4 Hidden Reasons Why Yelp Reviews Matter

4 Hidden Reasons Why Yelp Reviews Matter

Last Updated on: 17th April 2024, 08:34 pm

Understand the reasons behind why yelp reviews matter for your business and as a local business owner, how can you view, manage and respond to all your customer reviews effectively.

Do you know why Yelp reviews matter for your local business? Whether it’s a restaurant, store, or anything else, customers can rate and review your establishment. These reviews are usually public, but sometimes they’re private.

You may even have an account and are trying to figure out how to respond to reviews in a way that will bring more customers your way. But there’s so much more you need to know about the review sites that matter most for your local business and what you can do with them.

Many local business owners have always been faced with customer reviews that might not be so great. But as the landscape of marketing and social media changes, more and more customers rely on customer reviews to make decisions about where they spend their money. 

Yelp is just one of many listing agencies with customer reviews – but it’s one of the most popular sites that connects people to businesses in their area. More than 38 million people are Yelp active monthly users, and if you’re lucky enough to generate more positive feedback from these users– you can draw a lot of new potential customers.   

This article will help you understand why yelp reviews matter for your local business; and how you can manage and respond to all your customer reviews.  Keep on reading to know how to increase customer traffic and get the trust of your local customers.

Yelp Reviews and How It Works  

Yelp reviews algorithmic processes by organizing, sorting, and surfacing customer reviews based on specific and relevant keywords to determine the best Yelp review to display based on the customer’s place of interest.    

It also means negative customer reviews are no exception in surfacing on the top page of your business review page, allowing local consumers to see and affect their purchasing decisions.      

To better understand the algorithmic processes of Yelp reviews, it works like this:      

A customer leaves a review similar to this, “Great customer service, will surely be back again.” That review will then be collected with other similar wordings/reviews for your next potential consumer to see whenever they look up to your local business in Yelp.      

However, that doesn’t mean Yelp only welcomes negative customer reviews; their system also works by scanning each phrase, whether a single word or a lengthier one, and organizing it based on its perspective. It’s like reading the customer’s mind based on their specific keywords and interest.  

Its main goal is to help eliminate spam and allow you to deal only with legitimate constructive criticism. Let your customer see how well you handle your local business and go beyond fake advertisement reflecting with absolute transparency between Yelp, the local company, and its consumers.

The Best Guide Why Yelp Reviews Matter for 2022

1. Star Ratings System

Aside from Yelp Reviews, the Yelp Star rating system also matters, especially in determining which local business is the best amongst its competition. The star ratings are color-coded and are rated as follows:    

  • [1-3] Yellow Stars    
  • [3-4] Orange Stars    
  • [4-5] Red Stars    

On average, local businesses with a 4.5-5 star tend to win the local consumer’s heart compared to local businesses with lower to 4-star ratings. 

2. Demographics 

Yelp is known to have a rich data set, especially if you are determined to have a targeted audience group. Yelp can help you identify your local consumers’ gender, age, and location to help you set up a game plan that works best for these targeted audiences.    

3. Location for Localized Targeting

Yelp has an organized system to empower local businesses within the area; these systems encourage more local consumers to shop locally within their area.     

4. Keywords and Interest

The yelp system still depends on how local customers search for specific keywords and interests. These keywords only work on businesses that are relevant to what the local consumer is trying to find. If it is deemed inappropriate or unrelated to another company, the keyword tags on that place won’t impact it.     

After identifying these 4 hidden reasons why Yelp reviews matter for your business, we’ll go to another step on how your local business can succeed in dominating Yelp reviews- The proper way of handling your negative customer reviews in Yelp.     

How to Handle Negative Comments in Yelp (Like a Pro!): 

Negative customer reviews are unavoidable no matter how hard you try to keep away from them, and the more you neglect these negative customer reviews, the more contagious they become.     

So, the best thing to do is overcome, embrace and handle it like a pro.     

You’ll be surprised at how a well-handled negative review in Yelp impacts your potential consumer’s purchasing decision.      

1. Acceptance  

Yup, the first step in handling negative comments is accepting that something wrong causes a consumer to leave a bad review. Remember, negative comments are not all nasty. Having a negative comment also shows that you are not just making up all your positive customer reviews.  

2. Personal Approach  

Reaching out and communicating with the person who writes the negative customer reviews with a professional and personal approach shows humility and genuine care in recovering the customer. For local businesses, the owners are the best person to reach out to these customers to reassure them that their concerns are being appropriately addressed.       

3. Refer Them by Their First Names  

One of the best ways to show your local consumers a personalized approach is by calling them their first names. It helps in building empathy and emotional rapport in winning your customers back.     

4. Don’t Wait for Weeks to Respond

No matter how much it bothers you, don’t let a negative review be left unanswered. Keep in mind that consumers are leaving a bad review because some things need to be corrected. Acknowledged the concern, reach out to them personally, show your empathy and genuineness, or offer a discount/voucher for them to use for their next visit and let them see the improvements you made regarding the concerns they have.     

