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3 Helpful Ways for Online Search Results Optimization

Online Search Results Optimization in 3 Helpful Ways

Last Updated on: 14th May 2024, 09:28 am

Navigating the online search landscape can feel like stepping into a fierce competition. Precision is critical to climbing the ranks in search engine results pages (SERPs)—ensure your location is not just broad but laser-focused on where you aim to dominate. This targeted approach isn’t just about visibility; it’s about claiming your digital turf and standing out amidst the online hustle.

Online search results can significantly vary and be influenced by the user’s location. This fact emphasizes the necessity of incorporating local search strategies into your SEO efforts. For example, a coffee shop located in Seattle might rank highly in search results for “coffee shops in Washington State” when searched locally. Yet, this prominence could diminish or vanish for searches made from other locations. This scenario underscores the imperative for a focused and localized SEO strategy to ensure your business remains visible and relevant, regardless of the geographical diversity of your audience.

Ensuring your website stands out in local searches is paramount in SEO. Besides optimizing for your immediate area, securing backlinks from diverse regions and fine-tuning keyword density based on location are vital steps. This strategic approach involves optimizing for a range of location-specific keywords tailored to your business’s area. In the realm of Local SEO, it’s a dynamic landscape with countless websites vying for visibility, making precision and relevance the keys to success.

The location factor reigns supreme in SERP rankings for most online searches. These rankings typically depend on users’ location, search history, and device settings. This article delves into strategies for optimizing your online presence based on location, ensuring your rankings align precisely with your targeted geographic areas.

How to Find Country-Level Online Search Results for 2022 

Discover the Secrets: Unlock Customized Online Search Results by Country in Just a Few Clicks! Dive into our step-by-step guide to tailor your search experience and select your desired country for browsing.

1. Go to Tools, then click Search Settings.

2. You will be redirected to a new page where you can find a list of countries. Select the country you want to see search results and click on “save.” 

3 Powerful Ways to Optimize Your Online Search Results

Use of Proxy / VPN Service

A Virtual Private Network (VPN) is your shield in the digital world, providing a secure pathway to connect to other networks over the Internet. Simply put, it allows you to mask your location, making your online activities seem like they’re happening in a different country.

But VPNs offer more than just anonymity. They’re your go-to tool for accessing region-restricted content and safeguarding your identity and browsing history from prying eyes like hackers, businesses, and agencies. Stay safe, explore freely, and experience the Internet’s full potential with VPN technology.

Use of an SEO Tool

SEO isn’t just about climbing search engine rankings; it’s about delivering value to your audience. Local SEO, in particular, plays a crucial role in enhancing your online visibility. By optimizing for local searches, you make it easier for potential customers to discover and engage with your business, leading to increased foot traffic and sales.

Fortunately, a wealth of SEO tools are available to streamline your local SEO efforts. These tools, including rank-tracking software, empower you to target specific countries where you aim to excel in search results. One of the key benefits of using an SEO tool is the automation of keyword research. Say goodbye to manual searches; with bulk upload capabilities, you can effortlessly monitor keyword performance and online visibility metrics, giving you valuable insights at a glance.

How to Find Street-Level Online Search Results  

Optimizing the street-level online search results is a particularly common SEO strategy for small businesses with physical locations. Small local businesses are primarily dependent on getting found in these local search results. The wider they show up in online search, the more buyers they get.

However, it is not easy to find these search results as the competition gets higher and more challenging. Depending on your location, your business may appear in search results then disappear when you search again in different areas. (ex. 1-2 blocks away)   

So, how do you optimize your street-level online search results? Here are some tools to help you get the most of your local SEO strategy:

Use of Developer Tools

In order to figure out who is your current competitors, it is crucial to monitor your online “street” presence first. Using a developer tool is a bit technical but will help you expand the area of influence in SERPs. (Search Engine Results Page)  Here is a step-by-step guide on changing your location using developer tools

1. Open your online search and launch developer tools by typing in: 

  • CTRL + SHIFT + I for Windows 
  • Command + Option + I for Mac 
3 Powerful Ways to Optimize Your Online Search Results

2. The developer tool will launch on your right-side panel. Click on the three dots and choose More Tools > Sensors.   

3 Powerful Ways to Optimize Your Online Search Results

3. Click on the Sensors. It will launch on the bottom part of the developer tool and use the drop-down menu to choose other.   

Here, you can enter the exact coordinates of your brick-and-mortar location. If you are not sure about your coordinates, go to maps, zoom in your location, click on the map, then it will supply you with the exact coordinates. 

3 Powerful Ways to Optimize Your Online Search Results

If you are not sure about your coordinates, go to maps, zoom in your location, click on the map, then it will supply you with the exact coordinates.  

How to Know if Your Business is Getting Found

After learning the technical side of online search results optimization by location, it is now that time to see if your local SEO strategy is working well. You can know the standing of your small business minus the hassle and technical side of Local SEO through Simply Be Found.

Use of All-In-One Advertising Tool

Simply Be Found is a platform that is specifically made for busy small business owners and managers. Most of them simply do not have the luxury of time to market or advertise their businesses. Instead of hiring ineffective marketing and advertising companies. Why not go with a result-driven platform?

  • Easy-to-use. No need to learn complex software and processes, making it more efficient to use.   
  • Effective & Interactive Local SEO Playbook    
  • Complete Marketing Support and Assistance. We are always here to assist you every step of the way.    
  • Your Business Gets Found on Voice Search   
  • Your Business Advertised on Over 70 Places   

And more!  

To learn more about how Simply Be Found helps you set up your small local business to success, visit Simply Be Found.

About the author:

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The SBF Team

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We are a small business for small business.  There is a 1 in 5 chance of talking to a co-founder.  We are not a big coporation or a place where you are going to get lost.  

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