Let’s talk about leads. As a new business owner, you might be wondering about different effective ways on how to get more leads for your business.
How Can I benefit from Leads?
Leads are individuals or businesses that are potential buyers. A sales lead is identified via marketing and advertising, referrals, social media, networking, consultations, etc. These lead-generating factors are determined by the level of interests, behaviors, and marketing activities of a potential customer.
Lead generation helps your small business attract new clients and increase your customer base. But you must first identify these leads before doing full-blast campaigns because not all web searches are going to be interested in your business.
A good way to get more leads for your small business is by using Simply Be Found. There are 3 different ways you can use our services to attract more successful leads:
Get More Leads Tip #1: Get Insights
Listing effectiveness is measured by urchin tracking module (UTM) codes that monitor web traffics from your listing to the main domain of the business website. These codes are quite a lot to take in, which is why in Simply Be Found, we come up with easy-to-understand analytic reports located at the reports section of the homepage. All the data and insights you need to plan out your next strategies are already laid out to help you strategize an effective game plan. Analyzing the traffic, leads, and conversions through Simply Be Found reports provide a rich vein of marketing data that can help optimize a small business.
Get More Leads Tip #2: Track Leads Through Insights
The Insights section provides a better understanding of market trends and shows how potential customers interact with a listing. You can monitor the web traffic of these leads and see if they are fit as potential customers. These reports make it easier for you to modify and align proposed actions in enticing them to purchase from your business. Reports also show how many users perform actions like website visits, the number of phone calls, photo and post views, direction requests, and quote requests. To better understand Simply Be Found, it goes beyond the cellular, voice, and local search and maps. It also involves direction requests, questions and answers, managing reviews, direct advertising tools, and booking an appointment.
Get More Leads Tip #3: Optimize a Listing for Lead Capture
Some customers are not yet ready to make some purchasing decisions the first time they came across your business, and that’s okay because that’s where lead generation strategies come into the picture. These strategies allow you to nurture the connections you have with the potential customer and provide helpful content that will encourage them to find out more about your products and/or services.
Optimizing a listing for a lead capture helps you narrow down your pool of potential clients to make sure you’re spending your advertising money on attracted qualified leads- people who are interested and ready to purchase from your business.
Here are ways on how to optimize your listing:
- Have a team responsible for every stage of the funnel.
- Tailor-fit contents, offers, and events according to the current status of the leads.
- Reflect and re-assess the reasons behind rejected leads and use them as an opportunity to improve.
- Focus on your hot leads!
Simply Be Found is designed to help your small business grow and be found in cellular, voice, and local search but to do that, we need you to put in efforts to make it work.
You must monitor if your NAP is listed correctly across directories and listing agencies, create a post or add a photo at least once a week, and respond to your Google reviews. Remember, business success still depends on you as the owner, and Simply Be Found is here to guide you all throughout.