5. Only Respond to Reviewers with Legitimate Complaints  

You do not have to misuse your time and energy to deal with people who intentionally leave a negative review for no reason. Only focus your attention and time on those with legitimate concerns.    

No worries, the Yelp algorithm helps you deal with spam; those with genuine constructive criticism only make it at the top for your customers to see.     

Manage and Set-Up Your Local Business to Success:     

For your local business to succeed in the quest of digital marketing and advertising, you must consider these hidden reasons why yelp reviews matter and, if possible, go beyond the average Yelp reviews and star ratings.      

And there is a more straightforward way to do that; all you have to do is become a Simply Be Found member. It simply works this way, you supply us with your business data, and we will turn it into advertising that gets your business found!    

Some Perks of Being a Simply Be Found Member:     

  • You can increase your customer traffic and attract more customers.     
  • Your business gets a competitive edge to be found on online searches and listing agencies (also works on local, mobile, and voice searches).  
  • You get complete and direct access to our advertising tools to optimize your business profile without the need to leave the platform.   
  • You get complete control over your business information such as name, address, phone number, website, and operation hours. Easily correct and maintain them when the need arises.   

Our system also allows you to view, monitor, and respond to all your customer reviews (Not just in Yelp but on other popular networks as well!)  

Become a member today and start winning the local business.   

To learn more, contact Simply Be Found, and our team of business experts will walk you through the whole process.     

About the author:

Picture of Dean Koehler

Dean Koehler

Dean Koehler stands as a testament to the entrepreneurial spirit, co-founding Simply Be Found and with over 30 years of entrepreneurial business experience. His journey is marked by both successes and failures, each contributing to his profound understanding of the business world. What truly sets Dean apart is his light-hearted and compassionate approach towards everyone he interacts with. His Roots: Dean’s lineage is rich with educators, embedding in him a deep appreciation for the power of storytelling and analogy in teaching. This background has honed his ability to simplify complex concepts, making them relatable and easy to grasp. Love for Reading and Audio Books: An avid reader and now an audio book junkie, Dean immerses himself in a variety of genres. This extensive reading not only fuels his expansive vocabulary but also enriches his perspectives, allowing him to connect with a diverse audience. Unique Communication Style: Dean’s conversations are often peppered with witty one-liners from classics like ‘The Wizard of Oz’ and ‘Monty Python.’ These references are not just humorous but also serve as effective tools in making his points more memorable. Creating passion for storytelling; his love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Engineering Mindset: With a background in engineering, growing up with a science teacher, and his wife still teaching science, Dean naturally gravitates towards a methodical and analytical approach. He often draws parallels between science experiments and business strategies, demonstrating his knack for innovative problem-solving. If fact he and his wife spend several hours talking about real life situations for science experiments to parallel which creates story for her students. Passion for Storytelling: Dean’s love for books and movies is an integral part of how he communicates. He skillfully weaves narratives into his teachings, making complex ideas more accessible and engaging, which he skillfully drove his now adult children to exasperation with his comments. Dean’s unique blend of experiences and skills makes him an invaluable leader at Simply Be Found. His approachable demeanor and insightful perspectives have been key in guiding the company through the ever-changing landscape of online marketing and business growth. Although he does talk much about it, his academic and professional journey is a complex blend of hands-on experience and formal education, embodying the spirit of dedication and perseverance. His path reflects his commitment to continuous learning and adaptability in the face of evolving industry landscapes. Dean’s career began with a machinist apprenticeship program, a rare and valuable starting point in today’s world. This experience laid the groundwork for his practical understanding of the industry. He furthered his education with an associate degree as an electronics technician, a testament to his technical acumen. Dean didn’t stop there; he pursued a Bachelor of Science in Industrial Technology from Colorado State University, sharpening his skills in corporate leadership, process, and plant engineering roles. Next, earning a Master of Science Degree in Industrial Management from Northern Illinois University marked a significant milestone in his career. Notably, Dean accomplished this while juggling a full-time job and starting a family, showcasing his exceptional time management and dedication. Lastly and what he considers the most important is the School of Hard Knocks: Dean takes immense pride in his experiences outside the classroom. The ‘school of hard knocks’ has been instrumental in teaching him invaluable life skills. These experiences have given him a unique understanding of the challenges faced by small business entrepreneurs, aligning perfectly with his role at Simply Be Found. Dean’s journey, marked by a combination of formal education and real-world experiences, has equipped him with a diverse skill set and an empathetic understanding of the entrepreneurial journey. This makes him not just a leader but a relatable figure for those navigating the complex terrain of small business ownership and online marketing.

Small Business Owned & Operated

We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

Between Dean & Rob They Have

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