “Can we take a peek?” He goes, “Yeah.” I just pulled it up and I was looking at it. I said, “Well, you are in—” I can’t remember. He’s somewhere in Texas, I think. So let’s just say Dallas, Texas, for the sake of the story. And I said, “Well, this person’s in India, Pakistan, Philippines.” And I started going off. I’m like, “None of these people—how many people from these other countries are going to come buy from you?”

Dean: Right, exactly.

Rob: They’re the ones liking. They’re the ones doing all of this stuff. But are they really going to buy from you? Does that have any value? Is that your target audience? He goes, “Well, no.” So now when we look at that and we speed up—we go to 2025 with where we are today—if you do that, you’re now going to shift your entire marketing to want to focus in that area, and you’re not going to be focusing in your area.

Because those algorithms learn, “Oh, the people that follow this page are from this country,” and they—they think that’s what you want to be able to build on. So that’s what they’re going to show your content to, right? So now your opportunity—you know, your opportunity for who you’re targeting just got lower because you’re not targeting the right person. And I think that’s a big—big miss in a lot of marketing pieces is they’re not targeting their ideal customer profile.

Dean: No, I—I agree with you 100% on that, Rob.

51:13 – Sign Up for the Listings Engine

Dean: So, and and I’m not sure a lot of marketing agencies are—some that kick ass at that and there’s some that do not. So you got to be really careful. And that’s—some—that’s something you got to look at as a business owner to be able to figure out, right?

Rob: But I mean, if you’re lucky to be able to grow your business, we’ve got the tools. We’ve got the services. We have all that. Dean and I handle 99% of the chats that come through inside of the chat on the website. Chat with us and just find out if we’re a good fit for you, or look at it and give us a try. It’s month-to-month. At least sign up for the listings engine piece. Dean, is there anything else you want to close with?

Dean: No, I think—I think that’s a great point, though. Again, we don’t lock into any contracts. Stop if you don’t like what—what’s happening.

51:50 – Importance of Communication

Dean: So listen and communication is big, right? I mean, and I think communication is probably one of the biggest things you can have is have open communication with your coach, which you’re not going to get a dedicated coach. You’re going to get assigned to whoever’s going to take that ticket, which is going to probably be Dean or myself to be the front-end person on that ticket. And him and I talk about every single ticket that comes through, for the most part. I mean, if you did a password reset, probably not.

Rob: Yeah, sometimes we—sometimes we—we make decisions without each other. The other thing too is our—our coaches don’t initiate the conversation with you. If you—you have to reach out to us. You—you know, it isn’t like after you’ve signed up for a day or two, you’re going to get an email from our coach. That isn’t how it works. You’ll get some—some things said, “Did you do this? Do that?” as part of our email. There’s automated emails, but you have to reach out for your coach.

We’re 100% email and chat support. So you get to deal with—you—you have to be able to send us a message, or else we don’t know to look at your profile, right?

Rob: Exactly. We don’t—we don’t look at your profile. We don’t know where it is. If you’re not seeing the results you’re looking for, chat with us. Let us know if you want to improve the results that you’re getting because you think you could do better than what you’re currently doing, or you want to know if you could do better than what you’re currently doing. Chat with us as well.

Dean: Right, that—I think that covers it, Rob.

Rob: So I think it does. Hopefully someone finds this interesting. It’s a 53-minute podcast today for a huddle.

53:19 – Thanks for Joining Us

Rob: But I think everybody—if you made it to the very end, thank you so much for joining us today. Make sure you like, make sure you subscribe, make sure you listen to us everywhere that podcasts are available. We are on Spotify. We’re on YouTube. We’re on Amazon. We’re on Apple. We’re on all the major networks for this. And you and I publish content every single day, Monday through Friday, right?

Dean: Exactly. If you haven’t, check out our YouTube channel. There’s a lot of other stuff that’s on there and different trainings that are out there if you’re looking to be able to grow your business. And if you have any questions, hit us up on chat. Thank you so much.

Rob: Thanks for joining us.