9 Efficient Ways to Optimize Your Business Profile

Last Updated On:
April 19, 2021 |
1:18 am

Last Updated on: 22nd April 2024, 02:28 pm

9 Efficient Ways to Optimize Your Local Business Profile and Get More Online Visibility

The internet has changed the way that people shop for goods and services. The days of walking into a store to buy something are over; instead, we search online with just a few clicks. Therefore we need to show you 9 ways to optimize your business profile the influence of a business profile. If you’re not on the first page of Google’s search results, when someone searches for your product or service, they might never find you at all.

With more and more competition for every new customer, small business owners need to make sure they’re doing everything possible to be found online. In this article, we’ll go over nine easy ways to optimize your small local business profile and get more online visibility for your small business to thrive in the 21st century:

Optimize Your Business Profile Tip #1. Provide Current Contact Information to Customers

You must provide your current and updated contact information to your new and existing customers by correcting inaccuracies and maintaining your business Name, Address, and Phone Number (NAP) on your website and other local business listings. This way, your customers can quickly get in touch with you.

Besides providing necessary business information, you must also set up and update your operating hours to inform your customers accurately. Nobody likes going to a business that says “Open Now” only to find out it’s closed.

Optimize Your Business Profile #2. Research the Competition in Your Service Area

It is crucial to monitor your competitor’s performance and ranking regularly. If you have the same product offerings, see how well their marketing campaign is performing. Create a competitive analysis and highlights how your business can set you apart from them.

You want potential customers to know why they should choose you over the competitors and add any additional services you offer that may be of interest to them. Use these points to develop compelling marketing messages on social media platforms, landing pages, and blogs.

Optimize Your Business Profile #3. Attach Links to Your Website

On average, the generated traffic from your digital business profile is ten folds higher than your website traffic. Be sure to add links to your digital business profile to your website for seamless connection and convenience in updating your followers on your new products, promotions in times like these, COVID-19 health and safety protocols.

In case you run multiple-location businesses, you can also create location-based landing pages and connect them to your business listing to generate faster results.

Optimize Your Business Profile #4. Fill-in Business Categories and Attributes Completely

After verifying, correcting, and maintaining your essential business information such as your name, address, phone number, website, and operating hours, let us now move forward in accurately filling out your business categories and attributes.

These are the only means of organizing your business, and by filling them up accurately, you will be able to:

Allow local buyers to search for what they want quickly and easily
Increase your rank on search engine results pages (SERPs)
Get found more easily online

Optimize Your Business Profile #5. Add Photos on Business Listings

Adding photos of your place of business, products, and even employees helps builds trust and boost your business credibility compared to those with default photos and unoptimized business listings.

Although adding photos can be a lot more work than just filling out the blanks on your business listings, but it pays off in the long run.

Optimize Your Business Profile #6. Include Relevant Keywords Based on Search Intent

Keywords help search engines determine and signals to searchers what your website content is all about. It is a great way to produce more traffic, especially when combined with other optimization tactics. You can do this by including relevant keywords on your business listings and incorporating them in the title, subtitle, headings of posts or blogs, and meta descriptions. You should also have search-friendly URLs that include keywords and provide information about what the page is all about.

Optimize Your Business Profile #7. Monitor and Respond to Customer Reviews

Most often than not, customers expect a response when they leave a comment or a review of your business listings. You can show your gratefulness for their time and start building rapport with your customers by responding in a friendly and personalized approach.

Avoid replying with a generic, copy-pasted same response message to make your customers feel valued by your local business.

Optimize Your Business Profile #8. Optimize Your Business Profile for Voice Search

You can optimize your business listings for voice search by understanding your customer’s search intent. For example, if the customer is looking for a veterinarian nearby, then having this phrase in your business listings could boost your online visibility on voice searches. For best results, you can use voice search SEO (Search Engine Optimization) tools to increase your chance of being found in the 10-pack.

Optimize Your Business Profile #9. Optimize Your Business Profile for Mobile Device Users

Unquestionably, mobile device users dominated online browsing and shopping, especially millennials and Generation Z’s. If you want to target this market, you should start optimizing your business profile for these consumers.

Mobile responsiveness means that your business profile appears seamlessly on small-device screens, including its graphics, readability, and loading speed.

