Last Updated on: 22nd April 2024, 02:28 pm
9 Efficient Ways to Optimize Your Local Business Profile and Get More Online Visibility
The internet has changed the way that people shop for goods and services. The days of walking into a store to buy something are over; instead, we search online with just a few clicks. Therefore we need to show you 9 ways to optimize your business profile the influence of a business profile. If you’re not on the first page of Google’s search results, when someone searches for your product or service, they might never find you at all.
With more and more competition for every new customer, small business owners need to make sure they’re doing everything possible to be found online. In this article, we’ll go over nine easy ways to optimize your small local business profile and get more online visibility for your small business to thrive in the 21st century:
Optimize Your Business Profile Tip #1. Provide Current Contact Information to Customers
You must provide your current and updated contact information to your new and existing customers by correcting inaccuracies and maintaining your business Name, Address, and Phone Number (NAP) on your website and other local business listings. This way, your customers can quickly get in touch with you.
Besides providing necessary business information, you must also set up and update your operating hours to inform your customers accurately. Nobody likes going to a business that says “Open Now” only to find out it’s closed.
Optimize Your Business Profile #2. Research the Competition in Your Service Area
It is crucial to monitor your competitor’s performance and ranking regularly. If you have the same product offerings, see how well their marketing campaign is performing. Create a competitive analysis and highlights how your business can set you apart from them.
You want potential customers to know why they should choose you over the competitors and add any additional services you offer that may be of interest to them. Use these points to develop compelling marketing messages on social media platforms, landing pages, and blogs.
Optimize Your Business Profile #3. Attach Links to Your Website
On average, the generated traffic from your digital business profile is ten folds higher than your website traffic. Be sure to add links to your digital business profile to your website for seamless connection and convenience in updating your followers on your new products, promotions in times like these, COVID-19 health and safety protocols.
In case you run multiple-location businesses, you can also create location-based landing pages and connect them to your business listing to generate faster results.
Optimize Your Business Profile #4. Fill-in Business Categories and Attributes Completely
After verifying, correcting, and maintaining your essential business information such as your name, address, phone number, website, and operating hours, let us now move forward in accurately filling out your business categories and attributes.
These are the only means of organizing your business, and by filling them up accurately, you will be able to:
- Allow local buyers to search for what they want quickly and easily
- Increase your rank on search engine results pages (SERPs)
- Get found more easily online
Optimize Your Business Profile #5. Add Photos on Business Listings
Adding photos of your place of business, products, and even employees helps builds trust and boost your business credibility compared to those with default photos and unoptimized business listings.
Although adding photos can be a lot more work than just filling out the blanks on your business listings, but it pays off in the long run.
Optimize Your Business Profile #6. Include Relevant Keywords Based on Search Intent
Keywords help search engines determine and signals to searchers what your website content is all about. It is a great way to produce more traffic, especially when combined with other optimization tactics. You can do this by including relevant keywords on your business listings and incorporating them in the title, subtitle, headings of posts or blogs, and meta descriptions. You should also have search-friendly URLs that include keywords and provide information about what the page is all about.
Optimize Your Business Profile #7. Monitor and Respond to Customer Reviews
Most often than not, customers expect a response when they leave a comment or a review of your business listings. You can show your gratefulness for their time and start building rapport with your customers by responding in a friendly and personalized approach.
Avoid replying with a generic, copy-pasted same response message to make your customers feel valued by your local business.
Optimize Your Business Profile #8. Optimize Your Business Profile for Voice Search
You can optimize your business listings for voice search by understanding your customer’s search intent. For example, if the customer is looking for a veterinarian nearby, then having this phrase in your business listings could boost your online visibility on voice searches. For best results, you can use voice search SEO (Search Engine Optimization) tools to increase your chance of being found in the 10-pack.
Optimize Your Business Profile #9. Optimize Your Business Profile for Mobile Device Users
Unquestionably, mobile device users dominated online browsing and shopping, especially millennials and Generation Z’s. If you want to target this market, you should start optimizing your business profile for these consumers.
Mobile responsiveness means that your business profile appears seamlessly on small-device screens, including its graphics, readability, and loading speed.
Small Businesses Can Now Optimize Their Business Profile and Get More Online Visibility
Utilizing SEO (Search Engine Optimization) to optimize your business listing with pertinent keywords helps you increase online visibility in search engine results pages (SERPs). The benefit of doing this is that searchers can find your business by typing these keywords into an online search.
Now, even a small business can optimize its business profile and improve findability. Get your business found today and have your business optimized in cellular, web, and even voice searches. Simply supply us with your business data, and we will turn it into data that is recognized as advertising. This way, more people can find your business online on popular networks, including Siri, Amazon Alexa, Cortana, and more.
To learn more about how https://simplybefound.com/ works, visit us at SimplyBeFound.com.
