Online search results can be a competitive marketplace. If you are looking to rank higher in the SERPs, make sure that your location is specific and targeted for where you want to rank.
Online search results vary depending on what region of the world you are in, which means it is important to ensure that your SEO (search engine optimization) strategy includes localized searches. For example, a business located in Seattle may rank high for searches related to coffee shops in Washington State. However, the ranking may change and may not even appear when searching again outside of the state.
That is why it is essential to pay attention to your location when optimizing your website for local SEO. You should also work on getting backlinks from websites in other areas and concentrate on keyword density with those regions. This means you need to optimize for different keywords and make sure they are specific to your location. The reality of Local SEO is that there are many other websites in every market across the country competing for attention.
The location is the most critical SERP factor by most online searches. They are usually based on the users’ current location, search history, and devices. This article will explore how to optimize your online search results by location and make sure your location is specific and targeted for where you want to rank.
How to Find Country-Level Online Search Results
Here is a step-by-step guide on how you can view online search results depending on the country you want to see. You can set this up and choose a country.
Step 1: Go to Tools, then click Search Settings.
Step 2: You will be redirected to a new page where you can find a list of countries. Select the country you want to see search results and click on “save.”
Use of Proxy / VPN Service
VPN is an acronym for Virtual Private Network, enabling you to create a secure connection to another network via the Internet. In other words, it helps you fake your location and makes all your online interactions appear to be in a different country.
VPNs can also be used for a more personal reason, such as accessing region-restricted sites or identity and browsing activity protection from hackers, businesses, agencies, and more.
Use of an SEO Tool
SEOs should not only rank your content higher but should include values too. Local SEO helps improve your online presence. It helps make your businesses easier to find by your customers, which equates to higher customer traffic.
There are numerous SEO tools available online to help you with your local SEO strategies. Most of these rank tracking tools allow you to set a specific country where you want to rank high. One of the pros of having an SEO tool is that you no longer have to research each keyword you want to rank high manually. You can upload your queries in bulk and see their online search results conveniently arranged with volume for your viewing.
How to Find Street-Level Online Search Results
Optimizing the street-level online search results is a particularly common SEO strategy for small businesses with physical locations. Small local businesses are primarily dependent on getting found in these local search results. The wider they show up in online search, the more buyers they get.
However, it is not easy to find these search results as the competition gets higher and more challenging. Depending on your location, your business may appear in search results then disappear when you search again in different areas. (ex. 1-2 blocks away)
So, how do you optimize your street-level online search results? Here are some tools to help you get the most of your local SEO strategy:
Use of Developer Tools
In order to figure out who is your current competitors, it is crucial to monitor your online “street” presence first. Using a developer tool is a bit technical but will help you expand the area of influence in SERPs. (Search Engine Results Page) Here is a step-by-step guide on changing your location using developer tools
Step 1: Open your online search and launch developer tools by typing in:
- CTRL + SHIFT + I for Windows
- Command + Option + I for Mac
Step 2: The developer tool will launch on your right-side panel. Click on the three dots and choose More Tools > Sensors.
Step 3: Click on the Sensors. It will launch on the bottom part of the developer tool and use the drop-down menu to choose other.
Here, you can enter the exact coordinates of your brick-and-mortar location. If you are not sure about your coordinates, go to maps, zoom in your location, click on the map, then it will supply you with the exact coordinates.
If you are not sure about your coordinates, go to maps, zoom in your location, click on the map, then it will supply you with the exact coordinates.
How to Know if Your Business is Getting Found
After learning the technical side of online search results optimization by location, it is now that time to see if your local SEO strategy is working well. You can know the standing of your small business minus the hassle and technical side of Local SEO through Simply Be Found.
Use of All-In-One Advertising Tool
Simply Be Found is a platform that is specifically made for busy small business owners and managers. Most of them simply do not have the luxury of time to market or advertise their businesses. Instead of hiring ineffective marketing and advertising companies. Why not go with a result-driven platform?
- Easy-to-use. No need to learn complex software and processes, making it more efficient to use.
- Effective & Interactive Local SEO Playbook
- Complete Marketing Support and Assistance. We are always here to assist you every step of the way.
- Your Business Gets Found on Voice Search
- Your Business Advertised on Over 70 Places
To learn more about how Simply Be Found helps you set up your small local business to success, visit Simply Be Found.