Discover Four Practical Ways to Develop Effective and Efficient Conversion Rate Optimization Strategies for Local Businesses that you can start right now!
You’ve heard the old adage, “if you build it, they will come.” In other words, your visitors will convert if you design it well and execute flawlessly for conversion rate optimization.
What is a Reasonable Conversion Rate?
Creating an effective and efficient conversion rate optimization strategy is the key to attracting more customers to your local business. The more customers you draw, the better your revenue outcome will be.
But how high is the reasonable conversion rate for your local business?
Based on the recent study, the top 25% in the industries generates an average of 2.35% conversion rate on their landing page, while the top 10% has a conversion rate of 11.45% and higher.
The question is, how does a small business owner achieve a reasonable conversion rate?
In creating an effective conversion rate optimization strategy, you must focus on two things- Capturing the limited attention span of the consumers and A greater understanding of customer insights.
In this article, the Simply Be Found team provides four tips to guide you with an effective and efficient conversion rate optimization strategy that works best for local businesses.
Four Proven Conversion Rate Optimization Strategies:
A good conversion rate optimization strategy starts by having a clear set of goals and objectives. Ensure you and your team members know the company goals and objectives to have a clear picture of what a successful conversion rate optimization strategy looks like.
Consider the following question when creating a checklist:
- Who is your target audience?
- Aside from the company’s products/services, what else is your primary purpose? (key features, benefits, social causes)
- What calls to action do you like to see when visitors arrive at your website? (sign up, buy, join)
This information collection allows your team to create an authentic, personalized, and meaningful conversion strategy based on customer insights that facilitate your potential customers’ buying decisions.
To get started, here are some easy and practical ways you can start on your next conversion rate optimization strategy:
Optimization Strategy #1. Set Up a Mouse Tracking Tool
Setting up a mouse tracking tool or a cursor tracking makes it easier for your visitors to navigate your website, click pages, and see how far they scroll into it. Utilizing a heatmap also determines if your Calls-to-action (CTA) button, links, and sign-up forms are placed where customers can easily see and access whenever they arrive on your website.
A compelling content won’t bring conversion without the proper implementation of calls to action. Don’t cool down hot leads; educate your visitors, then remind them to act (sign up, buy, learn more) on your brand’s offerings.
Optimization Strategy #2. Build Trust and Confidence with Online Review
The second element you must focus on is generating more positive and legitimate customer reviews for your potential customers to see when visiting your website.
Online reviews help build trust, customer confidence, business credibility and drive a higher conversion rate.
Recent research shows that 91% of customers read online reviews before purchasing a product, and 84% trust customer reviews as much as they trust family and friends’ recommendations.
By adding customer testimonials to your website, potential customers get to see the actual first-hand experience of your existing customers and make their decisions quickly.
Suppose your local business is listed on popular networks such as Facebook and Yelp. In that case, you can add review widgets on your website to show customer reviews from those sources. These sites allow businesses to show brand popularity among their consumers through their online reviews and ratings.
Optimization Strategy #3. Improve Your Website Loading Speed
Even if you have beautiful and compelling website content, it will waste if your page does not fully load within seconds. In today’s fast-paced digital world, consumers don’t have the luxury of time to wait for your website to load. A one-second delay contributes to a 7% loss in conversions.
Do not risk losing a potential customer trying to access your website; make sure you check your brand page’s loading speed and make necessary improvements on your load time to prevent any delays.
Optimization Strategy #4. Offer Free Trials and Demos
Another effective way to convert potential customers into paying ones is by letting them test drive products or services before they pay in full to see if it’s a great fit.
Allowing consumers to try your products and services, have direct access to its key features and benefits, and the convenience it brings into their lives gives a proven increase in conversion rate. Consumers love free things.
If a trial or a demo isn’t possible for your local business, you can try other things such as demonstration videos, how-to, quality-check videos of your products.
Elevate Your Conversion Rate Optimization Strategy Right Now!
Creating, performing, and managing a conversion rate optimization plan for your local business can be a headache and, at times, overwhelming for small business owners who are not tech-savvy.
The technicalities, heavy jargon, complicated codes to learn, and multiple opened tabs are way too much on the plate.
Above all, we want to have a profitable and growing small business for our needs and provide food for the table.
The question is, how can I do that?
- Gain More Visibility. In other words, get your local business found in as many listing agencies, search engines, and voice searches as possible.
- Set up and Optimize your Local listings. Make sure you’ve claimed your business page on popular networks such as Facebook, FourSquare, and Yelp, then correct any wrong information and ensure listing accuracy on all these sites.
- Be Involved. As a business owner, you must have complete control over your business page, including the following:
- Local Listing Management
- Review Management
- Local Social Media Engagement
- Business Reports and Analytics
- Promotional Content/Materials
If you have one or just a handful of staff to do all these things, it may seem like an impossible task.
The good news is, there is a place where you can do it all at once, in a single dashboard.
The Simply Be Found offers an easier way for customers to connect and find your local business. You don’t need to spend hours learning or downloading software. Even without a website, you can still set up and optimize your local business to get you found by your existing customers and attract more potential customers in popular networks, including mobile, web, and voice searches. (See the complete list here).
To discover more about how you can leverage data and insights to attract more customers, drive brand awareness and establish an online presence, visit SimplyBeFound.com.