Small Businesses Can Now Optimize Their Business Profile and Get More Online Visibility

Utilizing SEO (Search Engine Optimization) to optimize your business listing with pertinent keywords helps you increase online visibility in search engine results pages (SERPs). The benefit of doing this is that searchers can find your business by typing these keywords into an online search.

Now, even a small business can optimize its business profile and improve findability. Get your business found today and have your business optimized in cellular, web, and even voice searches. Simply supply us with your business data, and we will turn it into data that is recognized as advertising. This way, more people can find your business online on popular networks, including Siri, Amazon Alexa, Cortana, and more.

To learn more about how https://simplybefound.com/ works, visit us at SimplyBeFound.com.

About the author:

Dean Koehler

Dean Koehler stands as a testament to the entrepreneurial spirit, co-founding Simply Be Found and with over 30 years of entrepreneurial business experience. His journey is marked by both successes and failures, each contributing to his profound understanding of the business world. What truly sets Dean apart is his light-hearted and compassionate approach towards everyone he interacts with. His Roots: Dean’s lineage is rich with educators, embedding in him a deep appreciation for the power of storytelling and analogy in teaching. This background has honed his ability to simplify complex concepts, making them relatable and easy to grasp. Love for Reading and Audio Books: An avid reader and now an audio book junkie, Dean immerses himself in a variety of genres. This extensive reading not only fuels his expansive vocabulary but also enriches his perspectives, allowing him to connect with a diverse audience. Unique Communication Style: Dean’s conversations are often peppered with witty one-liners from classics like ‘The Wizard of Oz’ and ‘Monty Python.’ These references are not just humorous but also serve as effective tools in making his points more memorable. Creating passion for storytelling; his love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Engineering Mindset: With a background in engineering, growing up with a science teacher, and his wife still teaching science, Dean naturally gravitates towards a methodical and analytical approach. He often draws parallels between science experiments and business strategies, demonstrating his knack for innovative problem-solving. If fact he and his wife spend several hours talking about real life situations for science experiments to parallel which creates story for her students. Passion for Storytelling: Dean’s love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Dean’s unique blend of experiences and skills makes him an invaluable leader at Simply Be Found. His approachable demeanor and insightful perspectives have been key in guiding the company through the ever-changing landscape of online marketing and business growth. Although he does talk much about it, his academic and professional journey is a complex blend of hands-on experience and formal education, embodying the spirit of dedication and perseverance. His path reflects his commitment to continuous learning and adaptability in the face of evolving industry landscapes. Dean’s career began with a machinist apprenticeship program, a rare and valuable starting point in today’s world. This experience laid the groundwork for his practical understanding of the industry. He furthered his education with an associate degree as an electronics technician, a testament to his technical acumen. Dean didn’t stop there; he pursued a Bachelor of Science in Industrial Technology from Colorado State University, sharpening his skills in corporate leadership, process, and plant engineering roles. Next, earning a Master of Science Degree in Industrial Management from Northern Illinois University marked a significant milestone in his career. Notably, Dean accomplished this while juggling a full-time job and starting a family, showcasing his exceptional time management and dedication. Lastly and what he considers the most important is the School of Hard Knocks: Dean takes immense pride in his experiences outside the classroom. The ‘school of hard knocks’ has been instrumental in teaching him invaluable life skills. These experiences have given him a unique understanding of the challenges faced by small business entrepreneurs, aligning perfectly with his role at Simply Be Found. Dean’s journey, marked by a combination of formal education and real-world experiences, has equipped him with a diverse skill set and an empathetic understanding of the entrepreneurial journey. This makes him not just a leader but a relatable figure for those navigating the complex terrain of small business ownership and online marketing.

Small Business Owned & Operated

We are a small business for small business. There is a 1 in 5 chance of talking to a co-founder. We are not a big coporation or a place where you are going to get lost.

Get free access to the Simply Be Found platform, offering easy-to-use tools for managing your Google Business Profile. This is part of our small business giveback program.

Love these dialogs guys - two high preformance low pressure guys doing their thing!

If you don’t know Rob your living under a rock

Good information. Appreciate the honesty about not having to pay for a source to do what we entrepreneurs are able to do ourselves. Bravo

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Between Dean & Rob They Have

5000+

Small Businesses
Helped

48+

Years Of Small
Business Ownership

60+

Years Of Marketing
Experience

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