Learn the process of Internet Marketing and answer some of the questions you have in getting a successful online marketing campaign for your small local business.
What is Internet Marketing?
The system and the process of internet marketing are often misunderstood. Internet Marketing is also perceived as online marketing and is often used interchangeably with content marketing.
But what is the difference between Internet Marketing and Content Marketing?
Internet Marketing is beyond a typical ad campaign on Facebook and waits for a significant increase in customer traffic. It is a process of promoting the type of products and services your business offers across the web using tools and other resources that help drive customer traffic, bring in new leads, and make sales. Meanwhile, Content Marketing is the type of marketing the involves planning, creating, distributing, sharing, and publishing content to attract more audience. It helps promote brand awareness, boosts sales, customer engagement, and trust.
In this article, the Simply Be Found team will help you walk through the process of Internet Marketing and answer some of the questions you have to get a successful online marketing campaign.
Internet Marketing #1. Focus on Getting More Visibility
Internet Marketing is an inexpensive way to promote brand awareness, attract more customers, and expand your target audience. Try to create online marketing that focuses on bringing more customers to your local business. For example, post a special announcement, run giveaways, promos, or promote a new product by uploading it a “sneak peek” on your social media pages and websites.
Internet Marketing #2. Design Localized Content
Let your buyers know that you are not just after selling and promoting your products and services but are also a significant part of the local community. You can create localized content that your readers can relate to on a regional level. It can be about a guide in local trade shows, a how-to video of your local business, or sponsoring a local event. Consumers like to show support towards local businesses and the local community.
Internet Marketing #3. Create Informational Content
Consumers like reading articles with tips, lists such as “top 10”, “ultimate guide,” “best of” lists because, most often than not, these informational contents have all the answers to their questions. Search engines also love crawling offer unique, high-quality, and informative content which will allow you to efficiently and effectively market products and attract more visitors to your site.
Internet Marketing #4. Improve Your Website Loading Speed
In today’s fast-paced technology, your website should keep up and be fast enough to act too. Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer. If your website has multiple pages, try to check each page’s loading time and improve any delays you can notice, especially on the homepage where visitors view the most. Many consumers don’t have the time and would instead go somewhere else with a lesser waiting time.
Internet Marketing #5. Ensure Your Business Gets Found
Don’t let your marketing efforts go to down the line. Make sure you have claimed your business in top networks and popular listing sites, and search engines.
You want your customers to quickly locate you whenever they search the Internet and expand your customer base. To get a 100% online presence, you must submit and get listed in 30-40 listing agencies and search engines.
Doing it manually by you, as the small business owner, or with a few staff members can be a challenging, overwhelming, and time-consuming task that could take up much of your schedule.
Elevate Your Listing Accuracy and Strengthen Your Online Presence
There are numerous sites offering listing management services that increase your website traffic at an expensive cost. While this may get you website traffic, the conversion rate will remain low as these visitors will only visit and view the content without performing the desired actions you want for your buyers to do when they visit your website.
Consider looking for a guide that can help you achieve a successful online marketing campaign, correct and maintains your business information, and help you handle customer issues as they occur.
You can give your local business a chance to compete against your local competition in 3 easy steps:
- Sign up in Simply Be Found.
- Set up your digital business profile to edit, correct, and maintain your business name, address, phone number, website, hours of operation, and more.
- Wait for 60-90 days to see significant results. Some members report seeing results within the first few weeks. Improvements depend on your consistency in posting, uploading photos, and optimizing your listing within the Simply Be Found.
You can learn more about how Simply Be Found can help your local business grow and get found in popular networks across the web.